Tender
Tender (The Tender Foundation) is a 501(c)(3) nonprofit founded in 2020 by Jaycina Almond that provides direct cash transfers, emergency financial assistance, and a diaper bank to single mothers living on the margins in the Atlanta metropolitan area.
- Company typePrivate
- Founded2020
- HeadquartersWest Point, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Tender does
The Tender Foundation (operating as "Tender") is a tax-exempt 501(c)(3) nonprofit organization founded in 2019-2020 by Jaycina Almond and based in Atlanta, Georgia. The organization delivers direct cash transfers, emergency financial assistance, and essential supplies to single mothers living on the margins in the Atlanta metropolitan area. Its three core programs are The Dignity Fund, which provides a one-time $500 cash transfer to 10 families each month; The Bridge, a year-long guaranteed-income pilot delivering $200-$500 per month with no strings attached; and a Diaper Bank distributing free diapers, wipes, formula, and emergency contraception. All services are provided free of charge to beneficiaries.
The operating model emphasizes rapid response and dignity: applications submitted through the website are followed up within 48 hours and assistance is deployed via virtual debit cards within 72 hours. Intake runs through an Airtable-backed web form, while diaper and supply donations are scheduled via Calendly and delivered by volunteers. Beneficiary discovery is primarily community-driven through referrals from lawyers, social workers, partner organizations, and prior recipients. Corporate and product partners include Coterie (diaper donations, enabling 100% request fulfillment), ARC-SE (emergency contraception), and SAMA Food for Ba... (wraparound support for Bridge participants). Marketing is community-centered, relying on Instagram, the "Meet Our Moms" blog series, and email newsletters.
The organization is funded entirely by donations and charitable contributions. The initial 2020 annual fundraising goal of $20,000 was met in January 2020 and subsequently raised to $40,000. Through 2020, Tender documented distribution of 1,636 diapers and 2,000+ wipes and assistance to 183+ families. Headcount is 1-10 employees, and the founder (Jaycina Almond, who became a single mother at age 20) remains the primary leader and public face of the organization.
Tender firmographics
Firmographics- Name
- Tender
- Legal name
- The Tender Foundation
- Website
- https://thetenderfoundation.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tender (The Tender Foundation) is a 501(c)(3) nonprofit founded in 2020 by Jaycina Almond that provides direct cash transfers, emergency financial assistance, and a diaper bank to single mothers living on the margins in the Atlanta metropolitan area.
- Ownership category
- akta.pro rank
Tender industry classification
Industry- Product category
- Nonprofit Social Services — Direct Cash Assistance and Essential Supplies
- NAICS
- Individual and Family Services (6241), Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Income Support & Cash Assistance Programs (BPAIAKAE)
- akta.pro secondary industry
- Maternal, Child & Family Health Program Funding (HLAJALAG)
Keywords
Where Tender is headquartered
LocationHeadquarters
- HQ city
- West Point
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tender business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: Tender is a 501(c)(3) nonprofit organization that relies on monetary donations from individuals, companies, and community members. The organization received an initial annual fundraising goal of $20,000 which was met in January 2020, and subsequently raised their goal to $40,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free services for qualifying single mothers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Tender product offering
Product offeringCore offering
The Tender Foundation provides direct, unconditional cash transfers and essential supplies to single mothers in Atlanta through three programs: The Dignity Fund ($500 one-time cash to 10 families per month), The Bridge (a year-long guaranteed income pilot of $200–$500 per month), and a Diaper Bank distributing free diapers, wipes, formula, and emergency contraception. All services are delivered free of charge to qualifying single mothers and funded by donations.
Product overview
Tender is a nonprofit organization operating as a social services platform that facilitates direct cash transfer programs and essential supplies distribution for single mothers in Atlanta. The organization offers three core programs: The Dignity Fund (a one-time $500 cash transfer for 10 families monthly), The Bridge (a year-long guaranteed income program providing $200-$500 monthly), and a Diaper Bank providing free diapers, wipes, formula, and emergency contraception. The programs are designed to provide immediate, short-term help to stabilize families while maintaining dignity and autonomy.
Differentiator
Problem solved
Functional benefit
Brands
- The Bridge: A guaranteed income pilot that provides Black, single mamas with an extra $200-$500 per month for a full year - no strings attached.
- The Dignity Fund
- Diaper Bank
Products and services
- The Dignity Fund A one-time direct cash transfer program that provides $500 to 10 unique families each month, giving single mothers in Atlanta autonomy and flexibility to use the funds as they see fit; applications are submitted through Tender's website.
- The Bridge A year-long guaranteed income pilot that provides Black single mamas in Atlanta with an extra $200–$500 per month for 12 months, with no strings attached; includes holistic support services through partner SAMA Food for Ba...
- Diaper Bank
Quantifiable outcome
- 100% of diaper and wipe requests fulfilled
- +3 more outcomes
Companies that use Tender
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
Tender technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tender partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, minor and supporting.
- CotoriecoreCotorie is a corporate partner that provides diaper donations to Tender's diaper bank program. Thanks to Coterie's support, Tender has been able to fulfill 100% of all diaper and wipe requests received from families in need.
- ARC-SEminorARC-SE is a partner in providing emergency contraception through Tender's diaper bank program, expanding the range of essential health items available to families.
- SAMA Food for Ba...supportingSAMA Food for Ba... is referenced as a partner in The Bridge program, providing holistic support services to participating mothers alongside the direct cash transfers.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Tender competitors and assessment
Company assessmentDirect peers
- Baby2Baby: National nonprofit distributing diapers, formula, and essential supplies to children in poverty. Direct peer on the Diaper Bank program; Tender serves a more geographically concentrated single-mother population.
- Springboard To Opportunities (Magnolia Mother's Trust): Operates Magnolia Mother's Trust, a guaranteed income program for Black mothers in Jackson, MS. Direct peer in mission, target demographic (Black single mothers), and direct cash transfer model, though serving a different metro.
Broad incumbents
- National Diaper Bank Network: National umbrella organization supporting a network of diaper banks across the US. Broad incumbent in Tender's diaper distribution line of business, with deeper infrastructure and policy reach.
Emerging players
- Moms Rising: National advocacy and mutual-aid organization for mothers, including cash assistance campaigns. Comparable mother-centered mission and use of digital storytelling, though focused on policy/advocacy versus direct service.
Regional players
- Hosea Feed the Hungry and Homeless: Atlanta-based nonprofit providing emergency food, rent, and utility assistance to families in crisis. Regional peer sharing the same Atlanta geography and emergency-assistance service category.
- United Way of Greater Atlanta: Regional funder and convening nonprofit for Atlanta-area social services. Acts as both a potential funding source and indirect coordinator for many of the same client populations Tender serves.
- Goodwill of North Georgia: Large regional nonprofit offering workforce development, housing, and family services across metro Atlanta. Adjacent regional player serving overlapping low-income populations through different intervention types.
- Atlanta Community Food Bank: Regional food bank addressing hunger across metro Atlanta. Tangentially comparable for the Diaper Bank program overlap and shared beneficiary base of low-income families.
- YWCA of Greater Atlanta: Regional nonprofit providing housing, childcare, and family support to women and families in Atlanta. Comparable mission and metro but broader programmatic scope.
Others
- Findhelp (formerly Aunt Bertha): Social care network connecting people to programs like Tender's Dignity Fund. Functions as a referral infrastructure layer; Tender's programs appear in the Findhelp directory as a downstream resource.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tender social profiles
Digital presenceTender financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tender leadership team
Management profileNumber of profiles
Profiles1 record
Tender funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tender M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tender
What does Tender do?
The Tender Foundation provides direct, unconditional cash transfers and essential supplies to single mothers in Atlanta through three programs: The Dignity Fund ($500 one-time cash to 10 families per month), The Bridge (a year-long guaranteed income pilot of $200–$500 per month), and a Diaper Bank distributing free diapers, wipes, formula, and emergency contraception. All services are delivered free of charge to qualifying single mothers and funded by donations.
Is Tender a public or private company?
Tender is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tender founded?
Tender was founded in 2020. It employs 1 to 10 people.
Where is Tender based?
Tender is headquartered in West Point, United States, in the North America region.
How does Tender make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Tender's main competitors?
Direct peers on record are Baby2Baby and Springboard To Opportunities (Magnolia Mother's Trust). National Diaper Bank Network is listed as a broad incumbent. Moms Rising is listed as an emerging player. Regional players are Hosea Feed the Hungry and Homeless, United Way of Greater Atlanta, Goodwill of North Georgia, Atlanta Community Food Bank and YWCA of Greater Atlanta. Findhelp (formerly Aunt Bertha) is listed as an others.
Does Tender have an API?
No public API is recorded for Tender.
What industry is Tender in?
Tender's product category is Nonprofit Social Services — Direct Cash Assistance and Essential Supplies. Its primary akta.pro industry code is BPAIAKAE, Income Support & Cash Assistance Programs, with a secondary code of HLAJALAG, Maternal, Child & Family Health Program Funding. Its NAICS code is 6241 and its SIC code is 8300.