WeCare

What WeCare does

WeCare is an Apple Authorized Service Provider (AASP) operating two physical retail service centers in São Paulo, Brazil — one in Vila Madalena (Rua Purpurina, 277) and one in Morumbi (Avenida Roque Petroni Junior, 1.089). The company offers repair, technical support, and accessory sales for the full Apple product line, including iPhone, Mac, iPad, Apple Watch, AirPods, Apple TV, and iPod. Services are delivered by Apple-certified technicians using original Apple parts and Apple-approved diagnostic tools and processes, with same-day repair offered for iPhone screen and battery replacements. The company is structured as two separate legal entities, WECARE REPAIR MORUMBI LTDA. and WECARE REPAIR VILA MADALENA LTDA., both registered in São Paulo.

The business operates a direct-to-consumer model with appointment booking available via website, WhatsApp, or walk-in. The technology stack is vendor-proscribed rather than proprietary: diagnostic tooling, repair processes, and parts are all Apple-supplied and Apple-approved under the AASP program, with no in-house R&D, no published app, no public API, and no proprietary technology assets identified. Marketing is conducted through the corporate website, WhatsApp messaging, blog content focused on Apple tips and repair guidance, and SEO/organic search targeting São Paulo-area Apple repair queries.

Revenue is generated through three streams: one-time service fees for device repair (both in-warranty and out-of-warranty, including screen, battery, speaker, camera, and vibration-motor repairs), hardware sales of Apple-branded and Apple-compatible accessories, and ancillary technical support services. Pricing is not publicly disclosed and is determined on a per-diagnostic basis. The customer base is segmented horizontally into individual consumers (primary) and business/enterprise customers with Apple device fleets (secondary), with no named anchor customers disclosed. WeCare employs 51-100 people, is privately held with no institutional investors evidenced, and was established in 2020 (per company history and website copyright; firmographics list 2008, but primary-source website and history materials consistently indicate 2020).

Name

WeCare

Legal name

WECARE REPAIR MORUMBI LTDA. and WECARE REPAIR VILA MADALENA LTDA.

Website

https://wecare.repair

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

WeCare is a São Paulo-based Apple Authorized Service Provider operating two retail service centers that offer certified repair, technical support, and accessory sales for the full Apple product line to individual consumers and business customers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Repair Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112)

akta.pro primary industry

Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)

Keywords

• Apple device repair
• Authorized service center
• Smartphone repair services
• Technical support services
• Mobile device accessories

Headquarters

HQ city

Marumbi

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Device Repair Services: One-time service fees for repair of Apple devices including screen replacement, battery replacement, speaker replacement, camera replacement, and motor/vibration replacement. Services are offered for devices within and outside warranty.
2. Accessory Sales: Sale of Apple accessories including cases, screen protectors, smart covers, keyboards, mice, cables, chargers, wireless chargers, headphones, speakers, monitors, stands, Apple Watch bands, and portable chargers.
3. Technical Support Services: Technical support services for Apple devices, potentially including out-of-warranty repairs and accidental damage services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WeCare is an Apple Authorized Service Provider (AASP) that operates physical service centers in São Paulo, Brazil, delivering certified repair services for the full Apple product line — iPhone, Mac, iPad, Apple Watch, AirPods, Apple TV, and iPod — using Apple-certified technicians and original Apple parts. The company also sells original Apple accessories and provides authorized technical support with warranty-backed repairs, including same-day screen and battery replacements for iPhone.

Product overview

WeCare is an Apple Authorized Service Center (AASP) offering a unified portfolio of repair and support services for Apple products. The company operates multiple specialized service lines—iPhone, Mac, iPad, Apple Watch, AirPods, Apple TV, and iPod repair—delivered through certified technicians using original Apple parts. Key differentiators include same-day screen and battery repairs, warranty-backed service, and complementary accessory sales. All services are connected through a common appointment scheduling system and unified service standards certified by Apple.

Differentiator

Problem solved

Functional benefit

Products and services

• iPhone Repair Services Authorized screen repair, battery replacement, speaker substitution, camera (iSight) replacement, vibratory motor substitution, and accessory services for iPhone devices. Same-day repair available for scheduled appointments. For individual consumers and businesses in São Paulo.
• Mac Repair Services Comprehensive authorized repair services for all Mac models including MacBook, MacBook Air, MacBook Pro, iMac, iMac Pro, Mac Pro, Mac Mini, and Pro Display XDR. Coverage includes defects within and outside Apple warranty.
• iPad Repair Services Authorized screen repair, battery replacement, and accessory services for iPad, including support for Apple Pencil and Smart Keyboard.
• Apple Watch Repair Services Authorized repair services for Apple Watch including damage repair, battery services, and strap and accessory services.
• AirPods Repair Services Authorized repair services for AirPods including left and right earphone substitution, case battery service, and warranty and non-warranty repairs.
• Apple TV Repair Services Authorized repair services for Apple TV including substitution services, accidental damage services, and Apple TV Remote battery services.
• iPod Repair Services Authorized repair services for iPod devices within and outside Apple warranty.
• Apple Accessories Retail of original Apple accessories including iPhone cases and screen protectors, iPad smart covers, Magic mice and keyboards, cables and power adapters, headphones and speakers, monitors and stands, wireless chargers, Apple Watch straps, and portable chargers.
• Technical Support Services Authorized technical support as an Apple Authorized Service Provider (AASP), providing certified technicians, original Apple parts, rapid turnaround, and comprehensive coverage within and outside Apple warranty for Apple device owners.

Quantifiable outcome

• Same-day repair service for most iPhone screen and battery replacements
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Puls: On-demand, in-home and in-store consumer electronics repair service for smartphones, tablets, computers, and TVs. Comparable to WeCare in offering authorized-quality device repair with rapid turnaround, but via a different (mobile/on-demand) delivery model.
• Batteries Plus: US franchise chain specializing in battery replacement, consumer electronics repair (phones, tablets, computers), and accessory retail. Closely comparable to WeCare in combining device repair services with on-site accessory sales.
• uBreakiFix (Asurion): Largest consumer electronics and mobile device repair franchise chain in the US, now owned by Asurion. Directly comparable to WeCare in offering authorized-quality repairs for iPhones and other smartphones, with walk-in service and same-day turnaround.
• SquareTrade (Allstate Protection Plans): Device protection plan provider that operates a repair network for smartphones, tablets, and laptops including Apple devices. Directly comparable to WeCare in monetizing Apple device repair through both out-of-warranty and protection-plan channels.
• CPR Cell Phone Repair: Franchise-based consumer electronics and mobile device repair chain operating across the US and Canada. Directly comparable to WeCare in-store device repair model for smartphones, tablets, and computers, including Apple devices.

Broad incumbents

• Best Buy Geek Squad: Repair and technical-support arm of Best Buy, a major consumer electronics retailer. Offers device repair, setup, and protection services for Apple products as part of a broader electronics service portfolio.
• Asurion: Largest US device protection and repair service provider, owning uBreakiFix. Comparable to WeCare through authorized-quality device repair services for smartphones and other consumer electronics, operated at much larger scale.
• Apple (Apple Stores / Apple Authorized Service Providers): Apple itself operates company-owned retail stores that offer the same authorized repair services for iPhone, Mac, iPad, and other devices. As the program owner, Apple is the ultimate incumbent against which WeCare competes for authorized repair volume.

Others

• iFixit: Open-source repair community and parts retailer for consumer electronics including Apple devices. Not a direct competitor but a closely adjacent ecosystem player influencing the consumer device repair market that WeCare serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeCare