Prisma Medios de Pago SA
Prisma Medios de Pago is Argentina's largest card issuer processor, operating a multi-brand API-first platform that processes 6+ billion annual transactions for 70+ financial institution issuers across 13 Latin American countries.
- Company typePrivate
- Founded1983
- HeadquartersTandil, Argentina
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Prisma Medios de Pago SA does
Prisma Medios de Pago S.A.U. is Argentina's largest issuer payment processor, providing B2B payment infrastructure to more than 70 financial institution issuers across 13 Latin American countries. Founded around 1985, the company operates a multi-brand, API-first ("apificada") processing platform that handles the full transaction lifecycle for credit, debit, and prepaid cards, including fraud management, back-office operations, customer service, and card personalization. Its personalization site is the largest in Argentina, with annual capacity exceeding 35 million cards, and the platform processes over 6 billion purchase transactions annually covering 75+ million cards.
The company's revenue model is built on transaction-based and service fees charged to banks and financial institutions under enterprise agreements, with no public pricing or retail consumer offering. Distribution is exclusively direct-to-institution: Prisma sells through enterprise field sales to banks, fintechs, and issuers, supplemented by participation in payments industry events. Following the February 2026 acquisition by Visa Inc., Prisma also brings its wholly-owned subsidiary Newpay S.A.U. under the same ownership umbrella, adding the Banelco ATM network and the PagoMisCuentas bill payment platform to the issuer processing core, creating a vertically integrated Argentine payment rail spanning issuance, ATM access, and recurring bill payment. Leadership comprises CEO Martin Kaplan, COO Gerardo Aguzzi, CFO Yaëlle Boquet, and Commercial Chief of Staff Fernando Viola.
Prisma Medios de Pago SA firmographics
Firmographics- Name
- Prisma Medios de Pago SA
- Legal name
- Prisma Medios de Pago S.A.U.
- Website
- http://www.prismamediosdepago.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- Prisma Medios de Pago is Argentina's largest card issuer processor, operating a multi-brand API-first platform that processes 6+ billion annual transactions for 70+ financial institution issuers across 13 Latin American countries.
- Ownership category
- akta.pro rank
Where Prisma Medios de Pago SA is headquartered
LocationHeadquarters
- HQ city
- Tandil
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Prisma Medios de Pago SA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Issuer/Card Processing Services: Fees charged to banks and financial institutions for processing credit, debit, and prepaid card transactions, including issuer processing, back office services, customer service, and fraud management. Prisma operates as Argentina's largest card issuer processor, handling billions of transactions annually for 70+ issuers across 13 Latin American countries.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Prisma Medios de Pago SA product offering
Product offeringCore offering
Prisma Medios de Pago SA provides B2B payment processing infrastructure for banks and financial institutions, specializing in credit, debit, prepaid card issuance and transaction processing across Latin America. The company operates a multi-brand, API-first processing platform that handles 6+ billion annual transactions and 75+ million cards for 70+ issuers across 13 countries. It also offers the Banelco ATM network and PagoMisCuentas bill payment services through its subsidiary Newpay.
Product overview
Prisma Medios de Pago is Argentina's largest payment processor, operating a multi-brand processing platform that offers issuer processing for credit, debit, and prepaid cards. The company provides end-to-end payment solutions including digital issuing capabilities, serving over 70 issuers across 13 Latin American countries and processing more than 75 million cards. Following its acquisition by Visa, the company also incorporates Newpay's Banelco ATM network and PagoMisCuentas bill payment platform, creating a comprehensive payment infrastructure ecosystem covering card issuance, processing, ATM services, and bill payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Procesamiento Emisor (Issuer Processing)
- Digital Issuing
- Banelco ATM Network One of Argentina's leading ATM networks operated through subsidiary Newpay, enabling cash withdrawals, balance inquiries, and transfers across a wide network of ATMs for cardholders of participating financial institutions.
Quantifiable outcome
- Processing over 6 billion transactions annually for Argentina's leading banks
- +2 more outcomes
Companies that use Prisma Medios de Pago SA
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Prisma Medios de Pago SA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Prisma Medios de Pago SA partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Prisma Medios de Pago SA competitors and assessment
Company assessmentBroad incumbents
- Global Payments (TSYS): Global Payments, which integrated TSYS, is a leading global issuer processing and merchant acquiring provider. It is comparable to Prisma as a card-issuer processing platform serving banks at scale, though it operates globally rather than with Prisma's LATAM focus.
- Fiserv (First Data): Fiserv, which acquired First Data, is a global payments and merchant processing giant with significant card issuer processing capabilities. It is comparable to Prisma as a large-scale, multi-product payment processor serving financial institutions, though its scope is far broader and largely US-centric.
- Worldpay (FIS): Worldpay, now part of FIS, is a global payment processing and merchant acquiring giant. It is comparable to Prisma as a multi-product payment processor with issuer-side capabilities, though it operates at vastly greater global scale.
Regional players
- Rede (Itaú): Rede is the payment processing arm of Itaú Unibanco in Brazil, providing acquiring and processing services. It is comparable to Prisma as a large LATAM bank-affiliated payment processor serving financial institutions at scale.
- StoneCo: StoneCo is a major Brazilian payments processor serving merchants and financial institutions. It is a comparable LATAM payment processing peer, with a similar business model of providing payments infrastructure to financial institutions, though StoneCo is more merchant-acquiring focused.
- Cielo S.A. Cielo is one of Brazil's largest payment processors, providing acquiring and processing services. It is comparable to Prisma as a large-scale LATAM payment infrastructure provider, though it focuses on merchant acquiring rather than issuer processing.
Emerging players
- EBANX: EBANX is a LATAM-focused payments processor providing cross-border payment processing solutions. It is comparable to Prisma as a regional payments infrastructure player, though EBANX focuses on merchant/cross-border flows rather than card issuer processing.
- Pismo: Pismo is a cloud-native core banking and payments processing platform serving financial institutions in Latin America and beyond. It is comparable to Prisma as a provider of API-first issuer processing infrastructure, though Pismo is software-only and serves a more diverse client base globally.
Direct peers
- Galileo Financial Technologies: Galileo is a payment processing platform (owned by SoFi) that provides issuer processing and card program infrastructure to banks and fintechs via an API-first architecture. It is directly comparable to Prisma in the issuer processing and digital issuing segments, though Galileo is more US-focused.
- dLocal: dLocal is a cross-border payments platform serving emerging markets, including Latin America. It is comparable to Prisma in providing payments infrastructure across LATAM, though dLocal focuses on cross-border merchant payments rather than issuer processing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prisma Medios de Pago SA social profiles
Digital presencePrisma Medios de Pago SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prisma Medios de Pago SA leadership team
Management profileNumber of profiles
Profiles4 records
Prisma Medios de Pago SA subsidiaries and ownership
Company hierarchySubsidiaries1 record
Prisma Medios de Pago SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prisma Medios de Pago SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prisma Medios de Pago SA
What does Prisma Medios de Pago SA do?
Prisma Medios de Pago SA provides B2B payment processing infrastructure for banks and financial institutions, specializing in credit, debit, prepaid card issuance and transaction processing across Latin America. The company operates a multi-brand, API-first processing platform that handles 6+ billion annual transactions and 75+ million cards for 70+ issuers across 13 countries. It also offers the Banelco ATM network and PagoMisCuentas bill payment services through its subsidiary Newpay.
Is Prisma Medios de Pago SA a public or private company?
Prisma Medios de Pago SA is a private company. It is classified as corporate owned and is currently acquired.
When was Prisma Medios de Pago SA founded?
Prisma Medios de Pago SA was founded in 1983. It employs 1,001 to 5,000 people.
Where is Prisma Medios de Pago SA based?
Prisma Medios de Pago SA is headquartered in Tandil, Argentina, in the Latin America region.
How does Prisma Medios de Pago SA make money?
One revenue line is on record: issuer/Card Processing Services.
Who are Prisma Medios de Pago SA's main competitors?
Broad incumbents on record are Global Payments (TSYS), Fiserv (First Data) and Worldpay (FIS). Regional players are Rede (Itaú), StoneCo and Cielo S.A.. Emerging players are EBANX and Pismo. Direct peers are Galileo Financial Technologies and dLocal.
Does Prisma Medios de Pago SA have an API?
No public API is recorded for Prisma Medios de Pago SA.