FAAVO

What FAAVO does

CAMPFIRE, Inc. (operating the platform historically also referenced as FAAVO at faavo.jp) runs Japan's largest crowdfunding platform, founded in 2011 and headquartered in Japan under the CAMPFIRE GROUP with parent Livefor Co., Ltd. The cloud-based platform enables individuals, entrepreneurs, nonprofits, sports organizations, and local governments to publish fundraising projects across more than 15 categories — including art, music, film, technology, food, fashion, social good, sports, and regional revitalization — and to receive pledges from backers nationwide across all 47 Japanese prefectures. The product surface extends beyond the core camp-fire.jp marketplace through dedicated sub-brands (CAMPFIRE for Social Good, CAMPFIRE for Entertainment, CAMPFIRE for Sports, CAMPFIRE Creation, CAMPFIRE Furusato) and the related machi-ya and Readyfor brands, plus native iOS/Android applications.

The business model combines transaction-based platform fees on successfully funded projects (project creation itself is free) with a recurring subscription stream from CAMPFIRE Community, a monthly online salon and fan-club service that lets creators monetize ongoing relationships with supporters. Distribution is primarily self-serve and product-led via the website and mobile apps, supplemented by curated channel partnerships with institutional players such as JFA, JTB, DMM, the Michi-no-Eki Association, and content/IP holders like VOCALOID. Education and creator onboarding are supported through CAMPFIRE Academy content resources. The operating geography is Japan-domestic with limited international backer support terms, and the company is a private corporation with no public listing.

Name

FAAVO

Legal name

CAMPFIRE, Inc.

Website

https://faavo.jp

Company type

Private

Founded year

2011

Operating status

Operating

Short description

FAAVO (CAMPFIRE, Inc.) operates Japan's largest crowdfunding platform, enabling individuals, organizations, and local governments to raise funds across creative, social-good, sports, and regional-revitalization projects via transaction fees and a community subscription product.

Ownership category

akta.pro rank

Product category

Crowdfunding Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Community crowdfunding platform
• Project fundraising services
• Creator economy platform
• Social good financing
• Regional revitalization crowdfunding

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Crowdfunding platform fees: Platform hosts crowdfunding projects and charges fees on successfully funded projects. Project creation is free for creators.
2. Community subscription (CAMPFIRE Community): Monthly online salon and fan club platform allowing creators to build recurring communities with their supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

FAAVO is a community-based crowdfunding platform in Japan that enables individual creators, entrepreneurs, social good organizations, local governments, sports associations, and entertainment industry participants to raise funds from a broad consumer backer base for projects spanning art, music, film, technology, food, sports, social causes, and regional revitalization. The platform allows free project creation and charges transaction fees on successfully funded campaigns, with additional subscription-based community salon functionality offered through its parent ecosystem.

Product overview

No product or service information available for FAAVO in the provided source data. The source content pertains to CAMPFIRE, a Japanese crowdfunding platform, and does not contain information about FAAVO.

Differentiator

Problem solved

Functional benefit

Brands

• CAMPFIRE for Social Good: Crowdfunding platform focused on social good projects
• CAMPFIRE Creation
• CAMPFIRE Furusato

Products and services

• CAMPFIRE (main crowdfunding platform)

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• bicfireminorGTM or Marketing Partner · 1 January 2025Annual crowdfunding initiative (bicfire2026) featuring projects related to fire safety and prevention, promoted as a special campaign on the platform.
• DMMcoreChannel Partner/ Reseller/ DistributorDMM地方創生クラウドファンディング collaboration bringing DMM's regional revitalization initiatives onto the CAMPFIRE platform, enabling DMM-sponsored projects to reach CAMPFIRE's creator and backer ecosystem.
• JTBcoreChannel Partner/ Reseller/ DistributorJTB collaboration featuring travel and tourism-related crowdfunding projects on the CAMPFIRE platform, connecting travel industry creators with CAMPFIRE's audience.
• matsukiyo (_matokiyo)minorChannel Partner/ Reseller/ DistributorCurated collection partnership featuring products from Japanese regional stores and brands on CAMPFIRE, promoting local commerce through crowdfunding.
• 、道路の駅連絡会 (Michi-no-Eki Association)minorChannel Partner/ Reseller/ DistributorPartnership with Japan's roadside station (Michi-no-Eki) association to feature projects from local communities near roadside stations across Japan.
• Miso Soup (株式会社MISO SOUP)minorChannel Partner/ Reseller/ DistributorCompany channel featuring projects and company introductions from MISO SOUP on CAMPFIRE's platform, part of the curated channels program.
• HIOKOSHI (ヒオコシ)minorChannel Partner/ Reseller/ DistributorRegional revitalization initiative channel promoting local community projects through crowdfunding, encouraging support for area development.
• MOTTAINAIみらいminorChannel Partner/ Reseller/ DistributorSustainability-focused channel on CAMPFIRE supporting projects that promote waste reduction and mindful consumption.
• Livefor株式会社coreOthersParent company/group relationship. CAMPFIRE is part of the CAMPFIRE GROUP with Livefor株式会社 as a group company.
• JFA (日本サッカー協会)coreGTM or Marketing PartnerJapan Football Association partnership creating JFAクラウドファンディング for sports-related projects, including athlete support and football development initiatives.
• VOCALOIDminorGTM or Marketing PartnerVOCALOID FAN-ding collaboration featuring music and content creation projects related to VOCALOID, part of the platform's entertainment vertical.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crowdfunder: UK-based equity-and-reward crowdfunding platform. Comparable reward-crowdfunding mechanics and SMB/creator target, though primarily equity-oriented. Used as a benchmark for global crowdfunding category dynamics.
• Indiegogo: US-based crowdfunding platform supporting both all-or-nothing and flexible-funding campaigns, with a strong tech/gadgets vertical. Directly comparable business model and category mix (consumer products, gadgets, creative projects).
• Patreon: Subscription-based creator monetization platform. Comparable to the CAMPFIRE Community sub-brand — both enable creators to convert supporters into recurring paying members, shifting from one-shot rewards to ongoing fan relationships.
• GoFundMe: Largest donation-based crowdfunding platform globally, with a strong social-good/personal-cause vertical. Comparable to CAMPFIRE for Social Good sub-brand and the donation-style tipping mechanics used for charitable projects on FAAVO.
• Makuake: Japan's largest direct competitor in domestic crowdfunding, operated by Makuake, Inc. (CyberAgent group). Serves the same creator/segment mix — product, tech, food, fashion — with a similar all-or-nothing/reward-based model. Direct head-to-head in the Japanese market.

Emerging players

• BackerKit: Crowdfunding backer-management and post-campaign commerce platform. Comparable to FAAVO/CAMPFIRE as a creator-tooling layer in the crowdfunding stack, focusing on pledge management and creator-to-backer CRM rather than marketplace hosting.
• Ko-fi: Global creator-tipping and membership platform. Comparable on the micro-payment/donation side of FAAVO's model — allows creators to receive tips and set up recurring support with a low-friction onboarding flow.

Broad incumbents

• Kickstarter: Global category-leading reward-based crowdfunding platform. Closest international analog to CAMPFIRE/FAAVO in terms of project categories (art, design, tech, film), creator onboarding, and all-or-nothing mechanics. Operates globally, not Japan-specific.

Regional players

• fantia: Japanese fan-club / creator-economy platform with tipping and subscription mechanics. Directly comparable to CAMPFIRE Community in domestic Japan, focused on individual creator monetization.
• Fanbox (pixivFANBOX): Japan-focused recurring fan-membership platform operated by pixiv. Comparable to CAMPFIRE Community as a Japanese-market subscription service for creators (artists, illustrators, VTubers), with overlapping creator and backer pools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NonFilterbyCAMPFIRE

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAAVO