Upmarqt
Upmarqt is an Amsterdam-based peer-to-peer professional development platform founded in 2022, offering self-guided courses, live AI training cohorts, and custom corporate workshops to career-transitioning professionals and executives on a Kajabi storefront.
- Company typePrivate
- Founded2022
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Upmarqt does
Upmarqt is a private Amsterdam-based peer-to-peer professional development platform founded in 2022, operating with a 1-10 person team. The company delivers learning programs organized around curated communities segmented by area of expertise, targeting corporate professionals seeking career transitions into high-growth environments and professionals/executives looking to upgrade AI skills. Its product portfolio spans five offerings: a self-guided 'Reboot Your Career' course priced at EUR 247, a 2.5-month live cohort program called 'The AI Advantage' (Cohort 3 scheduled for September 2026), an expertise-organized community membership, live workshops and events distributed through Eventbrite, and custom-built corporate training programs delivered via direct sales.
The platform is built on Kajabi for course delivery, storefront, and digital product infrastructure, with no proprietary technology stack, no mobile app, no API, and no documented integrations. The company's central claimed differentiator is a proprietary "Upmarqt Learning Concept" (described as a "secret sauce") intended to drive engagement and completion, though no benchmarks or third-party validation are provided.
Upmarqt operates a hybrid revenue model combining one-time course purchases, recurring cohort subscriptions, and quote-based professional services for corporate clients. Go-to-market is community-led and event-driven, with marketing concentrated on LinkedIn, email waitlists, Eventbrite events, and alumni testimonials. There is no disclosed funding, no parent company, no institutional investors, and no disclosed revenue or headcount growth signals in the source material.
Upmarqt firmographics
Firmographics- Name
- Upmarqt
- Legal name
- Upmarqt
- Website
- https://upmarqt.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Upmarqt is an Amsterdam-based peer-to-peer professional development platform founded in 2022, offering self-guided courses, live AI training cohorts, and custom corporate workshops to career-transitioning professionals and executives on a Kajabi storefront.
- Ownership category
- akta.pro rank
Upmarqt industry classification
Industry- Product category
- Professional Development Training
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
- akta.pro secondary industries
- Learning Experience Marketplaces (Workshops, Mentorships, Projects) (EDAFAIAL), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)
Keywords
Where Upmarqt is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Upmarqt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Self-Guided Online Courses: One-time purchase model for self-paced courses like 'Reboot Your Career' sold at €247. Includes bonus mini-courses. Revenue recognized at point of sale.
- Live Cohort Programs: Cohort-based courses like AI Advantage (2.5 months) taught by Silicon Valley experts and European talent. Includes expert sessions, practical assignments, peer workgroups, and live discussions.
- Custom Corporate Training: Bespoke workshops and courses designed for specific companies, led by expert mentors. High-engagement, results-oriented programs with measurable outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Reboot Your Career Course - €247 |
| Subscription | Annual | AI Advantage Cohort - Price not publicly disclosed |
| Other | Multi-year contract | Custom Corporate Programs - Quote-based |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Upmarqt product offering
Product offeringCore offering
Upmarqt sells peer-to-peer professional development courses and community programs for individual professionals and corporate clients. Its core offerings include self-guided online courses (Reboot Your Career), live cohort-based AI training (The AI Advantage), an expertise-organized community membership, in-person workshops, and bespoke corporate training delivered by practitioner mentors.
Product overview
Upmarqt is a peer-to-peer professional development platform offering a portfolio of learning products: live cohort courses (The AI Advantage), self-guided courses (Reboot Your Career), community membership, live workshops/events, and custom corporate training programs. The platform uses a proprietary learning concept driving high engagement and completion rates. Products serve individual professionals seeking career transitions or AI skills, as well as enterprise clients requiring custom training.
Differentiator
Problem solved
Functional benefit
Products and services
- Reboot Your Career Course
Quantifiable outcome
- Most participants return within 24 hours
- +1 more outcomes
Companies that use Upmarqt
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Upmarqt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
Upmarqt partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Upmarqt competitors and assessment
Company assessmentDirect peers
- Maven: Maven is a cohort-based learning platform that runs paid group courses led by practitioner instructors, with a strong emphasis on professional upskilling and community. It is the closest direct peer to Upmarqt's AI Advantage and Reboot Your Career cohort-style offerings, sharing the same premium cohort, expert-led GTM.
- Section: Section runs cohort-based business and AI courses taught by industry practitioners, with an executive and manager audience similar to Upmarqt's AI Advantage and career-pivoting professionals. It competes head-to-head for the same AI and business upskilling wallet.
- Reforge: Reforge offers cohort-based programs for tech and product professionals, with an emphasis on practitioner-led, peer-driven learning for senior individual contributors and managers. It is a close analogue to Upmarqt's premium cohort and expert-led professional development model.
- CoRise: CoRise runs short, cohort-based courses in AI, data, and engineering taught by industry experts, primarily for working professionals. It is a direct peer to Upmarqt's AI Advantage cohort in audience, format, and instructor-led expert positioning.
Broad incumbents
- General Assembly: General Assembly is an established provider of bootcamps, short courses, and corporate training in tech, data, and business skills. It overlaps with Upmarqt on career transition training and corporate custom programs, and operates at significantly larger scale.
- Udemy: Udemy operates a global online course marketplace with broad professional and technical content at consumer price points. It competes with Upmarqt's self-guided Reboot Your Career course and broader self-paced library, though it is a much larger and more general catalog.
- Coursera: Coursera is a large online learning platform offering thousands of courses, professional certificates, and enterprise B2B training. It overlaps with Upmarqt across both individual course purchase (Reboot Your Career equivalent) and corporate training (Custom Courses equivalent), but at much greater scale and breadth.
- LinkedIn Learning: LinkedIn Learning is LinkedIn's on-demand professional development library, with strong distribution to professionals seeking career and skill advancement. It is a broad incumbent in the same professional upskilling category Upmarqt targets, including career transition and AI skills content.
Emerging players
- 360Learning: 360Learning is a collaborative learning platform that enables companies to build and run internal training marketplaces with peer learning built in. It is comparable to Upmarqt on the B2B custom-corporate-training side, and shares the peer-driven, community-anchored learning philosophy.
- Skillshare: Skillshare is a subscription-based learning marketplace with creator-led courses in creative, tech, and business skills. It is an emerging player that overlaps with Upmarqt's course-plus-community model, with a similar low-price recurring product shape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Upmarqt social profiles
Digital presenceUpmarqt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upmarqt leadership team
Management profileNumber of profiles
Upmarqt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upmarqt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upmarqt
What does Upmarqt do?
Upmarqt sells peer-to-peer professional development courses and community programs for individual professionals and corporate clients. Its core offerings include self-guided online courses (Reboot Your Career), live cohort-based AI training (The AI Advantage), an expertise-organized community membership, in-person workshops, and bespoke corporate training delivered by practitioner mentors.
Is Upmarqt a public or private company?
Upmarqt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upmarqt founded?
Upmarqt was founded in 2022. It employs 1 to 10 people.
Where is Upmarqt based?
Upmarqt is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Upmarqt make money?
Three revenue lines are on record. Self-Guided Online Courses are the primary driver. The others are live Cohort Programs and custom Corporate Training.
Who are Upmarqt's main competitors?
Direct peers on record are Maven, Section, Reforge and CoRise. Broad incumbents are General Assembly, Udemy, Coursera and LinkedIn Learning. Emerging players are 360Learning and Skillshare.
Does Upmarqt have an API?
No public API is recorded for Upmarqt.
What industry is Upmarqt in?
Upmarqt's product category is Professional Development Training. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces, with a secondary code of EDAFAIAL, Learning Experience Marketplaces (Workshops, Mentorships, Projects). Its NAICS code is 611430 and its SIC code is 8200.