Soldiers & Sirens
Soldiers & Sirens is a Western Australian not-for-profit charity that provides peer support, mental health services, and trauma-based therapy referrals to first responders, veterans, and their families. It is funded through donations, corporate sponsorships, annual memberships, and bequests.
- Company typePrivate
- Founded2018
- HeadquartersIluka, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Soldiers & Sirens does
Soldiers & Sirens is a not-for-profit charity headquartered in Western Australia, founded in 2018 by former WA Police Officers Danielle Baldock and Daniel Bates. The organization delivers mental health support, trauma-based therapy referrals, and peer support programs to first responders, veterans, and their families.
Its core service offering is a peer-led support model that combines lived-experience officers (many with operational first-responder backgrounds) with referrals to trauma-credentialed clinicians. Co-founder Danielle Baldock is a Registered Psychologist and former Army Psychologist, providing clinical oversight. The organization does not disclose proprietary technology; its operational backbone is a peer network, case referral workflow, and trauma-informed counselling rather than a software platform.
The business model is donation- and membership-driven. Revenue is generated through general public donations, structured corporate sponsorship packages, an annual auto-renewing membership program, and bequests. The entity is registered as Soldiers & Sirens LTD (company limited by guarantee), ABN 23633504935, ACNC-registered as a charity, and holds WA Charitable Collections Licence CC22641. The organization temporarily closed in late 2021 due to funding shortfalls and was relaunched in August 2022, since when it has expanded its revenue and engagement channels (membership, podcast, newsletter, corporate sponsorship) while operating with a small team of 11–50 staff.
Soldiers & Sirens firmographics
Firmographics- Name
- Soldiers & Sirens
- Legal name
- Soldiers & Sirens LTD
- Website
- https://soldiersandsirens.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soldiers & Sirens is a Western Australian not-for-profit charity that provides peer support, mental health services, and trauma-based therapy referrals to first responders, veterans, and their families. It is funded through donations, corporate sponsorships, annual memberships, and bequests.
- Ownership category
- akta.pro rank
Soldiers & Sirens industry classification
Industry- Product category
- First Responder and Veteran Mental Health Services
- NAICS
- Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industry
- Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)
Keywords
Where Soldiers & Sirens is headquartered
LocationHeadquarters
- HQ city
- Iluka
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Soldiers & Sirens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- General Public Donations: Accepts donations from the general public to support the mental health and wellbeing of First Responders and Veterans.
- Corporate Funding Packages: Corporate sponsorship packages for businesses wanting to support First Responders' mental health. Includes contact via [email protected] for enquiries.
- Annual Membership: Memberships are automatically renewed annually. Members receive receipts via email and membership packs via post. Two weeks cancellation notice required before renewal.
- Bequests & Gifts: Legacy giving program where supporters can leave bequests to Soldiers & Sirens.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Membership with auto-renewal |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Soldiers & Sirens product offering
Product offeringCore offering
Soldiers & Sirens is a registered Australian not-for-profit that connects first responders, veterans, and their families with trauma-informed therapy referrals and delivers peer-led mental health support, crisis response, and welfare services. Founded and led by former Western Australia Police Officers, the charity funds access to psychology and specialist treatment, runs peer support groups, and provides on-scene welfare at emergency incidents. It sustains operations through donations, memberships, corporate sponsorships, bequests, and community fundraising.
Product overview
Soldiers & Sirens is a not-for-profit mental health support organization, not a technology product company. It does not offer a unified platform or modular software product. The organization provides face-to-face and community-based mental health services including peer support, trauma-focused therapy referral pathways, membership programs, donation processing, corporate sponsorship packages, bequest programs, newsletter subscriptions, and a podcast. These are social service programs rather than technology products or SaaS offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Trauma-Informed Therapy Referral Service Pathway that connects eligible first responders, veterans, and family members to trauma-informed psychologists and specialist clinicians, funded by donations and corporate sponsorships.
- Peer Support Program Trained peer workers with lived first-responder or veteran experience provide group and individual support to members, complementing clinical referrals.
- Crisis Response and Welfare Service On-scene welfare and crisis response service deployed to support police, firefighters, paramedics, and prison officers during critical incidents and major emergencies.
- Differently Abled Body Program Support program specifically tailored for first responders who have suffered physical impairment, providing targeted welfare and assistance pathways.
- The Mind Inside Podcast Podcast produced by the charity that shares first-responder and veteran mental health stories to raise awareness and reduce stigma.
- The Sentinel Newsletter Official newsletter delivering organisation updates, member stories, and mental health information to supporters and the broader first-responder community.
Quantifiable outcome
- Early intervention and obtaining the right treatment can lead to recovery and a return to quality of life
Companies that use Soldiers & Sirens
Customer profileSegments5 records
Ideal customer profiles2 records
Soldiers & Sirens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soldiers & Sirens partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Soldiers & Sirens competitors and assessment
Company assessmentRegional players
- Australian Firefighters' Health and Wellbeing: State-based firefighter welfare initiatives within Australia addressing mental health and occupational trauma. Comparable segment focus on firefighter mental health, though tied to specific state jurisdictions.
Broad incumbents
- Lifeline Australia: Large national crisis support and suicide prevention charity operating a 24-hour helpline. Competes for general public donations and corporate sponsorship in the mental health support space.
- RSL Australia: National veterans' services organization offering welfare, advocacy, and wellbeing support to ex-serving Australian Defence Force members. Broader incumbent with overlapping veteran beneficiary base and donor mindshare.
- Open Arms – Veterans & Families Counselling: Government-funded Australian organization providing mental health and counselling services to veterans and their families. Significantly larger scale with institutional backing; competes for the same veteran mental health donor and beneficiary pool.
- Beyond Blue: Major Australian mental health organization providing information, support, and clinical referrals. Broad incumbent that competes for corporate mental health partnerships and government funding relevant to first responder wellbeing.
Direct peers
- Soldier On: Australian not-for-profit delivering mental health support, rehabilitation, and wellbeing programs to veterans and their families. Direct peer in uniformed-personnel mental health; notably, founder Danielle Baldock previously worked as a psychologist at Soldier On.
- Fortem Australia: Australian charity focused on mental health and wellbeing of first responders and their families. Directly comparable peer offering peer support, clinical referrals, and family programs targeted at the same uniformed-services population.
- Phoenix Australia: Australian not-for-profit specializing in trauma-related mental health research, policy, and education with strong focus on veterans and first responders. Comparable peer in trauma-focused mental health expertise and policy advocacy.
- Police Legacy: Australian charity supporting police families through welfare and wellbeing programs. Directly comparable peer targeting the police officer segment that Soldiers & Sirens also serves, with similar funding models.
Emerging players
- RUOK?: Australian mental health awareness charity focused on suicide prevention through everyday conversation. Comparable not-for-profit competing for the same corporate sponsorship and donation dollars in the mental health space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Soldiers & Sirens social profiles
Digital presenceSoldiers & Sirens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soldiers & Sirens leadership team
Management profileNumber of profiles
Profiles8 records
Soldiers & Sirens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soldiers & Sirens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soldiers & Sirens
What does Soldiers & Sirens do?
Soldiers & Sirens is a registered Australian not-for-profit that connects first responders, veterans, and their families with trauma-informed therapy referrals and delivers peer-led mental health support, crisis response, and welfare services. Founded and led by former Western Australia Police Officers, the charity funds access to psychology and specialist treatment, runs peer support groups, and provides on-scene welfare at emergency incidents. It sustains operations through donations, memberships, corporate sponsorships, bequests, and community fundraising.
Is Soldiers & Sirens a public or private company?
Soldiers & Sirens is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Soldiers & Sirens founded?
Soldiers & Sirens was founded in 2018. It employs 11 to 50 people.
Where is Soldiers & Sirens based?
Soldiers & Sirens is headquartered in Iluka, Australia, in the Oceania region.
How does Soldiers & Sirens make money?
Four revenue lines are on record. General Public Donations are the primary driver. The others are corporate Funding Packages, annual Membership and bequests & Gifts.
Who are Soldiers & Sirens's main competitors?
Australian Firefighters' Health and Wellbeing is listed as a regional player. Broad incumbents are Lifeline Australia, RSL Australia, Open Arms – Veterans & Families Counselling and Beyond Blue. Direct peers are Soldier On, Fortem Australia, Phoenix Australia and Police Legacy. RUOK? is listed as an emerging player.
Does Soldiers & Sirens have an API?
No public API is recorded for Soldiers & Sirens.
What industry is Soldiers & Sirens in?
Soldiers & Sirens's product category is First Responder and Veteran Mental Health Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of HLAJAKAE, Humanitarian Health & Emergency Medical Relief NGOs. Its NAICS code is 624230 and its SIC code is 8300.