Zeichensetzen Kommunikation

What Zeichensetzen Kommunikation does

Zeichensetzen Kommunikation GmbH is a Wetzlar-based, full-service German communications agency founded in 1989 and operating as a subsidiary of the IDEA-Gruppe Christian media group. The firm provides concept development, design (corporate, media, product, web, editorial), website conception/design/programming, and communication services (text, social media, PR, event support) to clients in four primary verticals: workplace inclusion organizations, rehabilitation organizations, non-profits, and Christian organizations/works/companies. Notable recurring engagements include managing the Inklusionspreis für die Wirtschaft award (a nine-year-running program for the German Federal Employment Agency and three national partners), producing the IDEA Spezial magazine ten times per year for parent IDEA-Gruppe, and serving as the accompanying agency for the UnternehmensForum corporate inclusion network.

The agency is structured as a private German GmbH with 11-50 employees (approximately 12 named individuals visible on the public team page), led by Managing Director Astrid Hadem. Its go-to-market is direct, relationship-driven sales focused on German-market institutions in its specialized verticals, with custom quote-based project pricing and multi-year contract cadence. Revenue is generated through professional services (concept, design, web, communication work) plus advertising placement and insertion transactions in publications. The firm operates with no proprietary technology platform; its disclosed integrations are limited to Episerver for newsletter distribution and Google Maps for location display, both governed by GDPR-compliant data processing agreements.

Zeichensetzen differentiates through deep domain expertise in non-commercial, values-driven sectors that mainstream agencies underserve, supported by its Christian-values foundation and its embedded position within Germany's inclusion-policy ecosystem. The combination of a niche vertical focus, long-tenured institutional clients, parent-group backing from IDEA-Gruppe, and a lean team constitutes both its competitive position and its principal scaling constraint.

Name

Zeichensetzen Kommunikation

Legal name

zeichensetzen kommunikation GmbH

Website

https://zeichensetzen.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Zeichensetzen Kommunikation is a Wetzlar-based German communications agency (founded 1989) and subsidiary of IDEA-Gruppe that provides concept, design, web, and communication services to inclusion, rehabilitation, non-profit, and Christian organizations across Germany.

Ownership category

akta.pro rank

Product category

Creative Communications and Marketing Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAFAAAB

Creative & Brand Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAIAG

Content Strategy & Planning

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

Keywords

• Creative agency services
• Graphic design services
• Corporate communication consulting
• Web design development
• Editorial design services

Headquarters

HQ city

Wetzlar

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Agency Services and Advertising: Zeichensetzen generates revenue through professional agency services including concept development, design, web development, and communication services. They also handle advertising placements and insertions in publications. Revenue is project-based with both fixed-fee arrangements and media/advertising transaction-based billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Zeichensetzen Kommunikation is a full-service creative communications agency that delivers concept development, design (corporate, media, editorial, event), web design and programming, and communication services (PR, social media, copywriting) to organisations. Its core work is project-based professional services, bundled under one agency roof and tailored to inclusion, rehabilitation, non-profit, and Christian organisation clients in Germany. The agency also produces recurring editorial products such as IDEA Spezial and manages industry award programs like the Inklusionspreis für die Wirtschaft.

Product overview

Zeichensetzen Kommunikation is a full-service communication agency offering a unified portfolio of core services: concept development, design (corporate identity, media, editorial), web solutions, and communication consulting. The company also operates several specialized sub-products including the IDEA Spezial magazine (a ten-times-yearly supplement on Christian topics), the Inklusionspreis award initiative, Unternehmensforum association communication services, and corporate communication services for non-profit organizations like Königsberger Diakonie. These offerings are bundled under one agency umbrella rather than a modular software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Konzept (Concept Services) Strategic concept development services that begin with understanding the client's wishes and goals, then derive a sustainable strategy for communication and marketing through collaborative dialogue, producing tailored, individual, dialog-oriented measures and messages.
• Design Services Creative design services for corporate communication and corporate identity, including logo development and relaunch, media design, product design, web design, event design, and editorial design, following a form-follows-function philosophy.
• Web Services Custom website conception, design, and programming services producing user-friendly, responsive, accessible, and unique online presences for businesses.
• Kommunikation (Communication Services) Communication concept development with media and text content for online and offline channels, ranging from informational articles and specialist publications to social media posts, plus event support, designed to connect people, sharpen messages, and shift thinking.
• IDEA Spezial Recurring editorial publication (10 issues per year) complementing the IDEA Christian weekly with orientation, in-depth information, and service content on Christian continuing education and community topics, delivered via editorial design and media consulting.
• Inklusionspreis für die Wirtschaft (Inclusion Award for Business) End-to-end project management of an annual industry award recognising best practices in workplace inclusion, conceived and organised by zeichensetzen on behalf of the German Federal Employment Agency, the Confederation of German Employers' Associations, the UnternehmensForum, and the Charta der Vielfalt, now in its ninth edition.
• Unternehmensforum Verbandskommunikation (Association Communication Program) Organisation and internal-network communication services for the UnternehmensForum, a cross-industry network of corporations promoting inclusion in the workplace, delivered as a long-running communications program.
• Königsberger Diakonie Corporate Communication Program Public relations and fundraising support for the Königsberger Diakonie non-profit social care organisation, encompassing concept, layout development, web programming, text, and communication services.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• UnternehmensForumcoreStrategic or Co-development PartnerZeichensetzen serves as the accompanying agency for UnternehmensForum, a cross-industry association of corporations promoting disability inclusion in the workplace. They manage the complete project management for the Inklusionspreis für die Wirtschaft award program and provide organizational and communication support within the network.
• Bundesagentur für ArbeitflagshipStrategic or Co-development PartnerPartner in the Inklusionspreis für die Wirtschaft award program, alongside Bundesvereinigung der Deutschen Arbeitgeberverbände, UnternehmensForum, and Charta der Vielfalt. Zeichensetzen conceived and organizes this award for the German Federal Employment Agency.
• Bundesvereinigung der Deutschen ArbeitgeberverbändeflagshipStrategic or Co-development PartnerPartner in the Inklusionspreis für die Wirtschaft award program. Zeichensetzen organizes this award for Germany's Confederation of German Employers' Associations.
• Charta der VielfaltflagshipStrategic or Co-development PartnerPartner in the Inklusionspreis für die Wirtschaft award program. Zeichensetzen organizes this award in partnership with Germany's Diversity Charter organization.
• IDEA-GruppecoreStrategic or Co-development PartnerZeichensetzen is part of the IDEA Group (IDEA-Gruppe), a Christian media group. They belong to this organizational family, sharing resources and presumably contributing to the broader IDEA magazine and media operations. This affiliation provides strategic backing and content ecosystem access.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ketchum Germany: Global PR firm with German operations in Frankfurt and Munich; comparable as a communications-focused player serving corporate and institutional clients, including purpose-driven briefs.
• Edelman Germany: Frankfurt branch of the global Edelman network; provides PR and communications services including CSR and purpose work, competing for larger institutional and CSR mandates.

Direct peers

• Palmer Hargreaves: B2B and sustainability-focused German creative agency; closely comparable in its emphasis on purpose-driven corporate communications and niche vertical expertise.
• fischerAppelt: German full-service creative, PR, and content agency with sustainability and social-impact practice areas; comparable as a multi-disciplinary agency serving purpose-driven clients in DACH.
• Scholz & Friends: Berlin-anchored German creative agency with concept, design, and campaign services; competes for the same mid-market and corporate clients across integrated advertising briefs.
• Territory: German content, communications, and marketing agency; comparable in bundling creative, editorial, and digital communications for institutional and consumer clients in DACH.
• Jung von Matt: Hamburg-based German creative agency offering full-service campaigns with strong design and content capabilities; directly comparable as a leading integrated creative shop operating in the same market.
• Serviceplan Group: Germany's largest independent owner-managed creative agency group; provides integrated concept, design, web, and communications under one roof, mirroring Zeichensetzen's bundled service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zeichensetzen-kommunikation-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeichensetzen Kommunikation