Texas Electric Transportation Resources Alliance

What Texas Electric Transportation Resources Alliance does

Texas Electric Transportation Resources Alliance (TxETRA) is a 501(c)-style nonprofit membership coalition founded in 2018 and headquartered in Austin, Texas, with the stated mission to guide and accelerate the adoption of electric transportation in Texas. The organization pursues a goal of 10 million electric vehicles and 75% of all trips to be electric-propulsion by 2035, working through policy advocacy, stakeholder coordination, and education rather than product sales. Its core programs include regulatory advocacy before the Texas Public Utility Commission (PUC Docket #49125), legislative advocacy including HB 2221 (the Electric Transportation Act), and analytical work overlaying ERCOT power distribution maps with TxDOT traffic data to recommend optimal EV charging infrastructure locations—work that contributed to the allocation of $31 million in VW settlement funds to Texas EV charging.

TxETRA serves a horizontal coalition of 1,800+ members spanning transportation professionals, electric utilities, vehicle and equipment manufacturers, charging providers, dealers, academics, and individual EV owners. It is led by Executive Director Tom "Smitty" Smith, the former long-tenured State Director of Texas Public Citizen, alongside a small staff (1–10 employees) of Amanda Alandzes (member relations) and Laura Morrison, who also directs the wholly owned TxETRA Education Fund. Revenue is generated entirely through tiered annual membership dues ranging from $0 (Class E EV owners) to $5,000 (Class B manufacturers/generators/retailers), with intermediate tiers at $1,000, $500, $100, and $50. Distribution is via direct membership enrollment through the website and a network of strategic partnerships with agencies (TCEQ, ERCOT, TxDOT), utilities (Austin Energy), advocacy organizations (Environment Texas, Plug-In America), school districts, and data providers (ICCT, Kelly Blue Book).

Operationally, TxETRA is a small, lean advocacy organization whose principal assets are its regulatory relationships, its multi-stakeholder coalition, and its bespoke ERCOT/TxDOT charging-location analysis. The organization is currently undergoing a digital rebrand (txev.org) and maintains an affiliated education fund (txetraedfund.org). There is no proprietary technology stack, no disclosed revenue beyond membership dues, and no external funding rounds, making TxETRA an institutionally embedded but financially modest policy-coordination entity within the Texas EV ecosystem.

Name

Texas Electric Transportation Resources Alliance

Legal name

Texas Electric Transportation Resources Alliance

Website

https://txetra.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Texas Electric Transportation Resources Alliance (TxETRA) is a Texas-based nonprofit coalition founded in 2018 that advocates for electric transportation adoption through policy engagement, stakeholder coordination, and EV charging infrastructure planning for a membership of 1,800+ transportation, utility, and manufacturing stakeholders.

Ownership category

akta.pro rank

Product category

Electric Transportation Advocacy & Policy Coalition

NAICS

Regulation and Administration of Communications, Electric, Gas, and Other Utilities (92613), Regulation and Administration of Transportation Programs (92612)

SIC

Electric Services (4911), Electric & Other Services Combined (4931), Transportation Services (4700)

akta.pro primary industry

EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ)

akta.pro secondary industries

EV Charging Make-Ready & Distribution Interconnection Works (EUAEACAO), EV Charging Infrastructure & Management (EDALAKAI), Transportation & Traffic Engineering Consulting (BPAHAIAC)

Keywords

• Electric vehicle advocacy
• EV policy coalition
• Transportation electrification
• EV charging infrastructure
• Clean transportation membership

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: TxETRA generates revenue through tiered membership fees. Voting members include Class B ($5,000 for vehicle/charging equipment manufacturers, generators, retailers), Class C ($1,000 for dealers, installers, contractors), Class D ($500 for sole proprietors, consultants, NGOs), and Class E (free for EV owners). Non-voting associate members pay $100, non-profits pay $100, and students pay $50.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Texas Electric Transportation Resources Alliance (TxETRA) is a non-profit membership coalition that convenes transportation professionals, utilities, vehicle manufacturers, academics, and EV owners to advocate for electric transportation adoption in Texas. Its core offerings include tiered membership enrollment, EV policy advocacy (PUC Docket #49125 and Electric Transportation Act/HB 2221), data-driven EV charging infrastructure planning using ERCOT and TxDOT data, grants and incentives information services, and education/outreach programs via the TxETRA Education Fund.

Product overview

Texas Electric Transportation Resources Alliance (TxETRA) is a non-profit membership organization serving as an advocacy and resource hub for electric transportation in Texas. Rather than a single unified product, TxETRA offers a portfolio of programs and services including its main website portal for information and membership, the TxETRA Education Fund for outreach, EV incentives information, grants facilitation for TERP and VW Settlement funds, EV charging infrastructure planning recommendations, electric school bus initiatives, regulatory advocacy before the PUC, and legislative advocacy for the Electric Transportation Act. The organization connects transportation professionals, utilities, manufacturers, academics, and EV owners to accelerate adoption toward the goal of 10 million EVs in Texas by 2035.

Differentiator

Problem solved

Functional benefit

Products and services

• TxETRA Tiered Membership Annual membership program with tiered classes for organizations and individuals supporting TxETRA's EV advocacy mission: Class B ($5,000) for vehicle and charging equipment manufacturers, generators, retailers, transmission providers; Class C ($1,000) for dealers, installers, contractors, transit agencies; Class D ($500) for sole proprietors, consultants, and NGOs; Class E (free) for individual EV owners; Associate ($100), Non-Profit ($100), and Student ($50) tiers.
• TxETRA Education Fund

Quantifiable outcome

• Influenced allocation of $31 million in VW settlement funds for Texas EV charging infrastructure
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Texas Commission on Environmental Quality (TCEQ)coreStrategic or Co-development Partner · 1 January 2018TxETRA works with TCEQ to study and recommend how VW settlement funds ($209 million to Texas, $31 million for EV charging) should be spent. TxETRA's Charging Committee conducted 2 months of analysis overlaying ERCOT and TxDOT data to recommend optimal charging station locations.
• ERCOT (Electric Reliability Council of Texas)coreTechnology or IntegrationTxETRA overlays ERCOT power distribution maps with TxDOT traffic flow data to determine optimal EV charging station locations, ensuring grid reliability and coverage.
• TxDOT (Texas Department of Transportation)coreStrategic or Co-development PartnerTxETRA combines TxDOT traffic flow maps with ERCOT power data to recommend charging infrastructure locations, including emergency evacuation routes.
• Environment TexasminorStrategic or Co-development PartnerTxETRA co-hosted a webinar with Environment Texas featuring Austin ISD staff on electric school bus benefits and policy advocacy.
• Plug-In AmericaminorStrategic or Co-development PartnerTom 'Smitty' Smith, TxETRA Executive Director, serves on the national board of Plug-In America, connecting Texas EV advocacy to national efforts.
• Austin Independent School District (AISD)minorStrategic or Co-development PartnerAISD staff shared information on electric school bus initiatives during a TxETRA co-hosted webinar with Environment Texas.
• Everman ISDminorStrategic or Co-development PartnerEverman ISD is developing an Electric School Bus Pilot Project as part of TxETRA's electric transportation advocacy efforts.
• Kelly Blue BookminorGTM or Marketing PartnerKelly Blue Book provides EV reviews that TxETRA highlights on their website for new EVs in 2024, referencing their expertise for consumer guidance.
• Austin EnergyminorStrategic or Co-development PartnerAustin Energy offers EV incentives including the EV360 Pilot Program with off-peak rates and rebates for Level 2 charging station installation, referenced on TxETRA's incentives page.
• International Council on Clean Transportation (ICCT)minorStrategic or Co-development PartnerTxETRA links to ICCT's global fossil fuel phase-out tracking for countries and cities, using their data to inform Texas EV policy advocacy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Council for an Energy-Efficient Economy (ACEEE): National nonprofit research and policy organization advancing energy efficiency including transportation electrification. Broader scope than TxETRA but comparable as a coalition member-driven advocacy body producing policy analysis.
• CALSTART: National nonprofit accelerating clean transportation technology and fleet adoption. Comparable at the broader mission level but much larger in scope and funding, covering multiple clean-fuel modalities.

Direct peers

• Forth: Pacific Northwest-based mobility advocacy nonprofit working on EVs, electrification, and clean transportation policy. Strong peer — operates a similar coalition model with utilities, OEMs, and government partners driving regional EV adoption.
• Lone Star Clean Fuels Alliance: Texas-based Clean Cities coalition promoting alternative fuels and advanced vehicles including EVs. Operates in the same Texas geography and stakeholder community, overlapping with TxETRA's electric-transportation mission.
• Plug-In America: National EV driver and policy advocacy nonprofit. Directly comparable as a membership-based EV advocacy coalition; TxETRA Executive Director Tom Smith sits on Plug-In America's national board, evidencing operational overlap and shared coalition model.
• Electrification Coalition: DC-based nonprofit advocating for transportation electrification across passenger and fleet segments. Comparable as a coalition coordinating corporate, utility, and government stakeholders around EV policy and infrastructure investment — multi-state vs. TxETRA's Texas focus.
• Veloz: California-based EV education and advocacy coalition funded by utilities, automakers, and tech companies. Closest direct peer — same coalition model, same funder base, same policy-advocacy focus, with the major state-level EV market as backdrop.
• Securing America's Future Energy (SAFE): DC-based nonprofit advocating for transportation electrification and energy security through EV adoption. Comparable as a high-influence national coalition engaging government and corporate stakeholders on EV policy and infrastructure investment.

Regional players

• Southwest Energy Efficiency Project (SWEEP): Southwest regional nonprofit promoting energy efficiency and clean transportation policy including EV infrastructure. Comparable as a regional advocacy coalition engaging utilities and state governments in similar geographies.

Emerging players

• Environment Texas: State-level environmental advocacy organization and existing TxETRA partner. Comparable as a Texas-based policy advocacy group working on EV adoption, particularly electric school buses, though broader in environmental scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TxETRA
• Xx.com/txetra_tx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Electric Transportation Resources Alliance