MWP Care

What MWP Care does

MWP Care is a non-profit charitable organization headquartered in North Narrabeen, New South Wales, that delivers aged care and community services to older Australians across the Manly, Warringah, and Pittwater local government areas on Sydney's Northern Beaches. The organization was established in 1967 by community volunteers and currently operates with a workforce of 11-50 staff, delivering approximately 8,645 hours of community services in its most recent reporting period. Its service portfolio spans social support, in-home building and modification services, multicultural outreach, senior and private exercise classes, group outings and events, a Dementia Café, and the Silver Surfers digital literacy program.

The business model combines government program funding — registration as a provider under the Commonwealth Home Support Programme (CHSP), Home Care Packages (HCP), and the National Disability Insurance Scheme (NDIS) — with private-pay service fees, donations, and bequests. MWP Care holds the Aged Care Code of Conduct and operates under the Aged Care Quality Standards, and is positioning for Australia's new Aged Care Act effective November 1, 2025, including the transition to the Support at Home Program. The organization is a member of Ageing Australia, the peak industry body for the Australian aged care sector.

Name

MWP Care

Legal name

MWP Care Limited

Website

https://mwpcare.com.au

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

MWP Care is a non-profit charity on Sydney's Northern Beaches that delivers aged care and community services — including social support, home modifications, multicultural outreach, exercise classes, and digital literacy programs — to older Australians under CHSP, HCP, and NDIS government funding.

Ownership category

akta.pro rank

Product category

Aged Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industries

Companionship & Social Engagement Visits (HSABAAAA), Elder Services & Aging Support (BPAGAEAF), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Aged care services
• Home modifications
• Social support
• Senior exercise programs
• Multicultural community services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commonwealth Home Support Programme (CHSP): Government-funded entry-level aged care services provided under the Commonwealth Home Support Programme. CHSP clients funding and program will remain unchanged until 2027 at the earliest.
2. Home Care Packages (HCP): Government-funded coordinated care packages for older Australians with higher-level care needs. The Support at Home Program will replace the current Home Care Package program effective November 1, 2025.
3. NDIS (National Disability Insurance Scheme): Funded support services for participants with disabilities under the NDIS framework.
4. Private Pay Services: Fee-for-service care and support for clients who pay privately or do not have government funding. Includes private exercise classes and other services not covered by government programs.
5. Donations and Bequests: Charitable donations from the community and legacy gifts left in wills to support the organization's mission of caring for older Australians. The organization is a registered charity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

MWP Care delivers community-based aged care services for older Australians in Sydney's Northern Beaches, including personalized social support (accompanied transport, escorted shopping, companionship visits, wellness phone checks), home modifications and maintenance (grab rail installation, reglazing, safety modifications), senior exercise classes (group and private), multicultural social groups, and the Silver Surfers digital literacy program. Services are delivered by staff and volunteers in clients' homes and community settings, funded through Australian Government programs (CHSP, HCP, NDIS) with private-pay options and charitable donations also supporting the mission.

Product overview

MWP Care is an aged care service provider offering a unified suite of community care services for older Australians in the Manly, Warringah, and Pittwater areas. The organization provides social support services (transport, shopping, companionship, phone checks), recreational programs (outings, events, multicultural groups), healthy living services (exercise classes), home safety modifications, and digital literacy training (Silver Surfers). Services are delivered through government funding programs (CHSP, HCP, NDIS) as well as private pay options, with all offerings coordinated through the main office in North Narrabeen, NSW.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Support Services Personalized social support including accompanied transport to medical and social appointments, escorted shopping assistance, home visits for companionship, and daily wellness phone checks to combat social isolation among older Australians.
• Social Networking (Outings and Events) Group social outings and events including day trips, overnight travel, and regular social bus excursions to destinations throughout the region, providing social connection and community engagement for seniors.
• Multicultural Services Culturally and linguistically diverse (CALD) community support including Italian, Serbian, Chinese, Filipino, and Korean cultural groups with regular meetings, picnics, and social gatherings.
• Building Services Home modifications and maintenance including grab rail installation, reglazing, and major/minor home modifications to help seniors age safely and independently in their own homes.
• Senior Exercise Classes Group exercise classes designed for seniors focusing on maintaining muscle strength, balance, and flexibility to reduce fall risk and support cardiovascular health and cognitive function.
• Private Exercise Classes Individualized exercise programs tailored to specific fitness needs and capabilities, providing personalized fitness support for seniors who prefer one-on-one sessions.
• Silver Surfers Digital literacy program helping seniors learn technology skills including using computers, smartphones, tablets, video calls, and internet safety to stay connected with family and community.
• Dementia Café Specialized support service for clients with dementia and their carers, providing a welcoming social environment and resources tailored to their unique needs.
• Funded Support (CHSP/HCP/NDIS) Government-funded aged care programs including Commonwealth Home Support Programme (CHSP), Home Care Packages (HCP), and NDIS support coordination to help clients access appropriate care funding.

Quantifiable outcome

• 8,645 hours of community services provided to older Australians this year

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Australian Government Department of HealthcoreOthersMWP Care operates as a government-funded service provider under Australian Government aged care programs including the Commonwealth Home Support Programme (CHSP) and Home Care Packages (HCP). The organization displays Australian Government aged care branding and is aligned with government aged care reforms.
• My Aged CarecoreOthersMy Aged Care is the Australian Government's gateway to aged care services. MWP Care receives client referrals through the My Aged Care system and participates in the national aged care framework.
• Ageing AustraliaminorOthersMWP Care is a member of Ageing Australia (formerly Australian Association of Gerontology), the national body representing those working in or having an interest in ageing.
• NDIS (National Disability Insurance Scheme)coreOthersMWP Care is a registered NDIS provider offering services to participants with disabilities under the National Disability Insurance Scheme.
• OPAN (Older Persons Advocacy Network)minorStrategic or Co-development PartnerMWP Care refers clients to OPAN for free, confidential advocacy and support to help understand the new Aged Care Act. OPAN provides advocacy services on 1800 700 600.
• Aged Care Quality and Safety CommissioncoreOthersMWP Care is regulated by the Aged Care Quality and Safety Commission. Clients can contact the Commission for complaints support on 1800 951 822.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bolton Clarke: Australia's largest not-for-profit aged care provider delivering community and in-home aged care services nationally. Directly comparable to MWP Care in delivering CHSP/HCP-funded social support, transport and home modifications, but at vastly greater scale.
• mecwacare: Victorian not-for-profit community aged care provider delivering social support, home care and wellness services under CHSP/HCP. Comparable offerings and beneficiary profile, but concentrated in Victoria rather than NSW.
• BaptistCare: National faith-based community aged care operator with home modifications, social support and CALD programs. Provides comparable services under CHSP/HCP funding.
• Feros Care: Not-for-profit community aged care provider on the NSW coast offering home care, social support and wellness programs funded through CHSP/HCP/NDIS. Comparable service mix and target clientele to MWP Care.
• Anglicare Sydney: Large faith-based community and aged care provider across Sydney delivering CHSP/HCP-funded in-home and social support. Comparable service portfolio and target demographic to MWP Care.
• VMCH (Villa Maria Catholic Homes): Faith-based community and aged care provider with social support, home care and CALD programs in Victoria and NSW. Comparable service mix and target demographic.
• RSL LifeCare: Not-for-profit NSW aged care provider offering community care, social support and home modifications for veterans and the broader senior community. Direct overlap with MWP's Northern Beaches-adjacent service area.
• Uniting (NSW): Large NSW-focused aged and community care operator providing social support, home modifications and CALD services. Operates in overlapping Sydney geographies with comparable CHSP/HCP-funded offerings.
• Resthaven: South Australian community aged care not-for-profit offering social support, respite and home care services. Comparable mission and service mix, though primarily regional to SA rather than NSW.

Broad incumbents

• Australian Unity Aged Care: Large mutual organisation delivering a broad portfolio of aged care, home care and wellness services across Australia. Competes with MWP Care for CHSP/HCP-funded clients in Sydney but operates a much broader financial services and healthcare portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MWP_Community_Care
• Facebookfacebook.com/mwpcarelimited
• LinkedInlinkedin.com/company/mwp-care
• Instagraminstagram.com/mwpcare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MWP Care