Mijn Financier

What Mijn Financier does

Mijn Financier is a Dutch independent financial intermediary that connects individual consumers, entrepreneurs, and small businesses with lenders from a network of approximately 100 financing sources. The company operates as a digital-first brand under Perrée & Partners BV, which holds the relevant Autoriteit Financiële Markten (AFM) license and provides Kifid oversight and the broader organizational backbone. Service delivery combines online inquiry tools, phone-based advisory, and in-person consultations at the Houten headquarters and distributed Perrée & Partners offices.

The product portfolio spans three core lines: Geld Lenen (personal loans for purposes such as home renovation, vehicle purchases, and debt consolidation), Financial Lease (business vehicle financing with terms of 1 to 60 months), and Bedrijfsfinanciering (customized business financing for startups, SMBs, and zzp'ers). Two sister brands extend the offering: Milo for mortgage advice and Perrée & Partners for insurance. Loan processing, calculation, and application management are executed through a partnership with Innofin, which provides the technical platform and specialist intermediation. The company markets a 92.3% approval rate and a 48-hour turnaround from application to personalized financing options.

Revenue is generated primarily through commissions (provisie) paid by financiers on successfully placed loans, with alternative fee structures of hourly or fixed-fee advisory compensation. Customer acquisition runs through sales-led and inside-sales motions: phone, online inquiry forms, free initial consultations, SEO on the mijnfinancier.nl website, and walk-ins at offices. The company is privately held, operates exclusively in the Netherlands, and discloses no institutional investment, funding rounds, or headcount data.

Name

Mijn Financier

Legal name

Perrée & Partners BV

Website

https://mijnfinancier.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mijn Financier is a Dutch independent financial intermediary that matches individual consumers, entrepreneurs, and SMBs with lenders from approximately 100 financing sources, offering personal loans, financial lease, and business financing under Perrée & Partners BV.

Ownership category

akta.pro rank

Headquarters

HQ city

Ijsselstein

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission on Financial Products: Mijn Financier earns commission (provisie) from financiers for placing loans and financial products. This commission is included in the premium or interest paid by the customer to the financier. The company also accepts fixed fees or hourly rates as alternative compensation models.
2. Advisory and Consultation Fees: Fees charged for financial advisory services, either on an hourly basis, as a fixed fee, or as commission-based compensation. Payment terms are 30 days after invoice date.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Mijn Financier is an independent financial intermediary that matches Dutch consumers and businesses with financing sources across personal loans, financial leasing, and business financing. The company provides free initial consultations, advisor-led needs analysis, and access to approximately 100 financing sources to secure optimal terms for clients. It operates under Perrée & Partners BV and complements its core lending products with mortgage services (Milo) and insurance advisory (Perrée & Partners).

Product overview

Mijn Financier is a Dutch financial services platform operating as part of Perrée & Partners, a comprehensive financial services provider specializing in insurance, mortgages, and credit. The company functions as an independent intermediary, offering a portfolio of three core products: Geld Lenen (personal loans), Financial Lease (business vehicle financing), and Bedrijfsfinanciering (business financing). These core offerings are complemented by two sub-brands—Milo for mortgage services and Perrée & Partners for insurance products—which are delivered through sister entities but positioned as part of the broader Mijn Financier financial ecosystem. The company leverages relationships with approximately 100 financing sources to match customers with appropriate financial products, supported by in-house specialists and partner organizations such as Innofin for loan intermediation.

Differentiator

Problem solved

Functional benefit

Brands

• Milo: Mortgage services brand offering hypotheekdiensten, including advice and support for renovations, sustainability improvements, debt repayment, and leveraging home equity.
• Perrée & Partners

Products and services

• Geld Lenen (Personal Loans) Personal lending service that enables Dutch individuals to borrow money for various purposes such as home renovations, major purchases, weddings, or debt consolidation. Provides independent advice and access to financing sources, with a stated 92.3% approval rate on financing requests.
• Financial Lease (Business Vehicle Financing) Business vehicle financing solution where the customer becomes the economic owner of the vehicle, gaining tax benefits such as depreciation, investment deduction, and VAT recovery. Available for both passenger cars and commercial vehicles, with customizable contract terms from 1 year to 60 months. Available to entrepreneurs including starters and zzp'ers registered with the KVK.
• Bedrijfsfinanciering (Business Financing) Business financing services providing customized solutions for various entrepreneurial needs including business startups, investments, working capital shortages, property purchases, and sustainability improvements. As an independent intermediary, the company accesses approximately 100 financing sources to secure optimal terms for clients.
• Milo (Hypotheken / Mortgage Services) Mortgage services brand providing mortgage advice and support for goals such as renovations, sustainability improvements, debt consolidation, and utilizing home equity. Includes services for creating multi-year financial plans. Operates as a separate brand within the Perrée & Partners group.
• Perrée & Partners (Verzekeringen / Insurance) Insurance services brand offering expert insurance advice as part of comprehensive financial planning. Insurance coverage is emphasized as important for protecting valuable assets financed through loans. Provides complete financial services in insurance, mortgages, and credit, with offices throughout the Netherlands.

Quantifiable outcome

• 92.3% approval rate on all financing applications
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and flagship.

• InnofincoreTechnology or IntegrationMijn Financier partners with Innofin for the technical platform supporting loan calculations and loan applications. Innofin professionals handle the advice, intermediation, and management of loans. This partnership enables the 92.3% approval rate and fast turnaround times.
• Perrée & PartnersflagshipStrategic or Co-development PartnerMijn Financier is a brand under Perrée & Partners, a complete financial services provider specializing in insurance, mortgages, and credit, with offices throughout the Netherlands. Perrée & Partners provides the organizational backbone, regulatory licensing (AFM), and brand reputation. Mijn Financier contributes to the group's digital lending and financing intermediation services.
• Milo (Hypotheekdiensten)coreStrategic or Co-development PartnerMilo provides mortgage services under the Mijn Financier/Perrée & Partners umbrella. Milo's dedicated experts provide mortgage advice and support customers in achieving goals such as renovations, sustainability improvements, debt payoff, or utilizing home equity. Milo operates as a separate brand within the group.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pricewise: Dutch comparison and switching platform for financial products including personal loans. Competes for the same Dutch consumer credit demand via an online comparison-led funnel.
• Geld.nl: Dutch online loan comparison and intermediation platform. Direct competitor offering comparison across multiple lenders for personal loans — closely mirroring Mijn Financier's core Geld Lenen proposition and customer segment.
• Rente.nl: Dutch loan comparison site that aggregates offers from multiple lenders. Competes with Mijn Financier on the same consumer personal loan matching use case with a primarily digital distribution model.
• Independer: Netherlands financial comparison and brokerage platform covering credit, insurance and mortgages. Overlaps with Mijn Financier across personal loans and the wider Perrée & Partners product set including insurance and mortgages.
• Supergarant: Dutch business financing broker and lender, focused on SMB financing across a broad range of business credit products. Directly comparable to Mijn Financier's Bedrijfsfinanciering proposition and target segment.

Broad incumbents

• Rabobank: Leading Dutch cooperative bank with full consumer and SMB credit offerings. A key direct competitor in personal loans and business financing against which Mijn Financier positions its independent advice.
• ING: Major Dutch retail bank offering direct personal loans, mortgages and business credit. Represents the direct-lender alternative that competes with Mijn Financier's intermediation model across all product lines.
• Funding Circle: Established multi-market SMB lending platform. Comparable to the business financing intermediation function of Mijn Financier's Bedrijfsfinanciering product with broader geographic scope.
• ABN AMRO: Major Dutch retail and commercial bank with full personal loans, mortgages, leasing and business financing offerings. A broad incumbent whose direct distribution competes with intermediation across Mijn Financier's portfolio.

Emerging players

• Finqle: Dutch business financing marketplace connecting SMBs with alternative lenders. Overlaps with Mijn Financier's Bedrijfsfinanciering use case through an online-first, multi-lender approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mijnfinancier
• LinkedInlinkedin.com/company/mijn-financier.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mijn Financier