Novikov School
Novikov School is a Moscow-based culinary and restaurant management education institution offering professional cook certification programs, masterclasses, management and franchise courses, and children's programs, with both in-person classes at a flagship campus and online distribution via iOS mobile app.
- Company typePrivate
- Founded-
- HeadquartersMoscow, Russia
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Novikov School does
Novikov School is a Moscow-based culinary and restaurant management education institution. Founded by CEO Yulia Mitrovich and operating under the brand of renowned Russian restaurateur Arkady Novikov, the school runs from a single flagship campus on Bolshaya Yakimanka Street, 22 (Gimeney shopping center, 2nd floor) in central Moscow. The school offers a comprehensive curriculum including professional cook certification programs (culminating in 3rd-grade qualification), shorter intensive and weekend courses, masterclasses taught by chefs with credentials from institutions such as Le Cordon Bleu Paris and ICCA Dubai, restaurant management and franchise development courses, children's programs, corporate B2B training, and online video lessons distributed via an iOS mobile application (Novikov Space) and website.
The business operates a hybrid online/in-person model with revenue generated predominantly from one-time course fees. Pricing spans from approximately 990 RUB for individual theoretical lectures to 749,900 RUB for the 96-session combined Basic+Advanced professional certification program, with subscription packages and 5- or 10-class bundles also offered. Distribution combines direct website/app enrollment, in-person classes at the Moscow campus, mobile chef services for private events, event venue rental, and B2B outreach. Customer segments include hobbyist home cooks, aspiring professional cooks, restaurant owners and managers, working culinary professionals, children aged 4-16, and B2B hospitality enterprises.
The school has built an ecosystem of brand partnerships for co-developed curriculum, including EFKO Food (plant-based menu course), Nemoloko (Lenten menu), Jean René (desserts), INARCTICA (red fish techniques), Gurmix (HoReCa solutions), and Pechorin Bakery (bread-making), plus a co-branded children's program with the Tretyakovka. It also partners with leading Russian restaurant chains — Family Garden, Pinsky & Co, Stars Coffee, Дринкит, and others — to deliver franchise development education. The company operates as OOO «Onlayn kuking skul», a privately-held Russian limited liability company, with no disclosed institutional investors, no headcount data, and no disclosed revenue.
Novikov School firmographics
Firmographics- Name
- Novikov School
- Legal name
- OOO «Onlayn kuking skul»
- Website
- https://novikovschool.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Novikov School is a Moscow-based culinary and restaurant management education institution offering professional cook certification programs, masterclasses, management and franchise courses, and children's programs, with both in-person classes at a flagship campus and online distribution via iOS mobile app.
- Ownership category
- akta.pro rank
Novikov School industry classification
Industry- Product category
- Culinary Education
- NAICS
- Technical and Trade Schools (61151), Technical and Trade Schools (6115), Other Technical and Trade Schools (611519), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Professional Culinary Arts (Chef Training) (EDAOAKAA)
- akta.pro secondary industries
- Culinary Arts & Cooking (Baking, Pastry, Global Cuisines) (EDAAAGAG), Institutional & Commercial Kitchen Training (Schools/Healthcare/Corporate) (EDAOAKAL), Food Safety, Sanitation & HACCP Training (EDAOAKAG), Cooking Classes & Chef-Led Workshops (THAJAGAI)
Keywords
Where Novikov School is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Novikov School business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Culinary Courses: Professional culinary education programs ranging from beginner to advanced levels, including full cook certification programs (96 sessions), weekend courses, and intensive programs. Pricing from 49,900₽ to 749,900₽.
- Master Classes: Single-session cooking classes and themed evenings taught by professional chefs. Prices range from 990₽ for lectures to 65,900₽ for intensive master classes.
- Management School Courses: Restaurant management and business courses for owners, managers, and marketers in the hospitality industry. Prices range from 15,500₽ to 195,900₽.
- Certificates and Vouchers: Gift certificates available for purchase, allowing recipients to select their own courses or master classes.
- Corporate/B2B Solutions: Training and solutions for restaurant businesses, including professional development programs for hospitality staff.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Professional Cook Certification Programs |
| One time/ perpetual license | Pay-as-you-go | Weekend Courses |
| Unit Pricing | Pay-as-you-go | Intensive Master Classes |
| Unit Pricing | Pay-as-you-go | Theoretical Lectures |
| One time/ perpetual license | Pay-as-you-go | Management School Programs |
| Unit Pricing | Pay-as-you-go | Children and Teen Programs |
| Unit Pricing | Pay-as-you-go | Subscription Packages |
| Unit Pricing | Pay-as-you-go | Individual Lessons |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Novikov School product offering
Product offeringCore offering
Novikov School is a Moscow-based culinary and restaurant management education institution that offers professional cook certification programs (beginner to advanced), single-session masterclasses, restaurant management courses for hospitality professionals, kids and teens programs, and B2B training/consulting for restaurants. It combines in-person practical training at its Moscow facility with online video lessons and a mobile app, awarding a recognized 3rd-grade cook qualification upon completion.
Product overview
Novikov School is a Moscow-based culinary education institution offering a comprehensive platform of cooking and restaurant management programs. The core offering consists of the Culinary School (various certification courses from beginner to advanced levels), the Management School (business courses for restaurant owners and managers), and Masterclasses (single-session cooking experiences). Supporting offerings include video lessons via mobile app, corporate events organization, children's programs, on-site café, gift certificates, and B2B solutions for hospitality businesses. The school is led by renowned Russian restaurateur Arkady Novikov and features instruction from top industry professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Culinary School Professional culinary education programs offering courses from beginner to advanced levels, including chef certification programs (3rd-grade qualification), pastry courses, and cuisine-specific training covering Russian, Italian, French, Asian, Middle Eastern, Georgian, and Mexican cuisines. Targeted at aspiring professional cooks and hobbyists.
- Management School Restaurant management education programs covering marketing, finance, HR, operations, franchising, and business strategy for restaurant owners, operators, and managers in the hospitality industry.
- Masterclasses Single-session cooking classes, themed culinary evenings, and intensive cooking experiences led by professional chefs, covering a variety of cuisines, techniques, and seasonal themes. Available as individual sessions or via multi-class subscription packages.
- Kids and Teens Programs Age-appropriate culinary courses and masterclasses for children and teenagers aged 4 to 16+, including a joint program with Tretyakovka combining culinary and artistic education for children.
- B2B Solutions for Restaurants Professional services for restaurants including consulting, staff training, and custom culinary solutions for the hospitality industry, delivered to restaurant and hotel chain clients.
- Events and Mobile Chef Services Turnkey corporate and private events including team-building cooking events, custom culinary experiences, and event venue rental, with mobile chef services dispatched to client locations.
- Shkola Shefa: Kukhnya Novogo Vremeni (Chef School: Kitchen of the New Era) Three-week intensive chef training program combined with a professional competition featuring Russian gastronomy leaders, providing a complete mindset system for culinary career advancement. Targeted at advanced cooks and culinary professionals.
- Novikov Space iOS App iOS mobile application providing access to video recipes and culinary content from famous chefs, extending the school's online learning reach to mobile users.
Quantifiable outcome
- Graduates can obtain professional cook qualifications (3rd grade)
- +1 more outcomes
Companies that use Novikov School
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Novikov School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Novikov School partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- EFKO FoodminorCollaboration on the 'Plant Menu: Professional Course for Chefs' program, developed jointly with EFKO Food brand. The course teaches restaurant chefs how to create competitive vegetarian and plant-based menu options.
- NemolokominorJoint development of the 'Lenten Menu: From Breakfast to Dessert' professional online course focusing on plant-based cuisine and fasting menus.
- Jean RenéminorPartnership with chocolate and dessert brand Jean René for the 'Restaurant Desserts at Home' course, featuring recipes from Moscow restaurant pastry chefs.
- INARCTICAminorCollaboration on the 'Red Fish: From Cutting to Delicacy' course with INARCTICA fish expert Ivan Zagorsky, teaching professional techniques for working with salmon.
- Гурмикс (Gurmix)minorJoint course 'Ready Solutions for HoReCa from Gurmix' teaching professional kitchen efficiency using ready-made sauces, dressings, and marinades from the Russian food brand.
- Печорин (Pechorin Bakery)minorMaster baker Polina Andrianova from Pechorin bakery teaches bread-making courses including 'Master Baker 2.0' and 'Home Baker Workshop'.
- Третьяковка (Tretyakovka)minorJoint program 'Novikov School x Tretyakovka: Art for Children' combining culinary and artistic education for children.
- Family Garden, Дринкит, Pinsky & Co, Stars Coffee, Васильчуки Рестрант Групп, and otherscoreMajor franchise development partners for the 'Step-by-Step Plan for Creating a Profitable Franchise' course. Novikov Group collaborates with leading Russian restaurant chains including Family Garden, Дринкит, Pinsky & Co, Stars Coffee, and others to teach franchise scaling strategies.
- Юрист в ресторане (Restaurant Lawyer)minorLegal service partnership providing webinars on HR law, labor safety, and tax issues for restaurant businesses.
- Restaurants: Аист, Соль, Maroon, BMB Bakery, Zero CakeminorPartner restaurants whose pastry chefs teach the 'Restaurant Desserts at Home' course, providing professional expertise from leading Moscow establishments.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
Novikov School competitors and assessment
Company assessmentDirect peers
- Le Cordon Bleu: Global network of culinary schools offering professional chef diplomas and short courses. Directly comparable to Novikov School's Culinary School offering, and is cited in Novikov's own instructor credentials (Le Cordon Bleu Paris).
- International Center for Culinary Arts (ICCA) Dubai: Dubai-based professional culinary school cited in Novikov's instructor credentials. Competes directly in the premium international culinary training space and serves a similar expatriate and aspirational-professional audience.
- Culinary Institute of America (CIA): Premier US culinary school offering professional degree and certificate programs plus continuing education. Mirrors Novikov School's full professional cook certification track (Basic, Advanced, Combined) and management school approach.
- French Pastry School: Chicago-based specialty school for pastry and baking arts. Comparable to Novikov's pastry course offerings and certified pastry tracks within its broader culinary portfolio.
- Auguste Escoffier School of Culinary Arts: US-based culinary school focused on professional diplomas plus online programs. Comparable to Novikov's hybrid online/in-person format and broad cuisine coverage (French, Italian, plant-based, pastry).
- Institute of Culinary Education (ICE): New York-based culinary school with recreational, professional, and management tracks. Closely aligned with Novikov's hybrid model of certified professional training plus amateur masterclasses and restaurant management courses.
- Kendall College School of Culinary Arts: Hospitality-focused college combining culinary and restaurant management education. Directly comparable to Novikov's combination of culinary school plus restaurant management school.
- CulinaryOn: Studio-format culinary school operating in Russia and CIS countries offering masterclasses and amateur courses. Closest direct competitor to Novikov School's hobbyist and masterclass segment in the Russian market.
Others
- Novikov Restaurant Group: Parent brand and primary employer relationship for Novikov School. Not a direct competitor but a strategic ally providing the brand, instructor pipeline, and real-world restaurant context that gives the school its differentiated positioning.
Regional players
- Кулинарная школа Clever: Russian culinary studio offering cooking masterclasses and courses for amateurs. Competes directly with Novikov School's hobbyist segment in the same Moscow/Russian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Novikov School social profiles
Digital presenceNovikov School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novikov School leadership team
Management profileNumber of profiles
Profiles1 record
Novikov School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novikov School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novikov School
What does Novikov School do?
Novikov School is a Moscow-based culinary and restaurant management education institution that offers professional cook certification programs (beginner to advanced), single-session masterclasses, restaurant management courses for hospitality professionals, kids and teens programs, and B2B training/consulting for restaurants. It combines in-person practical training at its Moscow facility with online video lessons and a mobile app, awarding a recognized 3rd-grade cook qualification upon completion.
Is Novikov School a public or private company?
Novikov School is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Novikov School founded?
Novikov School was founded in -1.
Where is Novikov School based?
Novikov School is headquartered in Moscow, Russia, in the Europe region.
How does Novikov School make money?
Five revenue lines are on record. Culinary Courses are the primary driver. The others are master Classes, management School Courses, certificates and Vouchers and corporate/B2B Solutions.
Who are Novikov School's main competitors?
Direct peers on record are Le Cordon Bleu, International Center for Culinary Arts (ICCA) Dubai, Culinary Institute of America (CIA), French Pastry School, Auguste Escoffier School of Culinary Arts, Institute of Culinary Education (ICE), Kendall College School of Culinary Arts and CulinaryOn. Novikov Restaurant Group is listed as an others. Кулинарная школа Clever is listed as a regional player.
Does Novikov School have an API?
No public API is recorded for Novikov School.
What industry is Novikov School in?
Novikov School's product category is Culinary Education. Its primary akta.pro industry code is EDAOAKAA, Professional Culinary Arts (Chef Training), with a secondary code of EDAAAGAG, Culinary Arts & Cooking (Baking, Pastry, Global Cuisines). Its NAICS code is 61151 and its SIC code is 8200.