What yellow lemon tree bv does

Yellow Lemon Tree BV is a Dutch private limited company operating a full-service creative web bureau from Eindhoven, Netherlands. Founded in 2003 and acquired by the Van Dyck Brown group in 2025, the company delivers an integrated portfolio of four service lines: Webdesign (custom website creation with strategy, UX/wireframing, UI design, and post-launch optimization), Webhosting (managed WordPress hosting with daily backups, security monitoring, and performance optimization across Basis, Business, and Dedicated tiers), Webupdates (a structured six-step WordPress core, theme, and plugin update methodology), and Content Creatie (creative content production including web copy, visuals, and video). Its technology stack centers on WordPress CMS with PHP, HTML, CSS, JavaScript, and Flutter, and since 2025 the company has formalized a specialization in artificial intelligence integration across its build, testing, and optimization workflows.

The company serves a horizontal mix of Dutch SMB customers and select enterprise accounts, with publicly displayed client logos spanning healthcare (Feiken, Amfors), automotive (Pon), manufacturing and tool management (Gereedschapbeheer, Anderstein), agriculture (KeyGene, Bosveld), optometry (Sandmann Optiek), transport (VDH Transport), fashion (DNA/LTB), and community/nonprofit (Baptist). Yellow Lemon Tree states a customer base of 100+ organizations served across all regions of the Netherlands, with over 20 years of operating history. Revenue is generated through a mix of one-time project fees for design and content work and recurring monthly subscriptions for hosting and maintenance contracts. Publicly disclosed hosting pricing ranges from €27.50 to €45 per month for entry and mid tiers, with dedicated infrastructure priced on request.

The go-to-market motion is sales-led and direct: the company sells exclusively through its own website contact forms, phone (a Dutch +31 number), and email, with all custom design and content services priced on a quote basis following consultation. Distribution is single-country domestic, with no evidence of international expansion. Marketing channels are limited to the company website (content and case studies), LinkedIn organic presence, and SEO/organic search. The team consists of approximately five visible members covering WordPress development, UX/AI design, online marketing, campaign direction, and finance, with active recruitment for a Full-Stack WordPress Developer indicating capacity expansion. The company is privately held with no disclosed funding rounds, valuation, or revenue figures, and operates as a subsidiary of the Van Dyck Brown strategic operating group following the 2025 acquisition.

Name

yellow lemon tree bv

Legal name

Yellow Lemon Tree BV

Website

https://yellowlemontree.nl

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Yellow Lemon Tree BV is a Dutch full-service creative web agency in Eindhoven offering web design, managed WordPress hosting, structured maintenance updates, and content creation to SMB and select enterprise clients across the Netherlands. Since 2025, it has operated as a subsidiary of the Van Dyck Brown group with an AI specialization.

Ownership category

akta.pro rank

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Webdesign Services: Custom website and webshop design services, including visual design and technical implementation. One-time project-based revenue with potential ongoing maintenance contracts.
2. Webhosting Services: Reliable and secure web hosting with technical monitoring, security, backups, and ongoing maintenance. Recurring monthly revenue from subscription plans.
3. Web Updates & Maintenance: Regular WordPress, theme, and plugin updates to keep websites secure and performant. Ongoing service revenue from maintenance contracts.
4. Content Creation: Creative content creation for websites and online campaigns including texts, visuals, and video content.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Yellow Lemon Tree is a full-service creative digital agency that designs, builds, hosts, maintains, and creates content for WordPress websites for Dutch businesses. Its bundled offerings cover end-to-end website delivery — from strategy and UX/UI design through managed hosting, recurring WordPress core/theme/plugin updates, and creative content production for online campaigns. Since 2025, the company has added a specialization in artificial intelligence integration across its build, test, and optimization workflows.

Product overview

Yellow Lemon Tree is a full-service creative digital agency offering a unified portfolio of four interconnected services: Webdesign (custom website creation), Webhosting (managed server infrastructure), Webupdates (WordPress maintenance and security updates), and Content Creatie (creative content production for websites and campaigns). The services are designed to work together — the agency designs and builds websites, hosts them on its own managed infrastructure, maintains and updates them over time, and produces the content that populates them. Since 2025, Yellow Lemon Tree has been part of Van Dyck Brown and has expanded its specialization to include artificial intelligence integration across its service lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign Custom creative web design service that combines strategy, UX/wireframing, UI design, and post-launch optimization to deliver modern, conversion-focused websites tailored to each client's brand.
• Webhosting Reliable and secure web hosting with technical monitoring, daily backups, security measures, performance optimization, and fully managed technical administration. Available in three tiers — Basis (2 GB, €27.50/month), Business (3.5 GB, €45/month), and Dedicated (on request).
• Webupdates WordPress maintenance and update service that keeps WordPress core, themes, and plugins current via a six-step process: backup, compatibility check, update execution, thorough testing, security optimization, and post-update reporting.
• Content Creatie Creative content creation for websites and online campaigns, including web copy, visual content, and video content aimed at strengthening online presence and reaching target audiences effectively.

Quantifiable outcome

• 100+ customers served

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• Van Dyck BrowncoreOthers · 1 January 2025Yellow Lemon Tree was acquired by Van Dyck Brown in 2025. Yellow Lemon Tree is now part of the Van Dyck Brown group, offering webdesign, webhosting, webupdates and a specialization in artificial intelligence. This acquisition provides Yellow Lemon Tree with additional resources and expertise within a larger digital agency group.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Qlic: Dutch digital agency providing web design, hosting, and online marketing services to Dutch SMBs and enterprises. Directly comparable bundled service offering.
• Tam Tam: Dutch full-service digital agency based in Amsterdam providing web design, content creation, and digital marketing services to Dutch SMB and enterprise clients. Closely comparable service mix and target market to Yellow Lemon Tree.
• Webreus: Dutch hosting provider offering managed WordPress hosting and website services to Dutch SMBs. Comparable subscription hosting and managed services to Yellow Lemon Tree's hosting offering.
• B Brave: Dutch digital agency offering web design, development, and digital marketing services to Dutch business customers. Comparable service portfolio and target SMB segment to Yellow Lemon Tree.
• Mijndomein: Dutch domain and hosting provider offering website infrastructure to small businesses in the Netherlands. Comparable recurring hosting subscription revenue model and SMB target market.
• OrangeValley: Dutch digital agency specializing in web development, WordPress, hosting-adjacent services, and online marketing for Dutch SMBs. Direct peer in the same Dutch WordPress/web design segment.

Broad incumbents

• Dept Agency: Large Dutch-headquartered digital agency offering web design, development, hosting-related services, and content creation across EMEA. Overlaps directly with Yellow Lemon Tree's web design and managed services portfolio, but operates at significantly larger scale and breadth.
• Van Dyck Brown: Parent company of Yellow Lemon Tree since 2025, a Dutch creative agency group. Comparable service portfolio (web design, AI, digital communication) and identical Dutch market focus, but at a larger operating scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yellow-lemon-tree

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yellow lemon tree bv