VJ Salomone Group

What VJ Salomone Group does

VJ Salomone Group is a privately held, family-controlled Maltese holding company tracing its operations to 1920 and currently organized as V.J. Salomone Limited with six wholly-owned subsidiaries. Its core function is the importation, wholesale distribution, and selective retail of fast-moving consumer goods (FMCG), pharmaceuticals, beauty and fragrance products, and IT solutions within the Maltese market, with a limited international footprint in Budapest via joint-ventured Apple retail stores.

The group is structured along distribution verticals: VJ Salomone Marketing handles Procter & Gamble's portfolio (Pampers, Ariel, Gillette, Oral-B, Pantene, Duracell and others) through an exclusive Malta distributorship dating to 1931; VJ Salomone Consumer Lines distributes complementary consumer brands (Nivea, Jeyes, Thermos, Tempo, Dr Schä); VJ Salomone Pharma imports and distributes pharmaceuticals and healthcare products from a 1,000m² temperature- and humidity-controlled warehouse to government health services, private hospitals, pharmacies, and wholesalers; Salomone Aura (established 2024) imports mass-market and luxury beauty brands (Hugo Boss, Gucci, Burberry, Clarins, Max Factor); Pharmasal operates a 7-store retail pharmacy chain with in-pharmacy clinics enrolled in the national Pharmacy Of Your Choice scheme; and SG Solutions delivers enterprise IT services and operates the iCentre Apple premium-reseller and authorised-service brand, including Budapest stores operated via joint venture. Across the portfolio the group manages 380+ brand representations with 300+ employees.

The business model is predominantly transaction-fee driven wholesale importation and distribution, augmented by retail pharmacy and Apple retail/service revenue. Commercial relationships are long-dated by design, with key principal partnerships (P&G since 1931, Sandoz since 1945, Apple as only authorised service provider in Malta) producing high revenue stickiness but also meaningful principal-concentration risk. The group is a third-generation family enterprise with no external private equity or venture investment disclosed, indicating capital allocation is governed by ownership rather than institutional investors.

Name

VJ Salomone Group

Legal name

V.J. Salomone Limited

Website

https://vjsalomone.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

VJ Salomone Group is a Maltese family-run holding company operating through six subsidiaries that import, distribute, and retail fast-moving consumer goods, pharmaceuticals, beauty products, and IT solutions in Malta, with limited international Apple retail presence in Budapest.

Ownership category

akta.pro rank

Product category

Wholesale Distribution and Retail Services

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Drugs and Druggists' Sundries Merchant Wholesalers (424210), Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Public Warehousing & Storage (4220)

akta.pro primary industry

Government & Public-Sector Pharmaceutical Supply (Tender/Prime Vendor) (HLAIAJAF)

akta.pro secondary industries

Global Health Supply Chain & Procurement Organizations (HLAJAKAL), Global Supply Chain, Procurement & Market-Shaping Partnerships (Medicines/Diagnostics/Vaccines) (HLAJAOAK), Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA)

Keywords

• Wholesale distribution
• Pharmaceutical distribution
• Retail pharmacy
• Import services
• IT solutions

Headquarters

HQ city

Valletta

HQ country

Malta

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Importation and Distribution: Core operation consists of importation and distribution of fast moving consumer goods, healthcare products, cosmetics & fragrances, and information technology products through wholesale operations and retail outlets
2. Retail Pharmacy Operations: Pharmasal operates 7 retail pharmacies throughout Malta offering pharmaceuticals, para-pharmaceuticals, nutritional products, personal and baby care, diagnostic services, and clinic services

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

VJ Salomone Group is a Maltese family-run holding company operating through six wholly-owned subsidiaries that import, distribute, and retail consumer goods, pharmaceutical and healthcare products, beauty and fragrance brands, and IT solutions (including Apple Premium Reseller stores) across Malta, with selective international presence through joint ventures such as iCentre operations in Budapest.

Product overview

VJ Salomone Group is a Maltese holding company (V.J. Salomone Limited) operating through six wholly owned subsidiaries: VJ Salomone Consumer Lines (import-distribution of consumer brands), VJ Salomone Marketing (fast-moving consumer goods distribution, primarily Procter & Gamble brands), VJ Salomone Pharma (pharmaceutical and healthcare product distribution), Pharmasal (retail pharmacy chain of 7 pharmacies), SG Solutions (IT solutions provider and Apple premium reseller operating iCentres), and Salomone Aura (beauty and fragrance brand distribution). The Group's core operations span importation, wholesale distribution, and retail, serving the Maltese market across consumer goods, healthcare, cosmetics and fragrances, and information technology sectors, with over 300 employees managing 380+ brands.

Differentiator

Problem solved

Functional benefit

Products and services

• VJ Salomone Consumer Lines
• VJ Salomone Marketing
• VJ Salomone Pharma Subsidiary specializing in the importation, marketing, and distribution of pharmaceutical, parapharmaceutical, and personal-care products in Malta, serving pharmacies, hospitals, and government health services.
• Pharmasal Retail pharmacy chain operating physical pharmacy stores across Malta, providing prescription dispensing, over-the-counter medicines, and health products to the general public.
• SG Solutions IT solutions provider offering office automation, server and storage infrastructure, electronic payment solutions, virtualization, backup and recovery, software development, and database administration services to enterprise clients across financial services, manufacturing, telecom, hospitality, and government sectors in Malta.
• Salomone Aura Subsidiary established as the leading importer and distributor of beauty brands in Malta, representing a range of mass-market to luxury fragrance and cosmetics brands for distribution to retail outlets.
• iCentre Apple Premium Reseller and Apple Authorised Service Provider operating retail stores in Malta and through joint ventures in Budapest, Hungary, selling Apple products, accessories, and providing authorised Apple service and support.

Quantifiable outcome

• Same-day delivery capability for pharmaceutical orders
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Shulton (Old Spice)coreChannel Partner/ Reseller/ Distributor · 1 January 1993Acquisition of Shulton's Old Spice brand as part of the company's entry into cosmetics and fragrance category.
• Max Factor and EurocoscoreChannel Partner/ Reseller/ Distributor · 1 January 1993Acquisition of Max Factor and Eurocos owners of Boss and Biagiotti brands, expanding the company's beauty and fragrance portfolio.
• Sandoz LtdcoreChannel Partner/ Reseller/ Distributor · 1 January 1945VJS entered the importation and distribution of pharmaceuticals in 1945 with the representation of Sandoz Ltd., Basle.
• Procter & GambleflagshipChannel Partner/ Reseller/ Distributor · 1 January 1931VJ Salomone has been the exclusive distributor for Procter & Gamble products in Malta since 1931. This partnership started when V.J. Salomone represented Thomas Hedley and Sons and has grown to include brands like Pampers, Ariel, Always, Pantene, Gillette, and Duracell. In 2011, the company celebrated 80 years of this successful partnership.
• AppleflagshipChannel Partner/ Reseller/ DistributorSG Solutions operates as Apple premium reseller through iCentres and is the only Apple Authorised Service Provider (ASP) on the island of Malta. The partnership enables operation of 'one-stop-shop' for the Apple range of products and services.
• DellcoreChannel Partner/ Reseller/ DistributorSG Solutions also retails Dell products alongside Apple products in iCentres.
• AbbViecoreChannel Partner/ Reseller/ DistributorVJ Salomone Pharma discloses transfers of values made by AbbVie as part of transparency requirements.
• PfizercoreChannel Partner/ Reseller/ DistributorVJ Salomone Pharma discloses transfers of values made by Pfizer as part of transparency requirements for Malta.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Charles de Giorgio Ltd: Historic Maltese holding company distributing consumer goods, pharmaceuticals, and automotive products. Closest domestic analogue to VJ Salomone's multi-vertical distribution and retail model.
• Aquilina Group: Maltese group active in retail, real estate, and consumer goods distribution. Comparable as a long-tenured Malta-based diversified distribution and retail operator.
• Hili Group: Maltese holding company with diversified operations across retail, hospitality, logistics, and consumer goods in the Mediterranean. Comparable as a multi-sector Maltese distribution and services platform.
• M. Demajo Group: Malta-based family conglomerate with interests in tobacco, retail, and consumer distribution. Comparable as another long-standing Maltese holding group operating across regulated consumer categories.

Others

• Sciclone Pharmaceuticals (now Comirnaty/affiliate distribution network): Pharmaceutical supply-chain peer relevant to the regulated distribution segment in which VJ Salomone Pharma competes. Included as a wholesale-channel comparator rather than a direct Maltese competitor.

Broad incumbents

• Phoenix Group (Phoenix Pharmahandel): European pharmaceutical wholesale and retail conglomerate. Comparable as a much larger-scale pharma wholesaler that serves similar hospital, pharmacy, and government channels.
• Alliance Healthcare (Walgreens Boots Alliance): International pharmaceutical wholesaler serving pharmacies, hospitals, and manufacturers. Comparable in pharmaceutical distribution economics and channel relationships.
• Remedica: Cyprus-based pharmaceutical manufacturer and distributor with regional reach. Comparable in pharma distribution to Maltese and EU healthcare channels where VJ Salomone Pharma operates.

Emerging players

• iSpot (Apple Premium Reseller): Large Apple Premium Reseller chain in Central Europe. Comparable as a regional Apple-authorised retail and service operator to VJ Salomone's iCentre business, including the Budapest stores.

Regional players

• Brown's Pharmacy: Multi-branch pharmacy chain operating in Malta. Direct competitor to Pharmasal in retail pharmacy services and front-of-store consumer health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VJ-Salomone-Group-Recruitment-100052518986148
• LinkedInlinkedin.com/company/vj-salomone-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VJ Salomone Group