RSL SA, NT & Broken Hill
RSL SA, NT & Broken Hill is a not-for-profit veterans support organization headquartered in Adelaide, Australia, serving veterans and families across South Australia, Northern Territory, and Broken Hill since 1915 through advocacy, employment, wellbeing, and commemorative services funded by donations and membership fees.
- Company typePrivate
- Founded1915
- HeadquartersAdelaide, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RSL SA, NT & Broken Hill does
RSL SA, NT & Broken Hill (legally the Returned & Services League of Australia, South Australia Branch) is a not-for-profit veterans support organization headquartered in Adelaide, South Australia. Founded in 1915 and operating as a state branch of the national RSL Australia, the organization serves veterans and their families across South Australia, the Northern Territory, and Broken Hill. Its service portfolio spans advocacy (delivered through DVA-trained advocates), an Employment Program, Wellbeing Services, a network of community sub-branches, and commemorative programming including the long-running ANZAC Eve Youth Vigil.
The core operating model is donation- and membership-funded rather than commercial. Revenue is generated through the ANZAC Appeal, Poppy Appeal, bequests, and membership fees, with a lean centralized staff of 13 employees coordinating the broader sub-branch and volunteer network. The organization does not operate a commercial technology platform and has no disclosed AI/ML capability; service delivery is primarily human-led, in-person, and community-anchored. Recent strategic activity has centered on expanding the wellbeing and commemorative program surface (RSL Active, Operation K9, RSL Remembrance Walks) and engaging with the Royal Commission into Defence and Veteran Suicides to influence veteran outcomes policy.
RSL SA, NT & Broken Hill firmographics
Firmographics- Name
- RSL SA, NT & Broken Hill
- Legal name
- Returned & Services League of Australia (South Australia) Branch
- Website
- https://rslsa.org.au
- Company type
- Private
- Founded year
- 1915
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RSL SA, NT & Broken Hill is a not-for-profit veterans support organization headquartered in Adelaide, Australia, serving veterans and families across South Australia, Northern Territory, and Broken Hill since 1915 through advocacy, employment, wellbeing, and commemorative services funded by donations and membership fees.
- Ownership category
- akta.pro rank
RSL SA, NT & Broken Hill industry classification
Industry- Product category
- Veteran Support Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Community Housing Services (62422), Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Veterans & Military Family Benefits Administration (BPAIAKAI)
- akta.pro secondary industries
- Veterans Adult Day Programs (HSABANAH), Financial Assistance & Benefits Navigation Services (BPAGAEAK)
Keywords
Where RSL SA, NT & Broken Hill is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
RSL SA, NT & Broken Hill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Appeals: Public donations through ANZAC Appeal and Poppy Appeal fundraising campaigns. The ANZAC Appeal funds crisis accommodation, financial assistance, health and wellbeing programs, employment support, and assistance with accessing DVA benefits. Poppy Appeal runs year-round with particular emphasis during November Remembrance period.
- Bequests and Estate Gifts: The organization accepts bequests and gifts from estates. Example bequest language provided for donors to include in wills directing percentage or fixed amount to RSL SA Branch Inc for veterans' services programs. Also considers bequests of freehold property and intellectual property royalties.
- Membership Fees: RSL Sub-Branch membership available for veterans and their families, with annual renewal options.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
RSL SA, NT & Broken Hill product offering
Product offeringCore offering
RSL SA, NT & Broken Hill is a not-for-profit veterans' services organization that provides Department of Veterans' Affairs (DVA) claims advocacy and entitlement advice, a Veterans' Employment Program connecting veterans and their families with employers, Wellbeing Reach Out support for navigating health and community services, and a network of volunteer-managed Sub-Branches for community engagement. The organization also runs the ANZAC Appeal and Poppy Appeal fundraising campaigns and commemorative events such as ANZAC Day, Remembrance Day, and the ANZAC Eve Youth Vigil.
Product overview
RSL SA, NT & Broken Hill is a not-for-profit veterans' services organization operating as a single unified service model. The organization provides advocacy and claims assistance, employment support, wellbeing services, and commemorative programs. Core services include DVA claims advocacy, the Veterans' Employment Program, Wellbeing Reach Out officers, and Sub-Branches for regional support. Fundraising programs include the ANZAC Appeal and Poppy Appeal. Commemorative services include ANZAC Day events, Remembrance Day observances, and the ANZAC Eve Youth Vigil. The organization does not offer a technology product platform but delivers services directly to veterans and their families.
Differentiator
Problem solved
Functional benefit
Brands
- RSL Active: Veterans support program
- RSL Remembrance Walks
- Wellbeing Reach Out
Products and services
- Advocacy Services RSL Advocates provide DVA entitlement advice and assistance to veterans, including help preparing and lodging Department of Veterans' Affairs claims, representing veterans' requests, and providing referrals on wellbeing and lifestyle matters.
- Veterans' Employment Program Free career support services and employer network connections helping veterans, their partners, and immediate family members find rewarding employment.
- Wellbeing Reach Out Wellbeing Officers assist clients with information about health and community services that may be available, gather information on local community services and how to access them, and communicate with service providers on behalf of veterans.
- RSL Sub-Branches Regional and metropolitan volunteer-managed Sub-Branches providing venues for veteran and family socializing, support, and community involvement across South Australia, Northern Territory, and Broken Hill.
- ANZAC Appeal Annual fundraising campaign supporting veterans and families with crisis accommodation, financial assistance, health programs, and employment support. Funds raised through retail partner collection (Woolworths, Officeworks), online donations, and community appeals.
- Poppy Appeal Year-round poppy fundraising appeal providing wellbeing assistance, accommodation, and support services for veterans, with particular emphasis during the November Remembrance period.
- ANZAC Eve Youth Vigil Overnight youth vigil held at the South Australian National War Memorial providing youth an immersive ANZAC Day commemorative experience. Sponsored by the Government of South Australia and McDonald's Family Restaurants.
- After Hours Care Information and referrals to organizations offering veteran care assistance outside business hours when RSL SA offices are closed.
- RSL Remembrance Walks Wellbeing program supporting veterans through commemorative walking activities designed to promote physical health, social connection, and remembrance.
- Operation K9 Assistance Dogs Program providing funding for assistance dogs for veterans, supporting those with physical or psychological needs through trained companion animals.
Companies that use RSL SA, NT & Broken Hill
Customer profileSegments2 records
Ideal customer profiles3 records
RSL SA, NT & Broken Hill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RSL SA, NT & Broken Hill partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Government of South AustraliacoreGovernment sponsor of the Adelaide Anzac Eve Youth Vigil. Provides grants enabling major public commemorations including ANZAC Day and Remembrance Day services.
- Woolworths SupermarketsminorRetail partner collecting donations for ANZAC Appeal and Poppy Appeal through store locations.
- OfficeworksminorRetail partner collecting donations for ANZAC Appeal and Poppy Appeal through store locations.
- Department of Veterans' Affairs (DVA)coreGovernment department responsible for veteran support. RSL advocates receive specialist training through DVA. RSL assists veterans with DVA claims and entitlements.
- McDonald's Family RestaurantsminorSponsor of the Adelaide ANZAC Eve Youth Vigil event.
- Legacy SA & Broken HillminorKindred organization involved in ANZAC Eve Youth Vigil, both organizations supporting veterans and families.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
RSL SA, NT & Broken Hill competitors and assessment
Company assessmentDirect peers
- Bravery Trust: Provides financial assistance and crisis support to Australian veterans and families. Directly comparable to RSL SA's crisis accommodation and financial assistance programs.
- RSL Victoria: Sister state branch with same veterans services portfolio in Victoria. Direct peer in mission, service mix, and structural relationship to national RSL Australia.
- Open Arms – Veterans & Families Counselling: Australian Government-funded counselling and wellbeing service for veterans and families. Comparable wellbeing support mission and referral relationship with RSL SA.
- Mates4Mates: Provides rehabilitation, wellbeing, and social connection programs for current and ex-serving ADF members. Direct competitive overlap with RSL SA's Veterans' Employment and Wellbeing Reach Out services.
- RSL Australia (National Body): National parent organization of RSL SA, providing overarching veteran advocacy and policy direction. Direct structural peer as the apex body governing state branches like RSL SA.
- Soldier On: Australian veteran support charity providing wellbeing, employment, and recovery programs. Comparable service model targeting current ADF personnel and families with mental health and rehabilitation focus.
- RSL Queensland: Sister state branch operating the same veterans advocacy and welfare model in Queensland. Closest functional peer given parallel structure, services, and governance.
- Legacy Australia: Australian charity supporting families of deceased veterans with comparable veteran welfare services. Partners with RSL SA on commemorative events and serves similar veteran family segments.
- Defence Force Welfare Association: National welfare organization supporting current and former ADF members. Comparable advocacy and benefits navigation function overlapping with RSL SA's DVA claims work.
Emerging players
- Australian Veterans' Employment Program (AVEA): Specialised veterans employment-focused organization in Australia. Most directly comparable to RSL SA's Veterans' Employment Program offering career support and employer networks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
RSL SA, NT & Broken Hill social profiles
Digital presenceRSL SA, NT & Broken Hill financial estimates
Financial estimateRevenue estimate
Valuation estimate
RSL SA, NT & Broken Hill leadership team
Management profileNumber of profiles
RSL SA, NT & Broken Hill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RSL SA, NT & Broken Hill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RSL SA, NT & Broken Hill
What does RSL SA, NT & Broken Hill do?
RSL SA, NT & Broken Hill is a not-for-profit veterans' services organization that provides Department of Veterans' Affairs (DVA) claims advocacy and entitlement advice, a Veterans' Employment Program connecting veterans and their families with employers, Wellbeing Reach Out support for navigating health and community services, and a network of volunteer-managed Sub-Branches for community engagement. The organization also runs the ANZAC Appeal and Poppy Appeal fundraising campaigns and commemorative events such as ANZAC Day, Remembrance Day, and the ANZAC Eve Youth Vigil.
Is RSL SA, NT & Broken Hill a public or private company?
RSL SA, NT & Broken Hill is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was RSL SA, NT & Broken Hill founded?
RSL SA, NT & Broken Hill was founded in 1915. It employs 11 to 50 people.
Where is RSL SA, NT & Broken Hill based?
RSL SA, NT & Broken Hill is headquartered in Adelaide, Australia, in the Oceania region.
How does RSL SA, NT & Broken Hill make money?
Three revenue lines are on record. Donations and Appeals are the primary driver. The others are bequests and Estate Gifts and membership Fees.
Who are RSL SA, NT & Broken Hill's main competitors?
Direct peers on record are Bravery Trust, RSL Victoria, Open Arms – Veterans & Families Counselling, Mates4Mates, RSL Australia (National Body), Soldier On, RSL Queensland, Legacy Australia and Defence Force Welfare Association. Australian Veterans' Employment Program (AVEA) is listed as an emerging player.
Does RSL SA, NT & Broken Hill have an API?
No public API is recorded for RSL SA, NT & Broken Hill.
What industry is RSL SA, NT & Broken Hill in?
RSL SA, NT & Broken Hill's product category is Veteran Support Services. Its primary akta.pro industry code is BPAIAKAI, Veterans & Military Family Benefits Administration, with a secondary code of HSABANAH, Veterans Adult Day Programs. Its NAICS code is 62412 and its SIC code is 8300.