What Dreyer & Reinbold Racing does

Dreyer & Reinbold Racing (DRR) is a privately held motorsports racing team founded in 1999 by Indianapolis car dealer Dennis Reinbold and Chicago businessman Eric De Bord. Headquartered in Carmel, Indiana, with 11-50 employees, the team competes in the NTT IndyCar Series—focused on the Indianapolis 500—and in the Nitrocross (formerly Nitro Rallycross) series. The organization is an extension of a roughly 100-year family racing legacy: Dennis Reinbold's grandfather Floyd "Pop" Dreyer was a mechanic on the Duesenberg team in the 1920s and built Indy 500 cars in the 1930s. DRR has qualified 52+ drivers for the Indy 500 and captured its first IndyCar win in 2000 with Robbie Buhl at Walt Disney World Speedway.

DRR fields Dallara chassis powered by Chevrolet engines with Firestone tires in IndyCar competition and campaigns Dodge Hornet R/T FC1-X electric-powered race cars in Nitrocross Group E. The team partners operationally with Cusick Motorsports for two-car Indy 500 entries and with Sweden-based JC Raceteknik for the Nitrocross FC1-X program. Corporate sponsorships are the primary revenue stream: primary partners (ARCO, Kingspan, INVST, Wedbush Securities) fund specific car entries, while associate partners (WIX Filters, SalesAi, Monster Energy, We The People Holsters, Savage for Him, Eight Eleven) provide additional support. Sponsorship deals are custom-negotiated based on car entry placement, branding, hospitality, and event activation rights at events such as the Indianapolis 500 and Nitrocross rounds.

The team's go-to-market is event-driven, cultivating B2B sponsorship relationships through industry connections, track-side hospitality, and demonstrated on-track performance. DRR has won the Nitro Rallycross Team Championship (2022-23), Nitrocross Team Championship (2023-24), and the 2016 GRC Lites Team Championship. The company is privately held with no documented outside funding rounds, parent company, or institutional investment; Dennis Reinbold remains team owner. Most recently, DRR secured ARCO and Kingspan as primary co-sponsors for Conor Daly's No. 23 entry at the 2026 Indianapolis 500 and retained INVST on Jack Harvey's No. 24 entry, while also navigating a post-qualifying technical penalty on the No. 24 car at the same event.

Name

Dreyer & Reinbold Racing

Legal name

Dreyer & Reinbold Racing

Website

https://dreyerreinboldracing.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Dreyer & Reinbold Racing is a private Carmel, Indiana motorsports team that fields Dallara/Chevrolet IndyCar entries and Dodge FC1-X Nitrocross cars, generating revenue primarily through corporate sponsorships at events like the Indianapolis 500.

Ownership category

akta.pro rank

Product category

Professional motorsports racing services

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Professional IndyCar racing team
• Motorsports sponsorship marketing
• Indianapolis 500 racing services
• Nitrocross Group E racing
• Corporate racing sponsorship platform

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Sponsorship Revenue: DRR generates revenue primarily through sponsorship agreements with corporate partners who fund car entries, receive branding on race cars, and gain marketing exposure at major racing events including the Indianapolis 500 and Nitrocross series. Partners include ARCO, Kingspan, INVST, Wedbush Securities, and others.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dreyer & Reinbold Racing operates a professional motorsports racing team that fields IndyCar entries (Dallara chassis with Chevrolet engines and Firestone tires) in the NTT IndyCar Series with primary focus on the Indianapolis 500. The team also campaigns Dodge Hornet R/T FC1-X electric-powered race cars in the Nitrocross Group E class. DRR sells high-visibility sponsorship packages to corporate partners, including car branding, hospitality, and marketing activation rights at major racing events.

Product overview

Dreyer & Reinbold Racing (DRR) is a motorsports racing team that competes primarily in the NTT IndyCar Series (with focus on the Indianapolis 500) and the Nitrocross series. The company fields IndyCar entries (Dallara chassis with Chevrolet engines and Firestone tires) for professional drivers and operates in partnership with Cusick Motorsports for certain Indy 500 programs. DRR also campaigns vehicles in the Nitrocross (formerly Nitro Rallycross) series, including FC1-X electric-powered race cars. The organization does not offer a software product or platform but rather racing services and competitive racing participation.

Differentiator

Problem solved

Functional benefit

Products and services

• NTT IndyCar Series Racing Entries (Indianapolis 500) Professional IndyCar race entries fielded under the DRR banner in the NTT IndyCar Series, headlined by participation in the Indianapolis 500 with Dallara chassis, Chevrolet engines, and Firestone tires. Targeted at corporate primary and associate sponsors seeking high-visibility branding, hospitality, and marketing activation at iconic American racing venues. Car Nos. 23 and 24 are operated, including in partnership with Cusick Motorsports.
• Nitrocross Group E Racing Program Professional rallycross racing program campaigned in the Nitrocross (formerly Nitro Rallycross) Group E class with Dodge Hornet R/T FC1-X electric-powered race cars, in partnership with Sweden's JC Raceteknik. Targeted at series teams and corporate sponsors seeking a rallycross platform with championship-level competitiveness.
• Corporate Sponsorship Packages Custom negotiated sponsorship arrangements sold to corporate partners, providing car branding placement, hospitality access, and marketing activation rights tied to specific car entries (e.g., No. 23 and No. 24) and racing series. Tiered across primary sponsors (ARCO, Kingspan, INVST, Wedbush Securities) and associate partners (WIX Filters, SalesAi). Targeted at enterprises seeking motorsports marketing exposure.

Quantifiable outcome

• Successfully qualified 52 drivers for the Indy 500 in team history

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered primary, core, minor and associate.

• ARCOprimaryGTM or Marketing Partner · 6 April 2026ARCO, a leading U.S. fuel brand providing TOP TIER gasoline, partnered with DRR to sponsor Conor Daly in the No. 23 DRR Chevrolet at the 2026 Indianapolis 500. Daly serves as an ARCO Brand Ambassador. ARCO is a national fuel brand with locations across the United States.
• KingspanprimaryGTM or Marketing Partner · 6 April 2026Kingspan, a worldwide leader in high-performance building materials with 29,000 employees across 80+ countries and 278 manufacturing sites, partnered with DRR for the No. 23 entry with Conor Daly at the 2026 Indy 500. Kingspan operates 32 facilities across 17 U.S. states.
• Cusick MotorsportscoreStrategic or Co-development Partner · 25 May 2025Cusick Motorsports, a motorsports organization founded by Don Cusick, partners with DRR to field entries at the Indianapolis 500. The partnership combines corporate and motorsports expertise, with Cusick Motorsports developing B2B opportunities through race day experiences. The team works together on car entries for drivers including Ryan Hunter-Reay and Jack Harvey.
• Wedbush SecuritiesprimaryGTM or Marketing Partner · 25 May 2025Wedbush Securities, a financial services leader, partnered with DRR/Cusick Motorsports as primary sponsor for Ryan Hunter-Reay in the No. 23 entry at the 2025 Indianapolis 500. Gary Wedbush represented the firm at race events.
• SalesAiminorGTM or Marketing Partner · 18 March 2025SalesAi, an Indianapolis-based SaaS company revolutionizing business growth through AI agents, partnered with INVST for the No. 24 entry with Jack Harvey at the 2025 Indy 500. SalesAi works closely with primary partner INVST in various business elements.
• INVSTprimaryGTM or Marketing Partner · 24 September 2024INVST, an Indianapolis-based full-service wealth building and financial assistance company and independent Registered Investment Advisory (RIA) with clients in over 40 states and offices in Indiana, Florida, New Jersey and New York City, partnered with DRR as primary partner for Jack Harvey's No. 24 entry. INVST made its Indy 500 debut in 2024 with Harvey.
• WIX FiltersassociateGTM or Marketing Partner · 9 May 2024WIX Filters, an automotive filtration products company, was announced as an associate partner for DRR/Cusick Motorsports in the Indianapolis 500, providing filtration components for the racing vehicles.
• Monster EnergyminorGTM or Marketing Partner · 31 October 2023Monster Energy partnered with DRR JC for Nitrocross, supporting champion drivers Andreas Bakkerud and Robin Larsson in the FC1-X program.
• We The People HolstersminorGTM or Marketing Partner · 12 June 2023We The People Holsters joined as a partner for Conor Daly's Nitrocross entry, supporting the DRR JC team with quality holster products.
• Savage for HimminorGTM or Marketing Partner · 12 June 2023Savage for Him, offering eco-friendly laundry detergents and dryer sheets, partnered with DRR JC for Conor Daly's Nitrocross participation.
• Eight ElevenminorGTM or Marketing Partner · 12 June 2023Eight Eleven, an Indianapolis-based company matching IT talent and experts in accounting, finance, legal, marketing/creative, and human resources, partnered with DRR JC for Conor Daly's Nitrocross entry.
• JC RaceteknikcoreStrategic or Co-development Partner · 6 June 2023JC Raceteknik, a professional rallycross team based in Sweden, partnered with DRR to campaign four FC1-X cars for the 2022-23 Nitro Rallycross Series and continues partnership into 2023-24 and 2024-25 seasons with Dodge Hornet R/T FC1-X electric-powered race cars in Group E class.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dale Coyne Racing: Long-running independent IndyCar team that fields entries with varying sponsor configurations race-to-race. Similar to DRR in scale, independent ownership, and reliance on a sponsor pipeline to put cars on the grid.
• Meyer Shank Racing: Independent IndyCar team running select full-season entries and a strong Indy 500 program with similar sponsor-driven economics. Comparable to DRR as a smaller independent competing against larger factory teams.
• Ed Carpenter Racing: Independent, owner-operator IndyCar team focused heavily on the Indy 500 with a similar lean headcount and sponsorship-driven revenue model. Closely matches DRR's structure, scale, and Indy 500-centric calendar.
• A.J. Foyt Enterprises: Long-standing, family-legacy IndyCar team fielding multiple entries at the Indy 500 with a similar small-to-mid-size operational footprint. Highly comparable to DRR on customer base (B2B sponsors), event focus (Indy 500 + selective IndyCar schedule), and legacy-driven brand.
• Rahal Letterman Lanigan Racing: Mid-size multi-car IndyCar team that competes at the Indy 500 with B2B sponsorship partnerships. Comparable to DRR on series participation, sponsorship GTM, and Indy 500 prioritization, though typically operates a larger full-season program.
• Olsbergs MSE: Swedish rallycross team competing in Nitrocross Group E with FC1-X cars, comparable to DRR/JC Raceteknik in series, vehicle platform, and championship-level performance. Closest direct comparable on the Nitrocross side of DRR's business.

Broad incumbents

• Arrow McLaren: IndyCar team owned by the McLaren Group with multi-car entries at the Indy 500. Direct competitor to DRR on track, with substantially larger commercial and technical resources.
• Chip Ganassi Racing: Major IndyCar team and one of the series' benchmark operations, competing at the Indy 500 with multiple entries. Overlaps with DRR in series participation but operates at significantly greater scale, headcount, and sponsor roster depth.
• Andretti Autosport: Large, established multi-car IndyCar operation with deep sponsorship relationships and global brand partnerships. Competes against DRR directly at the Indy 500 but operates at materially larger scale and full-season cadence.

Emerging players

• Vermont SportCar: U.S.-based rallycross team competing in Nitrocross with electric and combustion programs. Comparable to DRR as a smaller, independent outfit competing in the same Nitrocross championship structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/DreyerReinbold
• Facebookfacebook.com/DreyerReinboldRacing
• Instagraminstagram.com/dreyerreinboldracing
• LinkedInlinkedin.com/company/dreyer-reinbold-racing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dreyer & Reinbold Racing