What Turuncu does

Turuncu Araç Takip Sistemleri is a Turkish GPS vehicle and motorcycle tracking company that provides an integrated hardware-plus-software fleet telematics platform for fleet operators, vehicle rental companies, construction firms, logistics providers, cold-chain operators, field service teams, and individual motorcyclists across Turkey. Operated by ENVEPO YAZILIM TİCARET AŞ and headquartered in Ataşehir, Istanbul, with an additional presence at Çanakkale Teknopark, the company serves 20,000+ customers across all 81 Turkish provinces through a combination of direct enterprise field sales, inside sales, an authorized installation partner network, and a dealer/franchise (Bayilik) program.

The platform combines proprietary GPS tracking hardware (ST-100 vehicle tracker, MT-100 motorcycle tracker, BG-100 battery-powered tracker, KT-100 container/trailer tracker) with accessory products (motor blockage relay, RFID driver ID, temperature sensors, door switches, CANBUS interface) and a cloud-based web and mobile software application offering 30+ reporting screens, route animation, geofencing, remote immobilization, and WhatsApp location sharing. Data connectivity is delivered via M2M SIM cards sourced from Turkcell, Vodafone, and Türk Telekom, and all telemetry data is stored on Turkey-based servers to address domestic data sovereignty requirements. Vertical-specific solutions — SAY (field vehicle management), T-LOG (intelligent logistics), and TUR-JEN (generator tracking) — extend the core platform into adjacent operational workflows.

Turuncu monetizes through bundled hardware-plus-12/24-month service contracts, recurring subscription fees that renew after expiry, standalone M2M data plans (including international roaming), installation services, and franchise revenue from authorized dealers. Go-to-market is multi-track: product-led growth via the iOS and Android mobile apps and a free demo, enterprise field sales with dedicated account management and a video call sales center, channel partners across the nationwide installation and dealer network, and community engagement through motorcycle festival sponsorships and a 70+ article content marketing footprint. The company positions itself as a '100% Yerli ve Milli' (domestic and national) Turkish brand, with related group entities Ecarsis and Dimsay operating under the same Envepo parent.

Name

Turuncu

Legal name

ENVEPO YAZILIM TİCARET AŞ

Website

https://turuncuaractakip.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Turuncu is a Turkish GPS vehicle and motorcycle tracking company that sells integrated hardware, M2M data SIMs, and cloud-based fleet management software to fleet operators, rental companies, logistics providers, and motorcyclists across Turkey's 81 provinces, serving 20,000+ customers.

Ownership category

akta.pro rank

Product category

GPS Vehicle Tracking and Fleet Telematics

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Automotive Parts and Accessories Retailers (44133)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)

Keywords

• GPS vehicle tracking
• Fleet management software
• Telematics solutions
• Motorcycle tracking devices
• Asset tracking systems

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GPS Tracking Device Sales: Sale of GPS tracking hardware devices (ST-100 vehicle tracker, MT-100 motorcycle tracker, BG-100 battery-powered tracker, KT-100 container/trailer tracker). Devices are sold with bundled service plans (12 or 24-month terms) that include M2M SIM card data connectivity, installation, and server hosting. After the initial contract period, customers pay renewal fees for server and data services.
2. Subscription / Recurring Service Fees: Annual or multi-year subscription fees covering cloud server hosting, software access (web and mobile), data SIM card services, and technical support. Sold in 12 or 24-month commitment periods. After contract expiry, customers pay renewal fees to continue service.
3. M2M Data SIM Card Services: Embedded M2M (Machine-to-Machine) SIM card data plans bundled with device purchases. Customers can also purchase data services independently for their own devices. International roaming-enabled SIM cards are available for cross-border logistics operations.
4. Professional Installation Services: Installation and mounting services provided by the company's own field teams or authorized installation partners across Turkey. Includes device setup, configuration, and customer onboarding.
5. Accessory Products: Sales of complementary accessories including motor block/immobilizer relay, RFID driver identification units, temperature sensors, door switches, and CANBUS interface modules that connect to the core tracking device.
6. Franchise / Dealer Program: Revenue from authorized dealer/franchise partners (bayilik) who resell Turuncu tracking devices and services under the Turuncu brand, paying recurring fees or revenue share to the company.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Turuncu sells GPS-based vehicle and motorcycle tracking hardware devices bundled with a cloud-based fleet management software platform accessed via web and mobile apps. The integrated offering combines proprietary tracking devices (vehicle, motorcycle, battery-powered, and container/trailer models) with M2M data SIM connectivity, real-time location tracking, driver behavior monitoring, fuel consumption analytics, and optional add-ons such as remote engine immobilization, temperature sensors, and CANBUS integration. Customers subscribe to recurring service plans (12 or 24 months) covering device data, server hosting, software access, and nationwide installation support.

Product overview

Turuncu offers a GPS-based vehicle and fleet tracking ecosystem comprising hardware devices (ST-100 vehicle tracker, BG-100 battery-powered tracker, MT-100 motorcycle tracker, KT-100 container/trailer tracker) paired with a cloud-based web and mobile software platform. The portfolio includes add-on accessories (motor blockage relay, RFID driver ID, temperature sensor, door switches, CANBUS interface) and specialized vertical solutions for vehicle rental, construction equipment management, field team management (SAY), temperature-controlled logistics, intelligent logistics (T-LOG), and generator monitoring (TUR-JEN). The system uses M2M data SIM cards via Turkcell, Vodafone, and Türk Telekom networks and stores data on Turkey-based servers.

Differentiator

Problem solved

Functional benefit

Brands

• SAY – Saha Araç Yönetim Sistemi: Field vehicle management system solution for managing field operations, task assignments, and real-time analytics.
• T-LOG – Akıllı Lojistik Yönetimi
• TUR-JEN Jeneratör GPT Takip Sistemi
• ST-100
• BG-100
• KT-100

Products and services

• Araç Takip Cihazı ST-100 (Vehicle Tracker)

Quantifiable outcome

• Over 20,000 customers trust Turuncu vehicle tracking systems
• +3 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature12 records

Partnerships

Eight partnerships are on record, tiered core, minor and secondary.

• Envepo Yazılım Ticaret A.Ş.coreOthersEnvepo Yazılım Ticaret A.Ş. is the legal operating entity behind the Turuncu Araç Takip brand. Registered in Istanbul (Kozyatağı tax office, VAT 3360893649, MERSIS 0336089364900001), Envepo operates multiple related technology brands including Turuncu Araç Takip Sistemleri, Envepo (parent brand), Ecarsis, and Dimsay.
• EcarsisminorOthersSister company operating under the same parent group as Turuncu. Referenced alongside Envepo and Dimsay as related group companies.
• DimsayminorOthersSister company operating under the same parent group as Turuncu. Referenced alongside Envepo and Ecarsis as related group companies.
• Turkcell M2McoreTechnology or IntegrationTurkcell provides M2M (Machine-to-Machine) data SIM cards enabling real-time data transmission from Turuncu tracking devices. Turkcell's M2M platform provides corporate customers with IMEI management, tariff control, hat restrictions, SIM replacement alarms, and international roaming management. Turkcell is the most widely used GSM operator for Turuncu devices due to its extensive base station coverage in Turkey.
• Vodafone Türkiye M2MsecondaryTechnology or IntegrationVodafone provides M2M data SIM cards for Turuncu tracking devices as an alternative to Turkcell. Vodafone's M2M platform offers data connectivity, international roaming, and corporate account management for Turuncu customers who prefer Vodafone services.
• Türk Telekom M2MsecondaryTechnology or IntegrationTürk Telekom provides M2M data SIM cards for Turuncu tracking devices as the third GSM operator alternative. Turuncu offers M2M data plans through all three major Turkish operators, giving customers flexibility in operator choice for their tracking devices.
• Authorized Installation Partners (Nationwide)coreImplementation/ SI/ Consulting PartnerTuruncu maintains a network of authorized installation partners across all 81 provinces of Turkey. These partners perform device mounting and configuration for end customers. The company's own field teams handle installations in Istanbul and major cities, while authorized third-party installers cover the rest of the country.
• Authorized Dealers / Franchisees (Bayilik)coreChannel Partner/ Reseller/ DistributorTuruncu operates a dealer/franchise program (Bayilik) enabling third-party businesses to become authorized resellers and installers of Turuncu tracking products and services across Turkey. Dealers receive access to the software platform, device supply, marketing support, and technical guidance from Turuncu.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pozitron (Multilog): Pozitron is a Turkish telematics and fleet management software provider offering vehicle tracking and IoT solutions to enterprise customers. Directly competes with Turuncu in the Turkish market with comparable product positioning and similar enterprise customer targets.
• Fleet Complete: Fleet Complete offers GPS fleet tracking, asset monitoring, and workforce management solutions to commercial fleets across North America, Europe, and Australia. Comparable hardware-plus-software telematics model and customer segments (fleet, logistics, construction), but with multi-region deployment versus Turuncu's domestic-only approach.
• Samsara: Samsara is a US-listed IoT fleet management platform combining hardware sensors, cloud software, and AI analytics for vehicle and equipment tracking. Comparable product architecture and target customer base (fleet operators, logistics, construction) but operates at global scale rather than domestic focus.
• Arvento Mobile Systems: Arvento is one of Turkey's largest GPS vehicle tracking and fleet management companies, offering similar hardware devices, web/mobile software, and nationwide service coverage. Directly comparable product/market overlap with Turuncu, with Arvento holding a larger established enterprise customer base.
• Multilog: Multilog is a Turkish-based fleet telematics and GPS tracking provider serving corporate and SMB fleet customers with hardware devices and management software. Direct competitor in the Turkish domestic market with comparable vertical coverage in fleet/logistics and construction.
• Mobisis: Mobisis is a Turkish fleet telematics provider offering GPS vehicle tracking devices and fleet management software to corporate and SMB customers. Competes directly with Turuncu across vehicle and asset tracking segments in the Turkish market with comparable product positioning.

Broad incumbents

• Webfleet (Bridgestone): Webfleet (formerly TomTom Telematics, now Bridgestone-owned) is a European fleet management software provider offering GPS tracking, route optimization, and driver behavior analytics. Comparable telematics platform capabilities but distributed through Bridgestone's tire/service network, representing an incumbent channel approach.
• Trimble Transportation: Trimble Transportation provides enterprise-grade fleet management and telematics solutions for logistics, trucking, and construction fleets globally. Comparable target verticals and CANBUS-style vehicle integration depth but operates as a much larger enterprise software platform with broader functionality.
• Verizon Connect: Verizon Connect is a large incumbent fleet management software provider offering GPS tracking, vehicle diagnostics, and dispatch tools for commercial fleets. Comparable vehicle tracking and fleet management capabilities but bundled into Verizon's broader enterprise connectivity portfolio, competing with Turuncu primarily in larger enterprise accounts.
• Geotab: Geotab is a global fleet telematics incumbent offering GPS tracking hardware, software dashboards, and analytics for enterprise fleets. Comparable technology and target market but with broader geographic coverage, deeper enterprise integrations, and a more mature analytics platform than Turuncu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/turuncutakip
• Facebookfacebook.com/turuncutakipsistemleri
• LinkedInlinkedin.com/company/turuncuaractakip

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turuncu