Jupiter Marine International Holdings Inc

What Jupiter Marine International Holdings Inc does

Jupiter Marine International Holdings Inc is a Florida-based manufacturer of premium outboard-powered offshore boats, founded in 1989 as Jupiter Incorporated in Fort Lauderdale and relocated to Palmetto, FL in 2005. The company designs and builds a 10-model lineup of center console and sport bridge vessels ranging from 26 to 43 feet, including the flagship Jupiter 43, the enclosed-bridge 41SB, the LS-series luxury-sport platforms (340LS and 380LS), and standard offshore models (26, 30, 32, 34, 38, and 40). All vessels share Jupiter's proprietary Posi-Stern Hull Pad bottom design, which the company holds as a registered trademark and which generates variable dynamic stern lift to deliver speed, maneuverability, fuel efficiency, and a smoother ride. Standard specifications are integrated with Yamaha and Mercury outboard propulsion, Garmin electronics, Seakeeper ride stabilization, and JL Audio marine audio systems.

The company's revenue model is built on one-time unit sales of premium vessels, with base models augmented by extensive customization options through its Build Yours online configurator and Semi-custom program. Pricing is not publicly disclosed; boats are quoted F.O.B. factory and configured through dealer relationships. Distribution is exclusively through a global dealer network — the company does not sell direct to consumers but connects buyers with trained dealerships equipped with decades of marine industry experience. Marketing relies on the dealer channel supplemented by an owned website, social media presence across Facebook, Instagram, TikTok, and YouTube, and brand storytelling around craftsmanship, founder legacy (Carl Herndon, posthumously awarded the 2025 NMMA Marine Industry Lifetime Achievement Award), and a family-first production culture.

Jupiter Marine targets affluent boating enthusiasts who require seaworthy vessels that combine luxury comfort with serious offshore sportfishing capability. Use cases span tournament angling, offshore cruising, yacht club visits, and family recreation. The company employs 51-100 people and operates as a publicly traded entity on OTC Pink under ticker JMIH, though no public revenue or financial detail is disclosed in the available data. No venture capital, private equity, or institutional investors are referenced, and ownership structure post-founder Carl Herndon's December 2023 passing is not disclosed.

Name

Jupiter Marine International Holdings Inc

Legal name

Jupiter Marine International

Website

https://jupitermarine.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Jupiter Marine International Holdings manufactures premium outboard-powered offshore center console boats ranging from 26 to 43 feet. The Palmetto, Florida-based company sells its 10-model fleet through a global dealer network targeting affluent sportfishing and luxury cruising enthusiasts.

Ownership category

akta.pro rank

Product category

Luxury Sportfishing Boats

NAICS

Boat Building (336612), Ship and Boat Building (3366)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

akta.pro secondary industries

Luxury Yacht Manufacturing (IMAJAEAE), Luxury Motor Yacht Manufacturing (IMAJAMAD)

Keywords

• Offshore sportfishing boats
• Center console yachts
• Luxury boat manufacturing
• Outboard motor boats
• Custom boat building

Headquarters

HQ city

Palmetto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Boat Sales: Jupiter Marine generates revenue primarily through the sale of luxury offshore boats and yachts. The company manufactures center console and express bridge models ranging from 26 to 43 feet, with base models and extensive customization options. Sales are facilitated through a global dealer network and direct-to-consumer factory sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Jupiter Marine International Holdings manufactures premium offshore center console and express bridge boats powered by outboard engines, marketed to the sporting and leisure fishing markets. The product lineup includes 10 models ranging from 26 to 43 feet, sold through a global authorized dealer network with extensive customization options via a build-your-own program.

Product overview

Jupiter Marine International Holdings Inc manufactures premium offshore center console boats for sportfishing and luxury marine use. The product lineup consists of 10 distinct models ranging from 26 to 43 feet: the Jupiter 26, 30, 32, 34, 38, 40, 41SB, 43, and the LS variants (340LS, 380LS). The portfolio includes standard center console designs (26-38) and luxury-focused LS models with enhanced comfort features, plus the flagship 41SB with enclosed sport bridge. All models share Jupiter's proprietary Posi-Stern™ Hull Pad technology and are powered by Yamaha or Mercury outboard engines with integrated electronics packages. The lineup serves multiple use cases from tournament fishing to luxury cruising, with extensive customization options through Jupiter's build-your-own program.

Differentiator

Problem solved

Functional benefit

Products and services

• Jupiter 43 Flagship premium sportfishing center console yacht combining sportfishing yacht elements with center console agility. Features dual-row helm seating option, cabin accommodations for two, 602-gallon fuel capacity, and up to 1,800 HP from quad outboard engines.
• Jupiter 41SB Flagship sport bridge model with an enclosed bridge featuring climate-controlled helm and seating area. Accommodates five with onboard entertainment, spacious head, and full galley, combining premium yacht and sportfishing amenities with outboard propulsion.
• Jupiter 40 Center console delivering strength, balance, and refinement with a 1,350 HP rating. Blends yacht-level comfort with purposeful design, featuring dive doors as standard, premium cabin with galley, and options for triple Yamaha 450s or twin Mercury 600s.
• Jupiter 380LS Luxury LS (luxury sport) variant featuring a proven offshore hull with a wide, open layout balancing luxury and fishability. Includes enclosed three-piece glass windshield, teak accents, and 1,275 HP maximum rating.
• Jupiter 38 Offshore-capable center console designed for big game pursuits with deep V hull and balanced running surface. Features 475-gallon fuel capacity and cruising range of approximately 532 miles with twin Yamaha 450s.
• Jupiter 340LS Luxury LS variant built on the proven 34 hull, bringing together luxury, sport, and thoughtful design in a clean, modern platform. Features a refined console, efficient helm layout, 3-piece glass windshield, teak accents, and 1,050 HP maximum rating.
• Jupiter 34 Center console considered one of the most attractive on the water, designed for tournament anglers while providing roominess and comfort. Capable of 1,050 HP with options for triple Yamaha 350s or twin Yamaha 450s.
• Jupiter 32 Center console embodying the legacy of the iconic Jupiter 31 with the legendary ride and run synonymous with Jupiter models. Features modern amenities and a 900 HP maximum rating.
• Jupiter 30 The most versatile vessel in the lineup, designed for everything from offshore fishing to waterfront dining. Features up to 700 HP, 262-gallon fuel capacity, and range up to 458 miles at cruise with Yamaha 350s.
• Jupiter 26 Compact yet capable center console delivering style, performance, and yacht-level quality in a 26-foot footprint. Features 450 HP maximum rating, Seakeeper RIDE system standard, designed for both angling essentials and family-friendly use.
• Jupiter Gear Merchandise and accessories sub-brand for Jupiter Marine boat owners and enthusiasts, including apparel and branded items.

Quantifiable outcome

• Up to 618 miles range at cruise with triple Yamaha 350s on Jupiter 38
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• YamahacoreTechnology or IntegrationJupiter Marine relies on Yamaha outboards as the preferred propulsion system, known for reliability and industry-leading customer satisfaction. The partnership includes Helm Master joystick control integration, electronic binnacle controls, and comprehensive engine monitoring systems.
• MercurycoreTechnology or IntegrationMercury outboard engines available as alternative power option on Jupiter models. Mercury packages include 600 HP V-10 engines with joystick and autopilot integration.
• GarmincoreTechnology or IntegrationStandard Garmin Electronics Package on all Jupiter boats featuring GPSMAP displays, CHIRP transducers, VHF radios, and radar integration. Custom-installed flush-mounted MFDs with custom-fit acrylic panels.
• JL AudiocoreTechnology or IntegrationJL Audio speaker and amplifier packages standard on all models including coaxial speakers, subwoofers, and MVi amplifiers for marine audio systems.
• SeakeepermajorTechnology or IntegrationSeakeeper ride stabilization systems integrated into Jupiter boats. Seakeeper RIDE standard on most models, with larger Seakeeper gyro units available as options on flagship models.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Scout Boats: Scout Boats produces premium center console and dual console sportfishing models with a focus on yacht-quality fit and finish, overlapping Jupiter on tech integration packages and the 26-43 ft buyer.
• Grady-White Boats: Grady-White is a long-standing premium center console and cabin boat builder serving sportfishing and family cruising buyers in similar length ranges, with comparable OEM integrations and a strong dealer network — a benchmark for Jupiter's craftsmanship-led positioning.
• Regulator Marine: Regulator builds premium offshore center console sportfishing boats in the 23-41 ft range with proprietary hull designs and Yamaha-powered packages — directly comparable to Jupiter's target buyer and use case.
• Invincible Boats: Invincible is a premium center console sportfishing builder in the 33-46 ft range with high-end integrations (twin/triple outboards, Seakeeper), serving the same affluent offshore buyer and tournament segment as Jupiter.
• Pursuit Boats: Pursuit Boats manufactures premium offshore center console and dual console sportfishing boats in overlapping 26-40+ ft lengths with strong OEM partnerships (Yamaha, Garmin). It is the closest direct competitor to Jupiter's center console offshore positioning.
• Contender Boats: Contender is a Florida-based center console sportfishing manufacturer with comparable 24-44 ft lineup and outboard-powered offshore configurations, directly competing with Jupiter's core center console offerings.
• Everglades Boats: Everglades Boats builds premium offshore center consoles with proprietary RAMS hull technology for rough-water performance — competing head-to-head with Posi-Stern on ride quality and offshore capability.

Broad incumbents

• Viking Yacht Company: Viking is an established luxury sportfishing and convertible yacht builder in the 38-92 ft segment. While larger than Jupiter's center console focus, it competes for the same high-net-worth sportfishing customer at the upper end of Jupiter's range.
• Boston Whaler: Boston Whaler (owned by Brunswick Corporation) is a broad incumbent offering a much larger portfolio spanning center consoles, dual consoles, and runabouts across 13-42 ft. Jupiter competes only in the premium offshore subset of Whaler's lineup, against a well-capitalized owner.
• Hatteras Yachts: Hatteras is a heritage luxury sportfishing and motor yacht builder serving the convertible and enclosed bridge segments. It overlaps with Jupiter's 41SB flagship category and the broader premium sportfishing buyer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@jupiter.marine
• Facebookfacebook.com/JupiterMarine
• Instagraminstagram.com/jupitermarine
• TikToktiktok.com/@jupitermarineboats

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jupiter Marine International Holdings Inc