Nature's Green

What Nature's Green does

Nature's Green B.V. is a Wijchen, Netherlands-based designer, manufacturer, and distributor of modular natural wall systems and related green wall products serving the architectural design and interiorscape community worldwide. The company's portfolio spans three core product lines: NextGen Living Walls (modular tray systems supporting living plants with manual or automatic irrigation), Natural Walls (preserved moss panels and related products such as Custom Moss Walls, Moss Carpet, Moss Circles, Moss Ceiling Tiles, and the BioMontage snap-on frame system that requires no light, water, or maintenance), and Artificial Walls (handmade UV-resistant and fire-rated artificial plant walls). Technical differentiators include the modular tray grid with both manual and automatic irrigation, the BioMontage snap-on/snap-off frame for swappable preserved panels, dibon foam-board backing for lightweight custom sizing, and integrated reservoirs enabling multi-week watering cycles.

The company operates as a B2B manufacturer under a pure channel-partner model and does not sell directly to end users; instead it distributes through a global network of certified NextGen Experts and nationwide resellers who receive personal training, installation support, and marketing materials. Revenue is generated through one-time product sales and ancillary training/professional services to this partner base. Nature's Green is a family-run private Dutch BV (Nature's Green B.V.) that operates as a subsidiary of Architectural Supplements USA, leveraging the parent's positioning as a premier manufacturer of commercial planters and green walls. Headcount is 11-50 employees, no venture funding is disclosed, and the multilingual website (English, Dutch, German) plus YouTube demonstration content support partner-led demand generation.

Name

Nature's Green

Legal name

Nature's Green B.V.

Website

https://naturesgreen.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nature's Green B.V. designs, manufactures, and distributes modular natural wall systems — including living, preserved moss, and artificial green walls — to a global network of certified installers and distributors serving the architectural design and interiorscape community.

Ownership category

akta.pro rank

Product category

Modular Green Wall Systems

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industries

Commercial Landscape Design & Installation (HSAIABAJ), Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

Keywords

• Green wall systems
• Preserved moss walls
• Modular living walls
• Artificial plant walls
• Biophilic interior design

Headquarters

HQ city

Wijchen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Green Wall Product Sales: Nature's Green designs, develops, produces, and distributes innovative green solutions including living walls, preserved natural walls, and artificial walls. They sell to resellers and distributors through a partnership model, not directly to end users.
2. Training and Education Support: Provides partnership with personal training and education support to distributors and NextGen Experts, supporting product implementation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nature's Green B.V. designs, develops, produces, and distributes modular green wall systems spanning three product lines: NextGen Living Walls (modular tray systems for live plants with manual or automatic irrigation), Natural Walls (preserved moss, wood, and foliage products requiring no light, water, or maintenance), and Artificial Walls (handmade UV-resistant artificial plant walls). The company sells exclusively through a global network of certified distributors and NextGen Experts rather than directly to end users.

Product overview

Nature's Green offers a comprehensive portfolio of vertical greenery solutions consisting of three main product lines: NextGen Living Walls (living plant walls with modular irrigation systems), Natural Walls (preserved materials including Custom Moss Walls, Moss Carpet, Moss Circles, Moss Ceiling Tiles, BioMontage, and BioMontage LIVE!), and Artificial Walls (handmade artificial plant walls). The products range from high-maintenance living walls to zero-maintenance preserved moss solutions, serving the architectural design and interiorscape community through a global network of distributors.

Differentiator

Problem solved

Functional benefit

Brands

• NextGen Living Walls: Living plant walls with modular tray system for indoor and outdoor use, supporting manual or automatic irrigation
• Natural Walls
• Artificial Walls
• BioMontage
• BioMontage LIVE!
• NextGen Experts

Quantifiable outcome

• NextGen Living Walls can reduce indoor air pollutants such as VOCs, creating cleaner and healthier indoor environments
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Architectural Supplements USAcoreStrategic or Co-development PartnerNature's Green is a family-run business and part of Architectural Supplements USA, the premier manufacturer of commercial planters, natural and living walls for the architectural design and interiorscape community. This parent company relationship provides manufacturing expertise and market positioning.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ambius: Ambius is a major interiorscape and plant service provider offering living walls, preserved moss walls, and ongoing plant maintenance programs for commercial spaces — a much larger incumbent with overlapping product categories but a broader services-led model.
• BrightView Holdings: BrightView is the largest commercial landscaping services company in North America, providing interior plant care and biophilic installations at scale — a broad incumbent with adjacent capability and customer overlap to Nature's Green's commercial interiorscape focus.

Direct peers

• LiveWall: LiveWall manufactures modular living wall systems for indoor and outdoor commercial installations, with comparable planter-based tray technology and a similar architectural specification channel, making it a head-to-head competitor to Nature's Green's NextGen Living Walls.
• Tournesol Siteworks: Tournesol Siteworks produces modular green wall and living wall systems targeting architects, landscape architects, and commercial developers, with overlapping product positioning to Nature's Green's modular tray and panel-based offerings.
• Moss Pure: Moss Pure specializes in preserved moss walls, moss art, and acoustic moss products for commercial interiors — directly competing with Nature's Green's Natural Walls, Moss Carpet, Moss Circles, and BioMontage preserved offerings.
• Sagegreenlife: Sagegreenlife designs and manufactures living wall and preserved green wall systems for commercial interiors, overlapping directly with Nature's Green's NextGen Living Walls and Natural Walls product lines and competing for the same architectural design and interiorscape customers.
• GreenWalls: GreenWalls (Greenwalls Vertical Gardens) designs and installs custom living wall and green wall systems for commercial interiors, with overlapping architectural and interior design customer segments to Nature's Green.
• Habitat Horticulture: Habitat Horticulture designs, installs, and maintains living walls and green infrastructure for commercial and residential clients in North America, directly competing with Nature's Green in the architectural specification channel.

Emerging players

• Planted Design: Planted Design specializes in living walls, moss walls, and biophilic interiors for commercial, hospitality, and luxury residential clients, with a focused product overlap on preserved and living green wall installations serving architects and interior designers.

Regional players

• Biotecture: Biotecture is a UK-based designer and manufacturer of living wall systems for commercial and residential projects, offering comparable modular plant wall technology with strong geographic focus in the UK and Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@naturesgreen
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/natures-green

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature's Green