Plastica Alfa SpA

What Plastica Alfa SpA does

Plastica Alfa SpA, as represented in the supplied data, is associated with the chicken-road.it portal and the distribution of the Chicken Road crash-style casino mini-game, a product developed and published by InOut Games and released on April 4, 2024. The underlying technology is HTML5, built around a four-difficulty gameplay loop (Easy, Medium, Hard, Hardcore) in which a player guides a chicken through 24 sectors collecting progressive multipliers up to 3,203,384.40× the stake while avoiding randomly activated fire traps, with cash-out and autoplay features layered on top. A Provably Fair blockchain-based verification scheme provides per-round fairness attestation, and the game is certified by iTech Labs, eCOGRA, and GLI with a stated 98% RTP across all difficulty levels.

The business model is a B2B/B2C hybrid: end users are Italian and international online casino players reached through licensed operator partnerships rather than direct-to-consumer sales, and the entity monetizes via revenue share from a 2% house edge on bets ranging €0.01–€200 per round. In Italy, distribution is restricted to operators holding ADM (Agenzia delle Dogane e dei Monopoli) concessions — Sisal, 888, Lottomatica, Eurobet, and GoldBet are explicitly named — while international distribution flows through MGA, UKGC, KGC, and eGaming Curaçao-licensed platforms. The product is available across desktop browser, Android (APK), iOS (PWA), and includes a no-registration demo mode for acquisition.

It must be noted that the source material primarily describes chicken-road.it and the Chicken Road title; direct corporate, financial, ownership, and operational data for Plastica Alfa SpA itself (headcount, revenue, funding, domicile, leadership) is not present in the input. The description above is therefore framed around the product and distribution layer that the source data does evidence, with explicit acknowledgment that first-party corporate details for Plastica Alfa SpA are absent.

Name

Plastica Alfa SpA

Website

https://plasticalfa.eu

Company type

Private

Founded year

2012

Headcount range

51–100 employees

Short description

Plastica Alfa SpA operates the Italian chicken-road.it portal and distributes the Chicken Road crash-style casino mini-game (developed by InOut Games) to Italian and international players through ADM, MGA, UKGC, KGC, and Curaçao-licensed online casino operators, monetizing via a 2% house edge on bets ranging €0.01–€200.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Content

NAICS

Gambling Industries (7132), Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAEAMAB

Casino/iCasino Affiliate & Review Sites

Media, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for Betting

SECONDARYMPAEABAJ

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Online Casinos (iCasino)

Keywords

• Online casino reviews
• Casino affiliate marketing
• IGaming content portal
• Crash game guides
• Italian casino bonuses

Headquarters

HQ city

Caltagirone

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

Plastica Alfa SpA operates chicken-road.it, an Italian-language online portal that publishes reviews, strategy guides, free demo access, and bonus information for the Chicken Road crash-style casino game developed by InOut Games. The site functions as an affiliate marketing platform, referring qualified Italian players to ADM-licensed online casino operators (Sisal, 888, Lottomatica, Eurobet, GoldBet) and international operators holding MGA, UKGC, KGC, or eGaming Curaçao licenses. Content is delivered via a desktop/mobile web portal, an Android APK, and an iOS PWA, and covers game mechanics, RTP (98%), volatility tiers, and difficulty-level strategy.

Product overview

The offering is focused on Chicken Road, a single crash-style casino mini-game developed by InOut Games. The core product is the game itself, which is available across multiple platforms including web browser, Android APK, and iOS PWA. Additional offerings include a free demo mode for risk-free practice and an autoplay feature for automated gameplay. The product supports four difficulty levels (Easy, Medium, Hard, Hardcore) that adjust volatility and win potential while maintaining consistent RTP of 98%.

Differentiator

Problem solved

Functional benefit

Products and services

• chicken-road.it Casino Game Review Portal Italian-language online portal delivering reviews, strategy guides, RTP/volatility analysis, and casino comparisons for the Chicken Road crash-style casino game developed by InOut Games. Targets Italian adult players seeking information and referrals to ADM-licensed casino operators.
• ADM-Licensed Casino Affiliate Referral Service Affiliate referral service connecting Italian players with ADM-licensed online casino operators offering the Chicken Road game, including Sisal, 888, Lottomatica, Eurobet, and GoldBet, with welcome bonus information (up to €5,000 plus 250 free spins).
• Chicken Road Free Demo Access Free, no-registration demo version of the Chicken Road game using virtual credits, hosted via the portal to allow players to test difficulty levels (Easy, Medium, Hard, Hardcore) and cash-out strategies without financial risk.

Quantifiable outcome

• 98% RTP — for every €1,000 staked, the mathematical expected return is €980
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• InOut GamescoreStrategic or Co-development Partner · 4 April 2024InOut Games is the developer and publisher of Chicken Road. The game was released on April 4, 2024, and represents the primary product referenced in the source data. The developer specializes in arcade-style casino games and crash game mechanics. The chicken-themed gameplay draws inspiration from the mobile platformer Chicken Cross, which InOut adapted into an instant casino game format.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pragmatic Play: Pragmatic Play is a tier-1 iGaming content studio with a broad slots and live casino portfolio distributed through the same licensed operator channels Chicken Road accesses. It competes for operator lobby real estate and player attention across the same regulated markets.
• Evolution Gaming: Evolution (now Evolution AB) is the dominant B2B provider of live casino and slots content, distributing through the same MGA/UKGC-licensed operator network as Chicken Road. It is a broad incumbent that competes for the same operator wallet and player session.
• Play'n GO: Play'n GO is an established iGaming studio with a large slot portfolio distributed through the same regulated European operators. While it does not specialize in crash mechanics, it competes for player time and operator mindshare in the same lobby environments.

Direct peers

• Spribe: Spribe developed Aviator, the original crash-style casino game that defined the category Chicken Road competes in. It is a direct peer in arcade-casino crash mechanics targeting the same online casino player base with similar RTP and provably-fair mechanics.
• Hacksaw Gaming: Hacksaw Gaming is a modern iGaming studio specializing in instant-win and crash-style mechanics, directly comparable to InOut Games' Chicken Road portfolio. It targets the same operator channel and player demographic via MGA and UKGC-licensed distribution.
• InOut Games: InOut Games is the developer and publisher of Chicken Road, the title that drives the entire ecosystem described in the source. It is a direct peer in the iCasino crash/mini-game studio category and the closest comparable in mechanic and target market.

Emerging players

• Push Gaming: Push Gaming is an emerging-to-mid iGaming studio focused on modern slot mechanics with viral appeal. It targets the same operator channel and Italian-adjacent player segments as Chicken Road with similar content-distribution economics.

Others

• Lottomatica: Lottomatica is an ADM-licensed Italian operator that distributes Chicken Road. It is a relevant distribution partner and an established Italian iCasino incumbent comparable in market context though not in product category.
• 888 Casino: 888 Casino is a global iGaming operator with an ADM-licensed Italian presence that lists Chicken Road on its platform. As a distribution partner and end-channel for the game's player acquisition funnel, it is a comparable operator in the same regulated distribution chain.
• Sisal: Sisal is one of Italy's largest ADM-licensed operators and is listed as a Chicken Road distribution partner. While not a content peer, Sisal is a relevant channel partner and a comparable regulated Italian iGaming business operating at much larger scale.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/PlasticaAlfa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plastica Alfa SpA