What Remove does

Remove (legally TREDA HIZLI TÜKETİM ÜRÜNLERİ SATIŞ VE DAĞITIM LTD. ŞTİ.) is a Turkish personal care company that produces and distributes at-home depilation products under the Remove Care and Remove Men sub-brands. Its portfolio spans wax strips (body and face variants for stubborn and sensitive skin), depilatory creams, roll-on wax, wax discs/tablets, waxing pens, hair bleaching creams, and accessories such as waxing paper and heating sets. The company is headquartered in an industrial facility in the Tuzla district of Istanbul and operates with an 11-50 employee headcount.

The company's underlying technology centers on three proprietary platforms: Essence Guard Technology, which suppresses the odor of chemical depilatory creams; Cold Wax Strip Technology, which enables no-heat application of pre-prepared wax strips; and a Natural Pine Resin Formulation that is free of parabens, mineral oils, and sugar. Products are positioned around a 4-week smoothness claim and quick action times (6 minutes for depilatory creams). Packaging is built around 80% recycled paper and 100% recyclable plastics. Remove claims to be Turkey's most innovative wax brand.

Remove operates a product-led consumer goods business model, generating revenue through one-time unit sales of physical products. There is no disclosed direct-to-consumer e-commerce channel on the company's own site; all sales flow through third-party Turkish retailers (Gratis, Watsons, Rossmann, Migros) and e-commerce marketplaces (Trendyol, Eveshop). The company targets primarily women consumers seeking at-home hair removal, with a secondary male segment served by the Remove Men line. Pricing is set by retail partners rather than disclosed by Remove. The company is privately held with no disclosed funding rounds, investors, or revenue figures.

Name

Remove

Legal name

TREDA HIZLI TÜKETİM ÜRÜNLERİ SATIŞ VE DAĞITIM LTD. ŞTİ.

Website

https://remove.com.tr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Remove is a Turkish personal care company that produces at-home depilation products, including wax strips, depilatory creams, roll-on wax, and waxing pens, sold through major Turkish retailers and online marketplaces, primarily targeting women consumers with a secondary Remove Men sub-brand.

Ownership category

akta.pro rank

Product category

Personal Care / Hair Removal Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Waxing & Depilatory Professional Products (CRABALAH)

akta.pro secondary industry

Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave) (CRABAGAF)

Keywords

• Depilation products
• Hair removal creams
• Cold wax strips
• Personal care FMCG
• Roll-on wax

Headquarters

HQ city

Tuzla

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Consumer Products: Remove generates revenue through the sale of physical depilation and personal care products including wax strips, depilatory creams, roll-on wax, wax pens, tablet wax, and hair bleaching creams. Products are sold as one-time purchases through retail and e-commerce channels. The business model follows a traditional consumer goods pattern with products manufactured and distributed to end consumers through third-party retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Remove manufactures and distributes depilation (hair removal) products for self-confident individuals. The portfolio spans cold wax strips, depilatory creams, roll-on waxes, tablet/disc waxes, waxing pens, men's specific formulations, hair bleaching creams, and accessories such as waxing paper and heating sets. Products are formulated with natural pine resin, are paraben- and mineral-oil-free, and emphasize eco-friendly packaging. The company sells exclusively through third-party retail and online channels in Turkey.

Product overview

Remove (Remove Care) is a Turkish personal care brand specializing in hair removal products. The product portfolio is organized around the Remove Care main brand and the Remove Men sub-brand for men. Core products include: (1) Wax Strips (Ağda Bantları) - ready-to-use cold wax strips available in Maxi Sets (52 pieces) and body/face sets (24 pieces), formulated for stubborn hair or sensitive skin; (2) Depilatory Creams (Tüy Dökücüler) - chemical hair removal creams working in 6 minutes using Essence Guard technology, available in face and body formulas for men and women; (3) Roll-on Waxes (Roll-on Ağda) - traditional heated wax requiring application with waxing paper, available in Classic, Azulen, and formulas for stubborn/sensitive skin; (4) Wax Discs/Tablets (Tablet Ağda) - wax pellets melted and applied with spatula, no waxing paper needed; (5) Waxing Pens (Ağda Kalemi) - portable no-heat wax pens for face and eyebrows; (6) Hair Bleaching Cream (Tüy Sarartıcı) - ammonia-free cream that lightens hair color to blend with skin. Accessories include Waxing Papers (Ağda Bezleri) in 10m and 25m rolls, Heating Sets (Isıtıcılı Set) with device and consumables, and Post-Wax Cleaning Wipes. The brand emphasizes natural ingredients (pine resin, botanical oils), avoidance of parabens and mineral oils, and environmental sustainability with recyclable packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Remove Care: Primary product sub-brand encompassing all hair removal products including wax strips, depilatory creams, roll-on wax, tablet wax, waxing pens, and hair bleaching creams.

Products and services

• Remove Care Wax Strips (Ağda Bantları) Ready-to-use cold wax strips providing up to 4 weeks of smooth skin for arms, legs, and face. Available in stubborn-hair and sensitive-skin formulas, with pre- and post-wax wipes included in the Maxi Set.
• Remove Care Depilatory Creams (Tüy Dökücü Krem) Chemical depilatory creams that remove hair in 6 minutes (4 minutes for the face formula) using Essence Guard odor-suppression technology. Available in body and face versions for stubborn hair and sensitive skin.
• Remove Men Depilatory Creams (Sport and Classic) Depilatory creams formulated for men, effective on chest, back, legs, armpits, and private areas, working in 6 minutes. The Sport variant targets active lifestyles; the Classic variant addresses general male grooming.
• Remove Care Hair Bleaching Cream (Tüy Sarartıcı Krem) Ammonia-free cream that lightens body hair color to match skin tone, making hair less noticeable.
• Remove Care Wax Discs / Tablets (Tablet Ağda) Wax pellets/discs that are melted and applied with a spatula without needing waxing paper. Available in stubborn-hair and sensitive-skin variants, providing up to 4 weeks of smoothness.
• Remove Care Waxing Pens (Ağda Kalemi) Portable, no-heat wax pens designed for eyebrows and facial hair, providing up to 4 weeks of smoothness. Available in stubborn-hair and sensitive-skin variants.
• Remove Care Roll-on Wax (Roll-on Ağda) Roll-on waxes that remove hair as short as 1.5mm and last up to 4 weeks. Available in Classic, Azulen (with soothing azulene for sensitive skin), stubborn-hair, and sensitive-skin variants.
• Remove Care Waxing Paper (Ağda Bezi) Waxing paper rolls (10m and 25m) with strong adhesion, inelastic and tear-proof texture, for use with roll-on wax products.
• Remove Care Roll-on Heating Set (Isıtıcılı Set) Heating device set that warms roll-on wax to a honey-like consistency in 25-30 minutes. Bundle includes the heating device, one roll-on wax, 2 meters of waxing paper, and 4 cleaning wipes.
• Remove Care Post-Wax Cleaning Wipes (Ağda Sonrası Temizleme Mendili) Post-wax cleaning wipes made from 100% vegetable fibers, containing natural herbal oils, for cleaning and caring for skin after waxing.

Quantifiable outcome

• Up to 4 weeks of smooth skin effectiveness
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• MOOM: MOOM is an organic depilation brand selling sugar wax and natural hair removal kits directly comparable to Remove's botanical, paraben-free formulations and at-home use case.
• GiGi (American International Industries): GiGi produces wax strips, roll-on wax, hard wax, and pre-wax products distributed through beauty supply and retail channels, overlapping with Remove's wax strip, roll-on, and tablet wax portfolio.
• Reckitt Benckiser (Veet): Veet is Reckitt's global depilation brand, the dominant mass-market competitor in the same wax strips, depilatory creams, and roll-on wax categories as Remove. Veet competes head-to-head on the same Turkish retail shelves.
• Church & Dwight (Nair): Nair is a global depilatory cream and wax brand owned by Church & Dwight, with overlapping product formats (creams, strips) and a similar mass-market consumer positioning as Remove's depilatory cream and wax strip lines.
• Nad's: Nad's is a depilation brand specializing in natural hair removal gels, wax strips, and sugar wax, directly comparable to Remove's natural pine-resin-based formulations and at-home positioning.
• Sally Hansen (Coty): Sally Hansen offers wax strips, depilatory creams, and hair bleaching products under Coty, directly overlapping with Remove's core portfolio across creams, strips, and bleaching categories.
• Parissa: Parissa is a natural-ingredient depilation brand offering wax strips, sugar wax, and depilatory creams. Its clean-beauty positioning and SKU breadth closely mirror Remove's pine-resin, paraben-free value proposition.

Others

• Trendyol: Trendyol is Turkey's leading e-commerce marketplace and a primary online channel for Remove; included as a marketplace platform where Remove competes head-to-head with Veet, Nair, and other depilation brands on price and reviews.
• Watsons Turkey: Watsons is a major international health and beauty retail chain operating in Turkey that stocks Remove alongside competing depilation brands; relevant as a channel partner shaping Remove's in-store competitive environment.
• Gratis: Gratis is one of Remove's key distribution partners and Turkey's leading cosmetics and personal care retail chain; included as a channel/ecosystem participant that influences Remove's retail access and competitive dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RemoveCare
• LinkedInlinkedin.com/company/treda-fmcg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remove