ShopWithScrip

What ShopWithScrip does

RaiseRight LLC, operating under the RaiseRight brand and formerly known as ShopWithScrip, runs a digital gift card fundraising platform headquartered in Grand Rapids, Michigan. Founded in 1999 with three decades of continuous operation, the company connects schools, churches, youth sports teams, bands, booster clubs, and nonprofits with hundreds of participating retail, dining, and travel merchants. Participants purchase gift cards or shop through participating brand channels, and a percentage of each transaction (ranging from approximately 1% to 14% depending on the merchant) is earned by the affiliated fundraising organization.

The platform is delivered through three surfaces: a web-based enrollment and management experience, native iOS and Android mobile apps, and a browser extension that surfaces earning opportunities at the point of online purchase. Two distinct dashboards structure the experience: a Coordinator Dashboard for organization administrators managing programs and tracking group earnings, and a Personal Dashboard for individual participants tracking their own contributions and order history. Supporting tools include an Earnings Calculator for projecting fundraising potential and Order History for transaction tracking. The merchant partner roster spans household names including Amazon, Target, Walmart, Starbucks, Chipotle, Old Navy, Bath & Body Works, Domino's, PetSmart, Shell, Instacart, Visa, Best Buy, and Home Depot.

The business model is a transaction-fee structure with a freemium enrollment layer. Organizations enroll free of charge with no startup fees, no minimums, and no platform commission deducted from their earnings; the company monetizes exclusively through commission percentages negotiated with merchant partners. Distribution is entirely product-led growth and self-serve, with no sales contact required for enrollment. Marketing relies on content assets (blog, impact stories, Fundraising Playbook), webinars, an earnings calculator, and app store placement. In 2025, the platform supported 15,000+ organizations in raising $35 million+, contributing to a cumulative $900+ million raised across 50,000+ organizations over the company's history.

Name

ShopWithScrip

Legal name

RaiseRight LLC

Website

https://shopwithscrip.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

RaiseRight LLC operates a digital gift card fundraising platform that enables schools, churches, sports teams, and nonprofits to earn commission on everyday purchases at hundreds of participating retail, dining, and travel merchants, monetizing through merchant commissions rather than organization fees.

Ownership category

akta.pro rank

Product category

Fundraising Software

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

akta.pro primary industry

Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)

akta.pro secondary industries

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Rewards, Recognition & Merchandise Sourcing (Points, Catalogs, Gift Cards) (THAHANAC)

Keywords

• Gift card fundraising
• Fundraising platform
• Merchant affiliate commissions
• School fundraising
• Nonprofit fundraising

Headquarters

HQ city

Kentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Gift Card Commissions: RaiseRight earns a percentage commission from partner brands when users purchase gift cards through the platform. The commission percentage varies by merchant (e.g., Old Navy 14%, Bath & Body Works 12%, Chipotle 9%, Domino's 8%). Organizations receive 100% of the earnings with no platform fees deducted.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ShopWithScrip operates the RaiseRight digital gift card fundraising platform, which enables schools, churches, sports teams, bands, booster clubs, and nonprofits to enroll for free and earn a percentage of every gift card, online shopping, dining, and travel purchase made by their supporters through hundreds of participating retail brand partners. The platform processes transactions through a web portal with separate Coordinator and Participant dashboards, native iOS and Android mobile apps, and a browser extension, retaining a share of the merchant commission on each transaction while passing 100% of the published earnings to the enrolled organization.

Product overview

RaiseRight (operated by ShopWithScrip/RaiseRight LLC) is a digital fundraising platform centered around gift card purchasing, offering multiple earning channels including Gift Cards (core), Shop Online, Local Dining, and Travel Bookings. The platform is accessible via web dashboards (Personal Dashboard, Coordinator Dashboard), a mobile app for iOS and Android, and a browser extension. The Coordinator Dashboard enables organizations to manage programs while the Personal Dashboard serves individual participants. Additional tools include an Earnings Calculator for estimating fundraising potential and Order History for tracking transactions. The platform connects organizations with hundreds of retail, dining, and travel brand partners who share a portion of each purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Card Fundraising The core RaiseRight product: digital gift card purchasing mechanism that allows organizations to earn a percentage of purchases made by their supporters at participating retail brands, with hundreds of merchants offering commission rates ranging from 1.25% (Visa) up to 14%+ (Old Navy). Designed for schools, churches, sports teams, bands, booster clubs, and nonprofits seeking low-effort, year-round fundraising.
• Shop Online

Quantifiable outcome

• Over 15,000 organizations raised $35 million+ in 2025
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core.

• AmazoncoreOthersAmazon gift cards available on the RaiseRight platform earning 1.5% commission on purchases. Users can purchase Amazon gift cards through the platform to earn for their fundraising organization.
• TargetcoreOthersTarget gift cards available earning 2.5% commission. Major retail partner enabling fundraising through everyday household shopping.
• WalmartcoreOthersWalmart gift cards available earning 2.5% commission. National retail partner for grocery and household purchases.
• StarbuckscoreOthersStarbucks gift cards available earning 4.5% commission. Coffee and food partner popular for everyday purchases.
• ChipotlecoreOthersChipotle gift cards available earning 9% commission. Popular dining option for fundraising.
• Old NavycoreOthersOld Navy gift cards available earning 14% commission. One of the highest-earning merchant partners on the platform.
• Bath & Body WorkscoreOthersBath & Body Works gift cards available earning 12% commission. High-commission retail partner.
• Domino'scoreOthersDomino's gift cards available earning 8% commission. Dining partner for pizza purchases.
• PetSmartcoreOthersPetSmart gift cards available earning 6% commission. Pet supplies retailer partner.
• ShellcoreOthersShell gift cards available earning 1.5% commission. Gas station partner for everyday fuel purchases.
• InstacartcoreOthersInstacart gift cards available earning 5% commission. Grocery delivery partner.
• VisacoreOthersVisa gift cards available earning 1.25% commission. Flexible gift card option for general use.
• Best BuycoreOthersBest Buy gift cards available through the platform. Electronics retailer for technology purchases.
• The Home DepotcoreOthersHome Depot gift cards available through the platform. Home improvement retailer.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ibotta: Public, scaled cashback app focused on grocery and retail receipts. Competes for participant attention and wallet share in the same everyday-purchase moments, with stronger consumer-brand recognition among U.S. households.
• Fetch Rewards: Receipt-scanning rewards app with millions of users and major CPG and retail partnerships. Adjacent in monetizing everyday consumer spend via merchant-funded rewards; competes indirectly for the same participant attention.
• Capital One Shopping (formerly Wikibuy): Browser extension and app that surfaces coupons, price comparison, and rewards. Backed by a major bank, it competes for the same online-shopping rebate moments that RaiseRight's browser extension targets.
• Rakuten: Largest global cashback and merchant-rebate platform. Competes for the same everyday-spend moments via a browser extension and app, with a broader consumer-cashback proposition rather than organization-targeted fundraising.

Others

• GoodRx: While focused on healthcare savings rather than gift cards, GoodRx exemplifies a successful consumer-savings platform monetizing merchant-funded economics at scale - a thematic comparable for the category RaiseRight operates in.
• AmazonSmile (historical): Amazon's now-wound-down program that donated a portion of shopper purchases to nonprofits. Conceptually adjacent as a merchant-funded giving model and the clearest example of how direct merchant programs can disintermediate third-party fundraising intermediaries.

Direct peers

• Gift of College: Gift card-based 529 college savings fundraising platform. Shares the same core mechanic (load a gift card, earn for a beneficiary) but specializes in education savings; competes for the same organization-driven participant pool.
• eScrip / Community Card: One of the original Scrip-style gift card fundraising platforms for schools and nonprofits. Competes head-to-head with RaiseRight on the same SMB/community fundraising use cases and merchant-commission revenue model.
• Great Lakes Scrip Center (GLSC): Long-standing scrip fundraising program serving schools, parishes, and sports groups in the Midwest. Directly comparable merchant-commission economics, target customer base, and self-serve coordinator model.

Emerging players

• Dosh: Card-linked cashback app offering automatic rebates at participating merchants. Targets the same passive, everyday-spend use case RaiseRight is expanding into via its browser extension and online shopping channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShopWithScrip