Search Alliance
Search Alliance is a Jinan-based Chinese cross-border marketing agency, founded in 2007, that serves as an authorized agent for Yandex, Google, Naver, VK, and other ad platforms, providing SEM, SEO, social media marketing, and website development to Chinese exporters targeting Russian-speaking and global markets via its 全俄通 SaaS platform.
- Company typePrivate
- Founded2007
- HeadquartersJinan, China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Search Alliance does
Search Alliance (济南搜索联盟网络科技有限公司, 搜索联盟), founded in 2007 and headquartered in Jinan, China, is a privately-held cross-border marketing services provider that helps Chinese enterprises advertise and sell into Russian-speaking and other overseas markets. The company operates as an authorized agent for Yandex (since 2007, "First Outstanding Partner" status), Google, Naver, VK, MyTarget, Facebook, and Bing, and serves an accumulated base of 5,000+ foreign trade clients including Bodor Laser, Zongshen Group, Oppein Home, Hainan Airlines, CRRC, Hytera, and Lifan Group. Services span overseas precision marketing, multi-language website development, SEO optimization, SEM advertising, social media marketing, and APP development.
Its core product is the 全俄通 (QuanE Tong) SaaS platform, launched in 2020 and most recently upgraded to version 5.0 in April 2026, which integrates Russian-language website building, Yandex SEO technology, a SEM intelligent marketing system, and a SNS overseas social marketing system under an AI-driven marketing matrix. The platform is complemented by modular channel advertising products across Yandex (keyword, banner, mobile app, Market), Google, Naver, VK, MyTarget, Facebook, Bing, and Yahoo, plus a suite of website build services (brand, marketing, responsive, mobile, APP) and SEO optimization offerings. Reported client outcomes include a 40% reduction in customer acquisition cost, a 60% improvement in inquiry conversion, and 200%+ monthly inquiry growth for clients using integrated solutions.
The business model combines commission-based advertising services on Yandex/Google/VK/Facebook ad spend, subscription-based SEO retainers, project-based website development fees, and SaaS subscriptions for the 全俄通 platform. Go-to-market is enterprise field sales via phone, WeChat, QQ, and in-person consultation, supplemented by the annual China-Russia Trade Summit and participation in trade fairs such as the Canton Fair. Pricing is quote-based and customized per client rather than tiered. The company is founder-owned and operated by Chairman Duan Lijun (段丽军) and General Manager Li Min (李敏), with no disclosed external funding.
Search Alliance firmographics
Firmographics- Name
- Search Alliance
- Legal name
- 济南搜索联盟网络科技有限公司
- Website
- https://jnsslm.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Search Alliance is a Jinan-based Chinese cross-border marketing agency, founded in 2007, that serves as an authorized agent for Yandex, Google, Naver, VK, and other ad platforms, providing SEM, SEO, social media marketing, and website development to Chinese exporters targeting Russian-speaking and global markets via its 全俄通 SaaS platform.
- Ownership category
- akta.pro rank
Search Alliance industry classification
Industry- Product category
- Cross-Border Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industries
- International & Multilingual SEO (Hreflang, Geo-Targeting) (BPAFAJAG), Paid Search (SEM) Media Buying (BPAFABAC)
Keywords
Where Search Alliance is headquartered
LocationHeadquarters
- HQ city
- Jinan
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Search Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Website Development Services: Professional website development including brand websites, marketing websites, responsive websites, mobile websites, and APP development for Chinese enterprises targeting overseas markets.
- Search Engine Marketing (SEM): Commission-based advertising services on Yandex, Google, Bing, Naver, VK, MyTarget, and Facebook platforms for Chinese exporters.
- SEO Optimization Services: Full-site SEO optimization services including keyword ranking, content optimization, and technical SEO for international search engines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized service packages based on client requirements and market focus |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Search Alliance product offering
Product offeringCore offering
Search Alliance is an overseas precision marketing agency that provides Chinese enterprises with one-stop services for international expansion, including Russian-language website development, SEO optimization, multi-platform SEM advertising (Yandex, Google, Naver, Bing, Yahoo, VK, MyTarget, Facebook), and APP development. Its flagship product, 全俄通 (QuanE Tong), is a SaaS-based platform integrating AI-driven Yandex SEO/SEM, VK social marketing, and multilingual website building to help Chinese exporters enter the Russian-speaking and global markets.
Product overview
Search Alliance (搜索联盟, operating as 济南搜索联盟网络科技有限公司) is a leading Chinese overseas precision marketing service provider founded in 2007. The company operates a multi-product portfolio organized around its flagship brand 全俄通 (QuanE Tong), a SaaS-based one-stop platform for entering the Russian-speaking market, supplemented by an ecosystem of channel advertising modules covering Yandex (keyword, banner, mobile, and Market), Google, Naver, Bing, Facebook, VK, MyTarget, and Yahoo. Complementary website building and digital marketing services include brand website development, marketing website development, responsive design, mobile site development, SEO optimization, and APP development. The core differentiator is the integration of AI-powered intelligent marketing tools within 全俄通, combined with authorized partnerships with major global and regional advertising platforms (Yandex, Google, VK, Naver, Facebook, Bing, Yahoo, MyTarget). The company also provides industry-specific website solutions for enterprises, foreign trade, e-commerce, portals, tourism, hotels, and group/listed companies.
Differentiator
Problem solved
Functional benefit
Products and services
- 全俄通 (QuanE Tong) Flagship SaaS-based one-stop platform integrating Russian-language website building, Yandex SEO optimization, Yandex SEM intelligent marketing, and VK SNS overseas social marketing. Powered by AI for ad delivery and keyword optimization. Targeted at Chinese enterprises seeking entry into the Russian-speaking market.
- Yandex Advertising Services Authorized Yandex advertising service covering keyword (CPC) advertising, banner display advertising, mobile app install advertising, and Yandex Market product listings for Chinese exporters targeting Russia and CIS markets.
- Naver Advertising Services Authorized Naver advertising service enabling Chinese enterprises to reach Korean consumers through keyword advertising (ClickChoice, CPC-based) and Powerlink placements on Korea's largest search engine.
- Google Global Advertising Authorized Google advertising service providing keyword-based pay-per-click ads targeting 200+ countries/regions with multi-language support and scheduling for Chinese exporters.
- VK Social Marketing Services Social media marketing service on VK (Russia's largest social network with 140M+ registered users and 85M+ MAU), offering news feed ads, video ads, sponsored posts, and live shopping integration for Chinese brands targeting Russian consumers.
- Facebook Social Advertising Facebook advertising service for Chinese exporters covering news feed, image, dynamic, video, carousel ads, and custom audience targeting based on user behavior and interests across Facebook's 1.59B MAU.
- MyTarget Advertising Services Russian social advertising service through MyTarget covering VK, OK, Moy Mir, and Mail.ru messaging tools for targeted reach in Russian-speaking markets.
- Bing Global Advertising (Bing出口通) Microsoft Bing-powered advertising service for Chinese exporters with ads displayed across Bing search results, Windows apps, and Windows Phone, leveraging partnerships with Facebook and Yahoo.
- Yahoo Advertising Services Yahoo search marketing service with global reach (1.7B daily visitors) covering Yahoo and partner networks including Bing in 24 countries and 15 languages.
- SEO Optimization Services Full-site Google SEO optimization service using white-hat techniques including site structure optimization, internal linking, content strategy, and keyword ranking improvement. Backed by 11+ years of accumulated SEO resources and experience.
- Website Development Services Comprehensive website development services for Chinese enterprises covering brand websites, marketing websites (with conversion-focused positioning-display-click-conversion-transaction framework), responsive websites (adapting to all device screens), mobile-optimized WAP sites, and APP development for iOS and Android.
- APP Development Custom mobile app development service covering iOS and Android platforms, including project planning, UI design, development, marketing packaging, and app store submission, with strategic consulting for mobile and precision marketing.
Quantifiable outcome
- 40% reduction in customer acquisition costs for clients using integrated VK social commerce solutions
- +3 more outcomes
Companies that use Search Alliance
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Search Alliance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature2 records
Search Alliance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, secondary and supporting.
- Shandong Provincial Commerce DepartmentcoreCo-organizer of the 6th China-Russia Trade Summit together with Yandex headquarters, with support from Jinan Municipal Bureau of Commerce and other government bodies.
- VK (VKontakte)coreStrategic partnership upgrade in October 2025, with VK providing deeper data analytics access and co-developing advertising products tailored for Chinese enterprises. VK opens its ecosystem of 140M+ registered users and 85M+ monthly active users to Search Alliance's clients.
- YandexcoreSearch Alliance is Yandex's first authorized agent in China (中国首家授权代理商), providing Yandex search advertising, SEO optimization, and Yandex Market services for Chinese enterprises targeting Russian markets. The partnership has been maintained since 2007 and was elevated to 'Yandex中国首家优秀合作伙伴' (First Outstanding Partner) status.
- GooglesecondaryAuthorized Google agent providing global advertising services for Chinese exporters across Google Search, Display, and YouTube networks.
- NaversecondaryAuthorized Naver agent for Korean market expansion, helping Chinese companies reach Korean consumers through Naver's 77% search market share in Korea.
- MyTargetsecondaryAuthorized MyTarget agent for Russian social media advertising, providing access to VK, OK, and Mail.ru networks.
- Facebook/MetasecondaryProvides Facebook social advertising services for Chinese enterprises targeting global markets beyond Russia.
- Bing/MicrosoftsecondaryAuthorized Bing出口通 agent providing advertising on Bing, Yahoo, and Microsoft partner networks for Chinese exporters.
- Shandong Cross-border E-commerce AssociationsupportingMember and active partner in the association's initiatives to promote cross-border e-commerce development in Shandong province.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Search Alliance competitors and assessment
Company assessmentDirect peers
- 飞书深诺 (Fiso International): China-based cross-border digital marketing agency serving Chinese brands expanding overseas, with a similar one-stop media-buying + localization service model. Directly comparable in target customer (Chinese exporters) and service offering (SEM/SEO/social on global platforms).
- 易点天下 (Yeahmobi): Publicly listed Chinese cross-border mobile marketing and advertising platform. Comparable in serving Chinese exporters with multi-channel digital ad buying (Google, Facebook, Yandex-class platforms) and in operating an AI-enabled marketing stack.
- ForwardPMX: Global cross-border performance marketing agency operating paid media, SEO, and localization for brands entering multiple regional markets. Comparable in multi-market media buying and full-funnel overseas marketing services.
- Webcertain: UK-headquartered cross-border digital marketing agency specializing in international SEO, SEM, and paid media for brands expanding into multiple regional markets. Directly comparable in the one-stop international search-and-social service model.
- YinoLink (易诺): Chinese cross-border digital marketing agency authorized for Facebook/Meta and Google. Closely comparable business model: authorized-channel media buying plus creative/website services for Chinese exporters going overseas.
- iClick Interactive (爱点击): Chinese cross-border digital marketing and ad-tech platform serving Chinese enterprises expanding overseas. Comparable in offering programmatic buying, SEM, and overseas marketing services to Chinese exporters.
Others
- Yandex: Russia's dominant search engine and the core platform underpinning Search Alliance's 全俄通 product line. Included as an ecosystem participant rather than a direct competitor; critical because Search Alliance's competitive moat depends on the authorized-agent relationship.
- VK (VKontakte): Russia's largest social network and a strategic partner of Search Alliance. Comparable only as an ecosystem participant/platform partner rather than a competitor; relevant because Search Alliance's monetization rides on VK's user and ad inventory.
Broad incumbents
- Alimama (阿里妈妈): Alibaba Group's digital marketing platform, one of China's largest cross-border and domestic ad-tech ecosystems. Comparable on the cross-border e-commerce marketing enablement dimension but operates at vastly greater scale and within Alibaba's walled garden.
- 蓝色光标 (BlueFocus): Largest Chinese marketing services group with full-service digital and cross-border capabilities. Comparable on the overseas-marketing service dimension but materially larger and more diversified across clients, channels, and geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Search Alliance social profiles
Digital presenceSearch Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Search Alliance leadership team
Management profileNumber of profiles
Profiles8 records
Search Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Search Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Search Alliance
What does Search Alliance do?
Search Alliance is an overseas precision marketing agency that provides Chinese enterprises with one-stop services for international expansion, including Russian-language website development, SEO optimization, multi-platform SEM advertising (Yandex, Google, Naver, Bing, Yahoo, VK, MyTarget, Facebook), and APP development. Its flagship product, 全俄通 (QuanE Tong), is a SaaS-based platform integrating AI-driven Yandex SEO/SEM, VK social marketing, and multilingual website building to help Chinese exporters enter the Russian-speaking and global markets.
Is Search Alliance a public or private company?
Search Alliance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Search Alliance founded?
Search Alliance was founded in 2007. It employs 11 to 50 people.
Where is Search Alliance based?
Search Alliance is headquartered in Jinan, China, in the Asia region.
How does Search Alliance make money?
Three revenue lines are on record. Website Development Services are the primary driver. The others are search Engine Marketing (SEM) and SEO Optimization Services.
Who are Search Alliance's main competitors?
Direct peers on record are 飞书深诺 (Fiso International), 易点天下 (Yeahmobi), ForwardPMX, Webcertain, YinoLink (易诺) and iClick Interactive (爱点击). Others are Yandex and VK (VKontakte). Broad incumbents are Alimama (阿里妈妈) and 蓝色光标 (BlueFocus).
Does Search Alliance have an API?
No public API is recorded for Search Alliance.
What industry is Search Alliance in?
Search Alliance's product category is Cross-Border Digital Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of BPAFAJAG, International & Multilingual SEO (Hreflang, Geo-Targeting). Its NAICS code is 541810 and its SIC code is 7310.