Magic Foods
Magic Foods is a Kyiv-based, family-owned catering company operating since 1992 that provides children's institutional meals, corporate lunch delivery, and event catering (up to 1,000 guests) to schools, offices, and private clients across Kyiv and surrounding areas.
- Company typePrivate
- Founded1992
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Magic Foods does
Magic Foods is a Kyiv-based catering company that has been operating for 30 years since its founding in 1992. The company delivers four core service lines: children's catering for kindergartens, development centers, and schools; corporate lunch delivery to offices; business event catering for conferences, seminars, and meetings; and full-service catering for corporate and private events including weddings and birthdays for up to 1,000 guests. The business is privately held and family-owned, led by a father-daughter team supported by an experienced staff of part-time chefs who are also parents, serving the Kyiv and surrounding areas market.
The company operates under ISO 22000 certification and HACCP food safety management, providing end-to-end quality control from raw material sourcing through to final delivery. Operational differentiators include a multi-stage dish development process (menus tested in a family circle and then a family-work circle before inclusion), a weekly menu cycle with no dish repeated more than once per month, and a structured ordering workflow (menus sent Thursday, pre-orders Friday, edits accepted until 4 PM the day before delivery). Three delivery container options are offered: gastro-containers/thermos, lunch boxes with lids, and sealed individual lunch boxes. The company maintains no mobile app, no API, and no documented technology platform beyond messaging-app-based ordering.
Revenue is generated primarily through a subscription model for daily institutional and corporate meal programs with annual billing cycles, complemented by quote-based pricing for event catering. Sales are direct with no intermediaries; orders are placed via messaging apps and customer engagement runs through Instagram and Facebook. Pricing is set annually on September 1 for the following year and held stable throughout the year as a deliberate customer-retention strategy, including throughout the full-scale invasion period. The company reports no external investors, no parent company, and no disclosed institutional ownership.
Magic Foods firmographics
Firmographics- Name
- Magic Foods
- Legal name
- Magic Foods
- Website
- https://m-f.com.ua
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magic Foods is a Kyiv-based, family-owned catering company operating since 1992 that provides children's institutional meals, corporate lunch delivery, and event catering (up to 1,000 guests) to schools, offices, and private clients across Kyiv and surrounding areas.
- Ownership category
- akta.pro rank
Magic Foods industry classification
Industry- Product category
- Catering Services
- NAICS
- Caterers (722320), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)
- akta.pro secondary industry
- Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)
Keywords
Where Magic Foods is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Magic Foods business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Children's Catering: Organization of comprehensive meals for children in kindergartens, development centers, and schools. Includes full-day meal packages, snacks, lunches, dinners, and beverages. Recurring revenue through institutional contracts renewed annually.
- Corporate Lunch Delivery: Daily meal delivery to company offices. Employees can customize their ideal meal complex from the menu. Recurring revenue through corporate contracts.
- Business Events Catering: Catering for conferences, seminars, trainings, business meetings, and negotiations. One-time or recurring revenue based on event frequency.
- Corporate and Private Events: Full-service catering and event organization including weddings, birthdays, corporate parties, and private celebrations. Services include venue selection, program development, staffing, and food preparation. Revenue scales with event size (up to 1,000 guests).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Children's catering packages |
| Subscription | Annual | Corporate lunch delivery |
| Other | Pay-as-you-go | Event catering |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Magic Foods product offering
Product offeringCore offering
Magic Foods is a Kyiv-based catering company that prepares and delivers meals on a recurring basis to children's institutions (kindergartens, development centers, schools) and corporate offices, and provides one-time catering for business events and private celebrations such as weddings and birthdays. The company operates under ISO 22000 and HACCP food safety standards, rotates menus weekly, and delivers across Kyiv and surrounding areas in three container formats.
Product overview
Magic Foods is a catering company that has been providing catering services for 30 years in Kyiv, Ukraine. The company operates as a single unified service offering with four main product lines: Children's Catering (providing comprehensive daily meals for kindergartens, schools, and development centers), Lunch Delivery to Office (corporate meal delivery for employees), Business Events Catering (for conferences, seminars, and business meetings), and Corporate/Private Events (for corporate parties, weddings, and birthdays). All services feature weekly menu updates, individual approach to client needs, and delivery throughout Kyiv and surrounding areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Children's Catering (Дитяче харчування)
- Office Lunch Delivery (Доставка обідів в офіс)
- Business Events Catering (Ділові заходи)
- Corporate and Private Events (Корпоративні та приватні заходи)
Quantifiable outcome
- 100% delivery reliability during full-scale invasion
- +2 more outcomes
Companies that use Magic Foods
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Magic Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Magic Foods partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Magic Foods competitors and assessment
Company assessmentBroad incumbents
- Aramark: US-headquartered food and facilities services provider serving workplaces, schools, and events globally. Comparable as a broad incumbent whose education and business dining segments parallel Magic Foods' children's catering and corporate lunch offerings.
- Sodexo: Global food services and facilities management company with deep presence in corporate, education, and government catering. Comparable as a broad incumbent operating institutional meal contracts that overlap directly with Magic Foods' kindergarten, school, and corporate lunch lines.
- ISS A/S: Danish integrated facility services company with a sizeable catering and food services division. Comparable as a broad incumbent in workplace, education, and event catering that targets the same institutional B2B clients as Magic Foods.
- Compass Group: World's largest contract foodservice and support services operator. Comparable as a broad incumbent in corporate and institutional catering with global procurement, kitchen infrastructure, and B2B contract expertise that Magic Foods competes against for multinational accounts.
- Eurest (Compass Group): Compass Group subsidiary focused specifically on corporate dining and workplace catering. Comparable as a broad incumbent whose core focus on daily corporate meal delivery mirrors Magic Foods' office lunch subscription business.
Emerging players
- Fooda: Workplace dining platform that brings rotating restaurant and caterer pop-ups into corporate offices. Comparable as an emerging player competing for the corporate daily-meal budget that Magic Foods captures through its office lunch subscription line.
- CaterTrax: SaaS and ordering platform purpose-built for corporate and institutional caterers, offering online ordering, invoicing, and menu management. Comparable as an adjacent technology peer whose customers include many of the same institutional caterers competing with Magic Foods.
- ezCater: US-based corporate catering marketplace connecting businesses to local caterers for meetings and events. Comparable as an emerging player addressing the same corporate event and office-meal demand that Magic Foods serves, though via a marketplace model rather than captive kitchens.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Magic Foods social profiles
Digital presenceMagic Foods compliance and trust
Trust signalCompliance2 records
Magic Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Foods leadership team
Management profileNumber of profiles
Magic Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Foods
What does Magic Foods do?
Magic Foods is a Kyiv-based catering company that prepares and delivers meals on a recurring basis to children's institutions (kindergartens, development centers, schools) and corporate offices, and provides one-time catering for business events and private celebrations such as weddings and birthdays. The company operates under ISO 22000 and HACCP food safety standards, rotates menus weekly, and delivers across Kyiv and surrounding areas in three container formats.
Is Magic Foods a public or private company?
Magic Foods is a private company. It is classified as family owned and is currently operating.
When was Magic Foods founded?
Magic Foods was founded in 1992. It employs 11 to 50 people.
Where is Magic Foods based?
Magic Foods is headquartered in Kyiv, Ukraine, in the Europe region.
How does Magic Foods make money?
Four revenue lines are on record. Children's Catering is the primary driver. The others are corporate Lunch Delivery, business Events Catering and corporate and Private Events.
Who are Magic Foods's main competitors?
Broad incumbents on record are Aramark, Sodexo, ISS A/S, Compass Group and Eurest (Compass Group). Emerging players are Fooda, CaterTrax and ezCater.
Does Magic Foods have an API?
No public API is recorded for Magic Foods.
What industry is Magic Foods in?
Magic Foods's product category is Catering Services. Its primary akta.pro industry code is HSACAGAH, Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly), with a secondary code of THAHAKAK, Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical). Its NAICS code is 722320 and its SIC code is 5810.