Carlton Atlantic Travel & Event

What Carlton Atlantic Travel & Event does

Carlton Atlantic Travel & Events Ltd, doing business as CAT Events, is a privately-held UK corporate event management company headquartered in Gloucester at 45-47 Longsmith Street. The firm organises and delivers incentive travel programmes, conferences, exhibitions, roadshows, team building events, and related web/graphic design services for enterprise corporate clients. Documented engagements span large multi-destination programmes including a FIFA World Cup Finals experience in Brazil for over 400 guests from 47 nationalities across four cities, a Caribbean cruise for 225 guests aboard the MS Allure of the Seas, and incentive trips to Mauritius for 200+ Caterpillar sales executives. Named enterprise clients include BT, Caterpillar, NatWest, Philips, and Wolseley, indicating a horizontal B2B segment focus across multiple industries rather than vertical specialisation.

The company's service portfolio is built around four core lines — Incentive Travel & Motivational Events, Conferences & Exhibitions, Team Building & Activity Days, and supporting Web & Graphic Design — delivered as a full-service bundle covering flight logistics, accommodation, venue selection, activity design, on-ground support, and delegate registration. The firm operates a project-based professional services revenue model with quote-based pricing dependent on event scope, destination, attendee count, and service complexity, and is ATOL protected (number 5361) by the UK Civil Aviation Authority, providing regulated financial protection for clients booking air-inclusive programmes. No proprietary technology platform, AI/ML capability, app, API, or software product is disclosed; delivery is human- and supplier-orchestrated. The GTM motion is enterprise field sales via consultative direct outreach, supplemented by a corporate website, client login portal, and portfolio of case studies.

The business is small (11-50 employees per firmographics), privately held with no disclosed investors, parent company, funding history, or M&A activity. Geographic reach is global by claim and evidenced through programmes in Brazil, Caribbean, Mauritius, Argentina, Seychelles, Mexico, Sardinia, and Cape Town, though all delivery is coordinated from the single Gloucester headquarters. There are no disclosed leadership bios, no recent strategic transactions, and no public financial data.

Name

Carlton Atlantic Travel & Event

Legal name

Carlton Atlantic Travel & Events Ltd

Website

https://catevents.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CAT Events is a UK-based corporate event management firm (Carlton Atlantic Travel & Events Ltd) that designs and delivers incentive travel, conferences, exhibitions, and team building programmes for enterprise clients worldwide.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Retreats, Team-Building & Offsite Experiences (THAHAIAH)

akta.pro secondary industry

HR Events: Onboarding, Engagement & Culture Programs (THAHAIAF)

Keywords

• Corporate event management
• Incentive travel services
• Team building events
• Conference organization
• Corporate travel planning

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Event Management Services: Professional services fees for organizing and managing corporate incentive travel, conferences, exhibitions, and team building events. Revenue derived from project-based engagements with corporate clients, typically sized based on event scope, number of attendees, destination complexity, and service level requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

CAT Events is a UK-based corporate event management company that organizes end-to-end incentive travel programmes, conferences, exhibitions, product launches, and team building events for enterprise clients. Its offering spans flight logistics, accommodation booking, venue selection, activity design, on-site coordination, and supporting event web and graphic design. The company delivers destination-based programmes globally, including multi-city international events such as a FIFA World Cup Finals programme in Brazil for 400+ guests from 47 nationalities.

Product overview

Carlton Atlantic Travel & Events (CAT Events) is a corporate events and incentive travel company offering a portfolio of integrated services. The core offering comprises four main service lines: Incentive Travel & Motivational Events, Conferences & Exhibitions, Team Building & Activity Days, and Web & Graphic Design support services. These services work together to deliver complete corporate event solutions—from travel rewards and team building activities to conference organization and event marketing materials. The company also manages specific destination-based incentive programmes in locations including Caribbean, Mauritius, Argentina, Seychelles, Sardinia, Mexico, and Cape Town.

Differentiator

Problem solved

Functional benefit

Products and services

• Incentive Travel & Motivational Events

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Expansion highlights3 records

Broad incumbents

• BCD Meetings & Events: BCD Meetings & Events is the global meetings, events and incentive-travel arm of BCD Group, offering end-to-end event management for multinational enterprises. Comparable in offering to CAT but with substantially broader geographic and resource scale.
• MCI Group: MCI Group is a global events and association-management agency offering conferences, incentives and corporate events. Comparable to CAT across incentive and conference work, but with a much broader international footprint and association-event specialisation.
• CWT Meetings & Events: CWT's meetings, events and incentives division operates globally within CWT's corporate travel platform. It overlaps directly with CAT on incentive programmes and conferences but benefits from being embedded in enterprise travel management contracts.
• Maritz Global Events: Maritz (including Maritz Global Events) is a large North American incentive travel and events provider. Comparable in incentive and conference services to CAT, but with significantly broader scale, technology tools, and programme-measurement capabilities.

Emerging players

• Ashfield Meetings & Events: Ashfield Meetings & Events is a UK-based events agency serving healthcare and corporate clients. Comparable to CAT on corporate meetings and events but with a stronger healthcare/pharma specialisation.

Direct peers

• ATPI Griffinstone: ATPI Griffinstone is a UK-headquartered corporate incentive travel and events agency. It directly competes with CAT Events on incentive trips, conferences, and group travel for enterprise clients, with a comparable service portfolio.
• BI WORLDWIDE: BI WORLDWIDE is a global engagement agency specialising in incentive travel, loyalty programmes and events for large enterprises. Closely mirrors CAT's incentive-rewards and corporate-event offering with a stronger loyalty-platform technology angle.
• Capita Travel and Events: Capita Travel and Events is a UK-based corporate events and travel-management firm serving enterprise clients. It competes with CAT on corporate meetings, conferences, and incentive travel with a comparable enterprise-focused model.
• Reed & Mackay: Reed & Mackay is a UK-based corporate travel and events management company serving large enterprise and financial-services clients. Overlap with CAT is strongest on conferences, incentive travel and corporate meetings for blue-chip accounts.
• ITA Group: ITA Group is a US-headquartered engagement and incentive travel company focused on sales-performance rewards, conferences and events. Directly comparable to CAT on the incentive-travel and engagement-measurement side of the business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlton Atlantic Travel & Event