Possible

What Possible does

Possible (formerly Truweight) is an India-based, nutrition-focused healthcare company headquartered in Bengaluru that delivers personalized diet programs aimed at the management and claimed reversal of lifestyle diseases — principally Type 2 diabetes, thyroid disorders, PCOS/PCOD, and obesity. The company serves Indian consumers seeking sustainable weight loss or disease management without restrictive dieting, kilojoule counting, or yo-yo cycles, using customized meal plans built by an in-house panel of roughly 50-100+ full-time nutritionists, ayurvedic doctors, and food scientists.

The product platform combines four multi-month subscription programs (Diabetes, Thyroid, PCOS, and Weight Loss & Disease Reversal) with a direct-to-consumer e-commerce storefront of 45-80+ SKUs spanning breakfast mixes, ayurvedic supplements (Triphala, Thyroboost, Soul Cyster, Guggul & Trikatu), functional beverages (Teatox, TruGreen+, Trudrink, Hibiscus Tea), protein and fiber supplements, and diabetic-friendly snacks. A dedicated mobile application on iOS and Android supports progress tracking, while the company holds FSSAI food-safety licenses (10016043001540 and 10016043001522) and has published clinical outcomes in peer-reviewed journals including The International Journal of Humanities & Social Studies and ACTA Scientific Nutritional Health. Celebrity investment and endorsement from Aishwarya Rai Bachchan underpins brand positioning, and the company has won four consecutive Times Innovation Healthcare Awards between 2016 and 2019.

Revenue is generated through three streams: (i) recurring subscription programs priced between ₹2,990 and ₹9,990 across multi-month commitments, (ii) one-time e-commerce sales of individual superfood and supplement SKUs, and (iii) free and paid nutrition consultations used as a top-of-funnel acquisition mechanism. Distribution is fully direct-to-consumer via possible.in, the mobile app, and WhatsApp-based consultation booking, with pan-India shipping, COD and EMI financing through Bajaj Finance, and a 30-day refund policy. The 501-1000-employee company, co-founded by Vishnu Saraf and Megha More, sells into a single country market (India), is privately held with no disclosed institutional venture rounds beyond ~$3.9M of cumulative equity, and reports a cumulative customer base of 200,000+.

Name

Possible

Legal name

Possible

Website

https://possible.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Possible (formerly Truweight) is an India-based, nutrition-focused healthcare company in Bengaluru that sells multi-month diet programs and 80+ superfood/ayurvedic SKUs to consumers seeking management or reversal of Type 2 diabetes, thyroid disorders, PCOS, and obesity through personalized coaching.

Ownership category

akta.pro rank

Product category

Nutrition & Wellness Programs

NAICS

Diet and Weight Reducing Centers (812191), Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

akta.pro secondary industries

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), Cardiometabolic Nutrition (Heart Health, Cholesterol, Hypertension) (HSADAFAG), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Nutrition health programs
• Weight loss coaching
• Diabetes reversal
• Superfood supplements
• Lifestyle disease management

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Health Programs: Multi-month subscription programs for disease management (Diabetes, Thyroid, PCOS, Obesity) with coaching, meal plans, and superfood kits delivered monthly
2. Superfood Product Sales: Individual product purchases through e-commerce storefront including breakfast items, healthy drinks, snacks, supplements, and diabetic-friendly foods
3. Health Consultation Services: Free and paid health consultations with expert nutritionists and coaches

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Possible is a nutrition-based healthcare company that sells multi-month, coach-led subscription programs for weight loss and lifestyle disease management (Diabetes/Pre-Diabetes, Thyroid, PCOS, Obesity) bundled with customized meal plans, video tutorials, a dedicated mobile health-tracking app, and monthly deliveries of 45+ branded superfood and supplement SKUs. It also sells those superfood and Ayurvedic supplement products individually through its own e-commerce storefront, supplemented by free online nutritionist consultations.

Product overview

Possible is a nutrition and research-based healthcare company offering a comprehensive platform combining health management programs with a wide range of superfood and supplement products. The company operates four core health programs: Diabetes Program, Thyroid Program, PCOS Program, and Weight Loss & Disease Reversal Program. These programs are supported by over 80 superfood and health supplement products including TruGreen+, Teatox, Quinoa Dal Dosa, Trudrink, Gut Love, Hibiscus Tea, various protein and fiber supplements, Ayurvedic products (Triphala, Thyroboost, Guggul & Trikatu), joint health supplements (Joint Support+, Joint Care+), and snack products. The programs provide customized meal plans, panel of doctors and nutritionists, video tutorials, and access through a dedicated mobile app. The company also offers individual products for sale through its e-commerce platform covering categories including healthy breakfast, healthy drinks, snacks, supplements, and diabetic-friendly foods.

Differentiator

Problem solved

Functional benefit

Products and services

• Diabetes Program Multi-month subscription program for Type 2 diabetes using a customized diet, herbal drinks, yoga and breathing exercises, weekly coaching and bundled superfood kits. Targets Indians seeking to manage or reverse Type 2 diabetes without calorie counting or restrictive diets.
• Thyroid Program Subscription program for hypothyroidism/thyroid management featuring customized diet plans, natural remedies, supplements, lifestyle advice and one-on-one consultations with dieticians.
• PCOS Program Subscription program for women with PCOS/PCOD that pairs customized meal plans, expert nutritionist guidance and PCOS-specific diet plans with mobile tracking and monthly superfood bundles.
• Weight Loss & Disease Reversal (Obesity) Program Multi-month coach-led weight loss and disease-reversal program delivered by 100+ doctors, nutritionists and experts, including customized nutrition plans, video tutorials, monthly superfood deliveries and weekly one-on-one coaching via the mobile app.
• BP Program Subscription program referenced on the homepage and success-stories page in which customers control BP, insulin and lipid profile through nutrition coaching and superfood bundles.
• Possible Mobile App (Pocket Clinic) Cross-platform mobile application (iOS and Android) for Possible customers to receive customized plans, scientific nutrition analysis, expert-advice and quick-question support, and to track progress across all four health programs.
• Free Online Health Consultation Complimentary online consultation with a Possible Health Consultant used as a customer-acquisition tool to build health profile, identify mistakes and recommend a tailored program, available via website booking and WhatsApp at wa.me/919008439591.
• TruGreen+ (Antioxidant Greens and Fruits Drink) Antioxidant-rich greens and fruits drink mix in jaljeera flavor containing Spirulina, Wheatgrass, Moringa, Spinach, Grape Seed, Pomegranate and Curcumin, marketed for detox, oxidative-stress relief and energy.
• Teatox (Ayurvedic Immunity Booster Green Tea) Ayurvedic green tea with 10 essential herbs for daily detox, metabolism and weight loss support; no added sugar or preservatives; 27-sachet pack.
• Quinoa Dal Dosa Mix Ready-to-cook dosa mix made with quinoa and pulses offering 2x more protein than regular dosa, low glycemic index, no rice, suitable for diabetes control, weight loss, thyroid, PCOS and hypertension.
• Seeds Cocktail Mix Blend of Muskmelon, Watermelon, Sunflower, Pumpkin, Sesame and Bishop seeds marketed for immunity and complete nutrition.
• Triphala Tablets Ayurvedic tablet blend of Haritaki, Baheda and Amla for better digestion, tissue nourishment, glowing skin, constipation relief and gastric relief.
• Guggul & Trikatu Capsules Ayurvedic capsules of Guggul and Trikatu positioned to help maintain weight and cholesterol levels.
• Oats Porridge (Apple & Cinnamon) Nutritious breakfast porridge made with natural wholegrain oats, gluten-free, source of protein and fiber, no refined sugar, naturally sweetened with apple and cinnamon.
• Himalayan Apple Cider Vinegar with Mother Apple cider vinegar with the Mother, Garcinia and Green Coffee, marketed for weight loss, immunity boost, detox, improved digestion and heart/skin health.
• 0Cal Sweetener (Stevia and Erythritol) Natural zero-calorie sweetener combining stevia and erythritol with no bitter aftertaste, marketed as diabetes-friendly.
• Gluten Free Multi Millet Flour Gluten-free multi-millet flour with no wheat, positioned for gut health, acidity, bloating, constipation, weight issues and autoimmune conditions.
• Multigrain Atta Pre-Mix Multigrain atta pre-mix with 50% more protein than regular atta, marketed for high-protein everyday cooking.
• Possible Whey Protein 500g Rich Chocolate Whey protein offering 24g protein per serving, with digestive enzymes, no added sugar and no artificial sweetener.
• Trudrink (Morning Weight Loss Detox Drink) Morning weight-loss, detox and anti-inflammatory drink mix based on an Unani recipe with apple cider vinegar, honey, ginger, garlic and lemon, for heart health and metabolism boost.
• Gut Love (TruFibre) Healthy-gut supplement with Prebiotics (5 fibre sources), Probiotics (4 bn CFU, 8 strains) and Enzymes (6), for acidity, bloating, constipation, indigestion and weight issues.
• Possible Joint Support+ Joint support supplement with Chondroitin Sulphate, Nano Curcumin and Bioactive UC II for knee pain and osteoarthritis; improves joint strength, mobility and flexibility.
• Fish Oil Omega-3 Double Strength 1000mg Double-strength 1000mg Fish Oil Omega-3 softgel with EPA and DHA, positioned for heart, joint and brain health and immunity.
• Joint Care+ Bone-health supplement with Glucosamine, MSM, Boswellia Serrata, Curcumin and Vitamin D3 for pain and inflammation relief, improved mobility and flexibility.
• Millet Idli Mix Millet idli mix with no white rice; tasty low-glycemic-index breakfast mix for diabetes control, weight loss, thyroid, PCOS and hypertension.
• Protein Rich Upma Instant breakfast mix with 50% more protein than regular upma, made with oats, wheat semolina and pea protein, ready-to-cook in 3 minutes.
• Hibiscus Tea Caffeine-free dried natural hibiscus tea rich in Vitamin C and antioxidants, positioned for PCOS, hypertension, cholesterol, stress and overweight management.
• Vegan Omega-3 1000mg Vegan 1000mg omega-3 capsules with EPA and DHA, positioned for heart, joint and brain health and immunity.
• Tomato Soup Instant tomato soup mix with 93% less sugar than regular soups, 2x more tomato, 0.1g fat, 0.3g total sugar, no artificial colors or preservatives.
• Instant Drink Mix (WOW Drink) Plant-based protein drink mix with Bengal gram, pea protein and guar gum, positioned for satiety, weight loss, muscle growth and metabolism boost.
• Garcinia Trikatu Metabolism-boosting Ayurvedic supplement of Garcinia and Trikatu positioned for weight loss and lowering cholesterol.
• Teatox-D (Diabetes-Friendly Tea) Ayurvedic green tea with 10 diabetes-friendly herbs positioned for natural sugar control, immunity boost, daily detox and better metabolism.
• Amlaz (Amla Drink) Vitamin-C-rich amla drink positioned for immunity boost, antioxidant support, skin and hair benefits.
• Noni Kokum Drink Antioxidant-rich Noni and Kokum drink positioned for metabolism boost, immunity, relief from acidity/indigestion and antioxidant support.
• Quinoa Cheese Tomato Puff 25gm healthy snack puff rich in amino acids, protein and fiber, combining quinoa, cheese and tomato.
• Chana Jor High-protein late-night snack made from chickpeas.
• Red Rice Poha Nutritious red flattened-rice breakfast, fiber-rich, gluten-free, no preservatives.
• Ragi Puff Masala Munch Non-fried, high-protein and high-fiber snack puff made with ragi.
• Punch Tulsi Drops Ayurvedic immunity-booster drops combining five varieties of Tulsi.
• Chocolate Brownie Cookies Crunchy nutritious grain cookies with millets, jowar and oats; no added refined sugar or preservatives.
• Banana Chocolate Cookies Crunchy nutritious grain cookies with banana and chocolate, made from millets, jowar and oats; no added refined sugar or preservatives.
• Thyroboost Natural thyroid-management supplement of Ashwagandha, Guggul, Zinc, Selenium and Chromium, positioned to support healthy thyroid function and balance T3/T4.
• Possible High Absorption Magnesium Citrate High-absorption magnesium citrate vegetarian capsules supporting smooth digestion, bone, nerve and sleep health, muscle and heart health.
• Roasted Chana Fiber and protein-rich roasted chickpea snack positioned for weight loss.
• Gut Love-D (TruFibre-D) Sugar-control and gut-health supplement of Prebiotics (5 fibre sources), Probiotics (4 bn CFU, 8 strains), Enzymes (6) and Vijaysar.
• High Protein Atta High-protein atta with 72% lower carbs, 2x fiber, packed with good fats.
• White Quinoa Raw Raw white quinoa marketed as an excellent source of essential amino acids, minerals and antioxidants.
• Quinoa & Seeds Mixture Gluten-free healthy snack mix of quinoa and seeds with good fats, nutrients, vitamins and minerals.
• Aloe Vera Garcinia Drink Weight-loss and detox drink of aloe vera and garcinia for metabolism boost, antioxidant support, skin and hair.
• Liver Care+ Liver detox supplement of Milk Thistle, NAC, Dandelion Root and Beetroot extract positioned for fatty liver support.
• Corn Soup Instant corn soup mix with 95% less sugar than regular soups, no starch, 0.3g fat, 0.5g total sugar, no artificial colors or preservatives.
• Soul Cyster (PCOS/PCOD Supplement) PCOS/PCOD supplement of 7 Ayurvedic herbs including Manjuphal, Ashoka, Shatavari, Guggul, Kanchnar and Indrajav for irregular periods and hormonal imbalance.
• Possible Iron+ Iron supplement with Vitamin C, Zinc, Folic Acid and Vitamin B12 supporting hemoglobin levels and iron deficiency.
• Possible High Absorption Magnesium Glycinate High-absorption magnesium glycinate vegetarian capsules supporting bone, nerve and sleep health, muscle and heart health.
• Crunchy Muesli Diet crunchy muesli with oats, nuts, raisins, cranberry and apple; rich in fiber, protein, vitamins, antioxidants, with no added refined sugar or preservatives.

Quantifiable outcome

• 64% of diabetics came under non-diabetic range
• +7 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HealthifyMe: HealthifyMe is India's largest digital health and nutrition coaching platform offering subscription-based diet plans, calorie tracking, and access to certified nutritionists. It is the most direct competitor to Possible in the Indian nutrition coaching subscription space, serving similar customer segments (diabetes, weight loss, PCOS) with comparable coaching-plus-app delivery model.
• cult.fit (formerly Cure.fit): cult.fit operates an integrated fitness, nutrition, and mental wellness platform in India with subscription-based coaching and food products. It competes directly with Possible across weight management programs, online coaching, and disease-specific interventions, backed by significantly larger funding.
• Sugar.fit: Sugar.fit is a subscription-based diabetes reversal program in India combining nutrition coaching, CGM devices, and expert consultations. It directly overlaps with Possible's Diabetes Program in addressing Type 2 diabetes reversal through diet and lifestyle, though with more clinical technology integration.
• OZiva: OZiva is an Indian plant-based clean nutrition and supplement brand offering personalized coaching and DTC products for weight management, PCOS, and general wellness. It competes directly with Possible across both the product catalog (superfoods/supplements) and the coaching-led subscription model.
• Wellbeing Nutrition: Wellbeing Nutrition is an Indian nutrition brand offering melts, supplements, and superfoods with a strong D2C and omnichannel presence. It overlaps with Possible's supplement/superfood product line and competes for the same health-conscious consumer base.
• Plix: Plix is an Indian plant-based nutrition and wellness brand specializing in functional supplements, superfoods, and personalized wellness programs. It directly competes with Possible's supplement product range and emerging subscription-based wellness offerings.
• Fittr: Fittr is an online fitness and nutrition coaching platform in India offering subscription-based coaching programs for weight loss, muscle gain, and disease management. It competes with Possible in the online coaching subscription segment with a similar community-led GTM motion.
• Phable (now Fitterly): Phable is an Indian chronic disease management platform combining connected devices, coaching, and dietary interventions for diabetes, hypertension, and other lifestyle diseases. It directly overlaps with Possible's disease management programs with a more tech-enabled delivery model.
• BeatO: BeatO is a digital health platform focused on diabetes management and reversal in India, providing glucometers, coaching, and nutrition guidance. It directly competes with Possible's Diabetes Program with a device-plus-coaching model.

Emerging players

• Bold Care: Bold Care is an Indian D2C health and wellness brand offering nutrition, supplements, and condition-specific products for men and women. It competes with Possible in the supplement D2C segment, though with less focus on coaching-led subscription programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Truweight
• Facebookfacebook.com/truweight
• Instagraminstagram.com/possible.health
• Xx.com/truweight
• LinkedInlinkedin.com/company/truweight

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Possible