FitandCure

What FitandCure does

FitandCure (legal name Fit&Cure) is a founder-led nutrition and dietetics consulting practice based in Noida, India, established in 2023 by nutritionist and dietician Arushi Sharma. The business delivers personalized 1-on-1 nutrition consultations and customized meal plans across eight service categories: Weight Management, Hormonal Imbalance (Diabetes, Thyroid, PCOS/PCOD), Lifestyle Management (Liver, Gut, Kidney, Heart, Mental Health, Detox), Old Age Nutrition, Sports Nutrition, Women's Health, Men's Health, and Kids & Adolescent Nutrition. A specialized PCOS program and an online Health Assessment Test intake form have been added as differentiated offerings, with delivery handled through in-person consultations at the Noida office as well as remote engagements via phone and WhatsApp extending reach into the wider Delhi NCR region.

The business is operated as a small, bootstrapped, privately held practice with 1–10 employees and no disclosed external funding, partnerships, or institutional investors. Its core technology consists of personalized nutrition planning and lifestyle coaching supported by an extensive blog content library and an Instagram presence (@fitandcure) that drive organic inbound demand, supplemented by Google Business reviews and direct contact channels. There is no mobile app, no public API, and no documented AI/ML capabilities.

FitandCure generates revenue through professional-services fees for personalized consultations on a quote-based, non-publicly-disclosed pricing model billed monthly. The customer base is entirely individual consumers (B2C) spanning diverse use cases including PCOS management, weight loss, sports nutrition, thyroid and HbA1c management, gut health, and cancer patient nutrition support, with the company claiming to have helped "hundreds of women" reverse PCOS symptoms. Marketing and acquisition rely on content marketing, organic social, Google reviews, and direct WhatsApp/phone inquiries, with the founder's personal brand serving as the primary commercial anchor.

Name

FitandCure

Legal name

Fit&Cure

Website

https://fitandcure.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

FitandCure is a founder-led nutrition and dietetics consulting practice in Noida, India, offering personalized 1-on-1 meal plans and lifestyle coaching across weight management, PCOS, hormonal, sports, and family-health categories to individual consumers in the Delhi NCR region.

Ownership category

akta.pro rank

Product category

Nutrition & Dietetics Consulting

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Cardiometabolic Nutrition (Heart Health, Cholesterol, Hypertension) (HSADAFAG), Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

Keywords

• Nutrition consultation services
• Personalized diet planning
• PCOS nutrition management
• Weight management programs
• Sports nutrition coaching

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Nutrition Consultation Services: Personalized 1-on-1 diet consultations with customized meal planning, progress tracking, and ongoing support. Revenue generated through consultation fees for various health conditions and nutrition goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FitandCure provides personalized 1-on-1 nutrition consultation and diet planning services across multiple health categories including weight management, PCOS/PCOD, hormonal imbalance, sports nutrition, women's health, men's health, kids & adolescent nutrition, and senior citizen nutrition. Services include custom meal plans, weekly progress check-ins, custom recipes, and lifestyle guidance, delivered in-person at the Noida office or remotely via WhatsApp and phone. The company also offers an online Health Assessment Test that generates customized nutrition solutions based on user health data.

Product overview

FitandCure is a nutrition and diet consultation service led by Arushi Sharma, offering personalized nutrition plans across multiple health categories. The core offerings include specialized programs for Weight Management, Hormonal Imbalance (Diabetes, Thyroid, PCOS), Lifestyle Management (Gut, Liver, Heart, Mental Health), Sports Nutrition, Women's Health, Men's Health, and Kids & Adolescent Nutrition. The service provides 1-on-1 consultations, weekly progress check-ins, custom recipes, meal planning, and lifestyle guidance. They also offer an online Health Assessment Test for generating customized solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Weight Management Program Personalized nutrition plans focused on sustainable weight loss and weight gain through lifestyle modifications, balanced diet guidance, and ongoing support for individual consumers.
• Hormonal Imbalance Treatment Nutrition programs addressing hormonal conditions including diabetes, thyroid disorders, and PCOS/PCOD through personalized dietary interventions for individual consumers.
• Lifestyle Management Program Comprehensive nutrition plans addressing lifestyle-related health concerns including liver health, gut health, kidney function, heart health, mental health, and detoxification for individual consumers.
• Old Age Nutrition Program Specialized nutrition programs for senior citizens addressing osteoporosis, blood pressure, cholesterol management, and brain health for individual consumers.
• Sports Nutrition Program Performance-focused nutrition plans for athletes covering strength and endurance, bone health, muscle gain, and travel plans for individual athletes and sports enthusiasts.
• Women's Health Nutrition Program Nutrition services addressing women's specific health needs including pregnancy (pre & post), lactation, skin and hair, bone health, and migraine for individual female consumers.
• Men's Health Nutrition Program Nutrition programs tailored for men addressing skin and hair, fertility, migraine, strength and endurance, and bone health for individual male consumers.
• Kids & Adolescent Nutrition Program Age-appropriate nutrition guidance for children covering infant, toddler, school-age, and adolescent nutritional needs for parents and guardians of children.
• PCOS Management Program Specialized nutritional PCOS management including 1-on-1 diet consultation, weekly progress check-ins, custom recipes, meal planning, and lifestyle management tips for women with PCOS/PCOD.
• Health Assessment Test Online assessment tool collecting user health data including age, gender, occupation, health goals, dietary habits, restrictions, and preferences to generate customized nutrition solutions for prospective individual clients.

Quantifiable outcome

• Hundreds of women have reversed PCOS symptoms through tailored food plans without medication
• +2 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• HealthifyMe: India's largest digital nutrition and wellness platform offering AI-driven calorie tracking, personalized diet plans, and coach consultations. Closest comparable in target market (Indian consumers seeking nutrition coaching) and overlapping service model of personalized plan delivery.
• Truweight: Indian nutrition and weight management company offering personalized diet plans, meal replacements, and online coaching. Directly comparable in focus on weight management through diet in the Indian market.

Regional players

• Possible: India-based nutrition and diet coaching service offering personalized plans with coach support. Comparable one-on-one coaching model serving the Indian consumer market for weight management and lifestyle nutrition.

Broad incumbents

• Wellbeing Nutrition: Indian nutrition and wellness brand offering supplements, nutrition coaching, and content. Comparable in serving Indian consumers seeking nutrition-led wellness, though differentiated by product-led rather than consulting-led model.
• Noom: Global digital weight management and nutrition coaching platform combining psychology, coaching, and tracking. Comparable in weight management and behavior change nutrition focus, though serving a global digital market versus FitandCure's local in-person model.
• MyFitnessPal: Global nutrition tracking platform with calorie counting, food database, and basic coaching. Indirect competitor as a digital entry point for nutrition-conscious consumers; comparable in providing nutrition guidance at scale though via a tech-led rather than personal-consultant model.
• cult.fit (formerly Cure.fit): India-based fitness and wellness platform offering gyms, online classes, and nutrition coaching as part of an integrated wellness subscription. Comparable in the nutrition coaching component but operates with much broader fitness scope and significant capital backing.
• Oziva: India-based plant-based nutrition and supplements brand offering protein powders, meal replacements, and coaching. Comparable in nutrition-focused health and wellness positioning for Indian consumers, though centered on product sales rather than pure consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fitandcure
• Facebookfacebook.com/FitandCure

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FitandCure