What DENTISTRY FOR CHILDREN does

Dentistry for Children (DFC) is a privately-held pediatric dental and orthodontic practice headquartered at 1135 Broad Street, Suite 207, Clifton, New Jersey, serving infants, children, adolescents, and special-needs patients across Clifton, Bloomfield, Montclair, Nutley, and surrounding northern New Jersey communities. The firm operates as a single-location clinical services provider with a multi-specialty clinical team comprising board-certified pediatric dentists (including Dr. Hassam Sultan, a Breathe Institute Ambassador specializing in airway and tongue-tie care, and Dr. Elyse with hospital-based surgical experience), a board-certified orthodontist (Dr. Lin Lin Ngu, Invisalign and braces provider), and a board-certified pediatric anesthesiologist (Dr. Elisabeth Goldstein of Concierge Sedation Associates) enabling in-house IV sedation.

The practice's clinical offering spans pediatric dentistry, orthodontics (metal/ceramic braces, Invisalign, interceptive orthodontics, palatal expanders, retainers), tongue-tie and lip-tie laser frenectomy using LightScalpel and Waterlase technology, Airway & Functional Dentistry (Myo Munchee, myofunctional therapy, orthodontic expansion), special-needs pediatric dentistry, sedation dentistry (nitrous oxide and IV), and a growing menu of minimally invasive treatments including SDF/SMART restorations, Curodont enamel remineralization, Povi-1 iodine therapy, Hall Technique stainless crowns, and Synapse Dental Pain Eraser needle-free analgesia. Diagnostic and impression technology includes iTero Element Scanner for 3D digital impressions, DEXIS CariVu transillumination for radiation-free caries detection, low-emission digital radiography, and intra-oral imaging. Patient engagement is delivered through Modento (online booking, patient portal, mobile app), bill.care payments, YAPI appointment requests, and Wufoo intake forms.

DFC monetizes through professional-services fees billed to insurance and out-of-pocket payers across restorative, preventive, orthodontic, and sedation procedures, supplemented by a monthly subscription Smile Club membership plan for uninsured families seeking predictable preventive-care pricing. The practice markets to local parents via Facebook, Instagram, YouTube, content/SEO, NJMOM earned media, and community referrals, with a child-friendly office environment (ceiling-mounted TVs, open design) intended to reduce pediatric dental anxiety. DFC is independently owned with no disclosed parent company, no private equity backing, no funding rounds, and no subsidiary structure.

Name

DENTISTRY FOR CHILDREN

Legal name

Dentistry for Children

Website

https://dfcsmiles.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Dentistry for Children is a private, single-location pediatric dental and orthodontic practice in Clifton, New Jersey, serving infants, children, teens, and special-needs patients across northern New Jersey with board-certified pediatric dentists, an in-house orthodontist, anesthesiologist-supervised IV sedation, and airway/functional dentistry specialties.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Pediatric Orthodontics (HLABABAB), Pediatric Sedation & Anesthesia Dentistry (HLABAGAC), Special Needs Pediatric Dentistry (HLABAGAD)

Keywords

• Pediatric dentistry
• Children's orthodontics
• Special needs dentistry
• Sedation dentistry
• Airway functional dentistry

Headquarters

HQ city

Clifton, New Jersey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Pediatric Dental Services: General pediatric dental services including examinations, cleanings, preventive care, fillings, crowns, and restorative treatments. Revenue generated through insurance billing and out-of-pocket payments.
2. Orthodontic Treatment: Orthodontic services including braces, Invisalign, interceptive orthodontics, palatal expanders, and retainers. Revenue from insurance and self-pay treatment plans.
3. Smile Club Membership Plan: Monthly subscription membership plan for uninsured patients providing preventive care at reduced rates. Offers an alternative to traditional dental insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dentistry for Children is a single-location pediatric dental and orthodontic practice in Clifton, New Jersey that delivers comprehensive dental and orthodontic care to infants, children, teens, and special needs patients. Services span preventive care, restorative treatments, orthodontics (braces and Invisalign), sedation dentistry, laser frenectomy, and airway/functional dentistry, supported by digital imaging, laser, and IV sedation technologies. The practice also offers a Smile Club in-house monthly membership plan for uninsured families seeking preventive care.

Product overview

Dentistry for Children (DFC) is a pediatric dental and orthodontic practice in Clifton, NJ offering a comprehensive suite of dental services for children from birth through adolescence. The practice operates as a single-location service provider with core offerings in pediatric dentistry and orthodontics, augmented by specialized treatment modules including airway & functional dentistry, sedation dentistry, and laser frenectomy services. Key technology-enabled services include iTero digital impressions for Invisalign, DEXIS CariVu imaging, Waterlase laser dentistry, and teledentistry platforms. The practice differentiates through its focus on creating a child-friendly environment with TVs on ceilings, bright design, and comprehensive care for special needs patients.

Differentiator

Problem solved

Functional benefit

Brands

• Smile Club: In-house dental membership plan offering preventive care with monthly subscription for patients without dental insurance.

Products and services

• Pediatric Dentistry Comprehensive dental care for infants, children, teens, and special needs patients including examinations, cleanings, sealants, fillings, crowns, SDF/SMART restorations, frenectomy, special needs dentistry, and preventive treatments.
• Orthodontics Orthodontic treatment including metal braces, ceramic braces, Invisalign clear aligners, interceptive orthodontics, palatal expanders, and retainers for children and adolescents, with early evaluation recommended starting at age 7.
• Interceptive Orthodontics Early orthodontic treatment across three stages (ages 2-6, 6-12, and adolescent) using appliances like Nance, Band and Loop Space Maintainer, and Rapid Palatal Expander to prevent more complicated and costly orthodontic procedures later.
• Invisalign Clear Aligners Clear aligner orthodontic treatment using iTero Element Scanner for 3D digital impressions, providing nearly invisible teeth straightening with no food restrictions for children, teens, and adults.
• Tongue-Tie / Laser Frenectomy Laser frenectomy procedures using LightScalpel and Waterlase laser technology to release tongue and lip ties with minimal discomfort, no anesthesia, no stitches, and quick healing for infants, children, and adolescents.
• In-House IV Sedation Dentistry In-office intravenous sedation administered by board-certified physician anesthesiologist Dr. Elisabeth Goldstein (Concierge Sedation Associates) for anxious children and those requiring complex dental procedures, avoiding hospital referral.
• Airway & Functional Dentistry Program Comprehensive airway-focused dental program addressing breathing patterns, jaw development, tongue posture, and oral habits through Myo Munchee therapy, orthodontic expansion, frenectomy, and myofunctional therapy for children with breathing and developmental issues.
• Special Needs Dentistry Specialized dental care for children with physical, developmental, mental, sensory, behavioral, cognitive, or emotional impairments requiring adapted treatment approaches, increased awareness, and accommodative measures beyond routine pediatric dental care.
• SDF / SMART Restorations Silver Diamine Fluoride (SDF) treatment and Silver Modified Atraumatic Resin Technique (SMART) for non-invasive cavity arrest and restoration in pediatric patients without drilling or anesthesia.
• Dental Sealants Preventive dental treatment applying a thin resin coating to pits and fissures on chewing surfaces of permanent molar teeth to prevent cavities in children.
• Cosmetic Fillings and Crowns Children's fillings and zirconia/white crowns (NuSmile Zirconia ZR) for aesthetic dental restorations, replacing traditional stainless steel crowns.
• Hall Technique (Non-Invasive Stainless Steel Crowns) Non-invasive procedure placing a stainless steel crown over a baby tooth to seal off a cavity without injections or drilling.
• Pediatric Partials Custom-made partial dentures for children to replace missing teeth due to early loss, congenital absence, or for space maintenance.
• Curodont Repair Fluoride Plus (Enamel Remineralization) Peptide-based enamel remineralization treatment using the patient's own saliva to rebuild tooth enamel at early stages of decay.
• Povi-1 Iodine Treatment Painless, non-invasive iodine solution treatment that disrupts cavity-causing bacteria and helps remineralize tooth enamel in pediatric patients.
• Nitrous Oxide (Laughing Gas) Sedation Minimal sedation using a nitrous oxide/oxygen mixture to help anxious pediatric patients relax during dental procedures while remaining fully conscious.
• Synapse Dental Pain Eraser (Needle-Free Analgesia) FDA-cleared handheld device using subsensory electrical pulses to block pain signals and provide drug-free, needle-free discomfort relief for up to 48 hours during pediatric dental procedures.
• Myo Munchee Therapy Chewable appliance therapy for strengthening oral muscles, encouraging proper tongue posture, and supporting healthy jaw development in children.
• Teledentistry / Virtual Visits HIPAA-compliant virtual dental consultations for emergency care and general questions during pandemic conditions or when in-office visits are not possible.
• Smile Club Membership Plan Monthly subscription membership plan providing preventive dental care at reduced rates as an alternative to traditional dental insurance for uninsured families.

Quantifiable outcome

• SDF treatment stops cavities in 70-90% of treated teeth
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Concierge Sedation AssociatescoreTechnology or IntegrationAnesthesia practice providing hospital-grade anesthetic care in the dental office setting. Dr. Elisabeth Goldstein, board-certified physician anesthesiologist, specializes in pediatric anesthesia and provides IV sedation services at the practice.
• Breathe InstitutecoreStrategic or Co-development PartnerDr. Hassam Sultan has completed advanced training through The Breathe Institute and serves as a Breathe Institute Ambassador, focusing on pediatric airway and tongue tie care.
• American Dental Association (ADA)minorOthersProfessional membership association. Practice is an ADA member dental practice.
• New Jersey Dental Association (NJDA)minorOthersState professional dental association. Practice is an NJDA member.
• American Academy of Pediatric Dentistry (AAPD)minorOthersProfessional membership organization for pediatric dentists. Practice adheres to AAPD guidelines and recommendations.
• American Board of Pediatric Dentistry (ABPD)minorOthersCertification board for pediatric dentists. Dr. Sultan is board-certified by ABPD.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smile Doctors: Largest orthodontic-focused DSO in the US with a network of affiliated orthodontic offices offering braces and Invisalign for kids, teens, and adults. Directly comparable to DFC's orthodontic service line and represents a scaled competitor for adolescent orthodontic patients in overlapping geographies.
• Benevis (Kool Smiles): DSO supporting pediatric-focused dental practices (including the Kool Smiles brand) that serve Medicaid and insured pediatric populations with general dentistry and orthodontics. Comparable to DFC in pediatric-only patient focus, insurance-based revenue model, and multi-site group practice structure.
• Children's Dental Health: Multi-location pediatric dental group practice operating across the Mid-Atlantic and Northeast, offering general pediatric dentistry, orthodontics, and special-needs care. Directly comparable to DFC in target patient population (children and adolescents), service mix, and multi-specialty positioning.

Broad incumbents

• Aspen Dental: Large DSO with hundreds of branded locations across the US offering general dentistry, dentures, and some specialty services. Comparable to DFC as a broad incumbent dental services platform with significant marketing and operational scale.
• Comfort Dental: Largest dentist-owned dental franchise in the US with general dentistry and orthodontic services across multiple states. Comparable to DFC in independent/owner-led positioning and offering orthodontics alongside general dentistry, though at substantially greater geographic scale.
• Western Dental: Large dental services organization with extensive pediatric and orthodontic service lines across the western US. Comparable to DFC in offering both pediatric general dentistry and orthodontics, though operating at much greater scale as a multi-state DSO.
• Heartland Dental: Largest dental support organization in the US, supporting thousands of dentist-owned practices across general and specialty dentistry. Comparable to DFC as a broad incumbent in dental practice support, though Heartland operates at vastly greater scale and across many specialties.
• Pacific Dental Services: Large DSO supporting dental practices with a focus on clinical autonomy, modern technology, and specialty services including pediatrics and orthodontics. Comparable to DFC as a broad incumbent in dental practice support with overlapping specialty offerings.
• Sage Dental: Multi-specialty dental group practice with pediatric services, general dentistry, and orthodontics across Florida and the Southeast. Comparable to DFC as a multi-specialty group offering pediatric and orthodontic care under one roof at greater scale.

Emerging players

• Tend: Modern dental group emphasizing patient experience, digital workflows, and design-forward clinics. Comparable to DFC in its adoption of modern dental technology and consumer-friendly brand positioning, though Tend serves a general adult/family population rather than pediatric specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzoWp7CRkIG9AtNY3axt0nQ/videos
• Facebookfacebook.com/DFCsmiles
• Instagraminstagram.com/dfcsmiles
• LinkedInlinkedin.com/company/dfcsmiles

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DENTISTRY FOR CHILDREN