Veil Camo
Veil Camo is a Wichita-based camouflage pattern developer founded in 2012 that licenses proprietary hunting and tactical camo designs — built using animal vision research, mathematical modeling, and machine learning — to outdoor brands and major US retailers including Scheels, Sportsman's Warehouse, and Academy.
- Company typePrivate
- Founded2012
- HeadquartersWichita, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Veil Camo does
Veil Camo LLC is a Wichita, Kansas-based camouflage pattern development company founded in 2012 by Joseph Skinner. The company designs proprietary hunting and tactical camouflage patterns — over 40 since founding — using a methodology that combines mathematical formulae drawn from natural systems, prey-side vision research (deer Protanopia colorblindness, turkey photoreceptors), and machine learning. Veil's patterns (e.g., SUMMIT, BIG SKY, CERVIDAE, CANYON HYBRID, TAC-BLACK) are sold primarily through a B2B licensing-and-supply-chain model: brand partners license Veil designs and integrate them into apparel and gear product lines, while Veil provides vertical supply chain management ensuring color consistency and quality control. Exclusive pattern placements are also sold through US outdoor retail channels including Scheels, Sportsman's Warehouse, Academy Sports + Outdoors, and brands including First Lite, MUDDY Outdoors, PRÓIS, Striker, Danner, Muddy Girl, TUO Gear, and CVA. A secondary direct-to-consumer e-commerce channel on Shopify handles closeout and clearance merchandise.
Revenue is generated through three streams: licensing royalties from brand partners on integrated SKUs, supply chain/professional services supporting those partners, and DTC closeout sales. Pricing on licensing is quote-based and not publicly disclosed; DTC closeout products are priced individually (example at $29 with a $55-off promotional discount). Veil operates as a privately held, bootstrapped LLC with 1-10 employees, no disclosed institutional funding, and US-only distribution. The company's competitive positioning rests on scientific grounding of pattern effectiveness, exclusive retail pattern placements, and partner-aligned incentives, distinguishing it from incumbent mass-market camo brands.
Veil Camo firmographics
Firmographics- Name
- Veil Camo
- Legal name
- Veil Camo LLC
- Website
- https://veilcamo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Veil Camo is a Wichita-based camouflage pattern developer founded in 2012 that licenses proprietary hunting and tactical camo designs — built using animal vision research, mathematical modeling, and machine learning — to outdoor brands and major US retailers including Scheels, Sportsman's Warehouse, and Academy.
- Ownership category
- akta.pro rank
Veil Camo industry classification
Industry- Product category
- Camouflage Pattern Design & Licensing
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD)
- akta.pro secondary industries
- Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)
Keywords
Where Veil Camo is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Veil Camo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Camo Pattern Licensing: Licensing of proprietary camouflage patterns to outdoor and hunting brands. The business model is structured around consistency, simplicity, and partner success - 'We win when you win.'
- Direct Product Sales: Direct-to-consumer sales of closeout and clearance camo products through their e-commerce storefront.
- Supply Chain Services: Sourcing and building products for brand partners, providing vertical supply chain integration including manufacturing and color consistency quality control.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Closeout/clearance items with $55 discount |
| Unit Pricing | Pay-as-you-go | Example product pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Veil Camo product offering
Product offeringCore offering
Veil Camo designs, develops, and licenses proprietary camouflage patterns to outdoor and hunting brands, combining mathematical formulae from nature, animal vision data, and machine learning to produce 40+ patterns brought to market since 2012. The company supplements pattern licensing with a vertical supply chain service that ensures color consistency and quality control for partner brands, and sells direct-to-consumer closeout/clearance items through its Shopify storefront.
Product overview
Veil Camo is a camouflage pattern development company offering over 40 distinct camo patterns as its core product portfolio. The company operates a platform-plus-services model: the core products are the individual camouflage patterns (including SUMMIT, BIG SKY, VERSE, CANYON GREY, CANYON HYBRID, CERVIDAE, TAC-BLACK, POSEIDON, SPECTRE, SHRED, and others), which are licensed to brand partners for integration into hunting apparel, tactical gear, workwear, and outdoor equipment. These patterns are sold through exclusive retail partnerships (SCHEELS, Sportsman's Warehouse, Academy, PRÓIS, TUO, Muddy Outdoors, and others). The company supplements its pattern offerings with licensing services (ensuring patterns are brand extensions with meaningful differentiation) and a vertical supply chain service (color consistency, quality control, and manufacturing integration support). Founded in 2012 with First Lite partnership, the company has grown to serve over 40 brand partners across the outdoor recreation industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Camouflage Pattern Licensing Services Brand partnership and licensing program that enables outdoor and hunting brands to integrate Veil Camo's proprietary camouflage patterns into their products, with design, supply chain, and marketing support.
- Vertical Supply Chain Services End-to-end supply chain management for camouflage patterns including color consistency, quality control, manufacturing integration, and competitive pricing for partner brands.
- SUMMIT Camouflage Pattern Camouflage pattern sold through Sportsman's Warehouse, designed for outdoor concealment applications.
- BIG SKY Camouflage Pattern Camouflage pattern carried exclusively through Sportsman's Warehouse, optimized for varied outdoor environments.
- WEST RIVER Camouflage Pattern SCHEELS exclusive camouflage pattern designed for outdoor concealment.
- V2 Camouflage Pattern SCHEELS exclusive camouflage pattern for hunting and outdoor applications.
- FLAGSHIP X Camouflage Pattern Academy exclusive camouflage pattern featuring advanced concealment technology.
- MERGE Camouflage Pattern PróIS exclusive camouflage pattern designed for hunting apparel integration.
- CUMBRE Camouflage Pattern PróIS exclusive camouflage pattern for outdoor concealment.
- ERIS Camouflage Pattern PróIS exclusive camouflage pattern for hunting applications.
- STRYK Camouflage Pattern Striker Brands exclusive camouflage pattern for outdoor and hunting gear.
- STRYK - HOOKSET Camouflage Pattern Striker Brands exclusive camouflage pattern variant with Hookset technology.
- STRYK - TRANSITION Camouflage Pattern Striker Brands exclusive camouflage pattern with Transition design.
- VERSE Camouflage Pattern Camouflage pattern available through TUO exclusive partnership.
- CHAOS RUSH Camouflage Pattern Camouflage pattern designed for close-range stealth hunting with ultimate concealment properties.
- WIDELAND Camouflage Pattern Camouflage pattern designed for wide terrain environments.
- ALPINE Camouflage Pattern Camouflage pattern optimized for alpine and mountainous terrain.
- CERVIDAE Camouflage Pattern Camouflage pattern specifically designed for deer family hunting with optimized macro shapes.
- TERRANEA Camouflage Pattern Camouflage pattern designed for varied terrain environments.
- TORRENT Camouflage Pattern Camouflage pattern designed for dynamic outdoor conditions.
- VOLICAM Camouflage Pattern Camouflage pattern for versatile outdoor concealment applications.
- STOKE Camouflage Pattern Camouflage pattern designed for active outdoor pursuits.
- AVAYDE Camouflage Pattern Camouflage pattern for specialized outdoor concealment.
- CANYON GREY Camouflage Pattern Muddy Outdoors exclusive camouflage pattern featuring rugged landscape inspiration with large-scale breakup design for maximum concealment.
- CANYON HYBRID Camouflage Pattern Muddy Outdoors exclusive camouflage pattern combining canyon-inspired elements with hybrid concealment technology.
- EMERGENT Camouflage Pattern Camouflage pattern designed for emerging outdoor environments.
- RIVER Camouflage Pattern Camouflage pattern designed for river and water-adjacent environments.
- SQUALL Camouflage Pattern Camouflage pattern designed for stormy or dynamic weather conditions.
- POSEIDON AQUA Camouflage Pattern Aquatic-themed camouflage pattern designed for water-based hunting and outdoor activities.
- RUSH Camouflage Pattern Camouflage pattern designed for close-range hunting applications.
- MIMIC Camouflage Pattern Camouflage pattern designed to mimic natural environments.
- WILD Camouflage Pattern Muddy Girl exclusive camouflage pattern designed for female outdoor enthusiasts.
- POSEIDON Camouflage Pattern Camouflage pattern designed for aquatic and maritime environments.
- SPECTRE Camouflage Pattern Tactical camouflage pattern designed for specialized concealment applications.
- NIGHT Camouflage Pattern Camouflage pattern optimized for low-light and nighttime hunting conditions.
- TERRAIN Camouflage Pattern Camouflage pattern designed for general terrain concealment.
- TAC-BLACK Camouflage Pattern Tactical black camouflage pattern for low-visibility tactical applications.
- TAC-BLACK CONTRAST Camouflage Pattern Tactical black camouflage pattern with contrast elements for specialized use.
- TAC-BLUE Camouflage Pattern Tactical blue camouflage pattern designed for specialized tactical applications.
- TAC-GREY Camouflage Pattern Tactical grey camouflage pattern for urban and industrial environments.
- SHRED Camouflage Pattern Chaos brand camouflage pattern designed for sage and earth-tone environments with large-scale breakup elements.
Companies that use Veil Camo
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Veil Camo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Veil Camo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- MUDDY OutdoorscoreCollaboration on Canyon Hybrid and Canyon Grey patterns for TRX and DV8 hunting apparel lines. These innovative designs are featured in Muddy's highly anticipated hunting apparel offerings, representing a new level of concealment for hunters.
- First LitecoreFirst partnership in 2012 marking the beginning of Veil Camo's camo development business. First Lite was the initial brand partner that helped establish Veil Camo as an industry leader.
- ScheelsmajorMajor retail partner carrying exclusive Veil camo patterns including West River and V2 patterns. Products available through Scheels retail locations and online.
- Sportsman's WarehousemajorKey retail partner offering Veil Big Sky pattern and other Veil camo products through their outdoor retail stores.
- Academy Sports + OutdoorsmajorRetail partner offering exclusive Veil Flagship X pattern, available in Academy retail and online stores.
- PRÓISmajorHunting apparel brand partner offering exclusive Veil patterns including Merge and Cumbre, specifically designed for the hunting market.
- Striker BrandsmajorPartner offering Veil STRYK and STRYK-TRANSITION patterns for their hunting product lines.
- DannermajorPremium outdoor boot manufacturer incorporating Veil camo patterns into their hunting boot offerings.
- Muddy GirlminorPartner offering exclusive Veil WILD pattern for their women's hunting apparel line.
- TUO GearminorPartner offering exclusive Veil VERSE pattern for their outdoor gear products.
- CVAminorMuzzleloading and firearms brand partner featuring Veil camo patterns on their products.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Veil Camo competitors and assessment
Company assessmentBroad incumbents
- Sitka Gear: Sitka Gear is a premium hunting apparel brand that owns and uses proprietary camo (Optifade). Comparable to Veil Camo as a hunting apparel company with proprietary pattern IP, though Sitka is vertically integrated into apparel manufacturing.
- First Lite: First Lite is a hunting apparel brand and Veil Camo's founding licensee (2012). Comparable as a hunting apparel company that licenses Veil Camo patterns and competes in the same end market.
- Under Armour (Hunting / Ridge Reaper): Under Armour's hunting line (including Ridge Reaper camouflage) develops proprietary patterns for hunting apparel. Comparable to Veil Camo as a larger competitor with proprietary camo IP targeting the same hunting consumer.
Direct peers
- A-TACS Camo: A-TACS (Advanced Tactical Concealment Systems) develops and licenses digital and transitional camouflage patterns for hunting, military, and law enforcement. Directly comparable to Veil Camo as a pattern IP licensor with a science/military heritage.
- Kryptek: Kryptek designs and licenses tactical and hunting camouflage patterns and apparel, with patterns applied to hunting and military gear. Directly comparable to Veil Camo as a science/design-driven camo pattern licensor serving similar end markets.
- Realtree: Realtree is the largest hunting camouflage pattern licensor globally, with extensive licensing across apparel, footwear, and outdoor products. Directly competes with Veil Camo in licensing proprietary patterns to hunting brands and retailers.
- TrueTimber: TrueTimber designs and licenses realistic camouflage patterns used in hunting apparel and gear. Directly comparable to Veil Camo as a pattern design and licensing business serving hunting brands and retailers.
- Optifade (W. L. Gore & Associates): Optifade is Gore's proprietary hunting camouflage pattern, designed using animal vision science and used across Sitka Gear and other licensee products. Highly comparable to Veil Camo's animal-vision-based pattern design approach and licensing model.
- Mossy Oak: Mossy Oak is one of the two dominant camo pattern licensors in the U.S. hunting market, with a vast pattern library and deep licensing into apparel, gear, and accessories. Directly comparable to Veil Camo as a pattern IP licensor serving the same hunting and outdoor brand partners.
- King's Camo: King's Camo designs its own camouflage patterns and produces hunting apparel and gear. Comparable to Veil Camo as a hunting-focused camo design and apparel company with proprietary patterns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Veil Camo social profiles
Digital presenceVeil Camo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veil Camo leadership team
Management profileNumber of profiles
Profiles1 record
Veil Camo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veil Camo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veil Camo
What does Veil Camo do?
Veil Camo designs, develops, and licenses proprietary camouflage patterns to outdoor and hunting brands, combining mathematical formulae from nature, animal vision data, and machine learning to produce 40+ patterns brought to market since 2012. The company supplements pattern licensing with a vertical supply chain service that ensures color consistency and quality control for partner brands, and sells direct-to-consumer closeout/clearance items through its Shopify storefront.
Is Veil Camo a public or private company?
Veil Camo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Veil Camo founded?
Veil Camo was founded in 2012. It employs 1 to 10 people.
Where is Veil Camo based?
Veil Camo is headquartered in Wichita, United States, in the North America region.
How does Veil Camo make money?
Three revenue lines are on record. Camo Pattern Licensing is the primary driver. The others are direct Product Sales and supply Chain Services.
Who are Veil Camo's main competitors?
Broad incumbents on record are Sitka Gear, First Lite and Under Armour (Hunting / Ridge Reaper). Direct peers are A-TACS Camo, Kryptek, Realtree, TrueTimber, Optifade (W. L. Gore & Associates), Mossy Oak and King's Camo.
Does Veil Camo have an API?
No public API is recorded for Veil Camo.
What industry is Veil Camo in?
Veil Camo's product category is Camouflage Pattern Design & Licensing. Its primary akta.pro industry code is CRAMAKAD, Hunting Clothing, Footwear & Camouflage Retail, with a secondary code of CRAMAKAE, Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras). Its NAICS code is 31599 and its SIC code is 3949.