Mascot

What Mascot does

Mascot is a Chicago-based, privately held SaaS company founded in 2023 that provides inventory management and multi-channel sales software for collectibles sellers, primarily hobby shops, online trading card sellers, and individual collectors. The platform combines an AI-powered trading card scanner, multi-channel listing automation, grading company synchronization with all four major grading companies (PSA, BGS, SGC, CGC), pricing intelligence via Vintage Card Prices (VCP), and business intelligence reporting into a single system of record that replaces manual spreadsheet workflows for collectibles merchants.

The technology stack is built around computer vision AI that processes trading card images captured from feed scanners, flatbeds, or cameras, extracting structured card metadata and auto-cropping front/back images. Mascot integrates natively with 10+ marketplaces including eBay, Walmart Marketplace, Whatnot, Shopify, TikTok Shop, Loupe, Square, and MyCardPost, and provides automatic instant delisting when items sell to prevent double-selling. The company has also built Mascot Network, a proprietary marketplace distribution channel at a 3% commission that pushes listings to multiple buyer pools, and Mercury, a private B2B marketplace for vetted dealer-to-dealer transactions.

Mascot operates a hybrid subscription + transaction-fee model with three tiers: Lite ($4/month), Pro ($99/month minimum or lesser of 1.25% of sales or $1.25 per invoice), and Expert ($399/month minimum or lesser of 1% of sales or $1 per invoice), supplemented by 3% take-rate on Mascot Network sales. The go-to-market combines product-led growth via self-serve free trial signup with enterprise demo-based sales for larger accounts, supported by high-profile endorsements from Gary Vaynerchuk, CardsHQ, and JustCollect (the latter reporting a 519% sales increase). The company has 1-10 employees and no disclosed funding rounds as of the input data.

Name

Mascot

Legal name

Mascot

Website

https://withmascot.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Mascot is a Chicago-based SaaS platform providing AI-powered inventory management and multi-channel listing software for hobby shops and online sellers of trading cards and collectibles, with native integrations to 10+ marketplaces and all four major grading companies.

Ownership category

akta.pro rank

Product category

Collectibles Inventory Management Software

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYCRAMAOAI

Sports Collectibles Marketplace & Auction Platforms

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sports Collectibles, Fan Gear & Licensed Merchandise Retail

SECONDARYCRALAGAI

Sports Memorabilia & Autographs Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

Keywords

• Collectibles inventory management
• Trading card scanner
• Multi-channel marketplace listing
• Grading company integration
• Collectibles SaaS platform

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Plans: Three-tier subscription model (Lite $4/month, Pro $99/month minimum, Expert $399/month minimum) with varying feature access. Pro and Expert plans include additional usage-based charges.
2. Transaction Fees: Pro plan charges lesser of 1.25% of sales or $1.25 per invoice. Expert plan charges lesser of 1% of sales or $1 per invoice. Mascot Network charges 3% fee on sales through the network.
3. Mascot Network: 3% fee on all sales that come through the Mascot Network sales channel. A $100 card returns $97 to the seller through Mascot Network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mascot provides an all-in-one SaaS platform for hobby shops and online collectibles sellers to track inventory and list/sell across 10+ marketplaces from a single dashboard. The platform combines an AI-powered trading card scanner, grading company sync (PSA, BGS, SGC, CGC), automated pricing rules, and a proprietary sales channel called Mascot Network (with 3% commission and built-in fulfillment via pre-paid shipping labels and Stripe payouts), plus Mercury, a private B2B dealer-to-dealer marketplace. It is sold via tiered subscription plans (Lite, Pro, Expert) with usage-based transaction fees on higher tiers.

Product overview

Mascot is an all-in-one platform for collectibles sellers combining inventory management, multi-channel listing, and business intelligence. The core platform provides inventory organization with custom tags, bulk actions, and grading company sync. Key integrated features include Mascot Network (a proprietary 3% fee sales channel), Multi Channel Listing (bulk listing to 10+ marketplaces), Mercury (private B2B marketplace for vetted dealers), Trading Card Scanner (AI-powered image recognition), VCP Comping (pricing comparables), Card Hunter (automated marketplace searches), Pricing Rules (automated markdown), Barcode Scanning, and Advanced Reporting. The platform targets hobby shops and online sellers of trading cards and collectibles.

Differentiator

Problem solved

Functional benefit

Brands

• Mascot Network: A revolutionary new sales channel built into Mascot that pushes products to multiple marketplaces at just a 3% fee.
• Mercury

Products and services

• Mascot Platform All-in-one SaaS subscription platform for hobby shops and online collectibles sellers that manages inventory and distributes listings across 10+ marketplaces from a single dashboard. Includes AI-powered trading card scanner, grading company sync (PSA, BGS, SGC, CGC), automated pricing rules, advanced reporting, and access to the Mascot Network sales channel and Mercury B2B marketplace on higher tiers.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core and supporting.

• eBaycoreTechnology or IntegrationPrimary marketplace integration allowing Mascot users to list, sync inventory, and automatically delist sold items on eBay. Available across all subscription tiers.
• Walmart MarketplacecoreTechnology or IntegrationMarketplace integration enabling Mascot users to list inventory on Walmart Marketplace alongside other sales channels.
• WhatnotcoreTechnology or IntegrationLive selling channel integration on Pro and Expert plans, enabling Mascot users to sell through Whatnot's live auction format.
• ShopifycoreTechnology or IntegrationE-commerce platform integration on Pro and Expert plans, allowing users to power their own website via Shopify.
• TikTok ShopcoreTechnology or IntegrationSocial commerce integration on Pro and Expert plans, enabling listing to TikTok Shop for reach to younger audiences.
• LoupesupportingTechnology or IntegrationDistribution channel integration available on Pro and Expert plans for expanded marketplace reach.
• SquaresupportingTechnology or IntegrationPOS and e-commerce platform integration on Pro and Expert plans for powering seller's own website.
• MyCardPostsupportingTechnology or IntegrationDistribution channel integration available on Pro and Expert plans.
• Vintage Card Prices (VCP)coreTechnology or IntegrationVCP integration provides automated graded card comping, surfacing recent comparable sale prices for PSA, BGS, SGC, CGC graded cards directly in Mascot portfolio view.
• PSA (Professional Sports Authenticator)coreTechnology or IntegrationGrading company sync pulls certification data and high-resolution slab images from PSA when cert numbers are entered.
• BGS (Beckett Grading Services)coreTechnology or IntegrationGrading company sync pulls certification data and images from BGS for grading company sync feature.
• SGC (Sportscard Guaranty)coreTechnology or IntegrationGrading company sync pulls certification data and images from SGC for grading company sync feature.
• CGC (Certified Guaranty Company)coreTechnology or IntegrationGrading company sync pulls certification data and images from CGC for grading company sync feature.
• MBA (Market Bridge Analytics)supportingTechnology or IntegrationMBA Digital Reviews available with 7 free reviews on Pro plan and 10 free reviews on Expert plan.
• FujitsusupportingTechnology or IntegrationRecommended scanner partner. Fujitsu fi-8170 recommended as reliable professional trading card scanner option for high-volume shops.
• Certified Collectibles GroupsupportingTechnology or IntegrationCEO Steven R. Eichenbaum has publicly endorsed Mascot's inventory management solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Card Ladder: Card Ladder is a sports and trading card price-tracking platform with sales comps and portfolio analytics for collectors and dealers. Comparable to Mascot's VCP Comping and pricing analytics, focused on the same trading card vertical.
• Vendoo: Vendoo is a SaaS platform for resellers to cross-list inventory across marketplaces and automate listing, delisting, and pricing. Closely comparable to Mascot in target audience (collectibles/resellers) and core functionality (multi-channel inventory sync and listing automation).
• CollX: CollX is a trading card scanning and collectibles marketplace app that uses computer vision to identify cards from phone photos and surfaces market pricing. Directly comparable to Mascot's AI card scanner and VCP comping features, though CollX is consumer-facing rather than seller-focused.
• List Perfectly: List Perfectly is a cross-listing SaaS for resellers and collectors, allowing listings to be pushed to multiple marketplaces (eBay, Poshmark, Mercari, etc.) from a single inventory. Directly comparable to Mascot's multi-channel listing and inventory management offering for collectors and small sellers.
• 130point: 130point aggregates eBay sales data for trading cards to surface comparable sale prices and auction activity. Comparable to Mascot's VCP-powered comping feature and Card Hunter search across marketplaces, serving the same trading card pricing intelligence use case.

Broad incumbents

• Shopify: Shopify is a leading e-commerce platform with native inventory management, POS, and an app marketplace. Comparable to Mascot as one of its supported integrations and as a broader incumbent offering inventory tooling that could subsume Mascot's features over time.
• eBay: eBay is the largest marketplace for trading cards and collectibles and operates Seller Hub with native listing and inventory tools. Comparable to Mascot as the primary marketplace integration and as a broad incumbent that could expand its seller tooling into Mascot's niche.
• Sellbrite: Sellbrite is a multi-channel listing and inventory management SaaS for retailers and brands, listing across eBay, Amazon, Walmart, and Shopify. Broadly comparable to Mascot's multi-channel listing module, though Sellbrite targets general retail rather than the trading card niche.
• Whatnot: Whatnot is a live-selling marketplace that is heavily used by trading card sellers. Comparable to Mascot both as a key integration partner and as a potential competitor that could expand into native inventory and multi-channel listing tools for its sellers.
• Block (Square): Square provides POS, payments, and inventory management for small businesses, including collectibles shops. Comparable to Mascot's POS/inventory integrations and as a broader incumbent offering inventory tooling for hobby retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WithMascot
• Facebookfacebook.com/WithMascot
• LinkedInlinkedin.com/company/withmascot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mascot