Viva Dance Academy
Viva Dance Academy, founded in 1993 in Novi Sad, Serbia, runs year-round dance education programs and produces original dance musicals on themes of gender equality and women's history, staged at Serbia's major theatres and toured across Europe for school groups, theatre audiences, and aspiring professional dancers.
- Company typePrivate
- Founded1993
- HeadquartersNovi Sad
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Viva Dance Academy does
Viva Dance Academy is a Novi Sad, Serbia-based dance education and theatrical production organisation, founded in 1993 by Gordana Oreščanin as a university dance club and re-registered in 2019 as an independent cultural association ('Centar savremene umetničke produkcije Viva Dance Academy'). It operates a year-round dance school covering Contemporary, Jazz Dance and Artistic Show Dance techniques for age groups from 5 to adult, alongside musical theatre, acting and singing instruction, with enrollment by phone and email.
Its core products are an accumulating library of original dance musicals (12+ productions since 2005, including Mjuzikl Prethodnice, Ko se boji Isadore Duncan, Ja sam Mileva Marić Einstein, Teorija Relativiteta, TRI, Mozart and Mali Princ), performed by 50+ young dancers per production at Serbia's leading venues (Srpsko Narodno Pozorište, Pozorište na Terazijama, NIS-Gazprom) and toured internationally to Moscow, Amsterdam, Timișoara, Athens and festivals in Italy. Productions carry a consistent thematic signature of gender equality and women's historical contributions.
Revenue is generated through three streams: dance education/tuition (subscription-style year-round enrollment), ticket sales for theatrical productions (transactional, 300-2,000 RSD per ticket depending on venue, with school-group discounts), and performance production partially subsidised by Ministry of Culture, City of Novi Sad, and AP Vojvodina grants. Distribution is theatre-box-office plus online ticketing portals (snp.org.rs, bilet.pozoristeterazije.com) and direct enrollment; marketing is primarily Facebook, the company website, and earned media through long-standing Serbian press coverage. The organisation has no external investors, no parent company, and is registered as a non-profit cultural association with founder-led governance.
Viva Dance Academy firmographics
Firmographics- Name
- Viva Dance Academy
- Legal name
- VIVA DANCE ACADEMY centar savremene umetničke produkcije
- Website
- https://vivadance.rs
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viva Dance Academy, founded in 1993 in Novi Sad, Serbia, runs year-round dance education programs and produces original dance musicals on themes of gender equality and women's history, staged at Serbia's major theatres and toured across Europe for school groups, theatre audiences, and aspiring professional dancers.
- Ownership category
- akta.pro rank
Viva Dance Academy industry classification
Industry- Product category
- Performing Arts Education
- NAICS
- Dance Companies (71112), Fine Arts Schools (61161)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)
- akta.pro primary industry
- Dance Theatre (Narrative/Experimental) (MPAGADAC)
- akta.pro secondary industries
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Performances (THAJAFAD)
Keywords
Where Viva Dance Academy is headquartered
LocationHeadquarters
- HQ city
- Novi Sad
Offices2 records
Markets served
Viva Dance Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Dance Education/Training: The academy generates revenue through dance education programs offered throughout the year, with enrollment open to new dancers. Programs cover dance techniques, dance history, dance application, and musical theater.
- Ticket Sales for Performances: Revenue from ticket sales for theatrical productions and musical performances staged at various venues including SNP, Pozorište na Terazijama, and other theaters. Ticket prices vary by venue and seating.
- Performance Production: The academy produces theatrical/musical productions, some of which are funded by government cultural grants (Ministry of Culture, City of Novi Sad, AP Vojvodina), while generating revenue through performances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Theatre Tickets - SNP Novi Sad |
| Transaction based/ take rate | Pay-as-you-go | Theatre Tickets - Pozorište na Terazijama |
| Transaction based/ take rate | Pay-as-you-go | Theatre Tickets - NIS-Gazprom/Other Venues |
| Transaction based/ take rate | Pay-as-you-go | Subotica Children's Theatre |
| Transaction based/ take rate | Pay-as-you-go | Presale/Advance Tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Viva Dance Academy product offering
Product offeringCore offering
Viva Dance Academy provides year-round dance education programs for children, youth, and adults in Contemporary, Jazz Dance, and Artistic Show Dance, including musical theatre, acting, and singing instruction, organized in age-group cohorts (Bebice 5–7, Deca 8–11, Junior 12–15, adults). It also produces original theatrical dance musicals staged at major Serbian and European theatres (SNP, Pozorište na Terazijama, NIS-Gazprom), with recurring productions and international touring. The academy generates revenue from tuition/enrollment and ticket sales for its performances, supplemented by government cultural grants.
Product overview
Viva Dance Academy is a dance education and performing arts organization based in Novi Sad, Serbia, offering a comprehensive portfolio of products and services. The organization operates as a dance academy with educational programs for children and adults, and produces theatrical dance productions (musicals). The product portfolio includes: dance education programs (Viva Dance Studio - Dance Academy Programs) covering Contemporary, Jazz Dance, and Artistic Show Dance techniques with musical theater, acting, and singing instruction; theatrical dance productions/musicals including Mjuzikl Prethodnice (2024), Mjuzikl Ko Se Boji Isadore Duncan (2018), Mjuzikl Ja Sam Mileva Marić Einstein (2020), Mjuzikl Teorija Relativiteta (2021), Mjuzikl TRI (2022), Mjuzikl Mozart (2017), and Mjuzikl Mali Princ (2016); and the annual Tamo Gde Ples Počinje outdoor dance festival. The organization's productions focus on themes of gender equality and women's achievements in history, performed at venues across Serbia including SNP, Pozorište na Terazijama, and NIS-Gazprom.
Differentiator
Problem solved
Functional benefit
Products and services
- Viva Dance Studio — Dance Academy Programs Year-round dance education program for children, youth, and adults covering Contemporary, Jazz Dance, Artistic Show Dance, plus musical theatre, acting, and singing instruction. Organized into age cohorts (Bebice 5–7, Deca 8–11, Junior 12–15, adults), with enrollment open throughout the year.
- Mjuzikl Prethodnice Original dance production featuring four Serbian female predecessors (Milica Tomić, Nadežda Petrović, Ksenija Atanasijević, and Mileva Marić Einstein) exploring their contributions to Serbian and European culture and gender equality, staged at SNP and touring nationally and internationally.
- Mjuzikl TRI Original dance musical in 11 acts about three young ballerinas (Serbian, Croatian, and Bosnian), exploring the breakup of Yugoslavia, the Yugoslav Wars, and themes of reconciliation and forgiveness.
- Mjuzikl Teorija Relativiteta Original dance musical continuing the Mileva Marić Einstein story, focusing on her contributions to Einstein's Theory of Relativity and themes of women's scientific achievements.
- Mjuzikl Ja Sam Mileva Marić Einstein Original dance musical in 14 acts about the life of Mileva Marić Einstein, inspired by the book 'The other Einstein' by Maria Benedict, exploring themes of gender equality and women's contribution to science.
- Mjuzikl Ko Se Boji Isadore Duncan Original dance musical in 15–16 acts inspired by Isadora Duncan's life and autobiography 'My Life', directed by Gea Gojak, featuring over 40 young dancers. Performed 15 times before a total audience of approximately 4000 people, with premiere supporting NURDOR.
- Mjuzikl Mozart Original musical production about composer Wolfgang Amadeus Mozart, performed at NIS-Gazprom venue and Kulturni Centar Novog Sada as part of Viva Dance's theatrical repertoire.
- Mjuzikl Mali Princ Original dance adaptation of 'The Little Prince' by Antoine de Saint-Exupéry, performed at NIS-Gazprom venue in Novi Sad.
- Tamo Gde Ples Počinje Festival Annual outdoor dance festival held at Miletićeva 6 in Novi Sad, featuring performances by Viva Dance Academy students, dance workshops, and themes of gender equality.
Quantifiable outcome
- Produced 12+ dance productions and musicals since 2005, with international touring across Europe (Moscow, Amsterdam, Timișoara, Athens)
- +3 more outcomes
Companies that use Viva Dance Academy
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Viva Dance Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Viva Dance Academy partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Festival Salinstrada (Italija)minorUnique street dance festival in Margherita di Savoia, Italy. Viva Dance was invited to perform and present productions about Serbian heroines Mileva Marić Einstein, Nadežda Petrović, and Milica Tomić. Festival participants from Italy, Serbia, China, and France.
- Omladinski savez udruženja PROSTOR - Festival Isadora DuncanminorFestival of contemporary creativity in honor of Isadora Duncan, organized by PROSTOR youth association. Viva Dance participated in competitive program with 'Prethodnice' in a new version with younger cast members.
- NewEntertainment (Srbija)coreOngoing strategic partner for multiple productions including 'Prethodnice', 'TRI', and other musicals. Contributes to production and performance execution.
- Megablast (Hrvatska)coreCroatian partner dance company from Velika Gorica. Participated in 'TRI' musical about three young ballerinas from Serbia, Croatia, and Bosnia. Joint performances at Terazije theatre and international festivals.
- Scarpette Rosa Cerignola (Italija)coreItalian partner organization from Cerignola. Partner in 'Prethodnice' production. Collaborated on international dance exchange.
- Viva Dance Sportski KlubcoreRelated sports club organization under the same founding umbrella. Partner in 'Prethodnice' production and ongoing dance education programs.
- Festival IGRAJ IGRAJ (Valjevo)minor9th edition dance festival in Valjevo. Viva Dance performed with 'TRI' musical in front of approximately 200 young people and children.
- Beogradski Igrački Centar - BIC - Festival UHVATI RITAMminor10th International Art Dance Festival in Belgrade. Viva Dance performed choreographies from 'TRI' musical at Dom Sindikata.
- Kulturni centar SkloništeminorCultural Center 'Sklonište' provided recording facilities for musical soundtrack production, working with Branislav 'Bane Tomić' to perfect songs for productions.
- Akademija umetnosti Univerziteta u Novom SaducoreAcademy of Arts at University of Novi Sad provides students for acting and singing scenes in productions. Professor Dijana Kozarski serves as artistic consultant. Collaborated on 'Ja sam Mileva Marić Einstein', 'TRI', 'Prethodnice', and other productions.
- Hor Sveti Roman 'Slatkopojac' PetrovaradinminorTraditional guest performers in musicals, providing singing performances by choir members who have developed acting skills through the productions.
- Point Dance Studio Novi SadminorDance studio organization founded by former Viva Dance ballerina Milana Mitrović. Traditional guest performer in Viva Dance productions.
- Heart Dance Team Novi SadminorYoungest dance club from Novi Sad, founded by student of Gordana Oreščanin and long-term Viva Dance ballerina Radoslava Vještica. Guest performers in productions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Viva Dance Academy competitors and assessment
Company assessmentBroad incumbents
- Alvin Ailey American Dance Theater: Iconic US dance company operating the Ailey School; substantially larger and more established but uses the same integrated model of touring productions fed by an in-house training academy.
- Nederlands Dans Theater (NDT): Major Dutch contemporary dance company with educational and outreach programs; comparable as a dance-theatre producer but with broader resources and global touring footprint.
Direct peers
- Batsheva Dance Company: Israeli dance company with a parallel school (Batsheva Dancers Create) that combines rigorous contemporary training with touring productions, structurally similar to Viva's integrated academy-plus-company model.
- Dance Theatre of Harlem: US dance company operating an associated school, combining professional touring productions with structured training for young dancers — directly parallel to Viva's academy-plus-company model.
- Rambert: UK-based contemporary dance company that operates Rambert School, combining professional training with touring theatrical productions — closely aligned with Viva Dance Academy's academy-plus-performance structure.
- Tanztheater Wuppertal Pina Bausch: German dance-theatre company producing narrative, experimental stage works — Viva's narrative musicals about historical women operate in a comparable dance-theatre tradition.
- Hubbard Street Dance Chicago: US contemporary dance organization with both a professional company and an education/outreach arm, mirroring Viva's model of combining performance with structured student training programs.
- Ballet Hispánico: US-based dance organization combining a professional company with a school of dance and educational programming, structurally similar to Viva Dance Academy's integrated academy-and-production model.
- Scottish Ballet: National dance company operating a ballet school and producing narrative dance-theatre works for public audiences, comparable to Viva's repertoire of story-driven musicals performed at major venues.
Regional players
- Ballett am Rhein: Regional German ballet/dance-theatre company producing narrative stage works; comparable in scale and repertoire mix to Viva, though operating primarily in the Duisburg/Düsseldorf market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Viva Dance Academy social profiles
Digital presenceViva Dance Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viva Dance Academy leadership team
Management profileNumber of profiles
Profiles1 record
Viva Dance Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viva Dance Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viva Dance Academy
What does Viva Dance Academy do?
Viva Dance Academy provides year-round dance education programs for children, youth, and adults in Contemporary, Jazz Dance, and Artistic Show Dance, including musical theatre, acting, and singing instruction, organized in age-group cohorts (Bebice 5–7, Deca 8–11, Junior 12–15, adults). It also produces original theatrical dance musicals staged at major Serbian and European theatres (SNP, Pozorište na Terazijama, NIS-Gazprom), with recurring productions and international touring. The academy generates revenue from tuition/enrollment and ticket sales for its performances, supplemented by government cultural grants.
Is Viva Dance Academy a public or private company?
Viva Dance Academy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Viva Dance Academy founded?
Viva Dance Academy was founded in 1993. It employs 11 to 50 people.
Where is Viva Dance Academy based?
Viva Dance Academy is headquartered in Novi Sad.
How does Viva Dance Academy make money?
Three revenue lines are on record. Dance Education/Training is the primary driver. The others are ticket Sales for Performances and performance Production.
Who are Viva Dance Academy's main competitors?
Broad incumbents on record are Alvin Ailey American Dance Theater and Nederlands Dans Theater (NDT). Direct peers are Batsheva Dance Company, Dance Theatre of Harlem, Rambert, Tanztheater Wuppertal Pina Bausch, Hubbard Street Dance Chicago, Ballet Hispánico and Scottish Ballet. Ballett am Rhein is listed as a regional player.
Does Viva Dance Academy have an API?
No public API is recorded for Viva Dance Academy.
What industry is Viva Dance Academy in?
Viva Dance Academy's product category is Performing Arts Education. Its primary akta.pro industry code is MPAGADAC, Dance Theatre (Narrative/Experimental), with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 71112 and its SIC code is 7900.