Slim Jim

What Slim Jim does

Slim Jim is a U.S. meat snack brand owned by Conagra Brands (acquired 1998) and headquartered in Chicago. Founded by Adolph Levis in 1929/1930 during the Great Depression, the brand produces meat sticks, jerky, and beef steak products across multiple size tiers (Giant, Monster, Savage), multipacks, bite-sized resealable bags, Meat 'N Cheese combinations, and licensed co-branded chicken sticks. The product line is built on smoked sausage stick manufacturing, beef collagen casing technology, and protein-forward formulations providing 6-11g of protein per serving, with newer chicken stick variants using celery powder and sea salt in place of artificial nitrites.

The brand is distributed across U.S. convenience stores, gas stations, national grocery retailers, and direct-to-consumer e-commerce, with a strong impulse-purchase placement strategy. Slim Jim operates a hybrid GTM: mass retail distribution for velocity, trade shows (Sweets & Snacks Expo) for retailer engagement, and a multi-channel marketing approach anchored by the long-standing WWE partnership, social media presence on Instagram/TikTok/YouTube/Facebook, and co-branded licensing relationships with Buffalo Wild Wings, TABASCO (McIlhenny Company), and Vlasic. The brand monetizes exclusively through consumer packaged goods sales of branded shelf-stable meat snacks; pricing is not publicly disclosed.

Slim Jim is a wholly-owned brand within Conagra Brands' $3.3 billion snacks portfolio and does not operate as an independent entity. It has no separate funding rounds, no independent leadership team disclosed, and no international expansion. The brand's core value proposition rests on iconic brand recognition, bold flavor variety, portable high-protein convenience, and deep cultural integration through its WWE and Macho Man heritage.

Name

Slim Jim

Legal name

Slim Jim (brand owned by Conagra Brands Inc.)

Website

https://slimjim.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Slim Jim is a U.S. meat snack brand owned by Conagra Brands, producing meat sticks, jerky, and beef steak products distributed through convenience stores, gas stations, national grocery retailers, and DTC e-commerce. The brand serves on-the-go, health-conscious, and value-seeking U.S. consumers across its Giant, Monster, and Savage product lines.

Ownership category

akta.pro rank

Product category

Meat Snacks

NAICS

Meat and Meat Product Merchant Wholesalers (42447)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Jerky & Meat Snacks (CRADABAK)

Keywords

• Meat snack products
• Meat stick snacks
• Jerky products
• Portable protein snacks
• Consumer meat snacks

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Consumer Packaged Goods Sales: Slim Jim generates revenue through sale of branded meat snack products via retail distribution including convenience stores, gas stations, and national grocery chains. Products are sold as individually wrapped snacks and multipacks.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Slim Jim is a consumer packaged goods brand that manufactures and sells branded meat snack products across three main stick size tiers (Giant, Monster, and Savage), supplemented by multipacks, bite-sized snacks in resealable bags, Meat 'N Cheese combination packs, licensed Buffalo Wild Wings chicken sticks, and jerky products including Bacon Jerky and Steakhouse Strips. The brand distributes nationally through convenience stores, gas stations, national grocery retailers, and a direct-to-consumer online store under the ownership of Conagra Brands.

Product overview

Slim Jim is a meat snacks brand owned by Conagra Brands, offering a diverse portfolio of beef, pork, and chicken-based snack products. The core product architecture centers on three main meat stick size tiers (Giant, Monster, and Savage), supplemented by multipacks, Bites, Meat 'N Cheese combinations, Buffalo Wild Wings licensed chicken sticks, and Jerky products. Giant Sticks serve as the flagship line with Original, Mild, and specialty flavors (Teriyaki, Dill Pickle, Hot AF, TABASCO, Nacho). Monster Sticks offer double the Giant size with comparable flavor variety. Savage Sticks provide the largest triple-sized option. The portfolio also includes convenient multipacks in various counts, bite-sized snacks in resealable bags, meat-and-cheese combination products, licensed Buffalo Wild Wings chicken sticks, and traditional jerky products (Bacon Jerky, Steakhouse Strips).

Differentiator

Problem solved

Functional benefit

Products and services

• Giant Sticks The original long-format meat sticks in various flavors (Original, Mild, Teriyaki, Dill Pickle, Hot AF, TABASCO, Nacho, Twin variants, Deli Style); the flagship product line available in multiple flavor profiles and pack sizes.
• Monster Sticks Meat snacks twice the size of Giant Sticks, with flavors including Original, Mild, Chile Limon, TABASCO, Teriyaki, Hot AF, Sonic Chili Cheese Coney, Honey BBQ, and Twin/Shortboi variants, targeted at larger appetites.
• Savage Sticks The largest meat stick in the Slim Jim lineup at 3X the size of Giant Sticks, available in Savage, Savage Spicy, and Savage Size Mild varieties for the most hearty appetites.
• Short Sticks Multipacks Convenience-sized meat stick multipacks available in counts from 3ct to 120ct and flavors including Original, Mild, Spicy, and Vlasic Dill Pickle, in family pack sizes for household and bulk snacking.
• Long Sticks Multipacks Multipacks featuring Original and Mild Long Sticks in 6-count packages targeted at extended snacking occasions.
• Meat 'N Cheese Multipacks Combines Slim Jim Original meat stick with cheddar cheese in a single convenient multipack, pairing protein with dairy for a combined snack.
• Buffalo Wild Wings Sticks Chicken meat sticks developed in partnership with Buffalo Wild Wings, featuring Hot, Buffalo Style, and Honey BBQ flavors in single sticks and 14-count snack packs.
• Bites Bite-sized meat snacks in resealable bags available in Mild, TABASCO Sauce Seasoned, and Original flavors with 6g protein per serving.
• Big Boss Meat 'N Cheese Larger format (2X bigger) meat and cheese snacks including Big Boss Original 'N Cheese, Big Boss Pepperoni 'N Cheese, and Big Boss Beef 'N Cheese.
• Meat 'N Cheese (Snack Size) Snack-sized meat and cheese combinations including Original 'N Cheese, Original 'N Jalapeno Cheese, Pepperoni 'N Cheese, and Mild Beef 'N Cheese.
• Bacon Jerky Beef jerky combining bacon and jerky flavors, available in Maple Flavored and Hickory Smoked varieties.
• Steakhouse Strips Thick, flavorful bite-sized beef steak strips with smoky flavor, available in Teriyaki and Smokin' Mesquite varieties.
• Slim Jim Cheese Mode New cheese-flavored meat snack extension in the Slim Jim portfolio, debuting in fall 2026 as part of Conagra's snack innovation lineup.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Buffalo Wild WingscoreGTM or Marketing PartnerSlim Jim expanded its partnership with Buffalo Wild Wings to launch co-branded chicken meat sticks featuring iconic BWW flavors including Buffalo Style, Hot Chicken, and Honey BBQ. The partnership leverages BWW's brand recognition to attract wing-loving consumers to the meat snack category.
• WWEcoreGTM or Marketing PartnerSlim Jim is the official Meat Snack of WWE, continuing the legacy of Randy 'Macho Man' Savage's iconic 'Snap into a Slim Jim! Oh Yeah!' tagline. The partnership provides exclusive Superstar access, videos, and marketing content featuring WWE talent.
• Conagra BrandscoreOthersSlim Jim is owned by Conagra Brands, acquired in 1998. The product is part of Conagra's $3.3 billion snacks portfolio.
• TABASCO (McIlhenny Company)flagshipGTM or Marketing PartnerLicensed co-branded TABASCO Brand Giant Meat Stick featuring Louisiana hot sauce flavor. TABASCO and the DIAMOND LOGO are trademarks of and licensed by McIlhenny Company.
• VlasicminorGTM or Marketing PartnerCo-branded Vlasic Dill Pickle flavored meat sticks combining pickle flavor profiles with Slim Jim meat snack format.

Scale indicators3 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Lorissa's Kitchen: Lorissa's Kitchen offers premium meat sticks and jerky positioned around chef-inspired flavors and protein content, competing with Slim Jim's premium Monster/Savage SKUs in the better-for-you segment.
• Old Wisconsin: Old Wisconsin sells sausage sticks and meat snacks in similar retail and convenience channels, targeting the same impulse-purchase and snacking occasions as Slim Jim.
• Country Archer Provisions: Country Archer produces jerky and meat sticks with a 'no MSG, no nitrites' positioning, competing in the same convenience and natural channel sets as Slim Jim with a better-for-you tilt.
• Tillamook Country Smoker: Tillamook Country Smoker is a direct competitor in jerky and meat sticks sold through convenience and grocery channels in the Pacific Northwest and beyond, overlapping in format and shopper demographic.
• Oberto Snacks: Oberto is a long-standing direct competitor in meat sticks and jerky with comparable CPG manufacturing, convenience-channel presence, and mass-market flavor extensions.
• Jack Link's: Jack Link's is the leading direct competitor in U.S. meat snacks (jerky, sticks, bites) with comparable convenience-store distribution and flavor-led marketing — the closest one-to-one rival to Slim Jim.
• Chomps: Chomps sells grass-fed meat sticks targeted at the same high-protein, on-the-go, keto consumer that Slim Jim addresses, though with a cleaner-ingredient premium positioning. Direct overlap in category and channel.

Emerging players

• KRAVE Jerky: KRAVE sells premium, chef-inspired meat snacks and jerky with a clean-label positioning, originally an independent brand now within Hershey's portfolio. Direct category overlap with Slim Jim, particularly in natural and grocery channels.
• Mission Meats: Mission Meats offers grass-fed, paleo/keto meat sticks — a direct competitor in the high-protein portable snack category where Slim Jim competes, with overlap in DTC and grocery channels.

Broad incumbents

• Bridgford Foods: Bridgford Foods manufactures jerky, meat sticks, and processed meats as a broader CPG player supplying both branded and private-label products — a comparable scale operator in the meat snack manufacturing category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/slimjim
• Facebookfacebook.com/SlimJim
• Instagraminstagram.com/slimjim
• TikToktiktok.com/@slimjim
• Xx.com/SlimJim

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slim Jim