Superposition
Superposition is an Arnhem-based creative technology studio building augmented reality applications, interactive data visualizations, generative design tools, and installations for cultural institutions, NGOs, government agencies, and design studios across Europe, the Middle East, and Asia.
- Company typePrivate
- Founded2015
- HeadquartersArnhem, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Superposition does
Superposition is a private creative technology studio founded in 2015 and based in Arnhem, Netherlands, that designs and develops interactive installations, augmented reality applications, data visualizations, and generative digital experiences. The studio operates with 1-10 employees and serves cultural institutions, museums, universities, NGOs, government agencies, broadcasters, and design studios across the Netherlands, USA, UAE, Qatar, and Japan. Its core technical capabilities span LiDAR-based AR (Hyperposition AR, Arabidopsis Symphony), WebGL data visualization (Inside the NYPD's Surveillance Machine for Amnesty International), computer-vision heritage search (Artifacts of Memory), generative pattern design tools (UAE Pavilion Expo 2020), AI-powered creative tooling (Waive Front VJ app), and Web3 generative art (Web: A Deterministic Universe NFT).
The studio's product surface includes roughly 20+ projects delivered since 2015, ranging from large-scale international commissions (Netherlands Pavilion World Expo 2025, UAE Pavilion Expo 2020) and NGO awareness campaigns (Humanity's Impact plastic pollution AR, Amnesty surveillance visualization) to self-initiated artistic research (Liminal textile, Ephemeris NASA data visualization, Texture Map and a Chair). Recurring institutional clients include the Netherlands Institute for Sound & Vision, Eye Filmmuseum, Northwestern University Qatar, Tellart, VPRO, and the Netherlands Ministry of Foreign Affairs, supported by funding from Creative Industries Fund NL and Mondriaan Fund.
Revenue is generated on a commissioned professional-services basis with per-project pricing determined by scope and complexity, supplemented by self-initiated work that builds portfolio and IP. Distribution occurs through direct studio engagements with enterprise and institutional clients, plus iOS App Store and Google Play distribution for self-initiated consumer AR apps (Artifacts of Memory, Hyperposition AR, Humanity's Impact). Marketing is driven by portfolio visibility, festival exhibition (Dutch Design Week, Vienna Design Week), awards (Dutch Design Awards, S+T+ARTS Prize), and earned media in Forbes, The Guardian, MIT Technology Review, and Gizmodo.
Superposition firmographics
Firmographics- Name
- Superposition
- Legal name
- Superposition
- Website
- https://superposition.cc
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Superposition is an Arnhem-based creative technology studio building augmented reality applications, interactive data visualizations, generative design tools, and installations for cultural institutions, NGOs, government agencies, and design studios across Europe, the Middle East, and Asia.
- Ownership category
- akta.pro rank
Superposition industry classification
Industry- Product category
- Creative Technology Studio Services
- NAICS
- Graphic Design Services (541430), Software Publishers (513210)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industries
- 3D Product/Explainer Animation (MPAHACAD), Rendering, Graphics & Simulation Middleware (MPAFAFAB)
Keywords
Where Superposition is headquartered
LocationHeadquarters
- HQ city
- Arnhem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Superposition business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commissioned Creative Projects: Project-based revenue from designing and developing interactive experiences, AR applications, data visualizations, and digital installations for cultural institutions, museums, universities, NGOs, and government clients. Work is commissioned on a per-project basis with specific creative and technical deliverables.
- Self-Initiated Projects: Self-initiated creative work that may generate recognition, awards, and future commissioned opportunities. Projects like Ephemeris and Liminal demonstrate capabilities without direct client payment.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Superposition product offering
Product offeringCore offering
Superposition is a creative technology studio that designs and builds commissioned interactive experiences combining art, technology, and design. Its work spans custom augmented reality applications (including LiDAR-based and gesture-responsive projects), interactive data visualizations, generative design tools, motion graphics, and large-scale digital installations for cultural institutions, museums, NGOs, government agencies, broadcasters, and educational institutions. The studio also produces self-initiated creative work and publishes selected AR apps on iOS and Android stores.
Product overview
Superposition is a design and technology studio that creates immersive digital experiences, interactive installations, and generative art. Their portfolio spans augmented reality applications, interactive data visualizations, AI-powered creative tools, generative pattern design systems, motion graphics, and net art. The company operates as both a client service studio (producing work for organizations like Amnesty International, Northwestern University Qatar, Tellart, and various Dutch cultural institutions) and a self-initiated research practice. Projects range from large-scale exhibition installations like the Four Water Walls at Netherlands Pavilion Expo 2025 and the UAE Pavilion generative design tool, to consumer-facing AR applications like Hyperposition AR and Artifacts of Memory, to experimental digital artworks and net art projects. Their technical capabilities include gesture-responsive interfaces, LiDAR-based spatial scanning, computer vision for heritage archive exploration, AI-driven music and visual generation, and data visualization across physical and digital media.
Differentiator
Problem solved
Functional benefit
Products and services
- Commissioned Creative Technology Studio Services End-to-end commissioned design and development of interactive experiences, augmented reality applications, data visualizations, generative design tools, and digital installations for cultural institutions, museums, NGOs, government, broadcasters, universities, and design studios.
- Artifacts of Memory Augmented reality mobile application that uses computer vision line detection to let users explore audiovisual heritage collections by matching lines detected in their camera environment or drawn by them to similar lines in the archive. Available on iOS App Store and Google Play; intended for general audiences interested in cultural heritage.
- Hyperposition AR Experimental augmented reality application that uses LiDAR technology to let users capture scenes and project them back onto their spatial environment, creating mind-bending architectural collages. Distributed via iOS App Store.
- Humanity's Impact Augmented reality application that visualizes plastic pollution data at one-to-one scale in users' own environment, showing 20,000 bottles dropped in their space and tracking pledges to reduce plastic use. Built for Studio Birthplace and intended for consumer audiences concerned with environmental issues.
- Waive Front AI-powered VJ companion app that animates performers from the TopPop television archive in sync with music generated by Waive Studio using heritage material. Built for live audiovisual performances.
Quantifiable outcome
- Dutch Design Awards 2022 Finalist recognition for Amnesty International project
- +2 more outcomes
Companies that use Superposition
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Superposition technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature5 records
Superposition partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- TellartcoreLong-term collaboration on major exhibition projects including Netherlands Pavilion World Expo 2025 and UAE Pavilion Expo 2020. Superposition provides technical development and generative design tools for Tellart's experience design projects.
- Northwestern University, QatarcoreOngoing collaboration for media exhibitions at the Media Majlis museum, including Ai or Nay? exhibition and Is It a Beautiful Game? data visualization installation.
- Netherlands Institute for Sound & VisioncoreMultiple collaborative projects including Artifacts of Memory AR app, Groef interactive web application, and Unfolded Cinematography. The institute provides archival content while Superposition provides technical development.
- Jan Robert LeegtecoreCo-production partnership for Web project - a generative NFT network of 1000 webpages on Ethereum blockchain exploring AI and machine learning in net art context.
- Fillip StudioscoreCollaboration on Arabidopsis Symphony - augmented reality experience combining AR, generative music, and real-time environmental data visualization of plant processes.
- Thunderboom RecordscorePartnership to develop Waive Front - AI-powered VJ companion app for Waive Studio, using heritage material from TopPop archive for live audiovisual performances.
- Sander van der Krol (Wageningen University)coreResearch collaboration providing scientific data on Arabidopsis Thaliana plant biology for the Arabidopsis Symphony AR experience.
- Amnesty InternationalcoreCommission to create Inside the NYPD's Surveillance Machine - an interactive data visualization revealing facial recognition technology exposure in NYC.
- Studio BirthplacecorePartnership to design and develop Humanity's Impact AR app visualizing plastic pollution data, following collaboration on the pilot film.
- KossmanndejongcoreCollaboration on UAE Pavilion Expo 2020 guest experience design and creative guardianship alongside Tellart.
- Hotel NimmacoreFull brand identity, wayfinding design, and dynamic light installation development for hotel reception desk.
- Eye FilmmuseumcoreCommission to create Machine Room interactive installation visualizing computer code processes from Bart Vegter's generative film.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Superposition competitors and assessment
Company assessmentOthers
- Hevesh5 Studio: While primarily known for domino art, this studio is an adjacent reference point for AR-enabled and digitally-augmented physical installation work in the cultural/experiential space, illustrating the broader category Superposition competes within.
Direct peers
- Tellart: Experience design studio that has been both a long-term partner and a direct collaborator with Superposition on UAE Pavilion Expo 2020 and Netherlands Pavilion World Expo 2025. Both firms operate at the intersection of creative technology, generative design, and large-scale cultural installations for institutional clients.
- Kossmanndejong: Dutch exhibition design studio that collaborated with Superposition on the UAE Pavilion Expo 2020. Kossmanndejong focuses on narrative-rich museum and pavilion experiences, sharing Superposition's cultural-institution client base and project-based creative delivery model.
- Studio NAND: Berlin-based creative technology studio specializing in data visualization, generative design, and interactive storytelling for cultural and editorial clients. Highly comparable in size, technical stack (WebGL, generative systems), and project-based studio model to Superposition.
- Field: London-based design and technology studio creating generative brand identities, data-driven films, and interactive installations. Closely matches Superposition's blend of design sensibility and custom generative/AR tooling for cultural and commercial clients.
- onformative: Berlin creative studio focused on generative design, data visualization, and immersive installations for cultural institutions and brands. Comparable in scale, technical specialization, and the integration of data-driven generative systems into physical and digital experiences.
Emerging players
- Random International: Studio known for large-scale interactive installations blending physical computing with digital environments. While more focused on physical sensor-driven work, it competes for similar premium cultural-installation commissions and shares the art-tech positioning.
- Resn: New Zealand-based creative technology studio building immersive web experiences, interactive storytelling, and brand-driven digital installations. Comparable in boutique size and creative-tech emphasis, with overlap on cultural and brand clients seeking experiential work.
Broad incumbents
- Refik Anadol Studio: Los Angeles-based media artist studio producing large-scale AI-driven data sculptures and immersive installations for museums and public institutions. Comparable in the data-visualization-meets-art positioning and ability to win marquee museum commissions, though at significantly larger scale.
- Moment Factory: Montreal-based multimedia experience studio delivering large-scale immersive installations, AR experiences, and data-driven narratives for cultural institutions and brands. It operates at a much larger scale than Superposition but competes for similar premium cultural and public-sector commissions worldwide.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Superposition social profiles
Digital presenceSuperposition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superposition leadership team
Management profileNumber of profiles
Superposition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superposition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superposition
What does Superposition do?
Superposition is a creative technology studio that designs and builds commissioned interactive experiences combining art, technology, and design. Its work spans custom augmented reality applications (including LiDAR-based and gesture-responsive projects), interactive data visualizations, generative design tools, motion graphics, and large-scale digital installations for cultural institutions, museums, NGOs, government agencies, broadcasters, and educational institutions. The studio also produces self-initiated creative work and publishes selected AR apps on iOS and Android stores.
Is Superposition a public or private company?
Superposition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superposition founded?
Superposition was founded in 2015. It employs 1 to 10 people.
Where is Superposition based?
Superposition is headquartered in Arnhem, Netherlands, in the Europe region.
How does Superposition make money?
Two revenue lines are on record. Commissioned Creative Projects are the primary driver. The others are self-Initiated Projects.
Who are Superposition's main competitors?
Hevesh5 Studio is listed as an others. Direct peers are Tellart, Kossmanndejong, Studio NAND, Field and onformative. Emerging players are Random International and Resn. Broad incumbents are Refik Anadol Studio and Moment Factory.
Does Superposition have an API?
No public API is recorded for Superposition.
What industry is Superposition in?
Superposition's product category is Creative Technology Studio Services. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of MPAHACAD, 3D Product/Explainer Animation. Its NAICS code is 541430 and its SIC code is 7812.