Purelle
Purelle (operated by Sidvin Industries) is a Bengaluru-based manufacturer of tissue paper and hygiene care products serving retail consumers, industrial/corporate clients, and hospital/healthcare sectors across India since 2012.
- Company typePrivate
- Founded2012
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Purelle does
Sidvin Industries, operating under the Purelle brand, is a Bengaluru-based manufacturer, converter, and supplier of tissue paper and hygiene care products established in 2012. The company produces face tissues, napkins, kitchen towels, restroom tissue rolls, and disposable bed rolls using virgin fiber for premium products (face tissues, restroom rolls) and recycled materials from regenerative forest sources for kitchen towels and napkins. Its product portfolio spans five retail SKUs and three industrial/corporate SKUs (HRT Roll, GRT Roll, M Folded), with face tissues also sold under the Kleanz sub-brand.
Purelle firmographics
Firmographics- Name
- Purelle
- Legal name
- Sidvin Industries
- Website
- https://purellecare.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Purelle (operated by Sidvin Industries) is a Bengaluru-based manufacturer of tissue paper and hygiene care products serving retail consumers, industrial/corporate clients, and hospital/healthcare sectors across India since 2012.
- Ownership category
- akta.pro rank
Purelle industry classification
Industry- Product category
- Tissue Paper & Hygiene Products
- NAICS
- Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222)
- akta.pro primary industry
- Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)
- akta.pro secondary industries
- Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB), Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF)
Keywords
Where Purelle is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Purelle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tissue Paper Product Sales: Revenue generated from manufacturing and selling tissue paper and hygiene care products including face tissues, napkins, kitchen towels, restroom tissue rolls, and disposable bed rolls to retail, corporate, and healthcare customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Purelle product offering
Product offeringCore offering
Purelle, operated by Sidvin Industries, manufactures and supplies tissue paper and hygiene care products including face tissues, napkins, kitchen towels, restroom tissue rolls, and disposable bed rolls. The company serves retail consumers through its Purelle and Kleanz brands and supplies corporate offices, industrial facilities, and hospitals with bulk and institutional tissue products. Production uses virgin fiber and recycled fiber sourced from regenerative forest sources.
Product overview
Purelle is a tissue paper and hygiene care products brand under Sidvin Industries, a manufacturer and supplier established in 2012. The product portfolio consists of five core consumer product lines (Face Tissue, Napkin, Kitchen Towel, Restroom Tissue Roll, and Disposable Bed Roll) and three industrial/corporate product variants (HRT Roll, GRT Roll, and M Folded). The Face Tissue, Napkin, Kitchen Towel, and Restroom Tissue Roll products are positioned for both retail (home, office, travel) and institutional use, while the Disposable Bed Roll targets hospital and healthcare settings. The company also serves industrial and corporate segments with specialized tissue products.
Differentiator
Problem solved
Functional benefit
Brands
- Kleanz: Facial tissues sold in the retail sector alongside Purelle brand.
- Purelle
Products and services
- Face Tissue Premium facial tissues made from virgin fiber, highly absorbent and soft, available in 200-sheet, 100-sheet, and 50-sheet box formats with 2PLY construction (19x20 cm, 12.5 GSM). Sold under the Purelle and Kleanz brands for retail consumers in the facial tissues retail sector.
- Napkin Paper napkins available in 1PLY format, including 100-sheet and 50-sheet packs (27x30 cm, 17 GSM) and 100-pull and 50-pull formats (22x22 cm, 17 GSM). Designed for dining and everyday use.
- Kitchen Towel Highly absorbent kitchen towels made with recycled fibre and eco-friendly materials, dispenser-friendly with clear perforation. Available as 2-in-1 Kitchen Roll with 94 pulls per roll (21x22 cm, 2PLY, 22 GSM).
- Restroom Tissue Roll Soft, absorbent, and economic toilet tissue rolls made using virgin fiber. Dispenser-friendly and clog-resistant. Available in 96-sheet (50 gms), 274-sheet (100 gms), and 383-sheet (150 gms) options, all 10x10 cm 2PLY.
- Disposable Bed Roll Hygienic and disposable bed covering specifically designed for hospital usage, characterized by high tearing strength and absorption capacity for medical and healthcare settings.
- HRT Roll Industrial-grade tissue roll product available under Purelle's industrial and corporate segment for high-volume institutional use.
- GRT Roll Industrial-grade tissue roll product available under Purelle's industrial and corporate segment for high-volume institutional use.
- M Folded Folded tissue product available in Purelle's industrial and corporate product lines for institutional use.
Companies that use Purelle
Customer profileSegments3 records
Ideal customer profiles3 records
Purelle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Purelle partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Purelle competitors and assessment
Company assessmentBroad incumbents
- Tempo (Essity): European tissue brand owned by Essity with presence in Asian markets. Comparable as a broad incumbent in pocket tissue and facial tissue categories, though primarily competing in markets outside Purelle's Karnataka focus.
- Kimberly-Clark India: Global tissue giant operating Kleenex, Scott, and Kotex brands with a major India presence. Comparable as a broad incumbent with overlapping product categories (facial tissue, toilet paper, hygiene disposables) but operating at vastly greater scale across multiple geographies.
- Sofidel India: Italian-headquartered global tissue manufacturer with Indian operations serving the AFH (away-from-home) tissue market. Comparable as an institutional tissue supplier serving corporate, healthcare, and industrial customers.
- Wipro Consumer Care (tissue segment): Indian consumer goods company with tissue and hygiene products in its portfolio. Comparable as a broad incumbent with overlapping consumer tissue products serving the Indian retail and institutional markets.
- ITC Limited (Paperboards & Specialty Papers): Diversified Indian conglomerate with paper and tissue operations through ITC's Paperboards and Specialty Papers division. Comparable as a large domestic player in tissue/paper manufacturing serving institutional and consumer markets across India.
- Procter & Gamble (tissue segment): Operates tissue and hygiene brands globally and in India. Comparable as a broad incumbent serving retail and institutional tissue markets, though P&G's tissue presence in India is more limited than its personal care and home care segments.
Direct peers
- Charmis Tissue: Indian facial tissue brand offering pocket tissues and face wipes for retail consumers. Comparable to Purelle's Kleanz/Purelle facial tissue lines in target customer (retail consumers) and product category.
- Premier Tissues India: Indian tissue paper manufacturer producing consumer and institutional tissue products. Comparable to Purelle in product mix (facial tissue, toilet rolls, napkins) and multi-segment distribution approach in India.
- Origami Tissue: Indian tissue paper manufacturer producing facial tissues, kitchen towels, napkins, and toilet rolls under the Origami brand. Directly comparable to Purelle in product range, channel mix (retail + institutional), and target market within India.
Regional players
- Weita Tissue: European-based tissue manufacturer with selective presence in Asia. Comparable in product range (consumer and AFH tissue) but primarily operates in different geographies than Purelle's India-only focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights5 records
Customer concentration
Purelle social profiles
Digital presencePurelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purelle leadership team
Management profileNumber of profiles
Profiles1 record
Purelle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purelle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purelle
What does Purelle do?
Purelle, operated by Sidvin Industries, manufactures and supplies tissue paper and hygiene care products including face tissues, napkins, kitchen towels, restroom tissue rolls, and disposable bed rolls. The company serves retail consumers through its Purelle and Kleanz brands and supplies corporate offices, industrial facilities, and hospitals with bulk and institutional tissue products. Production uses virgin fiber and recycled fiber sourced from regenerative forest sources.
Is Purelle a public or private company?
Purelle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purelle founded?
Purelle was founded in 2012. It employs 11 to 50 people.
Where is Purelle based?
Purelle is headquartered in Bangalore, India, in the Asia region.
How does Purelle make money?
One revenue line is on record: tissue Paper Product Sales.
Who are Purelle's main competitors?
Broad incumbents on record are Tempo (Essity), Kimberly-Clark India, Sofidel India, Wipro Consumer Care (tissue segment), ITC Limited (Paperboards & Specialty Papers) and Procter & Gamble (tissue segment). Direct peers are Charmis Tissue, Premier Tissues India and Origami Tissue. Weita Tissue is listed as a regional player.
Does Purelle have an API?
No public API is recorded for Purelle.
What industry is Purelle in?
Purelle's product category is Tissue Paper & Hygiene Products. Its primary akta.pro industry code is IMAMAGAA, Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins), with a secondary code of IMAMAGAB, Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional). Its NAICS code is 322291.