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Schmidt Peterson Motorsports

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uuid003eqfm

Namestring
Schmidt Peterson Motorsports
Websiteurl
spmindycar.com
Company typeenum
Private
Founded yearint
2001
Descriptiontext

Schmidt Peterson Motorsports, operating under the full legal name Schmidt Peterson Hamilton Motorsports, is a privately-held American auto racing team based in Indianapolis, Indiana. Founded in 2001, the team competes in the IndyCar Series, the premier open-wheel category in North America, and the developmental Indy Lights series. Per its firmographic record, the team is a small for-profit private entity with 1-10 employees, consistent with the lean operational footprint typical of independent IndyCar entrants that depend on a core engineering and management crew supplemented by event-based race staff.

The team's public web presence is maintained at spmindycar.com, the official domain listed in the firmographic record. However, the aggregated scraped content captured at that domain describes an unrelated Australian online casino platform branded as Mafia Casino, including its game library, payment partners, and welcome bonus mechanics. This indicates that the domain either has been sold, parked, or repurposed since the firmographic record was last verified, and means that no first-party operational, technical, sponsorship, or financial content about the racing team itself was available in the aggregated input. All technology, GTM, partnership, customer-segment, and revenue-model data in the source set pertains to that casino entity and is not attributable to Schmidt Peterson Motorsports.

Given the absence of substantive racing-team data in the input, the analytical picture is necessarily thin: a long-standing, small, privately-held Indianapolis-based IndyCar/Indy Lights entrant with no disclosed revenue, sponsors, partnerships, headcount trends, race results, or strategic activity in the source material.

Short descriptiontext

Schmidt Peterson Motorsports is a privately-held IndyCar and Indy Lights racing team based in Indianapolis, Indiana, founded in 2001. The team competes in open-wheel motorsport with a small operational staff of under ten employees.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersIndianapolis, United States
HQ citystring
Indianapolis
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
indycar racing team, motorsports competition, auto racing series, indy lights racing, professional motorsports
Industry1 code
1Motorsports Teams & Entrants (Factory & Independent)
CodeMPAKAGABPrimaryYes
NAICS code1 code
  • Racetracks711212
SIC code1 code
  • Services-Racing, Including Track Operation7948
Product category
Motorsports Racing
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Casino Gaming Revenue
TypeTransaction Fee
Description

Revenue generated from casino gaming operations including pokies, table games, live casino, and jackpot games. Players wager real money on games with house edge generating revenue.

spmindycar.com
2Welcome Bonus Cost Recovery
TypeTransaction Fee
Description

Attracts new players with deposit match bonuses and free spins; player deposits and subsequent wagering generate revenue that offset bonus costs over time

spmindycar.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Pricing details1 tier
1Pay-per-play gaming model with welcome bonus for new Australian players
ModelUsage-basedBilling cadencePay-as-you-go
Notes

Players deposit funds and wager on games. Welcome offer: 100% match up to $750 AUD on first deposit, minimum $10 AUD, plus 200 free spins on selected pokies.

spmindycar.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Schmidt Peterson Motorsports is a professional auto racing team that competes in the IndyCar Series and Indy Lights. The team fields cars in open-wheel racing competitions across these two professional motorsports categories.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1IndyCar Series Racing
CategoryMotorsports Racing
2Indy Lights Racing
CategoryMotorsports Racing
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
1NetEnt
Strategic tierCoreTypeTechnology or Integration
Description

Game content provider supplying popular online slot titles including Book of Dead, Starburst, and Gonzo's Quest to the platform's game library.

2Pragmatic Play
Strategic tierCoreTypeTechnology or Integration
Description

Game content provider supplying a wide range of online slot games and live casino content to the platform.

3Evolution Gaming
Strategic tierCoreTypeTechnology or Integration
Description

Live casino provider streaming professional dealers for roulette, blackjack, baccarat, and game shows including Crazy Time and Monopoly Live.

4Microgaming
Strategic tierCoreTypeTechnology or Integration
Description

Game content provider supplying casino titles including the progressive jackpot Mega Moolah and other slot games.

Peers10 records
1A.J. Foyt Racing
TypeDirect peer
Description

Long-standing IndyCar team. Direct peer as an IndyCar entrant; comparable in scale and structure to a smaller independent team operating in the series.

2Meyer Shank Racing
TypeDirect peer
Description

IndyCar team that has expanded from sports car racing into full-time IndyCar competition. Direct peer as a multi-series team operating in IndyCar with comparable operational scale.

3Andretti Autosport
TypeDirect peer
Description

Multi-car IndyCar (and previously Indy Lights) team based in Indianapolis. Directly comparable as a fellow IndyCar entrant with both premier and developmental series operations and a similar Indianapolis operational footprint.

4Chip Ganassi Racing
TypeDirect peer
Description

Established IndyCar team fielding multiple cars. Direct peer based on shared IndyCar Series participation, multi-car structure, and Indianapolis operational base.

5Dale Coyne Racing
TypeDirect peer
Description

Independent IndyCar team that has historically fielded multiple entries. Direct peer as a smaller independent IndyCar entrant with a similar operational model.

6Dreyer & Reinbold Racing
TypeDirect peer
Description

Indianapolis-based IndyCar team that has run part-time and full-time entries. Direct peer as a fellow IndyCar entrant with a similar Indianapolis footprint and independent operating model.

7Rahal Letterman Lanigan Racing
TypeDirect peer
Description

Multi-car IndyCar team based in Indianapolis. Directly comparable as a fellow IndyCar entrant with a similar operational footprint and sponsor-driven business model.

8Ed Carpenter Racing
TypeDirect peer
Description

Independent IndyCar team fielding entries. Direct peer as a smaller-scale IndyCar entrant with comparable operational and competitive dynamics.

9Arrow McLaren
TypeDirect peer
Description

IndyCar team that runs multiple Chevrolet-powered entries. Direct peer as an IndyCar entrant, with comparable technical structure and Indianapolis operations.

10Team Penske
TypeDirect peer
Description

Premier IndyCar team operating multiple full-time entries. Direct peer as an IndyCar entrant; compares on series participation, sponsor model, and Indianapolis-area operational base.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights3 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Schmidt Peterson Motorsports

Motorsports Racingspmindycar.com

Schmidt Peterson Motorsports is a privately-held IndyCar and Indy Lights racing team based in Indianapolis, Indiana, founded in 2001. The team competes in open-wheel motorsport with a small operational staff of under ten employees.

What Schmidt Peterson Motorsports does

Schmidt Peterson Motorsports, operating under the full legal name Schmidt Peterson Hamilton Motorsports, is a privately-held American auto racing team based in Indianapolis, Indiana. Founded in 2001, the team competes in the IndyCar Series, the premier open-wheel category in North America, and the developmental Indy Lights series. Per its firmographic record, the team is a small for-profit private entity with 1-10 employees, consistent with the lean operational footprint typical of independent IndyCar entrants that depend on a core engineering and management crew supplemented by event-based race staff.

The team's public web presence is maintained at spmindycar.com, the official domain listed in the firmographic record. However, the aggregated scraped content captured at that domain describes an unrelated Australian online casino platform branded as Mafia Casino, including its game library, payment partners, and welcome bonus mechanics. This indicates that the domain either has been sold, parked, or repurposed since the firmographic record was last verified, and means that no first-party operational, technical, sponsorship, or financial content about the racing team itself was available in the aggregated input. All technology, GTM, partnership, customer-segment, and revenue-model data in the source set pertains to that casino entity and is not attributable to Schmidt Peterson Motorsports.

Given the absence of substantive racing-team data in the input, the analytical picture is necessarily thin: a long-standing, small, privately-held Indianapolis-based IndyCar/Indy Lights entrant with no disclosed revenue, sponsors, partnerships, headcount trends, race results, or strategic activity in the source material.

Schmidt Peterson Motorsports firmographics

Firmographics
Name
Schmidt Peterson Motorsports
Website
https://spmindycar.com
Company type
Private
Founded year
2001
Operating status
Operating
Headcount range
1–10 employees
Short description
Schmidt Peterson Motorsports is a privately-held IndyCar and Indy Lights racing team based in Indianapolis, Indiana, founded in 2001. The team competes in open-wheel motorsport with a small operational staff of under ten employees.
Ownership category
akta.pro rank

Schmidt Peterson Motorsports industry classification

Industry
Product category
Motorsports Racing
NAICS
Racetracks (711212)
SIC
Services-Racing, Including Track Operation (7948)
akta.pro primary industry
Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

  • Indycar racing team
  • Motorsports competition
  • Auto racing series
  • Indy lights racing
  • Professional motorsports

Where Schmidt Peterson Motorsports is headquartered

Location

Headquarters

HQ city
Indianapolis
HQ country
United States
HQ region
North America

Markets served

Schmidt Peterson Motorsports business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

  1. Casino Gaming Revenue: Revenue generated from casino gaming operations including pokies, table games, live casino, and jackpot games. Players wager real money on games with house edge generating revenue.
  2. Welcome Bonus Cost Recovery: Attracts new players with deposit match bonuses and free spins; player deposits and subsequent wagering generate revenue that offset bonus costs over time

Pricing tiers

ModelBillingPrice
Usage-basedPay-as-you-goPay-per-play gaming model with welcome bonus for new Australian players

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Schmidt Peterson Motorsports product offering

Product offering

Core offering

Schmidt Peterson Motorsports is a professional auto racing team that competes in the IndyCar Series and Indy Lights. The team fields cars in open-wheel racing competitions across these two professional motorsports categories.

Differentiator

Problem solved

Functional benefit

Products and services

  • IndyCar Series Racing
  • Indy Lights Racing

Companies that use Schmidt Peterson Motorsports

Customer profile

Segments1 record

Ideal customer profiles1 record

Schmidt Peterson Motorsports technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Schmidt Peterson Motorsports partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

  • NetEntcoreTechnology or IntegrationGame content provider supplying popular online slot titles including Book of Dead, Starburst, and Gonzo's Quest to the platform's game library.
  • Pragmatic PlaycoreTechnology or IntegrationGame content provider supplying a wide range of online slot games and live casino content to the platform.
  • Evolution GamingcoreTechnology or IntegrationLive casino provider streaming professional dealers for roulette, blackjack, baccarat, and game shows including Crazy Time and Monopoly Live.
  • MicrogamingcoreTechnology or IntegrationGame content provider supplying casino titles including the progressive jackpot Mega Moolah and other slot games.

Scale indicators3 records

Schmidt Peterson Motorsports competitors and assessment

Company assessment

Direct peers

  • A.J. Foyt Racing: Long-standing IndyCar team. Direct peer as an IndyCar entrant; comparable in scale and structure to a smaller independent team operating in the series.
  • Meyer Shank Racing: IndyCar team that has expanded from sports car racing into full-time IndyCar competition. Direct peer as a multi-series team operating in IndyCar with comparable operational scale.
  • Andretti Autosport: Multi-car IndyCar (and previously Indy Lights) team based in Indianapolis. Directly comparable as a fellow IndyCar entrant with both premier and developmental series operations and a similar Indianapolis operational footprint.
  • Chip Ganassi Racing: Established IndyCar team fielding multiple cars. Direct peer based on shared IndyCar Series participation, multi-car structure, and Indianapolis operational base.
  • Dale Coyne Racing: Independent IndyCar team that has historically fielded multiple entries. Direct peer as a smaller independent IndyCar entrant with a similar operational model.
  • Dreyer & Reinbold Racing: Indianapolis-based IndyCar team that has run part-time and full-time entries. Direct peer as a fellow IndyCar entrant with a similar Indianapolis footprint and independent operating model.
  • Rahal Letterman Lanigan Racing: Multi-car IndyCar team based in Indianapolis. Directly comparable as a fellow IndyCar entrant with a similar operational footprint and sponsor-driven business model.
  • Ed Carpenter Racing: Independent IndyCar team fielding entries. Direct peer as a smaller-scale IndyCar entrant with comparable operational and competitive dynamics.
  • Arrow McLaren: IndyCar team that runs multiple Chevrolet-powered entries. Direct peer as an IndyCar entrant, with comparable technical structure and Indianapolis operations.
  • Team Penske: Premier IndyCar team operating multiple full-time entries. Direct peer as an IndyCar entrant; compares on series participation, sponsor model, and Indianapolis-area operational base.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

Schmidt Peterson Motorsports social profiles

Digital presence

Schmidt Peterson Motorsports financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Schmidt Peterson Motorsports leadership team

Management profile

Number of profiles

Schmidt Peterson Motorsports funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Schmidt Peterson Motorsports M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmidt Peterson Motorsports

What does Schmidt Peterson Motorsports do?

Schmidt Peterson Motorsports is a professional auto racing team that competes in the IndyCar Series and Indy Lights. The team fields cars in open-wheel racing competitions across these two professional motorsports categories.

When was Schmidt Peterson Motorsports founded?

Schmidt Peterson Motorsports was founded in 2001. It employs 1 to 10 people.

Where is Schmidt Peterson Motorsports based?

Schmidt Peterson Motorsports is headquartered in Indianapolis, United States, in the North America region.

How does Schmidt Peterson Motorsports make money?

Two revenue lines are on record. Casino Gaming Revenue is the primary driver. The others are welcome Bonus Cost Recovery.

Who are Schmidt Peterson Motorsports's main competitors?

Direct peers on record are A.J. Foyt Racing, Meyer Shank Racing, Andretti Autosport, Chip Ganassi Racing, Dale Coyne Racing, Dreyer & Reinbold Racing, Rahal Letterman Lanigan Racing, Ed Carpenter Racing, Arrow McLaren and Team Penske.

Does Schmidt Peterson Motorsports have an API?

No public API is recorded for Schmidt Peterson Motorsports.

What industry is Schmidt Peterson Motorsports in?

Schmidt Peterson Motorsports's product category is Motorsports Racing. Its primary akta.pro industry code is MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent). Its NAICS code is 711212 and its SIC code is 7948.

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Live signals
Business InsiderF1 driver Ericsson moving to IndyCar with Schmidt PetersonSauber Formula One driver Marcus Ericsson will transition to IndyCar in 2019 with Schmidt Peterson Motorsports, piloting the No. 7 Honda. The team will retain a seat for injured driver Robert Wickens, who is paralyzed from the chest down after an August crash.PR NewswireSchmidt Peterson Motorsports and GEARWRENCH® Announce AlignmentOn May 9, 2018, Schmidt Peterson Motorsports announced a multi-year partnership with GEARWRENCH, making the hand tool brand from Apex Tool Group the Official Hand Tool partner and presenting sponsor of the team's Indianapolis Motor Speedway garage design. GEARWRENCH tools will be used by the team's 20 technicians, with both organizations expressing enthusiasm for the collaboration's potential. The team will next compete in the INDYCAR Grand Prix later that week at Indianapolis Motor Speedway.PR NewswireCelebrities Race to the Verizon IndyCar Series' Toyota Grand Prix of Long BeachThe Verizon IndyCar Series held the 43rd Toyota Grand Prix of Long Beach street race on April 9, 2017, featuring celebrity attendance from entertainment, sports, and social media. James Hinchcliffe of Schmidt Peterson Motorsports won the race, while notable attendees included actress Chloe Grace Moretz, NFL player Julian Edelman, and various other celebrities who took rides with Mario Andretti in two-seat Indy cars. The event also included celebrity guests of other drivers such as Marco Andretti and Conor Daly, with Disney's Mickey Mouse waving the starting flag.PR NewswireEl "Alcalde de Hinchtown" domina en Long BeachJames Hinchcliffe won the Toyota Grand Prix of Long Beach on April 9, 2017, dominating the final 22 laps after executing a strategic pit stop that gave him the lead on lap 56. This was Hinchcliffe's fifth career Verizon IndyCar Series victory and his first of the 2017 season, with the Arrow Schmidt Peterson Motorsports driver finishing 1.4 seconds ahead of Sebastien Bourdais in a Honda. The race saw multiple mechanical retirements affect several Honda drivers, including early leader Alexander Rossi and Ryan Hunter-Reay, while Bourdais continued to lead the championship points after his second-place finish.PR NewswireLincoln Tech, Schmidt Peterson Motorsports Send Automotive Student to Grand Prix of Long BeachLincoln Technical Institute is sending Tyler Crist, a student from its Denver campus, to participate with Schmidt Peterson Motorsports at the Verizon IndyCar Series event in Long Beach as part of a season-long sponsorship and mentorship program. This is the first of six students to be selected this season to work as team members during race weekends with full pit and garage access. The sponsorship features the No. 5 Arrow Electronics Honda driven by James Hinchcliffe, with students also meeting Hinchcliffe and team co-owner Sam Schmidt.PR NewswireLincoln Tech Announces Sponsorship of Schmidt Peterson Motorsports in 2017Lincoln Technical Institute (NASDAQ: LINC) announced it will be an associate sponsor of Schmidt Peterson Motorsports for the 2017 Verizon IndyCar Series season, sponsoring the No. 5 Arrow Electronics Honda driven by James Hinchcliffe. The partnership includes a Mentor Program where Lincoln Tech will select one student and instructor for each of six races between April 9 and June 10, providing them full pit access, team meeting attendance, and mentorship opportunities with the racing team. CEO Scott Shaw stated the sponsorship aligns with Lincoln Tech's goal of instilling perseverance and professionalism in students, while SPM General Manager Piers Phillips said the arrangement provides access to fresh talent and strengthens their program.PR NewswirePalm Beach Driving Club TM se une con Oriol Servia para la 100a edición de las 500 Millas de IndianapolisIRG Sports + Entertainment (IRGSE) and Palm Beach Driving Club (PBDC) announced a partnership with IndyCar driver Oriol Servià for the 100th edition of the Indianapolis 500 Mile Race, scheduled for May 29, 2016. Servià will drive the Honda No. 77 for Schmidt Peterson Motorsports, having qualified in the 10th position. PBDC, an exclusive private members club at Palm Beach International Raceway in Jupiter, Florida, will be featured on Servià's helmet designed by Troy Lee for the historic race.PR NewswirePalm Beach Driving Club Joins Oriol Servia for the 100th Running of the Indianapolis 500IRG Sports + Entertainment and Palm Beach Driving Club announced a partnership with Verizon IndyCar Series driver Oriol Servia for the 100th running of the Indianapolis 500, with Servia piloting the No. 77 Honda for Schmidt Peterson Motorsports. Servia qualified in the 10th position for the May 29 race at Indianapolis Motor Speedway, and PBDC branding will appear on his helmet designed by Troy Lee. The partnership is part of IRGSE's expansion initiatives into mainstream major league motorsports, with PBDC currently undergoing multi-year capital improvements at Palm Beach International Raceway in Jupiter, Florida.