True Indian Hair

What True Indian Hair does

True Indian Hair (TIH) is a privately held luxury hair extensions and wig brand founded in 2004 by Karen Mitchell in New York City, operating under the True Hair Company umbrella. The company's core product proposition is 100% raw virgin cuticle Indian hair ethically sourced directly from Indian Temples — handpicked, sterilized, and sorted with cuticles aligned in a single direction to prevent tangling. The product portfolio spans hair bundles (TRUE SIGNATURE, TRUE VIXEN, TRUE TEXTURE), HD lace front wigs, frontals, and closures (TRUE LACE, including Ready-to-Wear HD Glueless Lacefront units), clip-in extensions (EZ CLIPZ), a proprietary hair care line (TRUE Hair Care), and accessories such as the True Wig Grip, with textures ranging from silky straight to kinky afro curl and lengths from 12" to 40". Technical differentiators center on physical hair processing and ease-of-use construction: bleach knots and pre-plucked hairlines, HD Swiss lace, glueless wig construction with adjustable straps, and reusable raw hair that can be permanently colored and lasts up to a year with proper care.

The business runs a hybrid omnichannel distribution model anchored by two owned retail storefronts in New York City (Manhattan at 225 West 35th Street and Brooklyn at 498 Flatbush Avenue), a 24/7 e-commerce site (trueindianhair.com), phone/email ordering, an 8%-commission True Pro Affiliate program, and Sezzle Buy Now Pay Later at checkout. Pricing is positioned at the premium end — bundles from roughly $170 to $460, frontals/closures $200-$420, RTW HD lacefront wigs $550-$1,700 — with an average transaction reportedly in the $500-$600 range. The company serves three customer segments: individual consumer buyers seeking premium hair solutions (including those with alopecia), salon professionals purchasing for client services, and celebrity/styling professionals sourcing for editorial and red-carpet work. International fulfillment is supported via USPS ($50) and FedEx International ($75).

The go-to-market is built on celebrity/editorial visibility rather than paid acquisition, with sustained MET Gala placements (Rihanna, Naomi Campbell, Tyla, Taraji P. Henson, Megan Thee Stallion, Demi Moore, Sha'Carri Richardson across 2024-2025), recurring NYFW sponsorships (LaQuan Smith, L'Agence), editorial features in Vogue, Essence, Allure, Elle, Forbes, Harper's Bazaar, and Cosmopolitan, an Instagram-led organic social presence (#TIHBeauty), the True.TV video content platform, and the True Strength charitable initiative supporting breast cancer survivors. The company has grown organically over 20+ years with no disclosed venture or institutional funding, and the founder retains full operational control.

Name

True Indian Hair

Legal name

True Indian Hair

Website

https://trueindianhair.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

True Indian Hair is a privately held luxury hair extensions and wig brand founded in 2004, specializing in raw virgin cuticle Indian hair ethically sourced from Indian Temples. It serves individual consumers, salon professionals, and celebrity stylists through two NYC retail stores and e-commerce.

Ownership category

akta.pro rank

Product category

Hair Extensions and Wigs

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industries

Ethnic & Textured Haircare (CRABABAL), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Hair Accessories (Clips, Bands, Headbands) (CRABAKAH)

Keywords

• Virgin hair extensions
• Lace front wigs
• Raw human hair
• Hair bundles
• Clip-in extensions

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Product Sales: One-time product sales of hair extensions, wigs, bundles, closures, frontals, clip-ins, hair care products, and accessories through e-commerce and retail locations.
2. Affiliate Marketing Commission: 8% commission on all in-store and online sales made using affiliate referral codes/links, plus $20 credit for each successful affiliate referral and purchase of $150 or more. Average sale ranges $500-$600 with typical commission payout of $40-$50 per sale.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

True Indian Hair sells 100% raw virgin cuticle Indian human hair extensions, lace front wigs, frontals, closures, clip-in extensions, and proprietary hair care products. The hair is ethically sourced from Indian Temples, handpicked, sterilized, and sorted with cuticles aligned in a single direction to prevent tangling, and is offered across natural textures (Straight, Wavy, Curly, Kinky, Afro Kinky) and pre-colored shades. The brand serves individual consumers, salon professionals, and celebrity stylists via e-commerce, two NYC retail stores, and a global shipping network.

Product overview

True Indian Hair (TIH) is a luxury hair extensions and wigs brand offering 100% raw virgin cuticle Indian hair ethically sourced from East Indian Temples. The product portfolio consists of hair bundles (TRUE SIGNATURE, TRUE VIXEN, TRUE TEXTURE), lace wigs (TRUE LACE including Ready-to-Wear RTW HD Glueless options), frontals and closures, clip-in extensions (EZ CLIPZ), proprietary hair care products (TRUE Hair Care), and accessories. Hair textures include Straight, Wavy, Curly, Deep Curly, Kinky Curly, Afro Kinky, and Kinky Blow Out. The company operates two New York retail locations and ships globally.

Differentiator

Problem solved

Functional benefit

Brands

• TRUE SIGNATURE: Indian Hair Bundles - virgin hair extensions in various textures
• TRUE VIXEN
• TRUE TEXTURE
• TRUE LACE
• EZ CLIPZ
• TRUE HAIR CARE
• True Strength
• True.TV
• True Pro Affiliate Program

Products and services

• TRUE SIGNATURE Indian Hair Bundles 100% raw virgin cuticle Indian hair bundles available in straight, wavy, and curly textures (Indian Silky Straight, Indian Deep Curly, Indian Wavy Hair, Indian Curly, Relaxed Indian Straight, Indian Super Kinky Curly), sold as single 4oz/114g bundles in lengths from 12 inches to 40 inches for individual women and stylists seeking premium virgin hair extensions.
• TRUE VIXEN Colored Indian Hair Bundles Luxurious raw Indian colored hair extensions offered in shades #4, #8, #27, #613, and Platinum ash-blonde, including True Vixen Deep Curl wefts and True Vixen Ash Blonde variants, for customers seeking pre-colored premium hair extensions.
• TRUE TEXTURE Textured Hair Bundles Textured hair bundles including 4A Afro Kinky Curl and Kinky Blow Out in natural black and brown tones, designed for natural and protective styles.
• TRUE LACE Wigs (Ready-to-Wear HD Lacefront and Glueless Wigs) HD lace front wigs and full lace wigs made with high definition Swiss lace, including Ready-to-Wear (RTW) HD Glueless Lacefront Wigs such as Kate, Naomi, Blondie 613, Sandy, Ava, Skyla, Jasmine, and Alexis, designed for natural-looking installs with bleach knots, pre-plucked hairlines, and reusable construction.
• TRUE LACE Frontals and Closures HD lace frontals and closures including Vixen HD Lace Frontals (13x6), Vixen HD Lace Closures (5x5), HD Lace Frontals (13x4, 13x6), True HD Lace Closures, Silk Top Closures (3x4), and Buss Down Hairline Wig Cap, for stylists and consumers creating scalp-like natural installs.
• EZ CLIPZ Clip-in Hair Extensions Detachable clip-in hair extensions made from 100% real human hair in straight, wavy, and relaxed straight textures, plus an EZ Ponytail clip-in option, for consumers seeking temporary length and volume without permanent installation.
• TRUE Hair Care product line Proprietary hair care product line including True Hair Care Bundle, Moisture Rich Leave-in Detangler, Moisture Rich Keratin Shampoo, Moisture Rich Keratin Conditioner, and Argan Oil Hair Mask with paraben- and SLS-free keratin-protein formulas, designed to maintain premium hair extensions and wigs.
• Sheitels / Jewish Wigs Full lace wigs made with premium quality European hairs (not Indian hair), available by custom order for Orthodox Jewish customers seeking kosher sheitels.
• True Wig Grip accessory Non-slip wig grip accessory designed with soft, breathable material to prevent wig slipping and secure wigs without glue or clips, available in Brown and Tan.
• Braiding Hair Cambodian human bulk hair for braiding available in Loose Curl and Deep Curl textures, sold as 3oz bundles for protective braid styles.

Quantifiable outcome

• Hair extensions can last up to a year or longer with proper care
• +1 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• L'AgencecoreGTM or Marketing Partner · 1 October 2024Official hair sponsor partnership for L'Agence NYFW Spring/Summer 2025 show. TIH provided bob wigs for the runway presentation.
• LaQuan SmithcoreGTM or Marketing Partner · 1 October 2024Official hair extension sponsor for LaQuan Smith NYFW Spring 2025 show. High fashion textures and sleek buns featured on runway.
• Pynk Magazine (Mecca Moore-Henson)minorStrategic or Co-development Partner · 1 November 2023Partnership with Pynk Magazine publisher for annual True Strength breast cancer survivor makeover events.
• Dr. Bobbi Peterson / Big Mouth Toothbrush CompanyminorStrategic or Co-development Partner · 1 October 2023Partner for True Strength makeover event supporting breast cancer survivors.
• Alexis Bittar x Jimmy PaulminorStrategic or Co-development Partner · 1 October 2023Collaboration for True Strength Breast Cancer Makeover event honoring cancer warriors.
• Woodhull Hospital Cancer Treatment CenterminorStrategic or Co-development Partner · 1 October 2021Partnership with hospital cancer treatment center to provide makeovers for breast cancer patients dealing with alopecia as part of True Strength initiative.
• Marcello CostaminorStrategic or Co-development Partner · 1 December 2016Partnership line of colored wigs branded 'MarcelloCosta by TrueIndianHair' launched at benefit gala for American Cancer Society.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mayvenn: Hair extensions brand with a hybrid salon and e-commerce model and significant venture backing. Directly comparable go-to-market motion and premium hair category.
• True Glory Hair: Premium hair extensions brand serving a multicultural consumer base with celebrity placements. Closely comparable textured-hair assortment and celebrity-driven marketing approach.
• Hairdreams: European premium hair extensions and wigs brand with a salon-distribution model. Comparable luxury human-hair product range and professional stylist customer base.
• Great Lengths: Globally established luxury hair extensions brand specializing in ethically sourced human hair applied via professional salon installations. Comparable in premium positioning and salon channel focus.
• Kendra's Boutique: Hair extensions and wigs retailer with physical stores and online operations focused on textured and luxury hair. Comparable product mix and multicultural consumer base.
• Indique Hair: Premium 100% virgin Indian human hair extensions and wigs brand with celebrity placements and a similar temple-sourcing narrative. Closest direct competitor to TIH in the Indian-hair luxury segment.
• Luxy Hair: DTC clip-in hair extensions brand with strong social-media-driven marketing. Competes in the premium clip-in and extensions category served by TIH's EZ CLIPZ line.
• Bellami Hair: Leading direct-to-consumer clip-in and tape-in hair extensions brand with strong celebrity and influencer marketing. Competes for the same consumer segment with comparable product formats.
• Follea: Premium 100% human hair wigs brand specializing in handcrafted lace wigs for medical and fashion use. Directly comparable in the True Lace RTW wig category and pricing band.

Broad incumbents

• HairUWear: Established wig and hairpiece company owning brands such as Jon Renau, Raquel Welch, and Gabor. A broad incumbent offering overlapping wigs and toppers with broader distribution and deeper catalog than TIH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/trueindianhair
• Instagraminstagram.com/trueindianhair
• Facebookfacebook.com/trueindianhairco
• LinkedInlinkedin.com/company/true-indian-hair

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Indian Hair