Sama Food Industries

Name

Sama Food Industries

Legal name

Sama Food Industries

Website

https://samafood.jo

Company type

Private

Founded year

2009

Operating status

Operating

Ownership category

akta.pro rank

Product category

Bottled Beverages and Mineral Water

NAICS

Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations) (AFAFAIAL), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

Keywords

• Bottled water production
• Beverage manufacturing
• Mineral water
• Carbonated soft drinks
• Private label bottling

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beverage Manufacturing and Sales: Manufacturing and selling own-brand beverages including mineral water, carbonated drinks, juices, and energy drinks to consumers in Jordan and export markets.
2. Private Label/Contract Bottling: Offering phantom branding service for corporate clients to manufacture private label products including natural mineral water, canned soft drinks, juices, energy drinks, and malt drinks in different shapes and sizes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sama Food Industries manufactures and sells bottled mineral water, carbonated soft drinks, fruit juices, and energy drinks under its own brands (Sama, Shotika, Raz) for retail and consumer consumption in Jordan and overseas. The company also offers private label and contract bottling services that allow corporate clients to produce their own branded natural mineral water, canned soft drinks, juices, energy drinks, and malt drinks in customized packaging.

Product overview

Sama Food Industries is a privately owned Jordanian beverage manufacturer launched in 2009, producing a portfolio of beverages including natural mineral water (Sama Mineral Water in 1.5L, 660ml, 330ml, and 250ml sizes), carbonated drinks under the Sama brand (Cola, Cola Zero, Orange, Lemon, Lemon Zero, Red Fruit) and Shotika sub-brand (Rose Lemonade, Tonic Water, Watermelon, Salty Lime, Concord, Ginger, Pina Colada, Lychee, Pomelo, Peach Mojito, Apple Kiwi, Better Lemon, Bubble Gum), juice drinks (Mango, Orange, Pineapple, Multifruit, Lemon & Mint, Apple, Apricot, Guava), and energy drinks (Raz Energy Drink in 250ml cans). The company also operates multiple sub-brands (HABEEBM, AL-THARAWAT, GAYROUN, E & E, I-BULL, FORMULA) and offers private label contract bottling services for corporate clients seeking custom beverage branding.

Differentiator

Problem solved

Functional benefit

Brands

• Shotika: Shotika is a sub-brand of carbonated drinks including Rose Lemonade, Tonic Water, Watermelon, Salty Lime, Concord, Ginger, Pina Colada, Lychee, Pomelo, Peach Mojito, and Better Lemon.
• Sama

Products and services

• Sama Mineral Water Natural mineral water extracted from 400 meters depth, filtered and sterilized on-site, packaged in 1.5L, 660ml, 330ml, and 250ml sizes. Zero calories with health benefits including calcium for strong bones and sulfates for metabolism. Marketed for individual consumers and households in Jordan and overseas.
• Sama Cola Carbonated cola-flavored beverage marketed under the Sama carbonated drink lineup, available to retail and household consumers in Jordan and export markets.
• Sama Cola Zero Zero-calorie carbonated cola-flavored beverage marketed under the Sama carbonated drink lineup for health-conscious consumers.
• Sama Orange Carbonated orange-flavored drink sold under the Sama carbonated beverages lineup to retail consumers.
• Sama Lemon Carbonated lemon-flavored beverage marketed under the Sama carbonated drinks brand.
• Sama Lemon Zero Zero-calorie carbonated lemon-flavored beverage sold under the Sama carbonated drinks lineup.
• Sama Red Fruit Carbonated red fruit-flavored drink marketed under the Sama carbonated drinks lineup.
• Raz Energy Drink Energy drink with natural caffeine and a premium vitamin dose, marketed as combining powerful energy with premium nutrition. Available in 250ml cans, sold in trays of 24 cans, targeted at consumers seeking performance and nutrition beverages.
• Mango Juice Mango-flavored juice drink made with carefully handpicked ingredients, packaged for retail consumers in Jordan.
• Orange Juice Orange-flavored juice drink made with natural ingredients and sold to retail consumers.
• Pineapple Juice Pineapple-flavored juice drink sold under the Sama juice lineup for retail consumers.
• Multifruit Juice Multi-fruit blended juice drink sold for retail consumption as part of the Sama juice portfolio.
• Lemon & Mint Juice Lemon and mint flavored juice drink sold for retail consumption under the Sama juice range.
• Apple Juice Apple-flavored juice drink sold for retail consumption under the Sama juice lineup.
• Apricot Juice Apricot-flavored juice drink sold for retail consumption under the Sama juice lineup.
• Guava Juice Guava-flavored juice drink sold for retail consumption under the Sama juice lineup.
• Shotika Carbonated Drinks Sub-brand of carbonated beverages including Rose Lemonade, Tonic Water, Watermelon, Salty Lime, Concord, Ginger, Pina Colada, Lychee, Pomelo, Peach Mojito, Apple Kiwi, Better Lemon, and Bubble Gum flavors. Sold for retail and consumer enjoyment in Jordan.
• Private Label Services Contract bottling and private label manufacturing service enabling corporate clients to create their own brand of natural mineral water, canned soft drinks, juices, energy drinks, and malt drinks in various shapes and sizes. Includes premium raw materials, flexible quantities, and high sanitary standards, targeted at brand owners and distributors seeking a certified co-manufacturer.
• HABEEBM Beverage sub-brand produced under Sama Food Industries, primarily manufactured as part of the company's own-brand and private label portfolio.
• AL-THARAWAT Beverage sub-brand produced under Sama Food Industries, primarily manufactured as part of the company's own-brand and private label portfolio.
• GAYROUN Beverage sub-brand produced under Sama Food Industries as part of the company's portfolio of bottled beverages.
• E & E Beverage sub-brand produced under Sama Food Industries as part of the company's bottled beverage portfolio.
• I-BULL Beverage sub-brand produced under Sama Food Industries as part of the company's bottled beverage portfolio.
• FORMULA Beverage sub-brand produced under Sama Food Industries as part of the company's bottled beverage portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Almarai: Saudi Arabia's largest vertically integrated dairy and beverage company with juices and water in its portfolio. A broader incumbent operating across beverages, comparable in MENA retail presence but at a much larger scale and with dairy-led operations.
• PepsiCo: Global beverage and snacks major with extensive MENA distribution and competing bottled water (Aquafina), CSD, and juice brands. Comparable as the 'other' global incumbent Sama competes against for retail shelf share in carbonated drinks and juices.
• Agthia Group: Abu Dhabi-listed food and beverage group operating across bottled water, juices, dairy, and protein categories in MENA. Comparable as a regional multi-category beverage platform; larger and more diversified than Sama but similar go-to-market and customer base.
• Nestlé Waters: Global leader in bottled water with brands including Perrier, S. Pellegrino, Vittel and local brands across MENA. Represents the global incumbent benchmark for premium mineral-water positioning and supply-chain scale that Sama's exports ultimately compete with.
• The Coca-Cola Company: Global beverage giant with deep Middle East bottling partnerships and brand portfolios (Coca-Cola, Sprite, Dasani, etc.). Sama's carbonated-drink and bottled-water lines compete against Coca-Cola brands across the same retailers and HORECA outlets in Jordan.

Direct peers

• Masafi: UAE-based manufacturer of bottled mineral water, juices, and other beverages sold across the MENA region. Closely comparable to Sama's product portfolio (mineral water as flagship plus adjacent beverages) and its Middle East regional distribution footprint.
• Ain (Water): Saudi Arabian bottled water producer serving mass and HORECA channels across the GCC and broader MENA. Closely comparable to Sama's mineral water core business and its reliance on Middle East wholesale and retail distribution.
• Nova Water: Regional bottled water brand in the UAE and Gulf markets competing for similar shelf and HORECA accounts. Operates as a mineral/bottled water producer with similar private-label and branded play, overlapping with Sama's water-led positioning.

Emerging players

• Crystal Geyser Water Company: US-based natural spring/mineral water producer with a portfolio of flavored waters and juices. Comparable as a privately-held, multi-category beverage manufacturer built around natural water source differentiation, similar narrative to Sama's 400m-groundwater story.

Regional players

• Al Rabie Saudi Foods Co. Saudi Arabia-headquartered juice and beverage producer selling across MENA and international markets. Comparable to Sama's juice-drink product line and its ambitions to compete regionally from a Gulf-base position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SamaBeverages
• LinkedInlinkedin.com/company/sama-food-industries
• Instagraminstagram.com/samabeverages/?hl=en

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sama Food Industries