IMS Software Group

What IMS Software Group does

IMS Software Group, operating commercially as The 33 Agency, is a UK-based, founder-led digital marketing and growth consultancy founded by Jake in 2021 and rebranded to its current identity in 2024 after a founder-led reset. The company delivers a portfolio of services across four pillars: digital growth strategy, paid ads management (Meta and Google), website design and optimization (Shopify, WordPress, and Webflow), and ongoing support or training. Engagements are structured flexibly as full management, training, or hybrid support, with a productized hourly consulting SKU priced at £99 GBP and bespoke monthly retainers quoted per scope.

Underlying technology consists entirely of expertise in third-party platforms — Meta Ads, Google Ads, Shopify, WordPress, and Webflow — with no proprietary software, APIs, SDKs, patents, or AI/ML capabilities disclosed. Distribution is direct via a Shopify-hosted website that supports consultation booking and hourly-product purchase, supplemented by content marketing, client-logo-driven credibility, and email capture. The customer base spans SMBs and select mid-market accounts across nutrition/supplements, watch retail, automotive, online auctions, fuel/energy, education, and marketing services, with case-study evidence of work delivered into the USA and Australia. The company is bootstrapped, privately held, and operates with a small team of fewer than ten people.

Name

IMS Software Group

Legal name

IMS Software Group

Website

https://weareims.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

IMS Software Group, trading as The 33 Agency, is a UK-based, founder-led digital marketing consultancy delivering paid ads management, website design, growth strategy, and training services primarily to small and mid-sized businesses across the UK, USA, and Australia using third-party platforms such as Meta, Google, Shopify, WordPress, and Webflow.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing services
• Paid ads management
• Website design services
• Conversion rate optimization
• E-commerce growth consulting

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Hourly Consulting: Billed at £99.00 per hour for consulting, training, and support services.
2. Full Management Services: Ongoing management of ad campaigns, website optimization, and digital strategy for clients wanting full outsourcing.
3. Training & Support Plans: Support plans, audits, and 1:1 or team training to build internal team capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

IMS Software Group (The 33 Agency) is a digital marketing and growth agency that delivers paid ads management across Meta and Google, website design and conversion optimization on Shopify, WordPress, and Webflow, digital growth strategy consulting, and ongoing support and training. Services are sold à la carte or as full outsourcing, with an hourly consulting product priced at £99.00 GBP and custom-quoted full management engagements. The agency targets SMBs, e-commerce brands, and select enterprise clients in the UK, USA, and Australia.

Product overview

The 33 Agency (formerly IMS) operates as a digital marketing and consulting agency offering a portfolio of service offerings rather than a unified software product. The core services include Digital Growth Strategy, Paid Ads Management (Meta, Google, and other platforms), Website Design & Optimization (Shopify, WordPress, Webflow), and Ongoing Support & Training. The agency also sells an hourly consulting product priced at £99.00 GBP. Services are designed to be flexible—offering full management, training support, or hybrid approaches depending on client needs.

Differentiator

Problem solved

Functional benefit

Brands

• The 33 Collective: Referenced in marketing content as part of the agency's ecosystem, offering ongoing support and resources.

Products and services

• Hourly with The 33 Agency

Quantifiable outcome

• Helped Dragon's Den brand sell over £4 million in tickets
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klientboost: Pay-per-click and conversion rate optimization agency running paid campaigns on Google, Meta, and other ad platforms for e-commerce and SaaS clients, directly mirroring The 33 Agency's core paid-ads focus.
• SmartSites: Digital marketing agency providing paid search, paid social, web design, and SEO for small-to-mid-sized businesses, comparable in scope of integrated services and target segment.
• Coalition Technologies: Digital marketing and web design agency offering paid ads, SEO, Shopify/WordPress design, and CRO — closely matching The 33 Agency's Shopify/WordPress/Webflow website optimization offering.
• Disruptive Advertising: Performance-focused digital marketing agency offering paid media management across Google, Facebook, and other platforms, with comparable SMB-to-mid-market client mix and outcomes-driven positioning.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, web design, and social media for SMBs, with a comparable diversified service portfolio spanning ads management and website design.
• LYFE Marketing: Full-service social media and digital marketing agency serving SMBs with paid ads management, content, and website services, similar in service breadth and client-size focus to The 33 Agency.
• Sociallyin: Social-first digital marketing agency offering paid social, content, and creative services for SMB and mid-market clients, comparable in creative-led digital marketing orientation.

Broad incumbents

• WebFX: Larger, established digital marketing agency offering a wide suite of services (SEO, PPC, web design, CRO) for SMB and mid-market clients, with overlapping capabilities but at significantly greater scale.
• Tinuiti: Large independent performance marketing agency managing paid media across Google, Meta, and other platforms, with overlapping paid-ads management capabilities but at enterprise scale.

Emerging players

• Directive Consulting: Performance marketing agency specializing in paid media and SEO for B2B SaaS and e-commerce, sharing The 33 Agency's outcome-driven digital growth positioning but with a more defined vertical focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/the_imsgroup
• LinkedInlinkedin.com/company/ims-software-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMS Software Group