Valuemed

Medical Supplies Retailvaluemed.co.uk

Valuemed is a UK-based online retailer founded in 1998 by doctors, selling medical test kits, diagnostic meters, and health supplies to consumers, healthcare professionals, employers, and NHS organizations via a direct e-commerce platform with subscription and wholesale options.

Company typePrivate
Founded1998
HeadquartersAylsham, United Kingdom
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What Valuemed does

Valuemed is a UK-based online retailer of medical test kits, diagnostic meters, and health supplies, founded in 1998 by UK doctors and operated as a trading subsidiary of Access Diagnostic Tests UK Ltd from a single warehouse facility in Aylsham, Norfolk. The company operates a Shopify-powered direct-to-consumer e-commerce platform offering approximately 304 products across categories including rapid diagnostic test kits (under the ALLTEST sub-brand), blood glucose/cholesterol/ketone/haemoglobin/uric acid meters (EASYLIFE, On Call, EcoTest), drug testing kits for urine/saliva/surface samples, medical equipment (stethoscopes, sphygmomanometers, otoscopes, tuning forks), fertility and pregnancy tests, and an emerging veterinary diagnostics line. Products are sourced from established third-party manufacturers rather than developed in-house, with no proprietary technology platform disclosed.

The business operates three revenue streams: one-time product sales to individual consumers and healthcare professionals, a subscription model offering 12-15% recurring discounts on automated deliveries, and a wholesale/trade account channel serving businesses, NHS organizations, and bulk buyers. Customer segments span individual home testers, healthcare professionals (doctors, nurses, clinics), NHS staff, employers implementing workplace drug testing, medical and healthcare students, and veterinary practices. Pricing is positioned as accessible with products ranging from £1.96 (lancets) to £5,975 (specialist equipment), supported by free UK delivery over £50, automatic NHS and student discounts, loyalty rewards up to 10%, and a price match guarantee.

Distribution is UK-centric via the company's own website, telephone ordering, and in-person pickup from the Norfolk office, with restricted EU access requiring offline trade team coordination due to post-Brexit customs constraints. Marketing is conducted through organic social media (Facebook, Instagram, YouTube, Twitter, Pinterest), SEO-optimized product content, an email newsletter, a health information blog, and Google reviews (720 reviews, 4.9/5 rating). The company operates with a micro headcount of 1-10 employees and has not disclosed external investment or funding activity.

Valuemed firmographics

Firmographics

Name: Valuemed
Legal name: Access Diagnostic Tests UK Ltd
Website: https://valuemed.co.uk
Company type: Private
Founded year: 1998
Operating status: Operating
Headcount range: 1–10 employees
Short description: Valuemed is a UK-based online retailer founded in 1998 by doctors, selling medical test kits, diagnostic meters, and health supplies to consumers, healthcare professionals, employers, and NHS organizations via a direct e-commerce platform with subscription and wholesale options.
Ownership category
akta.pro rank

Valuemed industry classification

Industry

Product category: Medical Supplies Retail
NAICS: Health and Personal Care Retailers (456)
SIC: Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
akta.pro primary industry: Discount Drugstores with DME/Home Medical (Value Medical Supply) (CRAEAHAG)

Keywords

Medical test kits
Diagnostic supplies
Home health testing
Drug testing kits
Medical equipment retail

Where Valuemed is headquartered

Location

Headquarters

HQ city: Aylsham
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Valuemed business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

Product Sales: One-time product sales of medical test kits, meters, test strips, and medical equipment through the e-commerce website. Products include glucose meters, cholesterol testers, drug testing kits, fertility tests, and various diagnostic supplies.
Subscription Model: Recurring subscription orders for regular customers receiving automated deliveries at set intervals. Subscriptions include exclusive discounts starting at 12% and increasing to 15% after 5th charge. Customers can manage delivery frequency, skip deliveries, or cancel after 2nd delivery.
Wholesale/Bulk Sales: Bulk and wholesale purchasing options for businesses, healthcare providers, NHS, and organisations. Trade accounts available for qualified buyers with minimum order values for international orders (£100).

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual consumer products
Subscription	Monthly	Subscription orders
Unit Pricing	Pay-as-you-go	Wholesale and bulk purchasing

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Valuemed product offering

Product offering

Core offering

Valuemed is a UK-based online retailer of medical test kits, diagnostic meters, and health supplies. The company sells rapid diagnostic test kits (under the ALLTEST brand), blood glucose/cholesterol/ketone meters and strips (EASYLIFE, On Call, EcoTest), workplace and home drug testing kits, fertility/pregnancy tests, veterinary diagnostics, and general medical equipment. Products are sourced from established manufacturers and resold direct-to-consumer via the company's e-commerce website, with trade/wholesale accounts for bulk buyers.

Product overview

Valuemed is a UK-based online retailer of medical test kits, diagnostic meters, and health supplies founded and operated by UK doctors since 1998. The company operates as a platform marketplace offering an extensive portfolio of branded diagnostic products organized into several core categories: rapid diagnostic test kits (primarily under the ALLTEST sub-brand) for detecting cancer markers, infectious diseases, drugs of abuse, fertility/hormone conditions, and general health markers; blood monitoring meters and test strips (including EASYLIFE, On Call, EcoTest, and eB/eBketone brands) for self-monitoring blood glucose, cholesterol, ketones, haemoglobin, and uric acid levels; drug testing kits for workplace, clinical, and home use across multiple sample types (urine, saliva, surface); and medical equipment including stethoscopes, blood pressure monitors, lancets, and diagnostic tools. The portfolio also extends to veterinary diagnostics, fertility products, and intimate lubricants. Products serve multiple segments including home users, healthcare professionals, occupational health providers, NHS organizations, and veterinary practices. The company sells directly through its e-commerce platform with free UK delivery over £50 and offers wholesale/bulk purchasing options.

Differentiator

Problem solved

Functional benefit

Brands

ALLTEST: Professional rapid diagnostic testing kits brand including drug tests, blood tests, and health screening products
Valuemed Rewards Programme
LUBIDO
PreSeed
VECHEK
Pet Guard

Products and services

ALLTEST 10 Parameter URS10 Urinalysis Urine Test Strips

Quantifiable outcome

Customer rating of 4.9 out of 5 based on 720 Google reviews

Companies that use Valuemed

Customer profile

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Valuemed technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Valuemed partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Valuemed competitors and assessment

Company assessment

Direct peers

Home Health UK: UK-based online retailer specializing in home self-test kits, diagnostic supplies, and medical equipment. Direct competitor to Valuemed in the UK home-testing e-commerce niche with overlapping product categories (drug tests, fertility, cholesterol, and glucose monitoring).
Simply Medical: UK online retailer of medical supplies and home health products, including diagnostic test kits, mobility aids, and daily living aids. Overlaps with Valuemed on test kits and consumer/clinical customer base.
Medical Supermarket: UK online medical supplies retailer offering diagnostic equipment, blood pressure monitors, stethoscopes, and medical devices to consumers and professionals. Directly comparable SKU categories and UK DTC e-commerce distribution to Valuemed.
Health Products For You (HPFY): US-based online retailer of medical supplies, home health products, and diagnostic equipment serving both consumers and healthcare professionals. Comparable e-commerce-first business model and product mix, but serves North America rather than the UK.
Save Rite Medical: US online medical supply retailer specializing in discount home medical equipment, diagnostic supplies, and health monitoring devices. Comparable value-positioning and broad SKU catalog to Valuemed, primarily serving the US market.
Medisave: UK-based online medical supplies retailer serving healthcare professionals and consumers with diagnostic equipment, test strips, and medical devices. Comparable in product mix, target segments (NHS and clinicians), and DTC e-commerce distribution model.
Allegro Medical: US online medical supply retailer offering home diagnostic devices, mobility, daily living aids, and test kits. Same DTC e-commerce motion and consumer/clinical overlap as Valuemed, though US-geographic.

Broad incumbents

Boots: UK's largest health and beauty retailer with extensive e-commerce presence across pharmacy, OTC, personal care, and medical devices. Competes with Valuemed on OTC test kits, glucose monitors, and pregnancy/fertility products.
Lloyds Pharmacy: Major UK pharmacy chain with online storefront selling medicines, health testing kits, and medical supplies. Broader offering (prescription dispensing, beauty, general pharmacy), but overlaps with Valuemed on OTC diagnostic kits and home health devices.
Pharmacy2U: UK's largest online pharmacy, dispensing NHS prescriptions plus OTC medicines and selected health products. Wider portfolio than Valuemed (full pharmacy + OTC), but adjacent in serving UK consumers via e-commerce for health-related purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Valuemed financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Valuemed leadership team

Management profile

Number of profiles

Profiles1 record

Valuemed funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Valuemed M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valuemed

What does Valuemed do?

Is Valuemed a public or private company?

Valuemed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Valuemed founded?

Valuemed was founded in 1998. It employs 1 to 10 people.

Where is Valuemed based?

Valuemed is headquartered in Aylsham, United Kingdom, in the Europe region.

How does Valuemed make money?

Three revenue lines are on record. Product Sales are the primary driver. The others are subscription Model and wholesale/Bulk Sales.

Who are Valuemed's main competitors?

Direct peers on record are Home Health UK, Simply Medical, Medical Supermarket, Health Products For You (HPFY), Save Rite Medical, Medisave and Allegro Medical. Broad incumbents are Boots, Lloyds Pharmacy and Pharmacy2U.

Does Valuemed have an API?

No public API is recorded for Valuemed.

What industry is Valuemed in?

Valuemed's product category is Medical Supplies Retail. Its primary akta.pro industry code is CRAEAHAG, Discount Drugstores with DME/Home Medical (Value Medical Supply). Its NAICS code is 456 and its SIC code is 5047.