Sweet Freedom

What Sweet Freedom does

Sweet Freedom Ltd is an independent, privately-held UK company that formulates, markets, and sells a portfolio of natural, plant-based sweetener and chocolate products under the Sweet Freedom brand. Its core technology is a fruit-based sweetening system that uses carob and apple extracts as the sole sweetening agents, enabling products with only 13 calories per teaspoon and no refined sugar, artificial sweeteners, or palm oil. The product range spans three families: flavored syrups (Caramel, Vanilla, Hazelnut, Raspberry, Butterscotch, Cinnamon, Gingerbread, Pancake, LIGHT SYRUP, FRUIT SYRUP) for drinks, drizzling, and baking; CHOC SHOT chocolate syrups and CHOC POT chocolate spreads in multiple flavors; and a newer Barista range, including a Vanilla Syrup in a 250ml glass bottle. Supporting offerings include product bundles, a digital recipe book (donating £1 per sale to The Orangutan Project), mobile apps on iOS and Android, and a loyalty programme.

The business operates a direct-to-consumer go-to-market anchored on sweetfreedom.co.uk (free UK delivery over £30, paid 48-hour tracked delivery otherwise) with tiered unit and case-pack pricing, supplemented by Amazon Germany (including German-label SKUs), UK retail stores, and a wholesale channel. Manufacturing is split across a BRC AA-certified factory for chocolate products and a SALSA-accredited factory for non-chocolate syrups, and the company holds B Corporation certification. Marketing is content-led, built around a 331-page recipe library and an active presence on Facebook, Instagram, YouTube, TikTok, Pinterest, and LinkedIn, with email, the mobile app, and a loyalty programme driving mid- and post-funnel engagement.

The company targets four horizontal consumer segments — health-conscious consumers, diabetics and sugar-restricted dieters, vegans and plant-based consumers, and baristas/coffee professionals — using a one-time purchase revenue model with no subscription disclosed. Sweet Freedom currently ships only to the UK and Jersey and has publicly indicated intent to expand to additional European countries. It is founder-owned, with no parent company, institutional investors, funding rounds, or M&A activity disclosed in the available data.

Name

Sweet Freedom

Legal name

Sweet Freedom Ltd

Website

https://sweetfreedom.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sweet Freedom Ltd is an independent UK-based company that sells natural, plant-based sweeteners and chocolate spreads sweetened only with fruit extracts (carob and apple), targeting health-conscious, diabetic, vegan, and barista consumers via DTC e-commerce, Amazon Germany, and wholesale.

Ownership category

akta.pro rank

Product category

Natural Sweeteners and Sugar-Free Confectionery

NAICS

Sugar and Confectionery Product Manufacturing (3113), Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Sweeteners (Sugar, HFCS, Alternative Sweeteners) (CRADAOAB)

akta.pro secondary industry

Sweetener Blends & Systems (Bulk + HIS Blends, Customized Sweetening Systems) (AFAJAAAO)

Keywords

• Natural sweeteners
• Chocolate spreads
• Vegan confectionery
• Sugar-free syrups
• Barista syrups

Headquarters

HQ city

Kettering

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer and wholesale sales of syrups, chocolate spreads, and barista syrups through the company e-commerce website, Amazon marketplace, and retail stores. Revenue generated from one-time product purchases with tiered pricing based on quantity (single bottles vs cases of 6).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Sweet Freedom manufactures and sells natural, plant-based sweeteners and chocolate products made exclusively from fruit extracts (carob and apple) with no refined sugar, no artificial sweeteners, and no 'nasties'. The product range includes flavoured syrups (Caramel, Vanilla, Hazelnut, Raspberry, Butterscotch, Cinnamon, Gingerbread, Pancake, Light Syrup, Fruit Syrup), CHOC SHOT chocolate syrups, CHOC POT chocolate spreads, and a Barista range for coffee professionals. Products are vegan, palm-oil free, nut-free manufactured, and contain only 13 calories per teaspoon.

Product overview

Sweet Freedom is an independent UK-based company offering natural, plant-based sweeteners and chocolate spreads. The product portfolio consists of three core ranges: (1) Flavoured Syrups including Caramel, Vanilla, Hazelnut, Raspberry, Butterscotch, Cinnamon, Gingerbread, Pancake Syrup, LIGHT SYRUP, and FRUIT SYRUP — all sweetened only with fruit (carob and apple extracts); (2) Chocolate products comprising CHOC SHOT chocolate syrups (original, brownie, salted caramel, orange, and seasonal flavors) and CHOC POT chocolate spreads (original, caramel, and hazelnut); and (3) a Barista Range including Barista Vanilla Syrup in glass bottles. Supporting offerings include product bundles, a digital recipe book, mobile apps (iOS/Android), and a loyalty programme. All products are vegan, free from refined sugar and artificial sweeteners, palm oil free, and nut-free.

Differentiator

Problem solved

Functional benefit

Products and services

• CHOC SHOT (Chocolate Syrup) Chocolate syrup made from natural fruit extracts (carob and apple), cocoa, and rapeseed oil. Only 13 calories per teaspoon, high in fibre, suitable for hot chocolate, drinks, drizzling, and baking.
• CHOC POT (Chocolate Spread) Plant-based chocolate spread sweetened only with fruit. Great Taste Award winner, no palm oil, only 14 calories per tablespoon. Available in original chocolate, caramel, and hazelnut flavours.
• Flavoured Syrups Range of flavoured syrups for drinks and drizzling including Caramel, Vanilla, Hazelnut, Raspberry, Butterscotch, Cinnamon, Gingerbread, and Pancake/Golden Syrup alternatives. Sweetened only with fruit, source of fibre.
• Barista Vanilla Syrup Vanilla syrup crafted for barista use in hot or cold drinks. Sweetened only with fruit, low in fructose, no refined sugar or artificial sweeteners, made without allergens. Available in glass bottle.
• LIGHT SYRUP Light syrup with 31% fewer calories than sugar, only 13 calories per teaspoon. Made from fruit (carob and apples), vegan, refined sugar free, source of fibre for baking, sweetening, and drizzling.
• FRUIT SYRUP Fruit syrup for sweetening and drizzling, Great Taste Award winning. Made from natural fruit extracts, versatile for various culinary applications.
• Limited Edition CHOC SHOT Cherry Limited edition cherry-flavoured CHOC SHOT chocolate syrup for hot chocolate and drizzling. Sweetened only with fruit, vegan and plant-based, no refined sugar or artificial sweeteners.
• Limited Edition PISTACHIO SYRUP Limited edition pistachio syrup for drinking and drizzling (350g). Source of fibre, used in coffee, lattes, frappés, pancakes, porridge, and baking. Sweetened only with fruit.
• Product Bundles Pre-selected product bundles offering savings (e.g., Chocolate Sweetie Bundle SAVE 15%). Convenience packs combining complementary products across the syrup, chocolate spread, and chocolate syrup ranges.
• Sweet Freedom Recipe Book (Digital) Digital recipe book featuring recipes that use Sweet Freedom products, with £1 from every sale donated to The Orangutan Project.

Quantifiable outcome

• 31% fewer calories than sugar (Light Syrup)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Deliciously Ella: UK plant-based CPG brand founded on natural, vegan, refined-sugar-free principles. Comparable to Sweet Freedom on UK plant-based positioning, founder-led D2C model, retail expansion into Waitrose/Whole Foods, and target health-conscious consumer.
• Meridian Foods: UK natural foods brand with nut butters, syrups, and free-from products. Comparable to Sweet Freedom as a UK-based natural/free-from CPG brand with overlapping retail and natural-channel distribution.
• Mrs Crimble's: UK gluten-free and free-from baking brand. Comparable to Sweet Freedom in the UK free-from and special-diet CPG space, with overlapping retail customers and similar reliance on 'better-for-you' claims.
• Nakd: UK natural snack brand (Natural Balance Foods) offering fruit-and-nut bars free from refined sugar and additives. Comparable to Sweet Freedom on the refined-sugar-free, vegan, natural-ingredient positioning targeting the same UK health-conscious consumer.

Direct peers

• Torani: Established US syrup brand with broad flavour range for coffee and beverages. Comparable to Sweet Freedom's flavoured syrup portfolio and barista positioning, with overlapping barista and home-use customer segments.
• Lakanto: Natural sweetener brand offering monk-fruit and erythritol-based alternatives to sugar. Directly comparable to Sweet Freedom's natural, low-calorie, refined-sugar-free positioning targeting keto, diabetic, and health-conscious consumers.
• Wholesome Sweeteners: US natural sweetener brand specialising in agave, coconut sugar, and other less-refined sweetening alternatives. Comparable to Sweet Freedom as a brand-led natural sweetener portfolio targeting the alternative-sweetener consumer occasion.
• Stevia In The Raw: Cumberland Packing's natural zero-calorie stevia sweetener line. Comparable to Sweet Freedom as a branded natural sweetener portfolio competing for the same health-conscious and diabetic consumer occasions.
• Pyure: Organic stevia-based sweetener brand selling syrups and sweetening products. Closely comparable to Sweet Freedom on natural sweetener technology, clean-label positioning, and retail D2C plus grocery channel.
• Monin: Global leader in flavoring syrups for barista and beverage applications. Directly comparable to Sweet Freedom's flavoured syrup and Barista ranges in terms of product format, target use cases (coffee, drinks, drizzling), and B2C/B2B channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sweetfreedomofficial
• Facebookfacebook.com/sweetfreedomuk
• LinkedInlinkedin.com/company/sweet-freedom-ltd
• Instagraminstagram.com/sweetfreedomuk
• TikToktiktok.com/@sweetfreedomofficial
• Pinterestpinterest.co.uk/sweetfreedomuk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweet Freedom