Euro Sales

What Euro Sales does

Euro Sales is an independently owned Irish electrical wholesale distributor founded by Tony Cullen in 1972, headquartered in Ringsend, Dublin. The company operates as a one-stop-shop for the electrical trade, stocking over 3,000 SKUs across twelve product categories including electrical components, lighting, switches and sockets, heating and ventilation, washroom equipment, tools and test equipment, fixings, site equipment, safety/workwear, and painting/decorating supplies. The product range spans premium electrical brands such as ABB, Schneider Electric, Hager, Osram/Signify, MK Electric, and Garo, and has expanded into higher-growth categories including EV charging stations and WiFi-enabled smart home devices.

The company serves four primary customer segments: electrical contractors (its core trade base), the construction sector, facility maintenance operations, and state and semi-state organisations. Distribution is delivered through four physical branches across Dublin (Ringsend head office, Glasnevin, Sandyford, plus a fourth branch) combined with an e-commerce webshop that supports account registration, quick-order functionality, and delivery to Irish addresses and 20+ European countries across six shipping zones. Free delivery applies to Dublin orders over €75+VAT and to outside-Dublin orders over €300+VAT for bulky items, with trade/ex-VAT pricing throughout.

The business model is straightforward B2B hardware wholesale: trade customers purchase electrical, lighting, and related products at unit pricing with pay-as-you-go billing, supported by counter sales, account management, and technical advisory from a workforce with over 300 years of combined experience. Euro Sales has been a member of FEGIME, an international marketing group of independent electrical wholesalers, since 2002, which provides access to European manufacturer and supplier relationships. Revenue is generated entirely through product sales with no subscription, service, or software revenue streams; the company is privately held with no disclosed funding, M&A, or revenue figures.

Name

Euro Sales

Legal name

Euro Sales

Website

https://eurosales.ie

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Euro Sales is an independently owned Irish electrical wholesale distributor founded in 1972, operating four Dublin branches and an e-commerce webshop serving electrical contractors, construction, facility maintenance, and public-sector clients with over 3,000 SKUs.

Ownership category

akta.pro rank

Headquarters

HQ city

Ringsend

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Product Sales: Wholesale distribution of electrical, lighting, and related products to trade customers. Revenue generated through unit product sales at trade/ex-VAT pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Euro Sales is an independently owned Irish electrical wholesale company that distributes a comprehensive range of electrical, lighting, heating, ventilation, fire safety, tools, and related products to trade customers. Operating 4 branches across Dublin and an e-commerce webshop, the company stocks over 3,000 products from leading manufacturers and serves electrical contractors, construction firms, facility maintenance companies, and state/semi-state organizations in Ireland and Europe.

Product overview

Euro Sales is an independently owned Irish electrical wholesale company founded in 1972, operating as a comprehensive one-stop-shop for the electrical trade. The company serves electrical, lighting, telecommunications, health, hospitality, facility maintenance, wholesale, state, semi-state, and construction sectors. Their product portfolio is organized as multiple core product categories including Electrical Products (cables, EV charging, smart home, distribution/control, wiring accessories, fire safety, TV/AV), Lighting (LED, indoor, outdoor, emergency, lamps, controls), Switches and Sockets (decorative and white moulded), Heating and Ventilation (heaters, ventilation, water heating), Washroom, Tools and Test Equipment, Screws/Fixings/Unistrut, Site Equipment, Safety/Workwear, and Painting/Decorating. They also offer a Specials/Sell-off category for discounted items. The company stocks over 3,000 products across these categories and has 4 branches in Dublin with substantial inventory, supplemented by ability to source specialist items. Euro Sales is a member of FEGIME, an international marketing group of independent electrical wholesalers since 2002, providing access to European manufacturers and suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Products Comprehensive range of electrical products including cables, cable accessories, cable management, electric vehicle charging stations, smart home devices, distribution and control equipment, wiring accessories (adaptors, boxes, cable reels, chimes, data accessories, extension leads, industrial plugs and sockets, junction boxes, lampholders, plug tops), fire safety and security systems, TV/AV/network/communications equipment, batteries, and small appliances for electrical trade professionals.
• Lighting Products Extensive lighting portfolio covering LED solutions, amenity lighting, indoor and outdoor lighting, emergency lighting, lamps (ANSI coded, CFLNI, fluorescent tubes, gas discharge, halogen, incandescent, infrared, vintage), control and control gear (ballasts, controls, LED drivers, starters, transformers), effect and seasonal lighting, festoon, and filters for trade and commercial applications.
• Switches and Sockets Decorative switches and sockets in finishes including antique brass, brushed steel, matt black, polished brass, polished chrome, black nickel, stainless steel, brushed chrome, metalclad, heritage brass, and georgian brass rope; white moulded options from Hager Sollysta, MK Logic, Nexus, Vimark; and weatherproof variants for electrical contractors.
• Heating and Ventilation Complete heating solutions including electric thermal radiators, underfloor heating, storage heaters, panel heaters, portable heaters, fan heaters, convectors, patio heaters, tubular heaters, frost protection; ventilation systems (inline, installed); water heating (immersion, motorised valves, undersink); air purifiers; hand dryers; showers (mains electric, power shower, pumped electric, mixers); heating controls (programmers, thermostats, time switches); and Ideal Elements catering and industrial heating elements.
• Washroom Products Commercial washroom equipment including hand dryers, water heating systems (undersink), hand sanitizers, and mirror demisters for commercial and facility maintenance customers.
• Tools and Test Equipment Professional tools and testing equipment including test equipment, hand tools (conduit tools, cutting discs, drill bits, hammers, hand tool bags, hole saws, jigsaw blades, knives, ladders, multi tools, network tools, plumbing tools, spanners and sockets, wire pulling, winter items), and inspection cameras for electrical and construction professionals.
• Screws, Fixings, and Unistrut Fixing solutions including anchors, bolts, nuts, plasterboard fixings, plugs, screws, self-drive screws, washers; and Unistrut metal framing systems with channels, brackets, rods, and associated hardware for construction and installation trades.
• Site Equipment Construction and site equipment including cable, cable reels, ladders, site lighting, and transformers for on-site electrical work.
• Safety and Workwear Personal protective equipment and workwear including dust protection, ear protection, eye protection, face masks, footwear, gloves, hand sanitizer, hand tool bags, helmets, high visibility clothing, and safety tape for trade and construction professionals.
• Painting and Decorating Painting and decorating supplies for finishing work at construction and renovation sites.
• Specials and Sell-off Discounted and clearance electrical products and lighting items offered at reduced prices for trade customers.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• FEGIME IrelandcoreChannel Partner/ Reseller/ DistributorInternational marketing group of independent electrical wholesalers. Euro Sales has been a member since its inception in Ireland in 2002. This membership has forged and reinforced strong relationships with all the main manufacturers and suppliers in the electrical industry throughout Europe and beyond.
• WEEE IrelandminorOthersWEEE compliance partner for responsible recycling of waste electrical and electronic equipment. Euro Sales is registered as producer with WEEE Reg No IE 00113WB.
• GLS (General Logistics Systems)minorOthersPrimary shipping partner for Irish and European deliveries. Currently experiencing high delivery volumes with seasonal delays noted.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Electric Center: UK-wide electrical wholesaler (Rexel-owned) with a branch-led trade model serving electrical contractors, builders, and facilities management — directly comparable customer base and product categories.
• YESSS Electrical: Independent-style electrical wholesaler with multi-branch presence in the UK and Ireland serving electrical contractors, facilities, and construction — directly comparable on customer base and product categories.
• CEF (City Electrical Factors): Major UK-based electrical wholesaler serving the same electrical contractor and trade customer base with branches and an e-commerce platform; highly comparable on product range, customer segments, and trade pricing model.
• Kellihers Electrical: Ireland's other major independent electrical wholesaler with multi-branch presence and a comparable B2B trade model. Directly comparable in customer base, product categories (cables, lighting, EV, smart home), and supplier relationships (Schneider, Hager, etc.).
• TLC Electrical Supplies: UK-based multi-channel electrical wholesaler serving trade and retail customers with a strong e-commerce platform; comparable omnichannel trade + online model and overlapping brand portfolio.
• Action Electrical: Independent Irish electrical wholesaler operating in a similar B2B trade model, serving electrical contractors, construction, and maintenance segments with overlapping brand portfolio.
• National Electrical Wholesalers (NEW): Ireland-based electrical wholesaler serving the same trade contractor and construction segments with comparable product depth across cables, lighting, distribution, and wiring accessories.

Broad incumbents

• Edmundson Electrical: One of the largest privately held electrical distributors in the UK and Ireland with an extensive branch network and a comparable multi-brand, multi-category electrical wholesale model.
• Rexel Ireland: Irish arm of global electrical distribution group Rexel, operating a multi-branch network nationwide. Larger scale and broader footprint than Euro Sales, but competes directly for the same electrical contractor and construction customers.
• RS Ireland (RS Components): Broad-line industrial and electrical distributor operating in Ireland with strong e-commerce capability; competes on the electrical contractor and maintenance segments via wider assortment and next-day logistics scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/euro-sales-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro Sales