Venture Practices

What Venture Practices does

Venture Practices LLC is a Charlotte, North Carolina-based consulting firm that provides branding, marketing, and business coaching services exclusively to private dental practice owners in the United States. The firm's offering is organized around two proprietary, trademarked methodologies — Signature Brand Experience™ and Leadership Brand™ — which emphasize building brand identity from within the practice (vision, team alignment, culture) before deploying external marketing. The core service portfolio spans four primary engagements: startup marketing for new practices, transition marketing for acquired practices, ongoing business and leadership coaching for established owners, and multi-location coaching for scaling groups. Supporting services include paid media execution (Google and Meta ads, YouTube, direct mail, retargeting), team communications workshops, and a complimentary InnerMetrix-based culture assessment used as a lead capture tool.

The business operates on a professional services and retainer hybrid model. Clients can engage via one-time project fees (typical for startup launches or acquisitions) or monthly retainer arrangements (typical for ongoing coaching), with initial assessments offered free of charge to build trust. Go-to-market is sales-led and consultative: a complimentary culture assessment feeds into a non-transactional discovery call, followed by engagement scoped to the client's stage. The firm does not sell software; its technology footprint consists of standard SEO, content, and paid media tooling, supplemented by a large library of educational content (blog, podcast, downloadable workbooks) that drives inbound lead generation in a narrow vertical.

Venture Practices is privately held with no institutional funding, no parent company, and no disclosed M&A activity. The team is small — five to six named professionals including the founder, Ben Shaver, who has 15+ years of experience in the dental practice coaching niche. Reported scale signals include 300+ brands started, 500+ clients served cumulatively, and 600K+ new patients generated for clients, though these figures are not time-bounded. The firm positions itself ideologically in opposition to corporate and private-equity-backed dental groups, framing its work as part of a movement to preserve independent private practice ownership.

Name

Venture Practices

Legal name

Venture Practices LLC

Website

https://venturepractices.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Venture Practices is a Charlotte-based consulting firm providing branding, marketing, and business coaching exclusively to private U.S. dental practice owners across startup, acquisition, and established practice stages, anchored by its proprietary Signature Brand Experience™ and Leadership Brand™ methodologies.

Ownership category

akta.pro rank

Product category

Dental Practice Management Consulting

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

Keywords

• Dental practice marketing
• Dental branding services
• Dental business coaching
• Dental startup marketing
• Practice leadership coaching

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Business Coaching Services: Ongoing coaching engagements providing guidance to dental practice owners on leadership, branding, and marketing. Clients can choose one-time fees or retainer arrangements. Services include team development, culture building, and strategic planning.
2. Dental Startup Marketing: Marketing services for new dental practice launches, including brand development, website design, local SEO optimization, and social identity creation. One-time project-based fees.
3. Acquisition Marketing: Services for dentists acquiring existing practices, focusing on internal brand alignment and transition marketing.
4. Multi-Location Coaching: Specialized coaching for dental groups expanding to multiple locations, focusing on brand consistency and scaling systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Venture Practices provides branding, marketing, and business coaching services tailored to private dental practice owners. Offerings span dental startup marketing, marketing support for practice acquisitions, one-on-one dental business coaching, leadership and team communications coaching, and multi-location coaching, all anchored on the proprietary Signature Brand Experience™ and Leadership Brand™ methodologies. Engagements are delivered as one-time projects or monthly retainers, with a complimentary practice assessment as the entry point.

Product overview

Venture Practices is a dental-specific business coaching and marketing consultancy offering a unified service portfolio centered on the Signature Brand Experience™ and Leadership Brand™ proprietary methodologies. The core offering combines strategic consulting (Dental Startup Marketing, Dental Marketing for Acquisitions, Dental Business Coaching) with execution services (Leadership Coaching, Team Communications, Multi-Location Coaching) and marketing implementation (Google & Meta Ads, YouTube, Direct Mail, Retargeting). A complimentary practice assessment tool supports client onboarding. The company does not offer a software product but rather human-led advisory services with a reported track record of 300+ brands started, 500+ happy clients, and 600K+ new patients generated.

Differentiator

Problem solved

Functional benefit

Brands

• Leadership Brand™: A predictable communication platform that attracts ideal patients and engages committed team members
• Signature Brand Experience™

Products and services

• Dental Startup Marketing Marketing strategy and brand development service for dental practice startups, helping new owners build original brands with vision, team, and marketing systems that drive patient acquisition from day one.
• Dental Marketing for Acquisitions Strategic marketing guidance for dentists acquiring existing practices, focusing on aligning acquired teams with new ownership vision through internal brand building before external marketing.
• Dental Business Coaching One-on-one coaching program for dental practice owners covering leadership development, profitability optimization, insurance strategy, and 90-day actionable solution implementation.
• Leadership Coaching Coaching service for dental practice owners focused on building committed leadership teams that define culture and align team members with the practice vision for sustained growth.
• Team Communications Communication workshop and development service to improve team collaboration, reduce misunderstandings, and build cohesive practice culture for dental teams.
• Multi-Location Coaching Coaching and marketing guidance for dental practice owners expanding to multiple locations, focusing on brand consistency, scaling systems, and maintaining culture across growth.
• Marketing Services (Google & Meta Ads, YouTube, Direct Mail, Retargeting) Full marketing engine implementation for dental practices covering paid digital advertising on Google and Meta, video marketing on YouTube, direct mail campaigns, and retargeting to drive patient flow and community awareness.
• Practice Assessment Complimentary diagnostic assessment tool helping dental practice owners identify their values, communication style, and strategic focus areas for rapid success; serves as the entry-point trust-building step before engagement.

Quantifiable outcome

• 300+ brands started for dental practices
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Roadside Dental Marketing: Dental-specific digital marketing agency offering website design, SEO, and paid media for private dental practices. Comparable in vertical focus, buyer persona, and emphasis on digital patient acquisition.
• Dentainment: A dental marketing agency focused on video content, social media, and patient-facing digital assets for private practices. Comparable in vertical focus and SMB dental buyer, with overlap in content-led patient acquisition.
• Delmain: A digital marketing agency exclusively serving dental practices, providing web design, SEO, paid search, and patient acquisition campaigns. Comparable in dental vertical focus and SMB private practice buyer persona.
• My Social Practice: Dental marketing agency focused on social media content, patient engagement, and education tools for dental practices. Comparable in vertical specialization and small-business dental client base, though more weighted toward social content production.
• Practice Cafe: A marketing and branding agency serving dental and medical practices, with services spanning branding, web design, SEO, and patient acquisition. Comparable in vertical specialization and SMB practice buyer persona.
• VivioSites: Dental marketing agency providing website design, hosting, SEO, and patient communication tools to private dental practices. Comparable in dental vertical focus and SMB client base, with an emphasis on web property and patient communication tooling.
• Pro Impressions Marketing: A dental marketing agency that combines traditional and digital channels (direct mail, web, SEO) for private dental practices. Closely comparable to Venture Practices' direct mail, paid media, and brand-building mix.
• Wonderist Agency: A dental-specific digital marketing agency offering branding, website design, SEO, paid media, and patient acquisition for private dental practices. Highly comparable to Venture Practices in target buyer, vertical focus, and end-to-end service stack.

Broad incumbents

• Scorpion: A large, generalist marketing and technology provider with a dedicated dental vertical practice. Comparable as a competitor in dental marketing services, but with a much broader industry footprint and technology stack (websites, CRM, AI).
• Tebra (formerly PatientPop + Kareo): Healthcare practice growth and practice management platform with a strong dental vertical, including marketing automation, patient acquisition, and reputation management. Comparable as a competitor in dental practice marketing, though embedded into a broader practice management suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/venturepractices
• LinkedInlinkedin.com/company/venture-practices

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venture Practices