Crust Club

Name

Crust Club

Legal name

Crust Club

Website

https://crustclub.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Frozen Prepared Foods

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

akta.pro secondary industries

Online Bakery & Desserts Delivery (CRAHAIAK), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Frozen prepared meals
• Comfort food products
• Oven-ready entrees
• Hand-held pie pockets
• Food catering services

Headquarters

HQ city

Pleasant Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Crust Club generates revenue through direct sales of frozen oven-ready meals, pot pies, pie pockets, and sides at their brick-and-mortar location and via online ordering for pickup and local delivery.
2. Nationwide Shipping (Goldbelly): Partnership with Goldbelly enables nationwide shipping of signature frozen meals, expanding reach beyond Utah to customers across the country.
3. Catering Services: Corporate and event catering services offering pie pockets, pie bites, and savory soups & sides for celebrations, meetings, and family gatherings through EZ Cater platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Crust Club manufactures and sells frozen, oven-ready savory and sweet pies, including pie pockets, baby pies, personal single-serving meals, family-size Make at Home entrees (serving 4-6), and side dishes. The company distributes through its Pleasant Grove, Utah retail store, online ordering via Square, nationwide shipping through Goldbelly, and event catering via EZ Cater. Menu features rotating monthly items alongside permanent favorites such as chicken pot pie and BBQ mac.

Product overview

Crust Club is a food service company offering frozen, oven-ready comfort food through multiple product lines. The core offerings include portable Pie Pockets (chicken pot pie, BBQ mac, and sweet varieties like raspberry cheesecake and Boston cream), Baby Pies (miniature individual servings), and Personal Meals (single-serving portions). The Make at Home line provides family-size oven-ready entrees serving 4-6 people, including chicken pot pie, BBQ mac pot pie, Tuscan chicken pasta, white chicken enchilada, French toast bake, and Sunday roast. Complementing the entrees are Sides (garlic mashed potatoes with gravy, mac & cheese, and glazed carrots). The company operates a catering service for events ranging from intimate gatherings to large celebrations. Customers can order for local pickup at the Pleasant Grove, Utah location, or nationwide delivery via Goldbelly.

Differentiator

Problem solved

Functional benefit

Products and services

• Chicken Pot Pie Pocket Portable hand-held pie pocket filled with classic chicken pot pie filling, a signature menu item for individual consumers and families seeking quick comfort food.
• BBQ Mac Pie Pocket Portable hand-held pie pocket filled with BBQ mac and cheese, combining comfort food flavors in a convenient format for individual consumers.
• Raspberry Cheesecake Pie Pocket Sweet dessert pie pocket featuring raspberry cheesecake filling, expanding the savory pocket line into desserts.
• Boston Cream Pie Pocket Sweet dessert pie pocket featuring Boston cream filling, a classic flavor offered in portable pie pocket format.
• Chicken Pot Baby Pie Miniature chicken pot pie, a smaller version of the signature dish for individual servings.
• BBQ Mac Baby Pie Compact BBQ mac and cheese pie in a convenient single-serving format.
• Personal White Chicken Enchilada Individual-sized white chicken enchilada, a personal meal option for single-serving convenience.
• Personal Tuscan Chicken Pasta Single-serving Tuscan chicken pasta dish, oven-ready for convenient home preparation.
• Chicken Pot Pie (Family Size) Family-size chicken pot pie, oven-ready for home baking; serves 4-6.
• BBQ Mac Pot Pie (Family Size) Family-size BBQ mac and cheese pie, oven-ready for convenient home preparation; serves 4-6.
• Tuscan Chicken Pasta (Family Size) Family-size Tuscan chicken pasta, oven-ready for easy home cooking; serves 4-6.
• White Chicken Enchilada (Family Size) Family-size white chicken enchilada, oven-ready for convenient preparation; serves 4-6.
• French Toast Bake Oven-ready French toast casserole, convenient for home breakfast preparation; serves 4-6.
• Sunday Roast Traditional Sunday roast in oven-ready format for convenient home cooking; serves 4-6.
• Garlic Mashed Potatoes & Gravy Creamy garlic mashed potatoes served with gravy, designed to accompany main dishes; serves 4-6.
• Mac & Cheese Classic macaroni and cheese side dish; serves 4-6.
• Sunshine Glazed Carrots Sweet glazed carrots as a complementary side dish; serves 4-6.
• Catering Services Customized catering for events including corporate meetings, weddings, birthdays, and family reunions, offering savory pie pockets, breakfast items, sweet pies, and sides for businesses and families hosting events.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• GoldbellycoreChannel Partner/ Reseller/ Distributor · 1 January 2025Goldbelly is a national food marketplace that enables Crust Club to ship signature oven-ready frozen meals to customers nationwide. This partnership, established in 2025, expanded Crust Club's geographic reach from Utah to all 50 states.
• EZ CatercoreChannel Partner/ Reseller/ DistributorEZ Cater is a catering platform that enables Crust Club to serve corporate events, weddings, birthdays, and family gatherings. The platform handles catering orders and customer inquiries for events of all sizes.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• HelloFresh: Largest meal-kit company, addressing the same consumer need (convenient home cooking without prep work) via a different delivery format. Competes for share of convenience-meal spending and represents a relevant benchmark for consumer acquisition and retention.
• Marie Callender's: Established frozen-pot-pie and prepared-meal brand owned by Conagra. Directly competes with Crust Club's oven-ready chicken pot pie and family-size meal formats, with far broader grocery distribution and brand recognition.
• Blue Apron: Meal-kit company addressing the same consumer convenience-meal need via ingredient-delivery format. Relevant comparable for the broader home-meal-replacement category and for benchmarking consumer LTV and churn dynamics.
• Lean Cuisine: Nestle-owned frozen prepared-meal brand with national grocery distribution. Competes with Crust Club's family-size oven-ready meals at lower price points and represents the mass-market incumbent Crust Club would need to displace for grocery shelf placement.
• Stouffer's: Major frozen prepared-meal brand owned by Nestle. Competes directly with Crust Club in the family-size oven-ready meal category and represents the incumbent scale benchmark Crust Club would need to match for grocery distribution.

Direct peers

• Factor: DTC frozen prepared-meal brand delivering oven-ready chef-cooked meals to consumers nationwide. Highly comparable business model — direct-to-consumer, oven-ready convenience, rotating menu — and a relevant benchmark for unit economics and national scaling.
• Magnolia Bakery: Iconic New York bakery that ships nationwide via Goldbelly and operates retail storefronts. Directly comparable as a Goldbelly bakery partner with rotating/seasonal specialty items and a similar DTC-plus-marketplace distribution model.
• Levain Bakery: Premium artisan bakery that ships nationwide through Goldbelly — the same marketplace partner Crust Club uses. Highly comparable DTC-and-marketplace playbook for premium baked comfort food, with similar target customer and price positioning.
• Crumbl: Specialty comfort-dessert brand co-founded by Sawyer Hemsley, the same owner of Crust Club. Both share the rotating menu concept, Utah origin, and Hemsley brand DNA, making Crumbl the closest comparable business for benchmarking brand strategy, customer engagement, and scaling patterns.
• Trifecta: DTC frozen prepared-meal company focused on healthy/portion-controlled comfort meals shipped directly to consumers. Operates the same oven-ready, direct-to-consumer playbook as Crust Club and competes for the same convenience-meal customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thecrustclub
• Instagraminstagram.com/crustclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crust Club