Welcome in
Welcome in is a Dutch vacation rental company operating a curated online booking platform for unique holiday homes in the Netherlands (Zeeland, Friesland) and Germany (Winterberg/Sauerland), serving leisure travelers through themed inventory and providing property owners with Verhuurservice and Fullservice management packages.
- Company typePrivate
- Founded2016
- HeadquartersKoudekerke, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Welcome in does
Welcome in is a privately held Dutch vacation rental company founded in 2016 and headquartered in Koudekerke, Netherlands. It operates a direct-to-consumer online booking platform that curates and manages 227 unique, character-rich holiday homes across three regions: the Zeeland coast, Friesland lakes (including the Sneekermeer), and the Winterberg/Sauerland ski region in Germany. The portfolio is organized into themed verticals such as houseboats, pet-friendly properties, sauna homes, ski-in/ski-out, and group accommodations. The platform supports bookings in Dutch, English, and German with EUR pricing and broad payment coverage (iDEAL, PayPal, Bancontact, credit cards, Apple Pay, bank transfer).
The core technology stack is the Booking Experts reservation and property management platform, which powers the website's search, filtering, availability calendars, booking engine, contactless check-in, and owner portal. Welcome in supplements the platform with five regional service offices (Koudekerke HQ, Renesse, Sint-Annaland, Groede, and Offingawier/Sneek in the Netherlands, plus Winterberg in Germany) that handle on-the-ground operations for property owners and guests.
The business model is commission-based (transaction fee) on two property owner service tiers: Verhuurservice (rental management support) and Fullservice (comprehensive outsourced operations covering marketing, guest reception, reservation management, and back-office). Guests transact directly through the website with dynamic per-stay pricing set largely by owners, while Welcome in earns a share of rental revenue. Customers are individual leisure travelers seeking themed, non-generic accommodations; there are no disclosed enterprise or B2B contracts, no funding rounds, no M&A activity, and no disclosed management team beyond general contact channels.
Welcome in firmographics
Firmographics- Name
- Welcome in
- Legal name
- Welcome in
- Website
- https://welcome.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Welcome in is a Dutch vacation rental company operating a curated online booking platform for unique holiday homes in the Netherlands (Zeeland, Friesland) and Germany (Winterberg/Sauerland), serving leisure travelers through themed inventory and providing property owners with Verhuurservice and Fullservice management packages.
- Ownership category
- akta.pro rank
Where Welcome in is headquartered
LocationHeadquarters
- HQ city
- Koudekerke
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
Welcome in business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Property Owner Commission (Verhuurservice & Fullservice): Welcome in earns commission by managing vacation property rentals for homeowners. Two service tiers offered: Verhuurservice (rental management support) and Fullservice (comprehensive outsourced management). The company handles guest reception, reservation management, and marketing while taking a share of rental revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Variable per-stay pricing based on property, season, and duration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Welcome in product offering
Product offeringCore offering
Welcome in is a vacation rental platform that curates and rents unique holiday homes in the Netherlands (Zeeland and Friesland) and Germany (Winterberg/Sauerland). It enables leisure travelers to search, compare, and book themed accommodations (beach, ski, pet-friendly, sauna, houseboat, group) directly through its multilingual website, while offering property owners two service tiers — Verhuurservice (rental management support) and Fullservice (fully outsourced marketing, guest reception, reservation handling, and back-office operations) — for a share of rental revenue.
Product overview
Welcome in is a vacation home rental platform operating a marketplace of unique holiday accommodations in the Netherlands (Zeeland, Friesland) and Germany (Winterberg/Sauerland). The core offering consists of the search and booking platform, complemented by property owner services through two service packages: Verhuurservice and Fullservice. The platform specializes in themed accommodations including houseboats, sauna homes, pet-friendly properties, ski vacation homes, and group accommodations. Key features include a contactless check-in system and a booking management portal. The reservation system is powered by Booking Experts.
Differentiator
Problem solved
Functional benefit
Products and services
- Welcome in Vacation Home Booking Platform Direct-to-consumer online booking platform enabling leisure travelers to search, filter, and reserve curated vacation homes across Zeeland, Friesland, and Winterberg/Sauerland, with real-time availability, multilingual access (Dutch, English, German), and multiple payment methods.
- Verhuurservice (Rental Service Package) A rental management support package for property owners that handles guest reception coordination and reservation management tasks, with Welcome in taking a commission share of rental revenue.
- Fullservice Package A comprehensive outsourced management package for property owners that takes over all rental operations, including marketing, guest reception, reservation management, and back-office administration, in exchange for a commission share of rental revenue.
Quantifiable outcome
- Average guest satisfaction score of 8.6/10 based on 5,348 verified reviews
Companies that use Welcome in
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Welcome in technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Welcome in partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Booking ExpertscoreBooking Experts provides the reservation system and property management platform powering Welcome in's website, search functionality, booking engine, and owner portal. All property listings, availability calendars, and booking transactions flow through this platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Welcome in competitors and assessment
Company assessmentDirect peers
- Belvilla: Belvilla is a European holiday-home rental specialist operating across Benelux and Germany with owner management services - the closest direct competitor on geography and product (curated vacation homes with full-service owner packages).
- Novasol: Novasol (NOVASOL A/S) is a Northern European holiday rental specialist operating curated vacation home inventory with full-service property management - directly comparable in business model and regional coverage to Welcome in.
- Interhome: Interhome is one of Europe's largest vacation-home rental agencies with a comparable inventory model of curated holiday homes across multiple countries and professional management services for property owners.
Broad incumbents
- Roompot: Roompot is a large Dutch holiday park operator; it competes in the Benelux vacation accommodation market though with standardized park accommodation rather than curated individual homes.
- Center Parcs: Center Parcs operates European forest/village holiday parks competing for family vacation demand overlapping with Welcome in's group and family segments, though via a different accommodation model.
- Booking.com: Booking.com is the dominant European OTA and a major vacation rental channel; it overlaps with Welcome in on demand capture but operates a horizontal marketplace rather than a curated-owner model.
- Airbnb: Airbnb is the global short-stay marketplace dominating online discovery for vacation rentals; it competes with Welcome in for the same guest intent in Zeeland/Friesland/Winterberg but offers a vastly broader, non-curated inventory.
- Vrbo (Expedia): Vrbo is a global vacation-home rental marketplace under Expedia, competing with Welcome in on the same holiday-home intent with a much larger, less curated inventory of properties.
- Vacasa: Vacasa is a North-American-focused vacation rental manager providing full-service property management - comparable on the Fullservice/owner-management value proposition but with different geography.
Others
- Booking Experts: Booking Experts is the PMS/booking platform provider that powers Welcome in's website, search, property listings and owner portal - a core enabling technology partner rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Welcome in social profiles
Digital presenceWelcome in financial estimates
Financial estimateRevenue estimate
Valuation estimate
Welcome in leadership team
Management profileNumber of profiles
Welcome in funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Welcome in M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Welcome in
What does Welcome in do?
Welcome in is a vacation rental platform that curates and rents unique holiday homes in the Netherlands (Zeeland and Friesland) and Germany (Winterberg/Sauerland). It enables leisure travelers to search, compare, and book themed accommodations (beach, ski, pet-friendly, sauna, houseboat, group) directly through its multilingual website, while offering property owners two service tiers — Verhuurservice (rental management support) and Fullservice (fully outsourced marketing, guest reception, reservation handling, and back-office operations) — for a share of rental revenue.
Is Welcome in a public or private company?
Welcome in is a private company. It is classified as unknown and is currently operating.
When was Welcome in founded?
Welcome in was founded in 2016. It employs 11 to 50 people.
Where is Welcome in based?
Welcome in is headquartered in Koudekerke, Netherlands, in the Europe region.
How does Welcome in make money?
One revenue line is on record: property Owner Commission (Verhuurservice & Fullservice).
Who are Welcome in's main competitors?
Direct peers on record are Belvilla, Novasol and Interhome. Broad incumbents are Roompot, Center Parcs, Booking.com, Airbnb, Vrbo (Expedia) and Vacasa. Booking Experts is listed as an others.
Does Welcome in have an API?
No public API is recorded for Welcome in.