Wheelnews

Name

Wheelnews

Legal name

Wheelnews Schweiz AG

Website

https://wheelnews.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Automotive Wheel Repair Services

NAICS

Specialized Automotive Repair (811114), Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Wheel & Rim Repair/Refurbishment (TLAKADAG)

akta.pro secondary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Alloy wheel repair
• Wheel refurbishment services
• Rim restoration services
• Automotive wheel enhancement
• Wheel damage repair

Headquarters

HQ city

Buchs

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wheel Repair Services: Per-rim optical restoration services including polishing, local sanding, notch rounding, filling, priming, and painting. Services offered to partner garages, car body shops, tire shops, and wheel hotels. Pricing is net plus Swiss VAT, with special rates for express service and pickup/delivery.
2. Wheel Refurbishment/Upgrade: Aesthetic enhancement services including repainting, repainting in custom colors, bi-color designs, polishing to high gloss, and custom lettering. Same B2B customer base through partner workshops.
3. Certification Services: Wheelnews certifies partner workshops to use the Quality & Safety Certificate for wheel repairs they perform themselves, expanding the certification standard across Switzerland.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wheelnews (Schweiz) AG provides professional repair and refurbishment services for damaged aluminum alloy wheels (Leichtmetallfelgen), restoring single-color, high-gloss polished, and Bi-Color rims to 100% manufacturer standards. Services include machine processing, 3-layer painting, acrylic powder coating, optical restoration (polishing, sanding, notch rounding, filling, priming, repainting), premium enhancement (Bi-Color transformations, custom colors, lettering), and proprietary Quality & Safety certification with QR-code traceability. Wheelnews also certifies partner workshops across Switzerland to use the Quality & Safety Certificate for their own wheel repairs.

Product overview

Wheelnews is a specialized wheel repair and enhancement service provider operating as a subsidiary of CARTEC Carrosserie-Technik AG. The core offering consists of Felgenreparatur (rim repair) and Felgenaufwertung (rim enhancement) services, delivered through a highly automated, digitally integrated workflow. Felgenreparatur handles damage repairs for single-color, Bi-Color, and polished rims, while Felgenaufwertung provides premium services including polishing, repainting, recoloring, and Bi-Color design transformations. All repairs and selected enhancement services are backed by the proprietary Quality & Safety Certificate, providing QR-code-based traceability and ISO-certified process documentation. Business partners access services through the Customer Portal (portal.wheelnews.ch) for online order registration and tracking. The company operates a high-capacity facility in Buchs AG capable of processing up to 120 rims daily at OEM-standard quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Felgenreparatur (Rim Repair) Professional repair of damaged aluminum alloy wheels (Leichtmetallfelgen) covering curb damage, stone chips, and paint chip-off for single-color, high-gloss polished, and Bi-Color (gloss-turned) rims. Repairs restore rims to 100% manufacturer standard using machine processing, 3-layer painting, and acrylic powder coating, with two-year warranty and QR-code traceability documentation. Service is offered to partner garages, car body shops, tire shops, and wheel hotels across Switzerland with pickup and delivery included.
• Felgenaufwertung (Rim Enhancement) Premium aesthetic enhancement service for aluminum alloy wheels including polishing/condensing to high-gloss, repainting, recoloring in custom colors, Bi-Color design transformations, and custom lettering. Uses a proprietary multi-stage, material-conserving polishing and compaction procedure that brings rims to a high-gloss finish and enables polishing of previously painted aluminum rims after complete paint removal. Sold to B2B partner workshops for resale to their customers.
• Quality & Safety Certificate for Wheel Repairs Switzerland-wide certification standard for wheel repairs ensuring compliance with rim manufacturer safety requirements, regulatory provisions for repairable damage, and full traceability through ISO-certified processes with annual audits. Each repaired rim receives a QR code for documentation of all process steps. Wheelnews certifies partner workshops to use the Quality & Safety Certificate for wheel repairs they perform themselves, expanding the certification standard across Switzerland and providing customers and insurance companies confidence that repaired rims meet 100% manufacturer standards.

Quantifiable outcome

• Up to 120 rims processed per day at consistent OEM quality
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, supporting and major.

• CARTEC Carrosserie-Technik AGcoreOthers · 1 January 2019Wheelnews (Schweiz) AG became a subsidiary of CARTEC Carrosserie-Technik AG on January 1, 2019. CARTEC is part of the COTRA Group. Wheelnews extends CARTEC's competencies in the unique field of aluminum wheel repairs. Edmond Borner is Managing Director of Wheelnews and COO of CARTEC/COTRA.
• CertifiedFirst SwitzerlandcoreStrategic or Co-development PartnerPartnership with PPG Switzerland and Belfa AG joint venture. Wheelnews is the preferred wheel repair partner for CertifiedFirst Switzerland's network of 35+ body shops across Switzerland. The partnership provides clear added value for both parties - CertifiedFirst covers an important part of vehicle damage repair optimally while Wheelnews gains access to a large network of body shop partners.
• PPG Switzerland GmbHsupportingTechnology or IntegrationVehicle repair paint supplier (Nexa Autocolor and MaxMeyer brands) and co-founder of CertifiedFirst Switzerland. Provides paint products for wheel repairs using OEM-quality colors.
• Belfa AGsupportingTechnology or IntegrationPPG distribution partner in Glattbrugg ZH and co-founder of CertifiedFirst Switzerland network.
• Steiner Group AG (BMW Zentralschweiz)majorChannel Partner/ Reseller/ DistributorBMW and Mini dealership group with four locations. Uses Wheelnews for wheel repairs and refurbishment. Processes multiple wheels per order with pickup and delivery service.
• Kenny's Auto-CentermajorChannel Partner/ Reseller/ DistributorAuto dealer with four locations in Dällikon, Dietlikon, Wallisellen, and Wettingen. Offers wheel repairs in collaboration with Wheelnews through body shop operations.
• Pneuhuus Wädi AGmajorChannel Partner/ Reseller/ DistributorWheel hotel and tire service in Wädenswil since 1989. Stores ~11,000 wheels for ~2,900 customers. Processes 80-100 wheels annually through Wheelnews.
• Küry Park Side AGmajorChannel Partner/ Reseller/ DistributorAudi dealer in Rüschlikon with VW partner operations, body shop, and paint facility. Generates additional revenue through Wheelnews wheel repair services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Point S: International tire and auto-service cooperative with strong Swiss footprint. Comparable as a wholesale tire/wheel distribution and service network that interacts with the same Pneuhäuser and wheel-hotel customers Wheelnews serves.
• CARSTAR: North America's largest collision-repair franchise network. Comparable as a multi-shop bodywork/collision platform that bundles sub-services (including wheel repair) for insurers and dealers; overlaps with Wheelnews' partner-workshop and insurance-billing model.
• Service King Collision: Large U.S. collision-repair chain serving insurance and fleet customers. Comparable as a scaled body-repair platform that could in-source or partner for wheel refurbishment akin to Wheelnews' CertifiedFirst arrangement.
• Euromaster: Michelin-owned European tire and vehicle-service network. Comparable as a broad incumbent providing tire/wheel solutions to B2B fleets and dealerships across multiple European markets.
• First Stop: European tire and auto-service network (Bridgestone). Comparable as a broad tire/wheel service franchise that serves dealerships, fleets, and consumers in markets adjacent to Switzerland.
• Kwik-Fit: Major European fast-fit tire, exhaust, and wheel-service chain. Comparable as a high-volume, multi-site operator offering wheel-related services to consumer and fleet customers — overlaps in GTM and customer type.
• ATS Euromaster: Europe-wide tire and light-vehicle service network (Michelin group) operating in Switzerland. Comparable as a broad incumbent offering tire/wheel services to B2B workshops and fleets — overlapping customer base with Wheelnews' tire-shop and wheel-hotel segments.

Others

• Carglass / Belron: World-leading vehicle-glass repair and replacement group. Comparable as an adjacent specialized auto-damage repair franchise model with insurance-billing, B2B partnerships, and standardized processes — analogous in service-model DNA even though focused on glass rather than wheels.

Direct peers

• CARTEC Carrosserie-Technik AG: Parent company of Wheelnews and itself a Swiss bodywork/collision-repair specialist (Hübelacherstrasse 16, Lupfig). Operates adjacent body-repair services, shares AGBs and customer base, and provides shared back-office infrastructure — making it the most direct operational peer.

Emerging players

• ALCAR Wheels: European alloy-wheel manufacturer and distributor operating across DACH. Comparable as a supplier that is moving downstream into wheel-related services and competes for the same dealer/tire-shop relationships Wheelnews serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wheelnews-schweiz-ag
• Instagraminstagram.com/wheelnews_schweiz_ag
• Facebookfacebook.com/Wheelnews.ch

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheelnews