Ecco Finishing

What Ecco Finishing does

Smash Casino (operating via the domain eccofinishing.se) is a privately held online casino platform launched in 2026 and targeting Swedish players under a Curaçao gaming license. The platform aggregates over 5,000 games from 16+ third-party studios — including Evolution, Pragmatic Play, NetEnt, Play'n GO, Hacksaw Gaming, Nolimit City, BGaming, Microgaming, Yggdrasil, and Playtech — across slots, live dealer tables, digital table games, crash games (Aviator, JetX, Spaceman, Bustabit, Big Bass Crash, Tower X), and an integrated sportsbook. The product is delivered exclusively through a web-based interface optimized for desktop and mobile browsers (iOS and Android), with no native app, requiring only a self-serve registration flow.

Revenue is generated transactionally through the mathematical house edge on casino games, sportsbook odds margins, and bonus playthrough requirements. Customer acquisition is driven by an aggressive promotional stack — welcome bonuses up to 600% (to €10,000) on slots and 250% (to €5,000) on sports, plus weekly reloads up to 400% (to €6,500) and 300% (to €6,500) — combined with affiliate marketing and SEO against Swedish-language casino search terms. The site supports EUR, USD, and four cryptocurrencies (BTC, ETH, USDT, LTC) and integrates a broad payment stack including Visa, Mastercard, Trustly, Zimpler, Interac, ecoPayz, Neteller, Astropay, Venmo, Wise, and Postepay. The minimum deposit is €25 and minimum withdrawal is €50, with an RTP range of 94%-98% across the catalogue. The company is privately held, headquartered legally under Curaçao jurisdiction, and discloses no ownership, management, funding, or revenue figures.

Name

Ecco Finishing

Legal name

Smash Casino

Website

https://eccofinishing.se

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Smash Casino is a Curaçao-licensed online casino platform launched in 2026 targeting Swedish players, aggregating 5,000+ games from 16+ third-party studios across slots, live casino, table games, crash games, and sports betting via desktop and mobile web.

Ownership category

akta.pro rank

Product category

Online Casino Gaming

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132)

akta.pro primary industry

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

akta.pro secondary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online casino gaming
• Slots games
• Live casino
• Sports betting
• Crash games

Headquarters

HQ city

Skara

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Others

Revenue model

1. House Edge / Casino Margin: Generates revenue through the mathematical house edge built into casino games including slots, table games, and live dealer games. The platform offers over 5000 games from third-party providers.
2. Sports Betting Margin: Revenue from sports betting odds margins across various sporting events.
3. Bonus Playthrough Requirements: Revenue generated from player activity through bonus wagering requirements before withdrawal.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ecco Finishing operates Smash Casino, an online casino platform targeting Swedish players under a Curaçao gaming license. The platform aggregates over 5,000 casino games including slots, live dealer games, table games, crash games, and an integrated sports betting vertical, accessible via desktop and mobile web browsers without an app download.

Product overview

Smash Casino operates as a unified online casino platform for Swedish players, offering over 5,000 games across slots, live casino, table games, crash games, and sports betting. The platform is accessible via desktop and mobile web browsers (iOS and Android), requiring no app download. Core products include the main casino platform, slot games with various volatility levels, live dealer games, digital table games, and sports betting with integrated welcome and reload bonuses.

Differentiator

Problem solved

Functional benefit

Products and services

• Smash Casino Platform Unified online casino platform for Swedish players offering over 5,000 games across slots, live casino, table games, crash games, and sports betting under a Curaçao license, accessible via desktop and mobile web browsers.
• Slots Extensive collection of slot games ranging from classic fruit games to advanced video slots with multipliers, wilds, free spins, bonus buy features, Megaways, high-volatility slots, and progressive jackpots.
• Live Casino Live dealer games including roulette, blackjack, baccarat, game shows (Crazy Time, Monopoly Live, Funky Time), and special tables with professional dealers broadcast in real time.
• Table Games Digital table games including blackjack, roulette, baccarat, and poker-based casino games with various stake levels, rules, payouts, and side bets displayed before each round.
• Sports Betting Sports betting platform integrated with the casino offering, featuring a welcome package up to 250% up to €5,000 and ongoing reload promotions up to 300% up to €6,500.
• Crash Games Fast-paced crash games including Aviator, JetX, Spaceman, Bustabit, Cash or Crash, Boom or Bust, and Big Bass Crash with instant win mechanics.

Quantifiable outcome

• Customer satisfaction rating of 4.7/5 from 402 reviews
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Pragmatic PlaycoreTechnology or IntegrationGame provider supplying slots, live casino, and crash games including popular titles like Spaceman, Gates of Olympus, and Sweet Bonanza. Provider contributes to the core game library.
• Evolution GamingcoreTechnology or IntegrationLeading live casino provider supplying professional dealer games including Lightning Roulette, Crazy Time, Lightning Dice, Dream Catcher, Monopoly Live, and Live Blackjack.
• NetEntcoreTechnology or IntegrationEstablished slot provider known for high-quality video slots including Starburst and Gonzo's Quest, which are featured in the game library.
• Play'n GOcoreTechnology or IntegrationSlot game provider supplying titles like Reactoonz and Book of Dead, featuring in the popular games section of the platform.
• Hacksaw GamingcoreTechnology or IntegrationGame provider specializing in crash games and slots, with titles featured in the crash game category.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LeoVegas: Swedish-founded online casino and sportsbook operator with a mobile-first platform and Curaçao/MGA licensing, directly comparable in product mix and Nordics-targeted GTM.
• Stake.com: Curaçao-licensed crypto-friendly online casino and sportsbook; comparable in license jurisdiction, crypto payment stack, and aggressive bonus/affiliate acquisition model.
• Videoslots: Malta-licensed online casino aggregating thousands of games from third-party providers; directly comparable in content-aggregation strategy and Curaçao/MGA licensing approach.
• Casumo: Malta-licensed online casino with a strong Nordic player base and gamified product experience; directly comparable as a non-Swedish-licensed operator targeting Swedish consumers.
• Roobet: Curaçao-licensed online casino featuring proprietary and third-party crash/slots content; comparable in license, crypto support, and presence of crash games in the product mix.
• PlayOJO (SkillOnNet): MGA-licensed online casino with a no-wagering-bonus model and broad third-party game aggregation; comparable as a content-led operator targeting European consumer markets.
• Bitcasino (by Moon Technologies): Curaçao-licensed crypto-first online casino with multi-currency support and aggregated third-party content; directly comparable in licensing and crypto/fiat payment rails.

Broad incumbents

• Betsson: Long-established Swedish online gambling group with multiple casino brands, sportsbook, and B2B platform tech; comparable as a Nordic-facing operator with broader regulatory licenses.
• Mr Green (William Hill International): Nordics-rooted online casino brand under a larger international group; comparable as a multi-jurisdictional operator with a similar slots-and-live-casino product.
• Kindred Group (Unibet): Large multi-brand European online gambling operator with deep Nordic presence and regulated licenses; comparable as a benchmark Swedish-market operator and potential competitive headwind.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecco Finishing