Switches Plus Components

Name

Switches Plus Components

Legal name

Switches Plus Components Pty Ltd

Website

https://switchesplus.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Switches Plus Components is an Australian industrial electrical and electronic components distributor serving industrial businesses, wholesalers, and electrical contractors with a broad catalog sourced from 30+ global manufacturers across switches, connectors, enclosures, circuit protection, and automation products.

Ownership category

akta.pro rank

Product category

Industrial Electrical Components Distribution

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (3353), Electrical Equipment Manufacturing (33531)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620), Electronic Connectors (3678), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Electronic Components & Accessories (3670)

akta.pro primary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

akta.pro secondary industries

Switchgear & Switchboards (HV/MV/LV, GIS/AIS) (IMAGAAAB), Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF), Electronic Components (Resistors, Capacitors, Inductors) Retail (CRACAKAA)

Keywords

• Industrial electrical components
• Electronic components distribution
• Automation and control
• Switchgear and enclosures
• Cable and connectors

Headquarters

HQ city

Braeside

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: One-time transactional sales of industrial electrical and electronic components including switches, relays, connectors, enclosures, cable management, circuit protection, power supplies, beacons, alarms, and automation equipment. No recurring subscription revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Switches Plus Components is a broad-line industrial distributor that supplies electrical and electronic components to manufacturers, panel builders, electrical contractors, and automation businesses across Australia. The company stocks 15 product categories (switches, connectors, circuit protection, enclosures, contactors/relays, cabling, terminals, power supplies, beacons/alarms, automation parts, and tooling) sourced from 30+ global manufacturers, with same-day dispatch, custom enclosure capability, and technically-trained advisory staff.

Product overview

Switches Plus Components operates as a broad-line distributor of industrial electrical and electronic components, offering a comprehensive portfolio organized into 15 product categories. The core offering includes Switches (toggle, rocker, footswitches, military-spec, control grips/joysticks), Connectors (industrial multipole, circular, waterproof), Circuit Protection (MCBs, RCBOs, MCCBs), and Enclosures (plastic, metal, stainless steel with IP66 rating). Supporting these are adjacent categories: Cable, Cable Management (glands, ferrules, drag chain), Contactors/Relays/Motor Control, Power Supplies/Transformers, Terminals/Distribution Devices, Timers/Monitoring Relays, Beacons/Alarms, Automate (HMI, PLCs, sensors), Tooling, and Tool Sale. The company sources from global manufacturers (primarily from Europe, Japan, Taiwan, South Korea, USA) and stocks a large local and global inventory. A Quick Order tool is available on the website for streamlined purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Switches Switches ranging from electronics applications to industrial control and high current switching, including footswitches, cam switches, rocker and toggle switches, plus specialty items such as military-spec switches and control grips (joysticks). Sourced from suppliers including Otto Controls, RAFI, Moujen, Lorlin, Kraus and Naimer, and Linemaster.
• Connectors Cable connectors for industrial duty, power and high current, hybrid, harsh environments, high IP ratings, square, circular, Mil-Spec, miniature applications including industrial multipole, PV, installation, and data connectors. Suppliers include Techno (IP68 waterproof TEEPLUG/TEEFAMILY), WAIN, CEEP, and Phoenix Contact.
• Circuit Protection Circuit protection devices including fuses, grid protection, MCBs, RCBOs, MCCBs from suppliers CBI, Noark, and Schrack, plus load centres and distribution boards. Noark supplies DC MCCBs (360V and 500V) and battery breakers for renewable energy and industrial applications.
• Enclosures Enclosures in plastics (ABS, Polycarbonate, Polyester), Fibreglass, Steel, Stainless Steel, Aluminium, and die-cast Aluminium with minimum IP66 rating, plus custom-made enclosures. Suppliers include Hammond Manufacturing, Non-Stone (FT Series metal enclosures), and DSE Hibox (plastic enclosures with IP67 ratings).
• Contactors, Relays & Motor Control Contactors, manual motor starters, soft starters, relays, motor protection switches from European manufacturers Schrack, Conta-Clip, and Tele Haase for controlling appliances, HVAC, and industrial control systems.
• Terminals & Distribution Devices Terminal blocks in various designs including feed-through, double-level, and component terminals with screw connection, tension-spring, push-in, or pressure-spring technology. Sourced from Conta-Clip and other suppliers.
• Power Supplies & Transformers Power supplies and transformers for industrial electrical applications, including din rail mount power supplies (e.g., 24V DC 20A 480W) from suppliers including Phoenix Contact.
• Beacons & Alarms Control and signalling devices including beacons, towers, strobes, and audible alarms manufactured in Europe and USA for industrial signalling applications. Suppliers include Auer Signal (LED beacons, rotating beacons, multi-tone sounders including AS1670 fire warning) and Floyd Bell (panel mount and industrial alarms).
• Automate (Automation Products) Automation products including HMI panels, industrial PCs, PLCs, I/Os, sensors, signal conditioners, and measuring transducers for industrial automation applications. Suppliers include Phoenix Contact (industrial HMIs, safety relays), Banner Engineering (sensors, cordsets with HighFlex20 technology, industrial wireless), and Turck (sensors and connectivity).
• Cable Industrial cables including flexible control cable, RE-110 SDI rubber flex, V90HT building wires, VSD/EMC cables, instrumentation cables, automation cables, drag chain, BUS and PUR cables for various industrial applications. Sourced from ConCab (Germany).
• Cable Management Cable accessories and protection products including cable glands in Nylon and Brass with EMC variants, IP66 cable management systems, ferrules, quick connects, drag chain, and conduits. Sourced from GLW (cable ferrules and crimping technology) and Linkwell.
• Timers & Monitoring Relays Monitoring relays from Tele-Haase, Schrack, and Conta-Clip to measure and monitor current, voltage, temperature, frequency, level, power factor and active power, plus timing relays and time clocks. Tele Haase products include grid protection relays for solar systems.
• Tool Sale Tools for industrial electrical work including Phoenix Contact TOOLFOX range (CUTFOX, WIREFOX, CRIMPFOX), VDE-insulated hand tools, and other automation equipment tools. Also includes bundling such as the Efficient Essentials Bundle (Thermomark Card 2.0 + Thermomark Roll 2.0).
• Tooling Tooling products for industrial applications.
• On Sale (Promotional Products) Products currently on promotional sale including Phoenix Contact products at discounted pricing.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core and minor.

• Phoenix ContactcoreChannel Partner/ Reseller/ DistributorMajor supplier of automation, interface relays, power supplies, terminal blocks, connectors, and industrial communication equipment. Products include PLC-interface relays (from $8.20), industrial HMIs, safety relays, and cable marking systems.
• Otto ControlscoreChannel Partner/ Reseller/ DistributorSupplier of precision control switches, toggle switches, pushbuttons, and control grips including military-grade and CANbus-enabled products for off-road vehicles, material handling, and industrial applications.
• RAFIcoreChannel Partner/ Reseller/ DistributorSupplier of industrial switches, emergency stop devices, and IO-Link capable control boxes. Products include RAFIX 22FS, RAFIX 30FS, E-BOX series, and LUMOTAST illuminated pushbuttons.
• Schrack TechnikcoreChannel Partner/ Reseller/ DistributorSupplier of contactors, relays, motor protection switches, circuit breakers (MCCBs, MCBs), and command and signalling devices including CUBICO series.
• Conta-ClipcoreChannel Partner/ Reseller/ DistributorSupplier of terminal blocks, cable entry systems, electronics, and connection technology including push-in terminals, KDS cable entry systems, and transformer terminals.
• Auer SignalcoreChannel Partner/ Reseller/ DistributorSupplier of industrial beacons, alarms, light towers, and signalling devices manufactured in Europe. Products include LED beacons, rotating beacons, multi-tone sounders including AS1670 fire warning.
• Dore ElectricscoreStrategic or Co-development PartnerParent company following acquisition in February 2025. Dore Electrics acquisition strengthens Switches Plus Components footprint in the Industrial Electrical and Automation market, complementing existing range with quality brands and expanded capabilities.
• MoujenminorChannel Partner/ Reseller/ DistributorSupplier of industrial switches including M22 series pilot devices, limit switches, and pushbuttons with modern European styling.
• LorlinminorChannel Partner/ Reseller/ DistributorSupplier of rotary/key switches, pushbutton switches, indicators, and push-push potentiometers including CKL key lock series.
• LinemasterminorChannel Partner/ Reseller/ DistributorSupplier of foot switches for medical and industrial applications. Products include heavy-duty footswitches made in USA for harsh applications, with custom modification options.
• NoarkcoreChannel Partner/ Reseller/ DistributorSupplier of circuit breakers including DC MCCBs (360V and 500V), MCCBs, surge protection devices, and battery breakers for renewable energy and industrial applications.
• TechnocoreChannel Partner/ Reseller/ DistributorItalian supplier of waterproof connectors including TEEPLUG and TEEFAMILY ranges (IP68 rated), bulkhead connectors, and IoT solutions. Products used in architectural lighting, infrastructure, and industrial applications.
• WAINminorChannel Partner/ Reseller/ DistributorSupplier of heavy-duty multipole connectors designed for demanding environments where reliable power and signal connections are required. Includes EV and renewable energy connectors.
• ConCabminorChannel Partner/ Reseller/ DistributorGerman supplier of cables for automation, electrical engineering and electronics industry.
• Tele HaaseminorChannel Partner/ Reseller/ DistributorEuropean supplier of monitoring relays including grid protection relays for solar systems, timing relays, and measurement devices.
• CBI AustraliaminorChannel Partner/ Reseller/ DistributorSupplier of distribution boards, MCCBs, contactors, motor control equipment, and solar battery isolators.
• LinkwellminorChannel Partner/ Reseller/ DistributorSupplier of cable management products, fans, filters, cabinet lighting, thermostats, heaters, and terminal blocks.
• Banner EngineeringminorChannel Partner/ Reseller/ DistributorSupplier of industrial automation products including sensors, cordsets with HighFlex20 technology, and industrial wireless solutions.
• Floyd BellminorChannel Partner/ Reseller/ DistributorUSA manufacturer of audible alarms for durability, reliability, and maintenance-free operation. Products include panel mount and industrial alarms.
• GLW Crimping TechnologyminorChannel Partner/ Reseller/ DistributorSupplier of cable ferrules and crimping technology for precision termination ensuring consistent, reliable connections.
• Hammond ManufacturingminorChannel Partner/ Reseller/ DistributorSupplier of electrical and electronic enclosures for various industrial applications.
• KyoritsuminorChannel Partner/ Reseller/ DistributorSupplier of test and measurement products now backed by 3-year warranty.
• Kraus and NaimerminorChannel Partner/ Reseller/ DistributorSupplier of cam switches and specialized switching solutions.
• TurckminorChannel Partner/ Reseller/ DistributorSupplier of industrial automation products including sensors and connectivity solutions.
• CEEP ConnectorsminorChannel Partner/ Reseller/ DistributorSupplier of electrical power and data connectors including circular signal and power connectors, and rack and panel connectors.
• SloanminorChannel Partner/ Reseller/ DistributorSupplier of indicators and signalling devices.
• SLIMminorChannel Partner/ Reseller/ DistributorSupplier of indicator products.
• EverelminorChannel Partner/ Reseller/ DistributorItalian supplier of electromechanical components including switches for OEM applications.
• Non-StoneminorChannel Partner/ Reseller/ DistributorSupplier of industrial-grade metal enclosures (FT Series) known for durability in demanding environments including manufacturing plants and outdoor installations.
• DSE HiboxminorChannel Partner/ Reseller/ DistributorSupplier of plastic enclosures including hinged lid enclosures with IP67 ratings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Digi-Key Electronics: Major global electronic components distributor serving Australian customers with an extensive catalog of switches, connectors, relays, and industrial automation products.
• Mouser Electronics: Global authorized distributor of semiconductors and electronic components with a strong Australia presence, competing directly with Switches Plus on switches, relays, connectors, and automation components.
• NHP Electrical Engineering Products: Leading Australian specialist distributor of industrial electrical equipment, automation, and switchgear, overlapping with Switches Plus across circuit protection, motor control, and enclosures in the Australian market.
• Element14 (Farnell/Newark): Premier Farnell-owned broad-line industrial and electronic components distributor serving Australia and New Zealand with deep catalog overlap in switches, connectors, automation, and enclosures.
• RS Components Australia: Global broad-line catalog distributor of industrial electrical and electronic components with a major Australian operation, directly competing with Switches Plus across switches, connectors, relays, enclosures, and circuit protection.

Broad incumbents

• Phoenix Contact Australia: Direct Australian operation of Switches Plus's largest supplier, Phoenix Contact; sells automation, relays, power supplies, terminals, and connectors both directly and through channel partners including Switches Plus.
• Rexel Australia: Global electrical distribution group with a large Australian branch network serving industrial and electrical contractor customers with overlapping product ranges including switchgear, cabling, and automation.

Emerging players

• AutomationDirect: US-based direct e-commerce distributor of industrial automation and control products including switches, relays, enclosures, and power supplies, accessible to Australian buyers online.
• Wago Australia: Manufacturer-owned sales operation in Australia for Wago's interconnection, interface, and automation products, partly overlapping Switches Plus's terminal blocks, relays, and interface module categories.

Regional players

• DKSH Australia (Industrial): Asia-Pacific market expansion services provider distributing industrial components and electrical products in Australia, overlapping with Switches Plus across multiple component categories for industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/switchesplus
• Facebookfacebook.com/switchesplus
• LinkedInlinkedin.com/company/switches-plus-components

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Switches Plus Components