What Sing Comunicação de Resultados does

Sing Comunicação de Resultados is a boutique public relations and strategic communication agency headquartered in São Paulo, Brazil, founded in 2003. The agency serves global technology and enterprise brands seeking to build reputation and market presence across Brazil and Latin America, with a secondary hub in Mexico City. Its client base is concentrated in enterprise technology (NVIDIA, Cloudera, ServiceNow, DXC, Genesys, Twilio, WSO2, ADATA, ODATA, Infios, Photoroom, Fu2re, WideLabs, Lity), with secondary exposure to entertainment and licensing (Peanuts Worldwide, Bluey), education (TOEIC), beauty (Cia Beauty), and ESG/sustainability and social-impact organizations (ABREE, Reciclus, Afesu).

The agency delivers 12 integrated service modules spanning PR and communication consulting, press relations, influencer management, thought leadership positioning, social media management, crisis prevention and management, media training, speaking opportunity mapping, internal and external communication, multiplatform content creation, event organization, and branded content. It operates on a professional services, retainer-based model with custom proposal pricing that follows a diagnostic assessment; engagements are typically multi-year contracts. Operations rely on practitioner expertise and media relationships rather than any proprietary technology platform; the firm has no API, no AI/ML product, and no software stack disclosed. As of 2026, the agency employed 32 professionals operating under Brazil's CLT labor regime, distributed between São Paulo and Mexico City, with first-line health benefits, flexible benefits via Swile, and agency-provided equipment.

Sing is a member of the Convoy Global PR Group, a network of 35 independent PR agencies spanning 75+ countries and 6 continents, which provides referral access for international brands entering Latin America. The agency has been Great Place to Work certified for 7 consecutive years and in 2026 was listed among the top 5 PR agencies in the Southeast Region of Brazil by Mega Brasil, with finalist recognition at Cannes Lions, the Sabre Awards, and the Jatobá Award. Its three founding partners—Founder & CEO Vânia Gracio, Partner & Head of PR Janaína Leme, and Managing Director Daniella Relva—continue to participate directly in client engagements, consistent with the agency's boutique operating model.

Name

Sing Comunicação de Resultados

Legal name

Sing Comunicação de Resultados

Website

https://singcomunica.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Sing Comunicação is a woman-led boutique PR and strategic communication agency founded in 2003 in São Paulo, Brazil, with a secondary office in Mexico City, serving global technology and enterprise brands across Latin America through 12 integrated service lines and the Convoy Global PR Group international network.

Ownership category

akta.pro rank

Product category

Public Relations and Strategic Communication Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Reputation Management & Executive Thought Leadership (MPAAADAK)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Entertainment Booking & Speaker/Talent Management (HSACAAAI)

Keywords

• Public relations services
• Strategic communication consulting
• Press relations management
• Crisis communication management
• Influencer campaign management

Headquarters

HQ city

Moema

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Communication Services: Professional services revenue generated through retainer-based PR and strategic communication engagements. Services include press relations, thought leadership positioning, influencer management, crisis management, media training, speaking opportunities coordination, content creation, event organization, and branded content. Most active clients combine two or more services within an integrated strategy.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sing Comunicação de Resultados is a boutique public relations and strategic communication agency offering 12 integrated service modules including PR and communication consulting, press relations, influencer management, thought leadership positioning, social media management, crisis prevention and management, media training, speaking opportunities, internal and external communication, multiplatform content creation, event organization, and branded content. The agency serves global technology and enterprise brands seeking strategic, proactive, and personalized communication partnerships in Brazil and Latin America. Each client engagement combines two or more service modules within an integrated strategy customized to the client's KPIs.

Product overview

Sing Comunicação is a boutique PR and communication agency offering 12 integrated service modules: PR & Communication Consulting, Press Relations, Influencer Management, Thought Leadership, Social Media Management, Crisis Prevention & Management, Media Training, Speaking Opportunities, Internal & External Communication, Multiplatform Content Creation, Event Organization, and Branded Content. The agency operates through a proprietary methodology combining strategic intelligence, media relationships, and a team passionate about storytelling. Clients receive customized combinations of two or more services within an integrated strategy. The agency primarily serves global technology brands seeking to build reputation and growth in Brazil and Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Consultoria de Comunicação Strategic communication consulting and PR advisory with stakeholder management across media, influencers, analysts, and internal audiences for global brands.
• Assessoria de Imprensa Press relations management including journalist outreach, editorial content production, spokesperson preparation, and launch coverage with qualitative reporting.
• Gestão de Influenciadores Identification, selection, and campaign management with digital influencers ranging from macro creators to niche specialists, with editorial and brand affinity criteria.
• Thought Leadership Executive positioning as editorial thought leaders through opinion articles, LinkedIn posts, fixed columns in trade publications, and event speaking engagements.
• Gestão e Conteúdo para Mídias Sociais Social media strategy, content creation, and platform management focused on positioning and qualified engagement across organic, paid, TikTok, LinkedIn, and Meta.
• Prevenção e Gerenciamento de Crise Vulnerability diagnosis, spokesperson preparation, and response protocols for crisis situations with strategic narrative guidance.
• Media Training Practical training for spokespersons covering key message structuring, difficult interview techniques, crisis behavior, and tone adaptation for different media types.
• Speaking Opportunities Mapping of relevant industry events and identification of speaking opportunities for executives as conference presenters.
• Comunicação Interna e Externa Internal and external communication program development including channel diagnosis, content creation, and audience-specific communication cadences.
• Criação de Conteúdo Multiplataforma Multi-format content production including opinion articles, case studies, white papers, e-books, newsletters, and video scripts aligned with communication objectives.
• Organização de Eventos Planning and execution of press events, product launches, press conferences, executive briefings, and brand activations integrated with overall communication strategy.
• Branded Content Editorial brand content creation with media partnerships in strategic outlets, including editorial mapping and commercial management.

Quantifiable outcome

• US$ 46.9 million estimated PR ROI for NVIDIA LATAM in 2025
• +4 more outcomes

Named customers21 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Convoy Global PR GroupflagshipStrategic or Co-development Partner · 1 January 2003Sing is an integral member of Convoy Global PR Group, a network of independent PR agencies covering 75+ countries and 6 continents. The partnership enables Sing to serve as local partner for international agencies and entry point for global brands entering Brazil and Latin America. For Sing clients, this means access to regional specialists with sector knowledge in each market, alignment of global messages, and integrated KPI reports connecting local operations to brand global objectives.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Burson (formerly BCW): Global PR network with material LATAM presence; competes for the same technology and corporate mandates as Sing, including AI and enterprise clients across Latin America.
• Edelman: Largest global PR firm with extensive LATAM offices (including Brazil and Mexico). Competes with Sing for the same enterprise technology clients but at far greater scale and with broader service portfolios.
• FleishmanHillard: Global communications network operating across Brazil and Mexico, with strong technology and corporate-PR practices. Direct overlap in serving technology clients such as NVIDIA and other enterprise platforms.
• Ketchum: Omnicom-owned PR network with technology and corporate practices serving global brands across Brazil and Latin America — competing for the same enterprise client roster.
• Weber Shandwick: Interpublic-owned global communications agency with deep LATAM operations; comparable on technology, corporate reputation and thought-leadership work.

Regional players

• Salles / Interamericana: Established Brazilian marketing and communications group serving enterprise and technology clients across São Paulo; comparable regional scale and competing for the same Brazilian enterprise PR mandates.

Direct peers

• LLORENTE & CUENCA: Leading Spanish-language LATAM communications consultancy with offices across the region (including Mexico and Colombia). Highly comparable in serving enterprise technology and corporate clients across Spanish-speaking LATAM markets.
• JeffreyGroup: LATAM-focused PR and communications firm with offices in Brazil, Mexico, the US and other regional markets. Direct peer in serving global technology and consumer brands seeking LATAM presence.
• FSB Comunicação: Brazilian boutique PR and communications firm headquartered in São Paulo; directly comparable boutique model, technology and corporate clientele, and LATAM coverage.
• Approach Comunicação: Brazilian communications agency serving technology and enterprise clients; comparable boutique profile and overlap in serving global brands entering Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/singcomunicacao
• LinkedInlinkedin.com/company/sing-comunica%C3%A7%C3%A3o
• Xx.com/sing_comunica

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sing Comunicação de Resultados