Van Dyck Brown
Van Dyck Brown is a Dutch boutique digital marketing agency in Eindhoven offering SEO, SEA, social advertising, email marketing, recruitment marketing and employer branding services, powered by its proprietary PixelKitchen dashboard, to enterprise and SMB clients across e-commerce, real estate, construction and B2B verticals.
- Company typePrivate
- Founded2012
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Van Dyck Brown does
Van Dyck Brown B.V. is a privately held Dutch boutique digital marketing agency headquartered at Torenallee 20, 5617 BC Eindhoven (Strijp-S), founded in 2012 and operating as a B.V. (private limited company). The firm delivers a full-stack digital marketing service offering covering SEO, SEA (Search/Shopping/Performance Max/YouTube), social advertising (LinkedIn, Instagram, Facebook, TikTok), display and video, email marketing automation, content marketing, recruitment marketing and employer branding, with specialized tracks for e-commerce, real estate and B2B clients. Its core proprietary technology is PixelKitchen, a custom-built dashboard and data management platform integrating Salesforce, Google Analytics, Google 360, BigQuery, Mailchimp, Meta and LinkedIn for real-time cross-campaign reporting and KPI monitoring across hundreds of client projects.
The business model is professional services revenue via custom, quote-based retainers and project fees, sold through a combination of direct enterprise field sales, inside sales for SMB/mid-market, event-driven lead generation (e.g., AI marketing Summer Meetup), and inbound marketing-led funnels supported by free self-serve tools (recruitment marketing scan, cookie policy check, online marketing scan). The agency holds Google Partner, CIPP, Leadinfo Certified Partner and official Indeed Partner status, and is an authorized Cookiebot reseller. It has expanded inorganically through the acquisitions of Onetomarket (October 2023) and Yellow Lemon Tree (August 2025), the latter adding WordPress website design and development capabilities under the Van Dyck Brown Group. Named enterprise clients include Heijmans, KPMG Meijburg and Aloha alongside SMB accounts such as De Hardloopwinkel. The company has received consecutive FD Gazelle awards (2024, 2025) and inclusion in the FONK150 Best Agencies 2025 list with a customer satisfaction score of 8.
Van Dyck Brown firmographics
Firmographics- Name
- Van Dyck Brown
- Legal name
- Van Dyck Brown B.V.
- Website
- https://vandyckbrown.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Van Dyck Brown is a Dutch boutique digital marketing agency in Eindhoven offering SEO, SEA, social advertising, email marketing, recruitment marketing and employer branding services, powered by its proprietary PixelKitchen dashboard, to enterprise and SMB clients across e-commerce, real estate, construction and B2B verticals.
- Ownership category
- akta.pro rank
Van Dyck Brown industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
- akta.pro secondary industries
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), CRM Strategy & Consulting (BPAFAFAA), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where Van Dyck Brown is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Van Dyck Brown business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Services: Full-service digital marketing agency offering strategy, advertising (SEA, social), SEO, email marketing, content marketing, and recruitment marketing. Revenue generated through ongoing client retainers, project fees, and campaign management fees. Clients include enterprise (Heijmans), mid-market, and SMB companies. Pricing is custom/quotes-based based on scope and client size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Social Advertising Specialist position salary range |
| Other | Monthly | SEA Specialist position salary range |
| Other | Monthly | WordPress Developer position salary range |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Van Dyck Brown product offering
Product offeringCore offering
Van Dyck Brown is a boutique online marketing agency that delivers measurable results through integrated digital marketing services including SEO, SEA, social advertising, email marketing, display/video advertising, content marketing, recruitment marketing, and employer branding. The agency also offers conversion rate optimization (CRO) and supports clients with a proprietary in-house reporting platform called PixelKitchen that consolidates cross-channel marketing data into a single dashboard.
Product overview
Van Dyck Brown is a boutique online marketing agency in Eindhoven offering a comprehensive suite of digital marketing services. Their core proprietary product is PixelKitchen, a custom-built dashboarding and data management tool that integrates data from multiple marketing channels. The agency provides SEO, SEA (Search/Shopping/Performance Max), social advertising (LinkedIn, Instagram, Facebook, TikTok), email marketing automation, display/video advertising, and content marketing services. Specializations include recruitment marketing and employer branding for talent acquisition, with Indeed advertising as an official partner. The agency acquired Yellow Lemon Tree in 2025, expanding into website design and development services. All services are delivered with a data-driven approach using PixelKitchen for measurement and reporting.
Differentiator
Problem solved
Functional benefit
Brands
- PixelKitchen: In-house developed custom dashboarding and data management tool that provides real-time insight into marketing campaigns and website traffic, integrating with various data sources.
Products and services
- Search Engine Optimization (SEO)
Quantifiable outcome
- 155% growth in reservations for e-commerce client
- +3 more outcomes
Companies that use Van Dyck Brown
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Van Dyck Brown technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability9 records
Feature2 records
Van Dyck Brown partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- IndeedcoreOfficial Indeed Partner status. Van Dyck Brown can advertise client vacancies on Indeed with media discounts not available to non-partners. They help clients with job postings, sponsored listings, and recruitment campaign optimization on the largest Dutch job board.
- GooglecoreGoogle Partner agency with certified expertise in Google Ads, Google Analytics, and Google Tag Manager. Access to Google advertising platforms and tools for client campaigns.
- Yellow Lemon TreecoreAcquired in 2025 to expand capabilities in web design and WordPress development. Yellow Lemon Tree brings expertise in digital communication, website building, and technical implementation. Now operating under the Van Dyck Brown Group.
- OnetomarketcoreAcquired to strengthen Van Dyck Brown's portfolio and expand service offerings in digital marketing.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Van Dyck Brown competitors and assessment
Company assessmentDirect peers
- Happy Horizon: Netherlands-based digital marketing and technology agency delivering SEO, SEA, data, and content services. Comparable mid-market Dutch agency operating across the same service stack.
- Searchresult: Dutch specialist agency focused on SEO, SEA, and data-driven performance marketing. Overlaps with Van Dyck Brown on search marketing and analytics-led campaign management.
- Greenhouse Group: Dutch digital performance marketing group offering SEO, SEA, social, and programmatic. A scale-up Dutch peer competing in the same mid-market segment.
- Hupside: Dutch digital marketing agency offering performance marketing, SEO, content, and recruitment marketing. Closely comparable in services and Dutch mid-market positioning.
- Adwise: Dutch digital marketing agency based in Eindhoven offering Google Ads, SEO, social, and CRO services. Closely comparable to Van Dyck Brown in size, geography, and full-funnel digital marketing focus.
Broad incumbents
- iO (formerly Intracto): Large Benelux digital agency offering end-to-end marketing, technology, and content services. A broader incumbent against which Van Dyck Brown competes for enterprise accounts.
- Dentsu Creative Netherlands: Dutch arm of the global Dentsu network offering advertising, media, and digital services. Represents a holding-company-style incumbent competing on enterprise pitches.
- Dept: Major global digital agency headquartered in the Netherlands with full-service marketing, engineering, and creative capabilities. Represents a much larger competitive incumbent.
- Valtech: Global digital agency with Dutch operations spanning marketing, data, and commerce. Comparable on the digital transformation and campaign execution axes, though significantly larger.
- Incubeta: International digital performance marketing agency with strong Dutch presence offering media, SEO, creative, and data services. Comparable on performance marketing and analytics but at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Van Dyck Brown social profiles
Digital presenceVan Dyck Brown compliance and trust
Trust signalCompliance5 records
Van Dyck Brown financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Dyck Brown leadership team
Management profileNumber of profiles
Profiles9 records
Van Dyck Brown subsidiaries and ownership
Company hierarchySubsidiaries1 record
Van Dyck Brown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Dyck Brown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Dyck Brown
What does Van Dyck Brown do?
Van Dyck Brown is a boutique online marketing agency that delivers measurable results through integrated digital marketing services including SEO, SEA, social advertising, email marketing, display/video advertising, content marketing, recruitment marketing, and employer branding. The agency also offers conversion rate optimization (CRO) and supports clients with a proprietary in-house reporting platform called PixelKitchen that consolidates cross-channel marketing data into a single dashboard.
Is Van Dyck Brown a public or private company?
Van Dyck Brown is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Van Dyck Brown founded?
Van Dyck Brown was founded in 2012. It employs 11 to 50 people.
Where is Van Dyck Brown based?
Van Dyck Brown is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Van Dyck Brown make money?
One revenue line is on record: digital Marketing Services.
Who are Van Dyck Brown's main competitors?
Direct peers on record are Happy Horizon, Searchresult, Greenhouse Group, Hupside and Adwise. Broad incumbents are iO (formerly Intracto), Dentsu Creative Netherlands, Dept, Valtech and Incubeta.
Does Van Dyck Brown have an API?
No public API is recorded for Van Dyck Brown.
What industry is Van Dyck Brown in?
Van Dyck Brown's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAF, Customer Journey Orchestration & Campaign Management, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 54181 and its SIC code is 7311.