Focus Care
- Company typePrivate
- Founded2014
- HeadquartersStrathfield, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Focus Care does
Focus Care is an Australian in-home aged care and disability support provider founded in 2014 and headquartered in Strathfield, New South Wales. The company delivers 50+ home care services to seniors, people living with dementia, and NDIS participants across six major metropolitan markets: Sydney, Melbourne, Brisbane, Gold Coast, Sunshine Coast, and Newcastle. Differentiated service lines include Montessori Method-based dementia care delivered in partnership with Montessori Consulting, complex and high-needs clinical support, and creative therapies such as art, music, and pet therapy.
The business is fundamentally labour-driven and relationship-driven rather than technology-driven. There is no disclosed proprietary software platform, AI tooling, or data flywheel; service delivery is built around dedicated care managers, in-house registered nurses, and a multilingual care workforce (40+ languages) that supports Australia's culturally diverse participant base. The company is registered as both an NDIS provider and a Support at Home provider, positioning it to capture government-funded aged care dollars as the Home Care Packages program sunsets through 2024-2025.
Focus Care is privately held and bootstrapped, with no disclosed external funding rounds. It operates with a leadership team of approximately 16 plus an extended workforce of care workers and nurses (total headcount 51-100), under founder-CEO Christina Harlamb and COO Andrzej. Revenue is generated through three channels: NDIS-funded packages, the new Support at Home government program, and private-pay clients, with no enterprise anchor customers or single-funder dependency disclosed.
Focus Care firmographics
Firmographics- Name
- Focus Care
- Legal name
- Focus Care Australia
- Website
- https://focuscare.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Focus Care industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (6216), Other Individual and Family Services (624190)
- SIC
- Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Family Caregiver Coaching, Education & Support (HSABAIAI), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Dementia & Alzheimer’s Respite Care (HSABAGAF)
Keywords
Where Focus Care is headquartered
LocationHeadquarters
- HQ city
- Strathfield
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Focus Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- NDIS-funded disability support services: Registered NDIS provider delivering in-home disability support services. Revenue is generated through government funding under the National Disability Insurance Scheme for eligible participants who choose Focus Care as their provider. Services include daily assistance, transport, clinical care, life skills, and support coordination.
- Support at Home / Home Care Packages: Government-subsidized aged care services delivered under the Support at Home program (replacing Home Care Packages from November 2025). Focus Care is a registered provider delivering clinical support, independence, and everyday living services with means-tested government subsidies.
- Private pay services: Private home care and nursing services available to people of any age who do not have or want to supplement government funding. Services include private nursing, support workers, and therapeutic services paid directly by clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Support at Home Level 1: Basic care with approximately 2 hours/week, quarterly budget ~$2,750 |
| Subscription | Quarterly | Support at Home Level 2: Low-level care with approximately 4 hours/week, quarterly budget ~$4,000 |
| Subscription | Quarterly | Support at Home Level 3: Intermediate care with approximately 9 hours/week, quarterly budget ~$5,500 |
| Subscription | Quarterly | Support at Home Level 4: High-level care with approximately 12 hours/week, quarterly budget ~$7,500 |
| Subscription | Quarterly | Support at Home Levels 5-8: Higher care needs with quarterly budgets from $10,000 to $19,500 |
| Other | Pay-as-you-go | Private at-home nursing services - quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Focus Care product offering
Product offeringCore offering
Focus Care delivers in-home aged care, NDIS disability support, in-home nursing, dementia care, and allied health/creative therapy services directly to clients in their homes across Australia's east coast. Services are funded through the government's Support at Home program, the National Disability Insurance Scheme (NDIS), and private fee-for-service payments. The company operates as an NDIS-registered and Support at Home-registered provider with in-house recruited, multilingual support staff and a Montessori-based dementia care specialisation.
Product overview
Focus Care is a registered provider of the Australian Government's Support at Home program and NDIS provider offering a comprehensive suite of in-home care services across Australia's east coast. The portfolio comprises core service lines including In-Home Aged Care (government-funded Support at Home program and private services), Disability Support under the NDIS, In-Home Nursing (clinical care by qualified nurses), and Allied Health/Creative Therapies (art, music, pet therapy). Specialized offerings include In-Home Dementia Care using the Montessori Method, NDIS Support Coordination, and Complex and High Needs clinical support. All services are available through multiple funding mechanisms (Home Care Packages, NDIS plans, or private payment) and are delivered across six service locations: Sydney, Melbourne, Brisbane, Gold Coast, Sunshine Coast, and Newcastle.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Home Aged Care Government-funded Support at Home program and private services designed for seniors to live independently at home, including domestic assistance, personal care, transport, and social support.
- Disability Support - NDIS NDIS-registered disability support services tailored to individual strengths and choices, offering transport, daily assistance, home nursing, and life skills development for NDIS participants.
- In-Home Nursing Clinical care delivered at home by qualified nurses (AINs, ENs, RNs), including medication management, wound care, post-operative care, and palliative care.
- Allied Health / Creative Therapies Therapeutic services including art therapy, pet therapy, and music therapy to support mental and physical wellbeing, available one-on-one or in group workshops.
- In-Home Dementia Care Personalised dementia support using Montessori Method techniques to help clients stay independent at home where memory and recall is strongest.
- Montessori Method for Dementia Care Innovative dementia care approach based on Dr Maria Montessori's philosophy, focusing on empowerment, independence, and meaningful engagement through tailored activities, developed in partnership with Anne Kelly of Montessori Consulting.
- NDIS Support Coordination Support coordination services helping NDIS participants navigate and implement their funded supports, including connecting with service providers and managing service agreements.
- Complex and High Needs Support Specialised clinical support for NDIS participants with complex needs including pressure care, stoma support, seizure support, ventilation, and high-intensity clinical care.
- Private Home Nursing and Home Care Fee-for-service clinical care and personal support available to people of any age, covering disability support, palliative care, post-operative care, and injury recovery, paid directly by clients.
- Occupational Therapy Home-based occupational therapy assessments and interventions to help clients stay independent, including home adjustments, assistive tools, and fall prevention.
- Art Therapy One-on-one and group art therapy sessions for seniors, carers, people living with dementia, and people with disabilities to improve physical, mental, and emotional wellbeing.
- Home Care Packages Government-subsidised home care funding across four levels (Basic Level 1 to High Level 4) providing approximately 2-12 hours of services per week.
Quantifiable outcome
- Support workers speak 40+ different languages enabling culturally-responsive matching
- +3 more outcomes
Companies that use Focus Care
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Focus Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Focus Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Anne Kelly, Montessori ConsultingcoreAnne Kelly, Director of Montessori Consulting, provides guidance on practical application of Montessori Method principles in dementia care. This partnership shaped Focus Care's innovative 'Montessori in Focus' dementia care program, enabling the company to develop specialized approaches for supporting people living with dementia to maintain independence at home.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Focus Care competitors and assessment
Company assessmentDirect peers
- Silver Chain Group: Major Australian provider of in-home health, aged, and palliative care services across multiple states. Comparable in delivering clinical and personal care in the home under government-funded and private arrangements.
- KinCare: One of Australia's largest in-home aged care and disability support providers, offering government-funded (HCP/Support at Home, NDIS) and private services. Directly comparable to Focus Care in service scope, customer segments, and multi-state Australian footprint.
- Catholic Healthcare: Faith-based Australian provider of in-home aged care, NDIS, and retirement living services across NSW, QLD, and VIC. Directly comparable on geographic footprint overlap with Focus Care and similar funding-stream mix.
- Bolton Clarke: Major Australian not-for-profit home and community care provider delivering in-home nursing, personal care, dementia support, and allied health across multiple states. Directly comparable in service breadth, government program participation, and dementia care focus.
- Home Instead Senior Care Australia: International franchise operating in Australia providing personalized in-home care for seniors, including dementia and personal care services. Comparable to Focus Care in boutique, relationship-led model and senior-focused service design.
- BlueCare (Uniting): Large Queensland-based aged and community care provider (part of Uniting) delivering in-home personal care, nursing, dementia support, and NDIS services. Comparable customer segments and funding-stream mix to Focus Care.
Broad incumbents
- Opal Aged Care: Large Australian residential aged care operator with community/home care divisions. Comparable on customer demographics and dementia care positioning, though predominantly facility-based.
- Regis Healthcare: Listed Australian aged care operator primarily focused on residential aged care facilities with a smaller home care offering. Adjacent comparable on aged care customer segment but different delivery model.
- Bupa Home Care: Large corporate Australian provider offering government-subsidized and private in-home aged care services as part of Bupa's broader health insurance and care portfolio. Comparable on aged care service lines but operates with broader corporate scale.
Emerging players
- Five Good Friends: Australia-based technology-enabled home care platform offering in-home aged and disability support with a digital matching and care management layer. Comparable on customer segments; differentiated from Focus Care by its tech-enabled model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Focus Care social profiles
Digital presenceFocus Care compliance and trust
Trust signalCompliance4 records
Focus Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Focus Care leadership team
Management profileNumber of profiles
Profiles9 records
Focus Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Focus Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Focus Care
What does Focus Care do?
Focus Care delivers in-home aged care, NDIS disability support, in-home nursing, dementia care, and allied health/creative therapy services directly to clients in their homes across Australia's east coast. Services are funded through the government's Support at Home program, the National Disability Insurance Scheme (NDIS), and private fee-for-service payments. The company operates as an NDIS-registered and Support at Home-registered provider with in-house recruited, multilingual support staff and a Montessori-based dementia care specialisation.
Is Focus Care a public or private company?
Focus Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Focus Care founded?
Focus Care was founded in 2014. It employs 51 to 100 people.
Where is Focus Care based?
Focus Care is headquartered in Strathfield, Australia, in the Oceania region.
How does Focus Care make money?
Three revenue lines are on record. NDIS-funded disability support services are the primary driver. The others are support at Home / Home Care Packages and private pay services.
Who are Focus Care's main competitors?
Direct peers on record are Silver Chain Group, KinCare, Catholic Healthcare, Bolton Clarke, Home Instead Senior Care Australia and BlueCare (Uniting). Broad incumbents are Opal Aged Care, Regis Healthcare and Bupa Home Care. Five Good Friends is listed as an emerging player.
Does Focus Care have an API?
No public API is recorded for Focus Care.
What industry is Focus Care in?
Focus Care's product category is Home Healthcare Services. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 624120 and its SIC code is 8082.