Theater Utrecht
Theater Utrecht is a Dutch ANBI foundation and BIS-funded stadsgezelschap that produces and presents contemporary theater at its Utrecht Centre for Performing Arts, serving local audiences through ticket sales and venue rental while touring productions nationally and internationally.
- Company typePrivate
- Founded2013
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Theater Utrecht does
Theater Utrecht (Stichting Theater Utrecht) is a Dutch stadsgezelschap (city theater company) operating as a non-profit ANBI foundation founded in 2013, headquartered in Utrecht, Netherlands. It produces and presents contemporary theater that integrates music, technology, and social themes, led by creative director Anne Breure alongside an artistic team of resident makers including Carolina Bianchi, Casper Vandeputte, Cherish Menzo, Floor Houwink ten Cate, Jaha Koo, and Naomi Velissariou, with Vincent Wijlhuizen serving as gezelschapsdramaturg. The company is part of the Dutch national cultural basic infrastructure (BIS), receiving multi-year public subsidy, and serves both local audiences in Utrecht and a national/international touring circuit.
In April 2025 the company relocated to Boorstraat 107, a former school building, establishing its new Centre for Performing Arts with two theater halls, three studios, offices, and a café; it also operates the secondary De Paardenkathedraal venue. The organization reaches audiences through direct ticket sales via the Stager platform, a monthly newsletter of 5,000+ subscribers, social media, and earned media in national outlets including de Volkskrant and NRC, and participates in festivals such as De Parade, Nederlands Theater Festival, and SPRING. Productions such as SEXODUS (★★★★★ de Volkskrant, ★★★★ NRC) tour internationally through December 2026.
Theater Utrecht earns revenue from three streams: consumer ticket sales (own productions plus touring), commercial venue rental of five distinct spaces (Studio 1 from €260, Studio 3 from €450, Koepelzaal from €590, Theaterzaal on request, with reduced rates for cultural organizations), and BIS public subsidy. Customer segments are split horizontally between individual theater-goers and local/national audiences on one side, and cultural organizations and corporate/professional renters on the other. Distribution runs through the company's own website and box office, partner venues for touring productions, and direct inquiry for venue rental. The company maintains no mobile app, public APIs, or proprietary software products beyond ticketing integration.
Theater Utrecht firmographics
Firmographics- Name
- Theater Utrecht
- Legal name
- Stichting Theater Utrecht
- Website
- https://theaterutrecht.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Theater Utrecht is a Dutch ANBI foundation and BIS-funded stadsgezelschap that produces and presents contemporary theater at its Utrecht Centre for Performing Arts, serving local audiences through ticket sales and venue rental while touring productions nationally and internationally.
- Ownership category
- akta.pro rank
Theater Utrecht industry classification
Industry- Product category
- Performing Arts Theater
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Other Performing Arts Companies (711190)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Touring Theatre Productions (MPAGABAC)
Keywords
Where Theater Utrecht is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Theater Utrecht business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket sales: Revenue from selling tickets for own productions and visiting performances at the theater venue
- Venue rental: Rental of studio spaces and theater halls (Studio 1, Studio 2, Studio 3, Theaterzaal, Koepelzaal) for rehearsals, meetings, workshops, presentations and performances
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard ticket pricing for productions |
| Unit Pricing | Pay-as-you-go | Studio 1 rental |
| Unit Pricing | Pay-as-you-go | Studio 3 rental |
| Unit Pricing | Pay-as-you-go | Theaterzaal rental |
| Unit Pricing | Pay-as-you-go | Koepelzaal rental |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Theater Utrecht product offering
Product offeringCore offering
Theater Utrecht produces and presents contemporary theater productions at its Centre for Performing Arts in Utrecht, blending theater, music, technology, and social themes. It additionally rents out its studio and theater halls to cultural organizations and professionals for rehearsals, meetings, workshops, presentations, and performances, and runs public outreach programs (In Huis), talent development, and a webshop.
Product overview
Theater Utrecht is a performing arts center ("Centre for Performing Arts") in Utrecht, Netherlands, operating as a city theater company. Its core offering consists of theater productions and performances presented at its venue at Boorstraat 107 and De Paardenkathedraal. The organization offers venue rental services through multiple spaces including Studio 1 (capacity 25), Studio 2 (capacity 30), Studio 3 (tribune capacity 52), Theaterzaal (tribune capacity 166), and Koepelzaal (tribune capacity 64). Additional offerings include talent development programs, public outreach programming, and café services. The theater's artistic program features productions by resident makers including Carolina Bianchi, Casper Vandeputte, Cherish Menzo, Floor Houwink ten Cate, Jaha Koo, and Naomi Velissariou under creative direction of Anne Breure.
Differentiator
Problem solved
Functional benefit
Brands
- Kiem Cafe: The café/bar operated by Theater Utrecht at its Boorstraat location, currently closed for a new partner arrangement.
- In Huis
Products and services
- Theater productions and performances Contemporary theater productions created by in-house makers and presented at the Centre for Performing Arts in Utrecht and on tour across Dutch and international venues; tickets sold directly to the public.
- Studio and theater hall rentals Rental of five spaces — Studio 1 (capacity 25/15), Studio 2, Studio 3 (tribune capacity 52), Theaterzaal (tribune capacity 166) and Koepelzaal (tribune capacity 64) — for rehearsals, meetings, workshops, presentations and performances by cultural organizations and professionals.
- In Huis public programs In-house public programs, workshops, and events organized by Theater Utrecht to support audience engagement alongside theater productions.
- Talent development programs Talentontwikkeling — programs supporting the development of new makers and artists in collaboration with partners such as HKU University of the Arts Utrecht.
Companies that use Theater Utrecht
Customer profileSegments2 records
Ideal customer profiles2 records
Theater Utrecht technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Theater Utrecht partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- HKU (Hogeschool voor de Kunsten Utrecht)coreStrategic alliance with the Utrecht University of the Arts for collaboration on innovation, dialogue, knowledge transfer, and artistic development. Key partner in the Centre for Performing Arts ecosystem.
- Het FiliaalcorePartner theater company collaborating within the Utrecht cultural ecosystem
- Schweigman&minorIndependent theater company and ally in the Utrecht cultural network
- Studio Dries VerhoevenminorIndependent artist studio and cultural ally in Utrecht network
- Studio Julian HetzelminorIndependent artist studio and cultural ally in Utrecht network
- SPRING festivalcoreMajor Utrecht performing arts festival, key partner in presenting and developing new artistic work
- Theater KikkercoreUtrecht theater and cultural ally, part of the local theater ecosystem
- Stadsschouwburg UtrechtcoreMain municipal theater venue, part of the Utrecht cultural infrastructure network
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Theater Utrecht competitors and assessment
Company assessmentRegional players
- Münchner Kammerspiele: German municipal theater known for contemporary international repertoire and a notable artistic director model, comparable as a publicly funded European city theater pursuing similar programming territory.
- Toneelhuis: Antwerp-based Flemish city theater company producing contemporary international repertoire, structurally analogous to Dutch stadsgezelschappen but operating across the Belgian border in a different language market.
- NTGent: Ghent-based Flemish city theater producing contemporary international repertoire, comparable as a subsidized European city theater company with a similar international artistic profile but serving a different language geography.
Direct peers
- Internationaal Theater Amsterdam (ITA): Amsterdam-based Dutch city theater company (stadsgezelschap) producing contemporary repertoire and operating its own venues, directly comparable in funding model, producing function and audience positioning to Theater Utrecht.
- Nationale Theater (Den Haag): The Hague city theater combining producing and venue operations under BIS funding, directly comparable as a multi-venue Dutch stadsgezelschap producing contemporary theater.
- De Toneelmakerij: Amsterdam-based Dutch theater company producing contemporary Dutch-language repertoire, comparable as a producing company in the same national subsidized ecosystem.
- Theater Rotterdam: Rotterdam-based Dutch city theater company producing contemporary work and operating venues, comparable as a BIS-funded stadsgezelschap with a contemporary international repertoire.
- Oostpool: Arnhem-based Dutch city theater company producing contemporary repertoire under similar BIS funding structures, comparable in scale and producing function to Theater Utrecht.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Theater Utrecht social profiles
Digital presenceTheater Utrecht financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theater Utrecht leadership team
Management profileNumber of profiles
Profiles15 records
Theater Utrecht funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theater Utrecht M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theater Utrecht
What does Theater Utrecht do?
Theater Utrecht produces and presents contemporary theater productions at its Centre for Performing Arts in Utrecht, blending theater, music, technology, and social themes. It additionally rents out its studio and theater halls to cultural organizations and professionals for rehearsals, meetings, workshops, presentations, and performances, and runs public outreach programs (In Huis), talent development, and a webshop.
Is Theater Utrecht a public or private company?
Theater Utrecht is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Theater Utrecht founded?
Theater Utrecht was founded in 2013. It employs 11 to 50 people.
Where is Theater Utrecht based?
Theater Utrecht is headquartered in Utrecht, Netherlands, in the Europe region.
How does Theater Utrecht make money?
Two revenue lines are on record. Ticket sales are the primary driver. The others are venue rental.
Who are Theater Utrecht's main competitors?
Regional players on record are Münchner Kammerspiele, Toneelhuis and NTGent. Direct peers are Internationaal Theater Amsterdam (ITA), Nationale Theater (Den Haag), De Toneelmakerij, Theater Rotterdam and Oostpool.
Does Theater Utrecht have an API?
No public API is recorded for Theater Utrecht.
What industry is Theater Utrecht in?
Theater Utrecht's product category is Performing Arts Theater. Its primary akta.pro industry code is MPAGABAH, Classical & Contemporary Theatre (Plays/Drama), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 71111 and its SIC code is 7990.